Mrs. Walter
Gatrell was not distressed by the nudity, but she objected to the barkers shouting
"Beautiful women in the nude," as the women were "neither beautiful nor nude."
The Exposition had already given up Gold Gulch and the Midway to placate
bluestockings, but it drew the line where nudists were concerned. They were,
after all, the Exposition's most lucrative outdoor attraction.
The second season began February 12 in a torrent of rain. About 25,000
curious people sought shelter inside buildings and under arcades. Directors
hastily transferred ceremonies from the Plaza del Pacifico to the House of
Hospitality. Josephus Daniels, United States' ambassador to Mexico, and
Francisco Castillo Najera, Mexico's ambassador to the United States, conveyed
greetings from their governments. Then, President Roosevelt, at the White
House, pressed a telegraph key that turned on the lights.
The Ford Company and other exhibitors had left to take part in the Texas
Centennial held in Dallas. Others had taken their places. Names of some
buildings had been changed. The Ford Building became the Palace of
Transportation, the Palace of Electricity and Varied Industries became the Palace
of General Exhibits, the Hollywood Hall of Fame became the Palace of
Entertainment, the Palace of Charm became the Palace of International Arts, and
the Palace of Photography became the Palace of Medical Science.
Dr. Rolland Butler gave lectures on the Bible inside a chapel in the
General Exhibits Building. Gems mentioned in the Bible, a wax replica of the
Last Supper, a model of the Milan Cathedral made of 100,000 tiny pieces of
wood, and a sword worn by General U. S. Grant in the Civil War replaced the
marvels of electrical ingenuity that appliance and utility companies had mounted
in the building in 1935.
The Latter Day Saints put a shelter for church members in a sleek
streamlined moderne style next to a Christian Science reading room, in a style
suggestive of the Spanish Renaissance. Being totally out of place, the Latter
Day Saints building was torn down after the Exposition. The Christian Science
Building survives as the United Nations Building. It is today, as it was in 1935-36,
at odds with the informal Spanish-style House of Pacific Relations cottages
nearby.
Reporters wrote copiously about the benefits of an X-Ray machine in the
Palace of Medical Science, but overlooked the commercial possibilities of a
television show on Avenida de Espana.
Alice Klauber, who had designed the Persimmon Room for the 1915
Exposition, designed the Flamingo Room in the House of Hospitality. The room
took its name from two wall hangings of flamingo birds standing in ochre sunshine
against a background of blue.
The Ford Motor Company continued to sponsor the picturesque "Roads of the
Pacific," beginning May 29, and concerts in the Ford Bowl by San Diego and Los
Angeles Symphonies, beginning July 10. It sent pieces from the Dearborn
Museum to replace pieces it had sent to Dallas.
The Santa Fe and the Southern Pacific Railroad Companies replaced the
Ford Company as the main exhibitors in the renamed Palace of Transportation.
Visitors found the C.P. Huntington engine, which in 1863 pulled the first Central
Pacific train into California, to be of great historical interest. A 450-ft long
mural by Juan Larrinaga on the inner wall of the main hall illustrated the history
of transportation from prehistoric to modern times.
Chief of Police George Sears pulled the plug on flash wheels, slot machines
and Darto games in the Amusement Zone five days after they opened. "As far as
this administration is concerned," he told reporters, "there is the same law against
gambling north of Broadway as there is south of it." The San Diego Herald, an
advocate of an "open" city, sneered, "If people preferred the churches to the
Exposition, there would not be so many vacant pews every Sunday, nor such large
crowds at the Exposition when the weather is fair."
To commemorate Leap Year, directors held a Bachelor Ball in the Palace
of Entertainment on February 29. A committee of women chose 20-year old
Clifford Judd, a marine attached to the USS Lexington, as bachelor king for the rest of the evening. He had
to dance with any woman who tagged him.
Philip Gildred resigned as managing director, March 17. Wayne M.
Dailard, who had been his second-in-command, took over.
Directors had to deal with a decline in attendance, gambling, bumping,
grinding and stripping by female dancers, and complaints by the Zoo of a loss of
revenue caused by people having to pay two admissions to get in. To bolster
attendance, the directors continued Nickel Days for children, and offered parades,
circuses, fireworks, rodeos, vaudevilles, talent nights, and ballets. They told
Fanchon and Marco to control their dancers, and they allowed the Zoo to open a
second entrance on Upas Street.
The U.S. Army's 30th Infantry, consisting of 164 men, including officers and a band,
came back from San Francisco. The regiment held its first retreat ceremony of the
season in the Plaza del Pacifico, April 17.
Celebrities and tourists flocked to the Texas Centennial in large numbers,
but kept a wide berth between themselves and San Diego. Writing many years
later, H. K. Raymenton declared the season had the excitement of "warmed-over
toast" or "a relit cigar."
Managing director Dailard tried to put zip back into the Exposition by
signing up fan and bubble dancer Sally Rand, the sensation of
Chicago's Century
of Progress Exposition. She danced two shows daily in the Palace of
Entertainment, two in the evening in the Plaza del Pacifico, and shows as
requested in the Cafe of the World, on the northeast side of the Plaza del
Pacifico. Like "Sister" Aimee, Sally refused to visit the nudists. She claimed her
dance was an art form that suggested flight and idealized the human body.
Sally must have taken a peek at the nudists when no one was looking, for she
opened a nude show of her own at the 1936 Frontier Exposition in Fort Worth
and the 1939 Golden Gate International Exposition in San Francisco.
Reporters would not say what Sally was wearing, but, since Police Chief Sears
allowed her to dance, she was wearing more than the white makeup she pasted
over her body.
Reporter Lisle Shoemaker, who interviewed Sally backstage and who
danced with her in the Cafe of the World, discovered that she had stubby hair and
that the beautiful blond hair on her head during the shows was a wig.
The New York Times of April 16, 1936 carried the following item:
San Diego, Calif. April 15. Sally Rand, fan and bubble dancer, suffered
bruises under her left eye and upon her left thigh from pebbles flung at her
as she danced at the exposition last night. Bleeding at the cheek from the
injury under her eye, she reappeared upon the stage after a brief
retirement, with fans replacing her bubbles and completed her act. The
management announced it would have guards in future crowds about the
dancer's stage.
Five months afterwards a San Diego Sun reporter referred to an occasion
when a prankster startled Sally by breaking her bubble.
It is common for local newspapers to conceal embarrassing facts about
expositions. Richard Reinhardt, for example, has described how the "parochial
loyalty" of San Francisco newspapers kept them from informing the public that the
1939-40 Golden Gate International Exposition was "a financial flop."
When she was not dancing, Sally gave interviews, attended church services,
and looked at the sights of San Diego. T. Claude Ryan, of the Ryan Aeronautical
Company, took her on a flight over San Diego in his S-T plane. She baked a
cake as part of a home show in the Palace of Better Housing, blew a balloon in a
contest at the Zone, and lectured women's groups and teachers on the art of
the dance.
Dailard booked popular entertainers for runs ranging from three days to
two weeks. They included an all-girl band called the Ingenues; a ballroom
dancer dressed in flowing chiffon; Ben Bernie, who smoked a cigar and joked
while leading his "Lads" as they played music; a vaudeville act called Modern
Varieties; slapstick comedians Olsen and Johnson, who were backed by 25
beautiful women; nudist Rosita Royce, who trained white doves to perch on her
body; the Royal Samoans, who played the steel guitar and ukulele; the Janet
Sisters, who did a highkick dance; Continental Revue, a parody of Ziegfield
Follies; and the Old Pueblo Tipica (Mariachi) Orchestra from Tucson, featuring
songbird Chiquita Montez.
While dancers and orchestras were performing for adults in the Palace of
Entertainment, the Plaza del Pacifico, and the Cafe of the World, sports
enthusiasts and children flocked to the athletic field. Here Dailard had scheduled
appearances by the Al G. Barnes Circus, Frontier Days and International
Rodeo, Victor McLaglen and His Horse Troop, Ken Maynard's Wild West
Circus, Lakeside Rodeo, and Coronado National Horse Show.
With such a profusion of performers, reporters had neither space nor time
to list their schedules. They commented only on those entertainers who had
established reputations. These were Victor McLaglen, Rosita Royce, Olsen and
Johnson, and Ben Bernie.
Ely Culbertson, the bridge expert, was the most well-known of the lecturers
who gave talks at the Organ Amphitheater, House of Hospitality, or Palace of
Entertainment. During a talk in the Palace of Entertainment, April 20, he said,
with becoming modesty, that "bridge is not the center of the universe." He
followed this apostasy by advising wives not to henpeck their husbands because
they were too busy working all day to have the time to study bridge that their
wives had.
The Globe Theater Players left May 3 for the Texas Centennial. A
troupe from Chicago called Fortune Players took their place. Thomas Wood
Stevens managed Shakespearean players at San Diego and Dallas, and at still
another Elizabethan theater at the Great Lakes Exposition in Cleveland, Ohio. It
took time for the actors to get accustomed to the weight of Elizabethan costumes
and to the novelty of acting on an apron stage. Caliban reported seeing children
holding their parents in fright, Henry VIII saw a gentleman looking at him
through a mariner's telescope, and Hotspur observed a woman reciting his lines
ahead of him. This last must have been the greatest indignity of all!
On May 19, the Civilian Conservation Corps dedicated a ten ft. high
plaster sculpture, painted in bronze, of a heroic youth at their camp near the
Palace of Water. Sculptor John Palo-Kangas had used the sculpture as the
model for a concrete replica that President Roosevelt had unveiled in Griffith
Park, Los Angeles, in the fall of 1935.
A young women standing before the sculpture was asked if she would like
to have its symbolism explained to her, "No-o-o," she replied, "but I'd like to meet
the boy who posed for the statue!"
The Civilian Conservation Corps sent the sculpture to Camp Soamis, near
Camarillo, after the Fair. It has long since disintegrated into the plaster from
which it was made.
Sixty young men stationed at the Civilian Conservation Corps camp showed
how to fight forest fires, build roads, make trails, and plant trees. Another group
of twenty-four young men in the Palace of Natural History explained how the
Corps built roads, firebreaks and dams, put up telephone lines, saved natural
resources, and curbed farm infestations. If this were not enough, the men showed
the woodwork and carvings they made in their off-duty time.
Nino Marcelli conducted the San Diego Symphony in evening
performances at the Ford Bowl from July 10 to August 10. Having shown what
his musicians could do, Marcelli then yielded the Bowl to Alfred Hertz who
conducted the San Francisco Symphony in concerts from August 13 to August
23. Marcelli had arrived in San Diego in 1920 to become conductor of the San
Diego High School orchestra. He organized the Civic Symphony Orchestra of San Diego,
the precursor of the San Diego Symphony, in 1927. Hertz was a conductor of
German opera who broke with tradition by conducting Parsifal outside Bayreuth
at the Metropolitan Opera in 1903.
The U.S. Army's 11th Cavalry triumphed at the athletic field during the
Coronado Horse Show, July 19. Riders and horses leaped over triple-bar hurdles
spread to 10 feet. Pairs of horses galloped across the field as riders crouched on
bars resting on their backs. By their adroit use of reins, riders got their horses to
curvet, prance, and sidestep in time to a rhythmic accompaniment supplied by the
cavalry band.
Following a vesper service at the Organ Amphitheater, July 26, five
hundred Mormons reenacted a march of over 2,000 miles from Council Bluffs,
Iowa to San Diego, California, during the Mexican-American War. The Mormons
left Council Bluffs, July 18, 1846, and became United States soldiers when they
reached Fort Leavenworth, Kansas on August 1. Three-hundred and fifty men
and two wives of captains and two of sergeants, arrived in San Diego on January 29,
1847. While on the way, the men hewed a passage with axes through a chasm of
hard rock in the Anza-Borrego Desert so their wagons could get through.
American Major John Fremont and Mexican Commander Andres Pico had signed the
Treaty of Cahuenga on January 13, ending the war just 14 days before the
Mormons arrived.
President Lazaro Cardenas of Mexico sent the Tipica Police Orchestra of
Mexico City for a series of concerts in July. At their last concert, on July 26,
seven-thousand people crammed the Ford Bowl. The concert consisted of folk
songs and dances. Violinist Higinio Ruvalcaca played a "Czardas," by Menti. Its
intricate and dazzling dance rhythms drew a standing and prolonged ovation.
Seventy-five ice skaters skated twice nightly at the Organ Amphitheater,
from August 13 to August 25. They jumped over barrels, engaged in mock bull
fights, and danced in ballets, fox trots, and waltzes. On being asked where
the ice came from, a San Diego Union reporter answered, "Whatever it is the
skaters skate on, it is kept glass-smooth, out in the open, in a Southern California
midsummer."
To mark the August 28 start of National Aviation Week, 326 Navy pursuit
and observation planes and bombers, making up 18 squadrons, flew over the
Exposition grounds in formations of stepped V's.
The second season closed on California Admission Day, September 9, 1936. A
parade, made up of men from the U.S. Army's 30th Infantry, 2,500 U.S. Marines, and 1,000
sailors from the U.S. Naval Training Station, mobile military equipment, military
bands, floats from civic groups, and equestrians from the Balboa Park Riding
Club, started at the foot of Broadway at ten in the morning and reached the
reviewing stand in the Plaza del Pacifico at noon.
In the afternoon, the Native Sons and Native Daughters of the Golden
West presented a pageant, "California Under Four Flags," at the Organ
Amphitheater. After the pageant, a rifle team from the 30th Infantry executed
a precision drill without spoken commands. Rather than watch the drill, thousands
of people took their last rides on ferris wheels, merry-go-rounds, miniature
automobiles, tiny trains, and the loop-the-loop plane at the Amusement Zone. At
night people mobbed concession booths, trying to buy pottery, jewelry, linens, and
souvenirs at bargain prices.
At 11:00 p.m., President Belcher sealed a book containing the names of
Exposition employees in a wall behind the fountain at the Organ Amphitheater as
the employees held hands and sang "Auld Lang Syne." At 11:30 p.m., a great
book at the Amphitheater, symbolizing the story of the Exposition, started to
close as Father Time looked on.
Shortly before midnight, President Belcher in the Plaza del Pacifico told an
estimated 60,000 people that the California Pacific International Exposition was
over. The 30th Infantry took the United States flag down from the flagpole in
the Plaza in a farewell retreat ceremony. Then, as Corporal Joe Galli sounded
taps from the roof of the Palace of Fine Arts, a technician put out the aurora
borealis lights on top the Organ. At the stroke of midnight, the book at the
Amphitheater snapped closed.
Even before the Exposition had closed, Albert Mayerhofer, Deputy
President of the Native Sons of the Golden West, tried to enlist support for
expositions in Balboa Park in 1942 and 1950. Most people, however, were too
busy remembering the past to give much thought to resurrections.