Balboa Park History 1934
Readers Guide to Periodical Literature – p. 1980: San Diego, California
Artists permitted and encouraged. Am M Art 27:542 O ’34
California Pacific international exposition
Architecture contrasts ancient and modern. il Pop Mech 63:646-7 My ‘35
California invites the world; California Pacific International Exposition, 1935.
il R of Rs 90:26-7 D’34
California, there she goes! il Business Week p 11 My 11 ’35
Fair West; California invites Century to spend third year at San Diego. Business Week
p 33 O 6 ’34
San Diego exposition. Sat Eve Post 207:26 Ap 13 ’35.
San Diego exposition. V. C. Muehleisen. il Nat Educ Assn J 24:154-5 My ’35
San Diego invites the world. il Ind Woman 14:156-7 My ’35
San Diego ready to greet the world again. il Lit Digest 119:26+ My 18 ’35
Southwestern Indian art to dominate California Pacific International Exposition.
il Sch Arts M 34:sup8 Mr ’35
Architects develop a project for San Diego. W. T. Johnson. Arch Rec 77:321 My’35
Garden of loveliness in San Diego. E. Roorbach. il Am Home 11:66-7+ Ja ’34
Readers Guide to Periodical Literature, p. 1610-1611. San Diego, California
Here’s San Diego: Department of commerce survey. Business Week p. 28 F 15 ’36
California Pacific international exposition
Art at the San Diego exposition. il Am M Art 28:591-5 O ’35
Holiday objective. Sat Eve Post 208:26 Ap 11 ’36
President opens California’s exposition. il News Week 5:18-19 Je 8 ’35
San Diego’s second year. J. G. Andrews. il Am M Art 29:386-91+ Je ’36
Tomorrow comes to San Diego. W. B. Courtney. il Collier’s 95:20-1+ Je 15 ’35
San Diego Union, January 3, 1934, 7:6. Park Department to resume control of stadium; school board has been leasing outdoor field; track to be reconditioned and lighting improved.
San Diego Union, January 5, 1934, 1:6. Point Loma reservation selected for copper plaque in honor of Cabrillo.
San Diego Union, January 5, 1934, 4:1. EDITORIAL: Fish, Flesh, Fowl? – We don’t see how the educators can prove that the stadium was designed to serve education. But neither do we see how the council can show — in view of the stadium’s physical connection with the school — that it is wholly suited to a commerce in paid admissions.
Maybe a stadium is neither an educational device, nor a commercial success. Maybe a stadium is just a mistake.
San Diego Union, January 7, 1934, II, 1:2, 2:2. San Diego finds 5,400 jobs for CWA workers; Balboa Park’s recreational facilities selected for improvement; six tennis courts, baseball field and grandstand, roque, squash and croquet courts under construction near swimming pool; club house being built at north edge of 9-hole golf course; paved road being put through Powder House Canyon connecting Pershing Avenue with Florida Street.
San Diego Union, January 10, 1934, 1:7. Golfers protest removal of Dave Smith, professional, from employment at city links; part of City Manager Lockwood’s reorganization scheme to save money.
San Diego Union, January 10, 1934, 4:1. EDITORIAL: For Fair Play – A public golf course ought to be something more than one item in a political patronage list. There ought to be an atmosphere of friendliness, good sportsmanship and fair play about it. The Smiths have built up that kind of atmosphere around the municipal course — whatever may be their shortcomings as ticket checkers.
San Diego Union, January 10, 1934, Sports, 10:3. E. P. Fleming protests ouster of Dave Smith.
San Diego Herald, January 11, 1934, 1:1-4. Lockwood offends golfers; manager brings dirty politics to municipal links.
San Diego Herald, January 11, 1934, 4:1. Open letter on Civic Center from P. F. O’Rourke, president Chamber of Commerce.
San Diego Union, January 13, 1934, 4:1. EDITORIAL: Back of the Rumpus – This move did not originate with someone who suddenly became concerned over defects in the ticket sale at the golf course. It is part of a program of job-peddling fully described by the press nearly a year ago. Allen Wright, city clerk, was to go. So were City Manager Goeddel, Police Chief Newson, Playground Director Kearns. Dave and Cecil Smith were included in the list. So was John Morley, park superintendent. Some of the program went through. Some did not. But the scheme still stands.
San Diego Union, January 16, 1934, 7:4. Dave Smith “good enough pro,” but Lockwood firm.
San Diego Union, January 17, 1934, 1:7, 2:2. Smith to resign as pro; tired of prolonged fight.
San Diego Union, January 18, 1934, 1:3, 2:5. Prehistoric beasts may “guard” park; move underway to establish a road of about 90 feet with concrete prehistoric monsters in Balboa Park near Zoological Gardens; Joe Sefton and Clinton G. Abbott of Natural History Museum are in favor; CWA to finance and build.
San Diego Union, January 18, 1934, 4:1. EDITORIAL: Another “Episode” – Well the boys finally “got” Dave Smith.
San Diego Union, January 19, 1934, 7:5. Thar’s gold in them thar sewer pipes! CWA strikes it rich in Balboa Park.
San Diego Union, January 20, 1934, 7:1. Lockwood ousts Smith; requests list of eligibles.
San Diego Union, January 21, 1934, 6:1. San Diego CWA projects cover extensive field.
San Diego Union, January 22, 1934, 5:1-4. Eventful Days of Balboa Auto Camp Recalled:
“I came, I saw, I stayed,” would seem to be the saga of hundreds of local residents who were first introduced to the beauties of San Diego by way of life at the old Municipal auto camp in Balboa Park, now abandoned.
Walter Finch, who had charge of the camp during its brief life between the years 1920 and 1924, says he still meets thriving citizens today who remind him of the “happy time” when they camped out in the lovely wooded northeast corner of Balboa Park, compared the beauties and advantages of San Diego with their own home town, decided in favor of San Diego, bought property, invested in business or located. Finch is now section foreman in Balboa Park. He has been in the park employ for the last 23 years.
In the auto camp days, his business was to meet Mr. and Mrs. Tourist on wheels and make them feel at home. Despite that he found meeting the public a great strain, no one regrets the passing of the camp more than Finch. On one of his big days, on Labor Day, 1922, he “met the public” 1600 times, that is in 1600 cars. Next to the President of the United States, he considers himself eligible for some sort of a consolation medal which should be awarded to the shaker of the greatest number of hands in any one day.
10,000 Cars Checked In
For the opening of the camp, on a July day in 1920 a gay, striped-canvas booth that had served in the exposition grounds was moved over to the camp grounds, and Mr. and Mrs. Finch and their pup took up their stand at the entrance. A charge of 50 cents was made for each car in top year 1923, the records in Park Director Morley’s office show that 40,000 persons came in 10,000 cars from every state in the Union and five foreign countries and paid in gate receipts totaling over $12,000.
Next to Tent City in Coronado, the auto camp in Balboa Park displayed the greatest concentration of canvas in this vicinity. The beauties of the park were extolled far and wide. All conveniences for roughing it were there, too — a community kitchen and dining room as well as outdoor furniture, showers, a steam laundry, and a general recreation and reading room. Rambling through the many canyons in the park and swimming in the city plunge provided many with sport, while dancing was frequently held in the community building, with music supplied by the campers themselves.
Excitement now and then ruffled the quiet camp life, as once when Finch brought in a wild cat he had shot (there is still considerable wild life to be found in the park, according to Finch) and another time when Mr. and Mrs. Frank Gander, bride and bridegroom, consented to have their picture taken with a
“Just Married” sign attached to their car. Mrs. Gander is the sister of Hal Christiansen, local business man, who at the time kept the camp grocery store. Gander is an ornithologist at the O’Rourke Institute. As part of his duties, Gander takes park visitors on bird walks over paths he once trod when he camped out with his bride.
Banjo Helped at Dances
Beryl Phelps, who generously helped at the camp dances with the banjo, is one of the many auto campers Finch recalls with pleasure. Phelps came down with his mother from Washington. It was while in camp, Finch says, that Phelps got started on a correspondence course in engineering, which later led to his present position as a city engineer.
Then, Finch recalls there are the brothers Tom and Jim McCauley, who came from Ohio, bought a five-acre ranch in Chula Vista for $6,500, received soon afterward an opportunity to sell for $15,000, refused, and are still on the property running a thriving chicken ranch.
Perhaps one of the most colorful personalities in Fitch’s camp album is an octogenarian, Professor Hightower, a full-blooded Indian who drove in from Colorado Springs, stayed a while at Balboa camp, and located in San Diego. Hightower for many years was a physical education instructor, boxing coach and trainer. He lives with Mrs. Hightower on Valle Street.
San Diego Union, January 23, 1934, 8:4. City Manager’s plan for golf course passed Council.
San Diego Union, January 23, 1934, 9:1. Tree grown from seed obtained from Andersonville prison grounds planted in park.
San Diego Union, January 24, 1934, 4:1. EDITORIAL: There’ll Be More – regarding Lockwood’s plans for golf course.
San Diego Union, January 26, 1934, 1:6. Burglar loots Marston home.
San Diego Union, January 27, 1934, 3:6. Switzer Canyon owners demand flood control; favor dams built by CWA money; lakes ruled out.
San Diego Union, January 28, 1934, II, 4:8. John Morley has recently decided to use house at head of lily pond in front of botanical garden in Balboa Park for Fred A. Schwartfager’s plan for housing fuchsia plants in Balboa Park.
San Diego Union, January 28, 1934, II, 10:8. G. Edward Chase in charge of construction work on Exposition buildings in 1911-15; supervised their rehabilitation in 1924.
San Diego Union, January 30, 1934, 5:3-4. Lockwood’s city golf deal nearly blocked in Council; finally passed.
San Diego Union, January 31, 1934, 6:6. Lockwood’s golf revenue report said excessive.
San Diego Union, February 1, 1934, 7:4. Dr. George C. Shepard attacks plan to place “prehistoric” creations in park.
San Diego Union, February 1, 1934, II, 1:5. Visitors from 39 states and 8 foreign countries registered in California Tower in January.
San Diego Union, February 4, 1934, II, 1:1. Public subscriptions paid for repair work; federal emergency relief funds and CWA aid received in December; details describing decay of buildings and story of restoration; work nearly completed.
San Diego Union, February 4, 1934, II, 1:8. Balboa Park work progressing; will restore glory of Exposition days to noted tourist lure; workmen finishing project made possible by citizens; Council, County and CWA; artisans given jobs.
Spick and span and as good as new.
This briefly describes many of San Diego’s famed Exposition buildings in Balboa Park.
Almost 20 years ago the beautiful structures were erected for the Exposition here in 1915 and 1916. The buildings attracted world-wide recognition. They were the setting for motion pictures, targets of tourists’ cameras, features of travel brochures — outstanding attractions of southern California.
But dry rot and the elements began waging a bitter war on the buildings. Several were considered unsafe and for a time it appeared that San Diego was to lose one of its outstanding attractions.
Today, however, the structures gleam again in their original splendor and building wreckers who, perhaps, had their eyes on the halls for years are looking elsewhere.
Public subscriptions, the city, the federal emergency relief and the CWA combined to save the buildings, originally erected as temporary structures but today as good as new.
Work in the park under federal funds has not been completed, but the building exteriors have been repaired and workmen are busy with sewer jobs and other work which, when completed, perhaps, will not be apparent to the park visitor. When work was at its peak 210 men were on the job.
In tracing the history of the park rehabilitation, Roy Mathewson, director of the national re-employment service here, under whose supervision many of the expert artisans that were required to complete the task, declared:
“The first funds were raised by public subscription. They city then added money to the cause. County welfare workers began the job and still additional funds were provided by the federal emergency relief. On December 1 the CWA entered the picture, an additional appropriation was obtained, and the work still is progressing.”
So temporary was construction of the buildings that in many places workmen found great heaps of earth and debris beneath the structures, a condition that contributed to the destructive dry rot and an obstacle that had to be removed before reconstruction could begin.
Whole sides of the buildings were lifted on jacks and new footings of concrete were put in place. Roofs were strengthened or rebuilt and ornate facades, cracked and crumbling, were restored. As the work progressed, the original plans of artists and architects were consulted and the intricate rococo ornamentation and lavish decorations were reproduced faithfully in minute detail.
The work went on as a major CWA project and now the famous old buildings once again hold their heads up for attention on the list of “sights to see” of tourists from countries all over the world.
San Diego Union, February 8, 1934, 5:2-3. Balboa Park Recreation Club took in 170 members last month; CWA has approved project to add a second story to club house; five more shuffleboard lanes and two roque courts.
San Diego Union, February 22, 1934, II, 1:1. In case of major fire, Balboa Park might help as a fire break; Fire Department must have stations on both sides as there is no fast lateral highway.
San Diego Union, February 25, 1934, 4:1. F. B. Naylor, park commissioner, who was instrumental in making recent changes to the municipal golf course management, announced yesterday that under the new regime there has been a steady gain in receipts.
San Diego Union, February 27, 1934, 6:3. City Council yesterday favored spending $2,000 to fertilize and fence park golf course.
San Diego Union, March 4, 1934, II, 5:1. Fine new homes of Monterey design in Marston Hills, north of Balboa Park.
San Diego Union, March 18, 1934, II, 1:7. Park superintendent John Morley asks Council to permit park concessionaires to sell beer.
San Diego Union, March 18, 1934, II, 1:8. Royal A. Brown, city organist, will feature story of Easter at Organ Pavilion this afternoon.
San Diego Union, March 20, 1934, 1:3. Council by a vote of 4 to 2 decrees city parks to be dry; Anderson and Warburton for sale.
San Diego Union, March 21, 1934, 1:7-8, 2:1. World Exposition planned here for next year; plans outlined at a special meeting of Chamber of Commerce directors yesterday; Ways and Means Committee appointed to report whether financial aid is available; Davidson says exterior of Exposition buildings are in better shape than they were in 1915; Morley says about $100,000 needed to rehabilitate interiors; H. P. Requa, Bernard Fox, Joseph Dryer, Frank Drugan, Burnham, and Supervisor Ed Hastings in favor; legislative action needed to close park during Exposition.
San Diego Union, March 22, 1934, II, 1:2. Survey reveals outlook bright for Exposition; Joe Dryer named Chairman of Finance Committee; Navy to take part; Los Angeles plans Exposition for 1937 when Boulder Dam is finished.
San Diego Union, March 23, 1934, 1:7-8, 2:1. School Board asks for stadium control lease.
San Diego Union, March 27, 1935, 1:6. Council shelves School Board’s request for stadium control’ schools do not care for stadium properly.
San Diego Union, March 27, 1934, II, 1:7. Preliminary expense would be $89,000; Balboa Park building improvements to be accelerated with FERA funds; opening date January 1, 1935.
San Diego Union, April 2, 1934, 5:3. Easter harmony draws many to Organ Pavilion in park.
San Diego Union, April 6, 1934, 1:2, 2:1. Chamber heads back 1935 Fair; $150,000 quota expected in ten days; Fletcher says event would draw four times as many people as in 1915.
San Diego Union, April 6, 1934, 1:3-5. County asked to help finance $1 million Mission Bay fair grounds and race track.
San Diego Union, April 6, 1934, 1:6. Plans to raise $300,000 in subscriptions; nothing to be spent until $150,000 pledged; $60,000 already pledged; varied opinions of businessmen concerning Exposition.
San Diego Union, April 6, 1934, 6:1. Belle Benchley tells Rotarians that Zoo is a community asset.
San Diego Union, April 8, 1934, 8:1. Plans for raising $300,000.
San Diego Union, April 10, 1934, 1:5, 6:4-5. Mission Beach operation under city plan is urged; Playgrounds Board control proposed; state park director backs new set up.
San Diego Herald, April 12, 1934, 1:1-8. Stadium belongs to people; move to give control to School Board wrong; Mission Beach deal good for city.
San Diego Union, April 12,1934, II, 1:5. Baron Long pledges $50,000; amount pledged to date $80,000.
San Diego Union, April 13, 1934, 5:1 and April 14, 1934, 1:7, 2:4. Park Commission gives school control of stadium; City Manager Lockwood advocates plan to give high school a larger campus; would reroute traffic to 11th Street and use 12th Street for athletic fields; John Morley, in a report to the City Council, said schools rented the stadium for several years, but the Park Board retained operation control until a few years ago when this was turned over to the schools; under Park Board from 1923-31.
San Diego Union, April 13, 1934, 5:2-4. Drawing of proposed park road plan.
San Diego Union, April 13, 1934, 7:2. Golfers request improved links.
San Diego Union, April 14, 1934, 1:3, 2:5. Lockwood stays as Rossi’s move lost in 4 to 3 vote yesterday.
San Diego Union, April 14, 1934, 1:3. 27th annual spring flower show in park for two days.
San Diego Union, April 14, 1934, 1:7, 2:4. City Council yesterday ordered City Manager to settle stadium battle.
San Diego Union, April 15, 1934, II, 1:2. 16:1. Fair project points way to San Diego progress; drawings prepared by Sam Hamill, architect, and Bryl D. Phelps, engineer, for race track in Spanish-style.
San Diego Union, April 16, 1934, 8:1-2. Spring flower show attracts thousands in two-day exhibit.
San Diego Union, April 17, 1934, 11:1. Exposition board seeks accord on stadium upkeep.
San Diego Union, April 17, 1934, 11: 4. S. G. North writes letter favoring Exposition.
San Diego Union, April 18, 1934, 1:4, 2:2. Mayor Forward tendered his resignation effective August 1.
San Diego Union, April 20, 1934, 1:4, 2:6. Stadium control to be unchanged until fields built.
San Diego Union, April 20, 1934, 8:1. Newspaper clippings show widespread interest.
San Diego Union, April 24, 1934, 5:5-5. Chilled Food Institute opens tomorrow in American Legion Auditorium, Balboa Park.
San Diego Union, April 24, 1935, 7:1-2. African jungle animals shown in groups in Natural History Museum, Balboa Park.
San Diego Union, April 26, 1934, 1:1-2. PWA asked for $984,500 for Exposition grounds on Mission Bay.
San Diego Union, April 28, 1934, 1:4. Citizens’ committee seeks recall of vice mayor, attorney, three councilmen.
San Diego Union, April 30, 1934, II, 1:6. Dr. Humphrey Stewart’s memory honored by singing of the Kyrie and Gloria from his Mass in D Minot in choral program at Bradley-Woolman Chapel.
San Diego Union, May 2, 1934, 7:6. Donation to Natural History Museum of the Edward Fuller collection of American birds’ eggs was announced yesterday; collection comprises 500 sets of eggs.
San Diego Union, May 4, 1934, 7:1. First SERA work probably will start Monday in Balboa Park with about 200 men employed to complete projects which were started by the CWA; rehabilitation of park buildings will continue; construction of new roque and tennis courts in North Park section.
San Diego Union, May 5, 1934, 4:1. EDITORIAL: Mission Beach – The offer of Mission Beach as a gift to the city raises the plain question of the public value of some 8,000 ft. of ocean frontage. Balanced against this value, is the approximately $20,000 a year in taxes which private ownership of the property would be required to pay.
San Diego Union, May 6, 1934, II, 1:1. Music, parks, play outlets not cut here according to report issued by state controller Ray L. Riley; San Diego spent $13,396 in fiscal year 1933 for general recreation.
San Diego Union, May 6, 1934, II, 1:8. San Diego to open music week celebration today; organ concert in park this afternoon.
San Diego Union, May 7, 1934, 1:5. 250 SERA jobs in park to open here this week.
San Diego Union, May 10, 1934, 1:6. Charles Horrworth, All-Year-Club southern California representative, lists major attractions of coast in 1935; says tourists will be the backbone of the Exposition.
San Diego Union, May 11, 1934, 12:5. Body discovered hanging from pergola in “Lovers’ Lane” near Organ Pavilion, Balboa Park.
San Diego Union, May 12, 1934, 4:8. Parent Teachers Association asks City Council for elimination and beer sales and protection of women and children.
San Diego Union, May 12, 1934, 7:1. Organ program feature this afternoon.
San Diego Union, May 13, 1934, II, 1:1, 2:5. 225 students to play Music Week concert at park today.
San Diego Union, May 14, 1934, 1:1-4, 2:7. 200 youthful musicians play inspiring concert for audience of 3,500 at park.
San Diego Union, May 16, 1934, 5:1. The Zoological Society yesterday filed a protest with the City Council against the proposed new budget cut of $2,100 for zoo operation; budgets for 1932 and 1933 had reduced zoo appropriation from $26,400 to $13,300; protest signed by F. L. Annable, secretary.
“Appropriations for the fiscal year ending June 30 is inadequate, as the city manager can easily ascertain. As a result the impression has gone forth that exhibits are not worth seeing. Also, publicity has been curtailed, and has led to an enormous decrease in gate receipts.
“Therefore, we respectfully request that you give some consideration to these facts in studying the budget for the zoo. We also ask that money cut from zoo appropriations in the proposed budget be restored for the upkeep of trucks and motor vehicles and for heating the reptile house.
San Diego Union, May 18, 1934, 7:1. Davidson urges city to exhibit at Chicago Fair.
San Diego Union, May 18, 1934, II, 2:3. Second annual memorial program in honor of Dr. Humphrey Stewart at Organ Pavilion Sunday afternoon.
San Diego Union, May 20, 1934, II, 8:1. Naval Hospital passes scrutiny colors flying.
San Diego Union, May 26, 1934, 3:5. Fourth annual play day of women’s gymnasium and folk dance classes of Playground and Recreation Department in Balboa Park yesterday.
San Diego Union, May 30, 1934, 1:7, 2:2. Cadman leads move to retain organ concerts; protests against curtailing programs; Lockwood plans band substitute.
San Diego Union, May 30, 1934, II, 1:8 and May 31, 1934, 1:7, 2:8. Civilian, military groups join in Memorial Day parade; line of march ends at Organ Pavilion.
San Diego Union, May 31, 1934, 2:5. Grand Army survivors hail veterans of later wars in joint Memorial Day program at Organ Pavilion; Judge Haines pays tribute to blue and gray alike who live in nation’s memory; 3,500 attend service.
San Diego Union, May 31, 1934, 4:1. EDITORIAL: Lockwood on Bands – But let Mr. Lockwood name one municipal band that has brought its town the pleasant renown which the outdoor organ concerts have brought to San Diego.
San Diego Union, June 2, 1934, 1:7-8 and June 3, 1934, 1:4-5, 2:2. Dr. R. E. Townsend, author of pension plan, to talk in park today.
San Diego Union, June 4, 1934, 5:1. Scouts convene at June court in Balboa Park.
San Diego Union, June 6, 1934, 1:6, 2:7. City Council endorses Exposition plans; Mayor Forward authorized to apply to State Board of Equalization for permission to exceed 5 percent expenditure increase limitation; state law limits vote to $50,000.
San Diego Union, June 8, 1934, II, 1:2. Council by a vote of 6 to 1 approved a $50,000 appropriation for the Exposition; Councilmen Bennett against.
San Diego Union, June 9, 1934, 4:1. EDITORIAL: For the Future – Praise is due Mayor Forward and Councilmen Anderson, Rossi and Goodbody for salvaging the Balboa Park outdoor organ concerts from the threat of pseudo economy in the new budget.
San Diego Union, June 10, 1934, 6:2-3. Balboa Park institutions are cooperating with State College in offering classes between June 26 and August 4; college credit may be earned in all 15 classes.
San Diego Union, June 10, 1934, II, 5:1. Article by John Nolen on comprehensive city planning.
San Diego Union, June 10, 1934, II, 5:3. Sessions’ agave, aloe plot, new park attraction, by Ada Perry.
San Diego Union, June 11, 1934, 2:5-6. O’Rourke Zoological Institute to offer free classes to boys, girls.
San Diego Union, June 11, 1934, 4:8. Backers looking for some attraction that will do for Exposition what Sally Rand did for the Chicago Fair.
San Diego Union, June 11, 1934, 5:5-6. Opening of pool starts summer scout activity at Indian Village.
San Diego Union, June 12, 1934, 1:3-7. Three-ring state exposition planned from June 1, 1938 to June 1939 in celebration of completion of Boulder Dam; San Diego joins with Los Angeles, San Francisco.
San Diego Union, June 13, 1934, 1:6-7. San Diego to remember 73rd birthday of Mme. Schumann-Heink Friday.
San Diego Union, June 16, 1934, 3:1. 492 high school pupils were graduated yesterday afternoon at Organ Pavilion.
San Diego Union, June 16, 1934, 8:1. Frank G. Belcher gave prospectus for 1935 Exposition at Junior Chamber of Commerce dinner yesterday.
San Diego Union, June 18, 1934, 5:3-4. Park institutions, State College offer special summer courses.
San Diego Union, June 20, 1934, 12:1. City recreation facilities offer culture change.
San Diego Union, June 20, 1934, 12:1. 1935 Exposition topic at club meeting.
San Diego Union, June 20, 1934, 12:5. Music lovers rally to park symphony.
San Diego Union, June 20, 1934, II, 8:3. D. L. Ault, president, says Bar Association endorses Exposition project.
San Diego Union, June 22, 1934, 1:4. Businessmen approve Exposition plans; Chamber of Commerce passes resolution; organization committee.
San Diego Union, June 22, 1934, 1:4-5, 6:1-2. Exposition plans take form as appeal made for County aid and citizens’ support.
San Diego Union, June 22, 1934, 1:6, 2:4. Zoological Society to ask return of tax for zoo upkeep; Board has tentative plan to place issue before voters in November.
San Diego Union, June 22, 1934, 4:1. EDITORIAL: Your Exposition – We shall be opening our doors to the world. The affair can only be a success if we examine every feature of San Diego, its streets, its buildings, its facilities, and its management in the light of this coming test.
San Diego Union, June 22, 1934, 6:5-6. Summer playgrounds program planned to attract all ages.
San Diego Union, June 23, 1934, 4:1. EDITORIAL: And Keep It Out – The zoological society’s plea for an adequate appropriation from the city stresses a perfectly obvious need. The proposal to restore the two-cent levy suggests a cure which will be both practicable and permanent.
San Diego Union, June 25, 1934, 1:2, 3:3-4. H. N. Savage, city dam builder, dies on duty in San Diego service.
June 28, 1934. Minutes of meeting of Park Commission. Present: Commissioners Buck, Otto and Naylor.
Letter was received from the “San Diegans” recommending that the Recreation Area in Balboa Park be named Morley Field, in recognition of the services of Mr. J. G. Morley. The recommendation was concurred in and the following Resolution was offered by Mr. Naylor, seconded by Mr. Otto and adopted:
WHEREAS, a Resolution adopted by the Board of Directors of “The San Diegans” recommends to the Commission that the excellent services being rendered the City of San Diego by Mr. John G. Morley, Park Director, in building up a wonderful park system, could receive due recognition by naming the Recreation Area in the northeast corner of Balboa Park “Morley Field”; NOW, THEREFORE, BE IT RESOLVED that the Recreation Area in Balboa Park along Upas Street from Alabama to Arnold Streets be, and it is hereby officially named “Morley Field.”
San Diego Union, June 28, 1934, 6:7. Committee chooses “California-Pacific International Exposition” as official name.
San Diego Union, June 29, 1934, 1:6-7, 2:6. Solicitation for exhibits for 1935 Exposition gives impetus to project.
San Diego Union, June 29, 1934, 4:1. EDITORIAL: For Example — The Zoo.
San Diego Union, June 29, 1934, 7:1. Finance committee has raised over $300,000; Supervisors may give $50,000; help asked in raising $200,000 more.
San Diego Union, June 30, 1934, 1:7-8. County pledges $50,000 for San Diego Exposition; will require four cents tax rate; Chamber of Commerce present at Board meeting.
San Diego Union, June 30, 1934, 4:1. EDITORIAL: The County Joins – Congratulations are due the county supervisors on yesterdays $50,000 exposition appropriation for two reasons. They have removed the last official obstacle to completing the exposition plans and they have recognized a dominant community interest. The new enterprise expresses the progressive local spirit which now takes up the challenge of depression. In joining that enterprise on behalf of the county, the supervisors here recognize the determination to realize San Diego’s future with positive action.
We congratulate the supervisors for acting. And also we congratulate San Diego in possessing the vision and the will to make such action inevitable.
San Diego Union, June 30, 1934, II, 1:3. $150,000 more will be raised; 1915 Exposition took in $700,000 from gate and concessions; beauty to be stressed; Joseph E. Dryer, treasurer; other committee men.
San Diego Union, July 4, 1934, II, 1:5. Czechoslovakian government planning exhibit; Dr. Viverka, ambassador to the United States, approves.
San Diego Union, July 4, 1934, II, 1:8. Mrs. Belle J. Benchley, zoo secretary, requests aid of Junior Chamber of Commerce to counteract unfavorable new releases which reported zoo had been sold at auction.
San Diego Union, July 5, 1935,, 4:1. EDITORIAL: Well Begun supporting advertising program for Exposition.
San Diego Union, July 6, 1934, 1:3. Naylor to quit park board for assistant park director job.
San Diego Union, July 6, 1934, 1:6. St. Louis Globe Democrat discusses editorially San Diego’s exposition plans; text of editorial.
San Diego Union, July 6, 1934, 3:3. SERA funds used to enlarge city recreation work.
San Diego Union, July 8, 1934, II, 1:4. Buck, Park Board head, “resigns” following City Manager’s action in naming Naylor.
San Diego Union, July 8, 1934, II, 1:8. Business Development Committee of Chamber of Commerce campaigns for cleaning up and beautifying city.
San Diego Union, July 10, 1934, 3:5. Mayor hammers gavel; ends park appointment row.
San Diego Union, July 11, 1934, 1:7. Henry P. Monahan, Los Angeles general passenger agent for the Southern Pacific Railway Co., says tourists will be brought to San Diego and California by the Exposition.
San Diego Union, July 12, 1934, 4:1. EDITORIAL: Beginning Today – Two photographs produced in Sunday’s Union revealed where San Diego can begin to put its house in order for next year’s exposition.
The business development committee of the chamber of commerce supplies the reasons for getting at the job of renovating and removing unsightly buildings. The pictures provide the proof that the work must be undertaken.
Necessarily this must be voluntary campaign. It is not a matter of the community “jumping on” a few property owners, but a community problem and a community responsibility. And the greatest benefits will go to the owners themselves. They will enjoy a double profit in the direct appreciation of the value of their property and in a general appreciation of all property values in San Diego when we have carried out the excellent general design which already is developing out of the Nolen plan.
The northern entrance obviously is the place to make the first demonstration. It already engages the attention of the city. But to be effective the survey must cover the entire city and its approaches.
This calls for careful organization with representation from each section of the city. And it requires that each neighborhood survey its own buildings in detail, list their defects, and work out means for correcting them.
Other cities have done it. San Diego can do as much but only if each block and each individual begins today at a task that must be carried through consistently until the exposition opens.
After that we hope community housecleaning will become a habit.
San Diego Union, July 12, 1934, 8:3. Los Angeles County pledges aid.
San Diego Union, July 13, 1934, II, 1:2. Chamber of Commerce seeks support of civic organizations throughout state; send s letters; date for opening given as May 29; no definite closing date given.
San Diego Union, July 15, 1934, 4:6. San Diego County Bureau of Mines officially backs Exposition plans.
San Diego Union, July 15, 1934, 8:2. U. S. Grant, Jr. says city must modernize buildings to attract visitors to Exposition.
San Diego Union, July 15, 1934, World-Wide Features, 6:1. EDITORIAL: Midsummer Nights – Somewhere, sometime, many a San Diegan will look back across the miles or the years at these midsummer nights and ask himself whether he caught the sheer magic of those evenings when music lived in Balboa Park’s perfect setting.
San Diego Union, July 17, 1934, 4:1. EDITORIAL: Well Done – Tonight in Balboa Park the eighth successive series of midsummer concerts opens. The standard set in past years gives assurance that the occasion will be another triumph for the musicians.
San Diego Union, July 17, 1934, 6:1. Symphony series opens this evening in Balboa Park.
San Diego Union, July 18, 1934, 9:1. Large audience greets park’s first symphony, by Wallace Moody.
San Diego Union, July 18, 1934, II, 8:1. Long Beach, Fresno and Riverside will cooperate in Exposition; letters from mayors of cities express interest.
San Diego Union, July 18, 1934, 10:1. Bar Association of San Diego offers to handle legal phases of enterprise gratis; offer accepted.
San Diego Union, July 20, 1934, 1:7, 2:2. Dr. Robert Hegner, John Hopkins University, Baltimore, author of books on zoology, praises San Diego Zoo.
San Diego Union, July 20, 1920, 6:5. Playgrounds plan summer school handicraft exhibit.
San Diego Union, July 21, 1934, 1:2, 3:6-7. $300,000 pledged, $200,000 more needed; city and county leaders give unanimous support to plans at meeting U. S. Grant Hotel, July 20; chairman Frank G. Belcher.
San Diego Union, July 21, 1934, II, 1:2. Articles of Incorporation filed with Secretary of State, Sacramento, July 20; 32 leading civic workers named as incorporators.
San Diego Union, July 22, 1934. 6:1. O. W. Cotton will direct fund raising; business leaders endorsing.
San Diego Union, July 22, 1934, II, 1:1. State Societies get together for picnic next Sunday near 6th Avenue in Balboa Park.
San Diego Union, July 22, 1934, II, 1:2. Marcel Ventura of Hammer Club, former head of foreign press bureau of the 10th Olympiad, discussed international aspects and proposed benefits of Exposition in developing constructive relationships with Latin America.
San Diego Union, July 23, 1934, II, 1:4. Loan fund campaign outlines; temporary headquarters on second and top floors of U. S. Grant Hotel.
San Diego Union, July 23, 1934, 4:1. EDITORIAL: Unanimously Yes – The enthusiastic endorsement given the proposed California-Pacific International Exposition at last Friday’s dinner came from 200 local citizens. It expressed the sentiment of San Diego.
The new project is justified by experience. It seeks to capitalize our first asset, the exceptional facilities of San Diego for entertaining guests, the natural advantages and the equipment, much of it a heritage from the 1915 exposition, which is concentrated in Balboa Park.
The exposition can be justified by these and several other equally weighty arguments. But the project will be welcome by all citizens for still another reason. It offers an opportunity to muster the united strength of San Diego city and county behind a thoroughly constructive enterprise. Conflict of one sort or another has necessarily monopolized our attention during past months. Now while some of these conflicts are still raging, the exposition plan reminds us there is such a thing as unity. It challenges every local citizen to join in a common effort to attack depression with every prospect of success.
The $200,000 necessary to carry through this plan can and will be raised. But the vigor of Friday’s endorsement revealed that more than money is being concentrate behind the project. There was real delight in that reception, the delight of accepting a task which fully lives up to the tradition that has given San Diego its park, its harbor, its city plan and all other permanent assets.
We are building a city. The exposition offers one more major detail in that general undertaking.
San Diego Union, July 23, 1934, 8:1. Work to begin on park home for Red Cross.
San Diego Union, July 24, 1934, 1:4. City Manager Lockwood’s move to put F. B. Naylor in as assistant park director will come before the Park Board today.
San Diego Union, July 24, 1934, 5:1. Samuel I Fox, chairman of loan fund campaign; others on committee.
San Diego Union, July 25, 1934, 1:2, 2:3-4. City Manager agrees to hold up Naylor’s appointment as assistant park director when opponents jam meeting.
San Diego Union, July 25, 1934, 3:4. Emil Klicka, chairman of Central Committee, formed to work for $500,000 loan fund.
San Diego Union, July 25, 1934, 7:2. W. F. Hart, Carlsbad, attends meeting to plan for Exposition.
San Diego Union, July 25, 1934, 5:2. San Diego California Club plan huge printing outlay to advertise Exposition; Arnold Klaus, manager, estimates 500,000 pieces of literature will be necessary in next six months to handle inquiries.
San Diego Union, July 26, 1934, 8:5-6. Cotton, Davidson, Bailey stress Exposition benefit to San Diego at meeting of San Diego Realty Board.
San Diego Union, July 27, 1934, II, 1:2. San Diego Lions sign up 100 as loan campaign workers.
San Diego Union, July 28, 1936, 3:2-4. Local seals will extend Exposition invitation at Ohio zoo as envoys of San Diego Chamber.
San Diego Union, July 28, 1934, II, 1:3. Frank G. Belcher, chairman of Organization Committee, says fund campaign needs united action.
San Diego Union, July 29, 1934, II, 4:1. Restored buildings of 1915 Exposition form nucleus for 1935 Exposition, by Ada Perry; study of restoration told; Richard Requa’s suggestions for adding beauty to grounds: fountains, amusement zone around patio, buildings south of Organ Pavilion around patio, amphitheater in front of organ, beautification of “Exposition Way.”
San Diego Union, July 29, 1934, II, 1:1, 3:1. G. A. Davidson cites 1915-16 Exposition to illustrate benefits which an Exposition can bring to San Diego; he was president of that enterprise so he speaks with knowledge.
San Diego Union, July 29, 1934, II, 1:8. Chamber maps plan to mass United States, foreign vessels here for Exposition; concentration of U.S. Fleet in San Diego harbor and Coronado Roads desired during opening days of Exposition; committee chosen to work with government officials.
San Diego Union, July 29, 1934, II, 4:1. Exposition buildings keep art, beauty in restoration, by Ada Perry.
San Diego Union, July 30, 1934, 1:4-5, 6:1. 5,000 renew old ties at park All-States picnic, by Forrest Warren.
San Diego Union, July 30, 1934, 1:8. Speaker’s Bureau of 35 men will be formed to work for loan fund campaign.
San Diego Union, July 31, 1934, 2:6. Council orders investigation of Zoo sea lions.
City council ire was expressed yesterday over a story that the San Diego zoo was “giving away sea lions to the Toledo zoo: and an order for an investigation met with the following response from Mrs. Belle Benchley, zoo director:
“The two young sea lions going to the Toledo zoo were paid for by the chamber of commerce at $100 each. The money goes into the zoo fund.”
Her statement that it has cost the zoo $14,000 to educate the highly trained sea lions aroused Councilman Warburton yesterday to demand an investigation. This brought the following response:
“These facts are correct but the revenue from renting these seals has paid for their training and the attendant publicity to the San Diego zoo has resulted in the sale of hundreds of these creatures all over the world. These trained seals have made four trips to Los Angeles to be used in pictures. San Diego is the only place in southern California where trained seals may be obtained. It has taken four years to train these seals and the expense and revenue have been distributed over that period.”
The council ordered City Manager Lockwood to find out “why zoo animals were being given away.” Lockwood also was ordered to find out why the society or its agents circulated what councilman declared to be “misleading information on the attitude of councilmen toward the zoo.
Warburton also said the impression was given in another article by Mrs. Benchley that the council had refused to put on the ballot charter amendment requiring that 2 cents of the tax levy be devoted to the zoo. He charged that “geranium growers give full vent to their hobbies and we pay the bill.”
Councilman Anderson joined in to say that the zoo could not give away animals without permission and Warburton flashed back that “we’re going to run the city from the city hall and not from the chamber of commerce.”
Warburton obtained a council order directing the manager to find out about the seals and Mrs. Benchley’s other remarks of which the councilman didn’t approve.
So far as the tax levy is concerned, files show that in September, 1932, Dr. Harry Wegeforth, president of the zoological society, urged the levy. In council meeting, September 12, 1921, Councilman Goodbody make such a motion and it was seconded by Councilman Blakiston.
The motion was defeated 4 to 2. Councilman Andrews, Russo, Bennett, and Rossi voting against it. Of these four voting against the issue, three, Anderson, Bennett and Rossi are on the present council and are objects of the proposed recall move.
As to the seals, Mrs. Benchley said yesterday that daily shows are given with them and the huge crowds that watch are mostly from outside the city. The shows have resulted in the sale by the zoo of hundreds of seals, prices running up from $100 each. She said she expected great results from them when the San Diego exposition is held. Sale of such animals, she said, is one method of keeping up maintenance of the zoo, while the council is cutting down on the zoo budget.
San Diego Union, July 31, 1934, 7:1. 200 sign service cards to assist in campaign; Edward S. Bernard, chairman events committee, lays plans for cooperation with publicity committee.
San Diego Union, August 1, 1934, 6:4. Record audience granted encores at park concert, by Wallace Moody.
San Diego Union, August 1, 1934, 9:1. Kiwanis Club enlists as body for loan campaign.
San Diego Union, August 2, 1934, 1:7-8. Von Hindenburg dies; Hitler takes charge.
San Diego Union, August 2 1934, 2:5. Civic advisory committee yesterday disapproved proposed appointment of F. Byron Naylor as assistant park director; Naylor’s admitted lack of knowledge of horticultural subjects weighed heavily with committee; S. I. Fox, chairman, Mrs. S. M. Marshall, secretary of committee; Chairman Otto of Park Commission said Park Director John Morley should make the appointment not City Manager Lockwood; Naylor, a member of the Park Commission; new 18-hole golf course under construction and new practice field for high school; S. I. Fox: “I want to help the manager. But commissioners are appointed to advise the manager and if he doesn’t want help it is too bad that commissions were even mentioned in the charter.”; status of A. S. Hill, present assistant director, was discussed at meeting but no action was taken on it; the manager’s plan has been to demote Hill to an accountant’s rank.
San Diego Union, August 2, 1934, 6:1. County executive committee for loan campaign completed.
San Diego Union, August 3, 1934, 1:6. Council appoints Dr. R. B. Irones mayor after vice mayor Bennett refuses post.
San Diego Union, August 3, 1934, 8:4. Al Lyons Ambassador Band will advertise exposition in nation.
San Diego Union, August 5, 1934, 6:1. Major General Joseph Pendleton, USMC retired, remembers 1915 Panama-California Exposition and marines stationed in Balboa Park; was beginning of San Diego as a naval center.
San Diego Union, August 5, 1934, II, 1:3, 2:3. Kate Sessions says starts plants now to give city bloom for Exposition, by Ada Perry.
San Diego Union, August 6, 1934, 6:1. Girl Scouts name new quarters here after Florence Burnham Hall in honor of leader; newly decorated and enlarged recreation hall built as an adjunct of their headquarters in Balboa Park.
San Diego Union, August 6, 1934, II, 8:1. Loan fund campaign: organization of 400 volunteer workers; city divided into five divisions; 25 teams to cover it; county covered by 75 men.
San Diego Union, August 7, 1934, 1:4. A. S. Hill, fired assistant, quits park desk pending hearing.
San Diego Union, August 7, 1934, 1:7, 2:4. Board of Directors elected Frank G. Belcher, president; G. Aubrey Davidson, chairman of the board; Frank Drugan, executive secretary; Emil Klicka, treasurer.
San Diego Union, August 8, 1934, 5:1. City Manager to base Hill ouster on general charge; Hill would not be out officially until Civil Service Commission has approved the Manager’s action.
San Diego Union, August 10, 1934, 1:6-8, 3:2-3. Rotarians back Exposition plans as need stressed for success of fund drive.
San Diego Union, August 10, 1934, 3:4. Junior Chamber of Commerce supports plans, finances, loan-fund campaign.
San Diego Union, August 10, 1934, 9:1. Mrs. Frank G. Belcher will represent city during 1935.
San Diego Union, August 10, 1934, 10:3. City Manager to keep check-up on Zoo.
San Diego Union, August 11, 1934, 2:8. Governor Merriam promises to aid San Diego Exposition.
San Diego Union, August 12, 1934, 4:1. Guests expected at Exposition will include world’s great; list of distinguished persons who attended San Diego’s 1915-16 Panama-California Exposition.
San Diego Union, August 13, 1934, 3:8. County-wide support of loan-fund campaign.
San Diego Union, August 14, 1934, 1:7, 2:3. Two councilmen favor city operation of Zoo.
If Councilmen Harry Warburton and Charles Anderson have their say, operation of the San Diego zoo will be taken out of the hands of San Diego Zoological society and run under direction of the city manager.
This developed at yesterday’s council meeting when Fred Lockwood, city manager, reported that two sea lions had been sold by the zoo here to the Toledo, Ohio , zoo for $100.
“I’d like to know the exact financial status of the zoo, which after all, belongs to the city, lock, stock and barrel, October 6, 1932, and it is my understanding that it is supposed to be under city management.”
- F. Waterbury, city auditor, then told Warburton that city auditors are now going over the zoo books and that he probably will have a complete report soon,
“I’m in favor of the city’s taking over the zoo and operating it ourselves,” Councilman Anderson said. “Besides, we don’t need the Zoological society.”
“The zoo is a great asset to the city, ” Warburton said. “There is no denying that. But the way it is being run now we don’t know what is done with the money. Admission should be free.”
Councilman Cameron broke into the discussion here. “I understand it costs about $90,000 a year to operate the zoo and of that sum the city contributes something like $10,000. So, where do they get the other $80,000. Some of it, I guest, is made up from money taken in at the gate and from contributions.”
“Yes, they get most of the money from private donations,” Manager Lockwood chimed in.
“Anyway, before I do anything,” Cameron continued, “I want to know the exact status of the zoo.”
It was agreed that any possible action would hinge on the auditor’s report.
San Diego Union, August 14, 1934, 2:5. Societies housed in Balboa Park organize to aid Exposition plans; form association of Balboa Park institutions; Ralph E. Jenny, president.
San Diego Union, August 14, 1934, 7:1. City composers to share honors at park tonight.
San Diego Union, August 15, 1934, 3:5. Four San Diego composers direct Symphony in own numbers, by Wallace Moody.
San Diego Union, August 16, 1934, 7:1. Rally at Oceanside.
San Diego Union, August 16, 1934, II, 1:4. Musical quintet from San Diego to leave on President Pierce for Far East as boosters of Exposition; group sponsored by Chamber of Commerce and others.
San Diego Union, August 19, 1934, 10:1. Zoo inmates will broadcast seven programs over Station KFSD.
San Diego Union, August 19, 1934, 10:2-3. Resolution seeks home purchase of Exposition supplies.
San Diego Union, August 19, 1934, 5:1. Memorial to architect Bertram Goodhue should be placed on park grounds to remind visitors he designed buildings.
San Diego Union, August 21, 1934, 1:7. Military representatives of every community in county for loan-fund campaign at meeting in U. S. Grant Hotel August 21; pledges given.
San Diego Union, August 21, 1934, 4:1. EDITORIAL: Carp and Councilmen
The report of the auditor appointed by the city council to investigate the local zoo’s management will be accepted as a matter of course by all private citizens who are at all familiar with the zoo’s work. We suspect that it will not even surprise the councilmen — if they knew they were appointing a good accountant.
Nevertheless it is disappointing — from Mr. Warburton’s point of view, and only from his point of view. For, judging by the arguments with which he launched the probe, he hoped that by stirring up plenty of mud he might uncover something which could be used to add the zoo to the council’s patronage stable.
The audit disclosed that the zoo is ably managed. It revealed that gifts and donations total more than the annual amount contributed by the city. In other words, it revealed that San Diego has every confidence in the present management. The audit disclosed that the zoo is popular. And incidentally it revealed that the man who conducted it refused to be affected by the political background against which the examination was conducted.
As we have said, nobody is surprised at the result. Any adult mind that has compared the cost of the zoo with its service to San Diego has long recognized that it is a bargain.
The result reveals something else. Like other campaigns to install politics in completely non-political activities it suggests that there are better and cheaper ways to check up on semi-public organizations than to simply stir up the mud at the bottom of clear water as a carp stirs it in the hope that he may find a morsel of good in a ton of cloudy water.
San Diego Union, August 21, 1934, 7:4 City Council orders census of Zoo.
Before the city council acts on its own suggestion that it take over and manage San Diego’s zoo in Balboa Park, it wants to know how many animals are there.
The council meeting yesterday, instructed Fred Waterbury, city auditor, to make a complete inventory of animals in the zoo, October 1932, when the zoo was deeded to the city, and the list of animals added to the zoo since that date.
“I can assign a man to make the inventory,” Waterbury said, “but my man will have to have someone to tell him the name of each animal.”
Waterbury probably will make inventory and report to the council when it meets next week.
San Diego Union, August 22, 1934, 3:4. Final concert draws record park audience, by Wallace Moody.
San Diego Union, August 22, 1934, 4:1. EDITORIAL: We Swap Managers – Mr. Lockwood has moved out of the city manager’s office. Mr. Buck, recently of Long Beach, has moved in. And San Diego accepts the shift with scarcely a flicker of interest.
San Diego Union, August 22, 1934, II, 1:4. San Diego County Development Federation gives unanimous support to Exposition.
San Diego Union, August 23, 1934, 1:8. Zoo tax rate petition filed bearing more than 12,000 signatures asking a vote at November election on a proposition to set aside two cents of the tax rate for maintenance of the zoo in Balboa Park.
San Diego Union, August 25, 1934, 1:2, 2:3-4. Hot clashes mark Hill ouster hearing; Commission halts hints at scandal; sustains counsel’s objections as Lockwood seeks to bear meeting details in park post controversy.
San Diego Union, August 25, 1934, 3:8. Big flower show to open today at Balboa Park.
San Diego Union, August 26, 1934, 1:4, 3:1. Hearing of Hill dismissal ends; Board to make decision later.
San Diego Union, August 28, 1934, 1:4, 2:4. Hill reinstated to duty as Park Director’s aid after hearing; entitled to collect pay for time of suspension; Lockwood says he “still thinks he is lax.”
San Diego Union, August 29, 1934, 5:1. Harmonica Band to give concert at park Sunday.
San Diego Union, August 29, 1934, II, 1:2. Exposition plans, finances, loan-fund campaign; County swings into line to put Exposition over.
San Diego Union, August 31, 1934, 9:1. SERA director outlines community sings in park.
San Diego Union, August 31, 1934, II, 1:2. Escondido backs Exposition; organization of county committees in campaign progressing.
San Diego Union, September 1, 1934, 7:2. Tijuana plans fiesta series during Exposition.
San Diego Union, September 2, 1934, 3:1-5. Architects’ conception of Civic Administration Building.
San Diego Union, September 4, 1934, 1:2. 250 volunteer workers to carry on intensive campaign to raise $200,000 in next ten days; Exposition is endangered unless money is raised; opening planned for May 29.
San Diego Union, September 5, 1934, 1:3, 3:4. Council blocks citizens’ plan to vote on charter amendment that would give the Zoo the proceeds of two cents on the tax levy; four members ignore advice of city attorney; action may cost people $10,000; zoo enthusiasts submit petition to call election.
Ignoring the advice of the city attorney and disregarding constitutional requirements, the city council, Mayor Irones absent, voted 4 to 2 yesterday against submitting to the people a charter amendment that would give the zoo the proceeds of 2 cents on the tax levy.
The council refusal, if persisted in, may cost the taxpayers 200 times as much as it would cost to put the charter amendment on the November 6 ballot along with three other propositions already ordered on that ballot by the council.
The vote was taken after the city and county clerks had certified that the number of signatures legally required to call an election was on the initiative petition filed by zoo enthusiasts and after the city attorney had ruled the petition was in form and refusal to call an election could not be sustained in court.
Councilmen Charles E. Anderson, Albert W. Bennett, Alva S. Davis and Will H. Cameron refused to obey the constitutional mandate. Councilmen Harry Warburton and Dan Rossi voted for the election steps.
Refusal to take the election steps came after the councilmen tired to get the zoo directors to withdraw the petition, only to be informed by their own legal advisor that the matter was now out of the zoo’s hands and no one could withdraw the petition.
Councilmen Bennett and Cameron verbally announced that they would sit by and let someone bring a writ of mandate against them before they would call an election which is clearly specified in the law.
Refusal to call an election to be held with the November 6 general election was excused by the four councilmen on the grounds that it would cost about $4,500 and that the additional money the zoo would get if the charter amendment was adopted would be only about $3,000 a year or less than the election cost.
They also stated the belief that the zoo move for a special tax levy might prove the forerunner of similar requests from other branches of the city establishment.
The record indicates that the council on July 23 instructed the city attorney to take steps to put three city propositions on the November 6 general election ballot. These were a proposal for a bond issue for Hodges dam repair, a charter amendment cutting the mayor’s salary to $1,000 a year and a proposal to ratify a contract for participation in All-American canal construction. These instructions still stand. Additional cost of putting the zoo amendment on the ballot, with the other propositions proposed by the council, was estimated in the neighborhood of $50. The July 23 election instructions were not mentioned by councilmen in yesterday’s discussion.
Before rejecting the election move, several councilmen said they would be willing to put the matter up to the people in one of the spring elections. They were advised by Harold B. Daniel, deputy city attorney, that the constitutional provisions on charter amendments seems to require that they be submitted to the people at the general election prior to legislative sessions. Thus it would not be legal to submit the amendment in the spring.
Councilman assured the zoo directors present, Fred Annable, W. C. Crandall and Gordon Gray, that they were friendly to the zoo. Then, after refusing to call the election, the council table an appropriation to pay for materials to be used in an SERA project in the zoo, including work on concrete walls and pools.
Mrs. Belle Benchley, zoo director, was quizzed briefly by Councilman Warburton who said he wanted a zoo but didn’t want too many animals of one kind in it.
Warburton said he proposed to submit the zoo inventory to experts he knew who would advise him how many animals of each species should be kept on hand for a well-balance exhibit.
Mrs. Benchley denied knowledge of reports councilmen said they had heard to the effect that zoo magazine salesmen were telling the people that the council and supervisors were not supporting the zoo.
Warburton said they had too many antelope and deer in the zoo and should have only a par of each. It was suggested to him that one or two deer might not be attractive to the people, whereas a herd would be very interesting. He amended his remarks to state that he would approve of three or four pair but not as many as there are now.
When Bennett said that he would have to be mandaamused before he would vote to put the zoo amendment on the ballot he was advised by Daniel that this might have the effect of increasing the cost to taxpayers. Daniel said that if it is necessary for someone to get the mandamus order against which, he added, the city would have no legal defense, it might then be too late to hold the election with the November ballot. A special election, costing $10,000 or more then would be necessary, he indicated.
When the zoo directors were summoned they were quizzed as to their responsibility for the petition and said they had authorized the circulation of it. They said they did it because they felt the zoo needed assurance of a steady income whether or not a hostile council was in power. A zoo exhibit needs constant attention and a few days’ neglect would destroy it, while many museum exhibits could be shut up for a year and be no worse off, they added.
After it developed that no one could withdraw the initiative petition, Daniel was asked for his views on failure to call the election.
He said that the council might refuse to call the election and win its point if no one brought a write of mandate to compel the call.
“But if you do you have disobeyed the plain mandate of the constitution,” he said.
“I’m willing to stand a writ of mandate,” said Cameron.
“I’m willing to follow the attorney and put it on the ballot,” said Warburton. The vote, taken on an order for the city clerk to start election procedure by advertising the proposed amendment in the official newspaper, failed by the vote of 4 to 2.
San Diego Union, September 5, 1934, II, 2:1. 300 determined San Diegans in Exposition fund campaign.
San Diego Union, September 6, 1934, 1:1, 3:5. Personnel of fund-raising teams given.
San Diego Union, September 6, 1934, 5:1. Mounted police assume patrol duty in Balboa Park.
San Diego Union, September 7, 1934, 1:3. Zoo directors may seek writ to force vote.
San Diego Union, September 7, 1934, 3:3. Exposition plans, finances, loan-fund campaign; luncheon set tomorrow
San Diego Union, September 8, 1934, 1:3, 2:6. Workers pledge $22,039 in Exposition fund campaign.
San Diego Union, September 8, 1934, 1:7-8. Court orders Council to call vote on Zoo tax amendment.
San Diego Union, September 8, 1934, 2:6. Goal is to add $200,000 to add to $300,000 already pledged by City and County.
San Diego Union, September 9, 1934, 1:1-2, 2:6. Oscar W. Cotton says each citizen should give.
San Diego Union, September 9, 1934, 1:1-3, 2:7. Four councilmen accused of misconduct; Grand Jury acts after Zoo vote; Anderson, Bennett, Cameron, Davis must appear September 24 to answer charges; none arrested.
San Diego Union, September 9, 1934 8 (whole page). ADVERTISEMENT: Do you want an Exposition?
San Diego Union, September 10, 1934, 1:6. Loan fund headquarters issues folder concerning Exposition plans and benefits.
San Diego Union, September 10, 1934, 4:1. EDITORIAL: Invest Now – in support of Exposition load fund.
San Diego Union, September 11, 1934, 1:7-8. 22,450 men will base here as a result of recent Navy Department order transferring eastern scouting units to this port.
San Diego Union, September 11, 1934, 6:1. Over 300 business and professional men helping in campaign.
San Diego Union, September 11, 1934, II, 1:8. Belated action on Zoo may not save councilmen.
San Diego Union, September 12, 1934, 1:4. 108 Navy craft base here; many families arrive.
San Diego Union, September 12, 1934, 1:6. Joseph Wild, 65, leaps to death off park bridge.
San Diego Union, September 12,1934, 1:7-8, 2:6. Councilmen want to hit back at County Grand Jury.
San Diego Union, September 12, 1934, 2:4. Loan fund campaigning to date $385,189.
San Diego Union, September 12, 1934, 5:3. City Council voted $50,000 to be used for Balboa Park grounds.
San Diego Union, September 13, 1934, 1:3 and September 14,1934, 1:3. List of pledges.
San Diego Union, September 13, 1934, 1:4., 3:7. $406,321 total reached in Exposition campaign here.
San Diego Union, September 13, 1934, 1:6, 2:5. City Council orders Zoo amendment on November ballot; action asking two-cent levy follows Grand Jury charges of misconduct.
City councilmen yesterday ordered submission of the zoo amendment to the people at the November 6 general election, along with three water matters, including two bond issues and All-American canal contract ratification.
Action on the amendment which seeks 2 cents on the tax rate to be devoted exclusively to the zoological gardens came after City Attorney Byers advised such a move.
Byers said that the wording of the initiative petition asking submission of the zoo amendment apparently called for the election to be held next spring but that signers apparently wanted it submitted as early as possible. He added that there appeared to be a conflict between the zoo petition wording calling for the election at the general municipal balloting and the constitutional requirement that charter amendments be filed before the general election preceding the legislative session.
If the council waited until next spring and held the election of the zoo amendment with the general city election it might be too late to have the legislature ratify the amendment, if adopted, before the 1937 session, Byers said. Because of the conflict between wording on the zoo petition and the state constitution, the city attorney said that legality of the amendment, if voted on and adopted at the spring municipal election, might be questioned.
In order to avoid further legal complications and also to comply with the desires of more than 10,000 electors who signed the zoo petition, the council should put the amendment on the ballot as a councilmanic act, Byers said. He said the council has legal authority to place charter amendments on the ballot.
Councilmen called for zoo directors to come down and tell whether this plan would be satisfactory. Word came back that three directors were out of town and the one who was in town couldn’t come down.
The council then adopted this resolution:
“That the attorney be directed to prepare the necessary documents to enable the council on its own motion to submit to the electors of San Diego the same proposition relative to the zoo which is now contained in the initiative petition now filed in the office of the city clerk, such proposition to be submitted at election to be held on the same date as the November state election.”
Legal reasoning used in the Byers report to the council is expected to be urged before the superior court here September 24 when four councilmen appear to answer charges of misconduct in office filed by the grand jury. The charges grew out of refusal last week to act on the zoo petition on the part of Councilmen Anderson, Bennett, Cameron and Davis.
San Diego Union, September 14, 1934, 1:3, 3:1. Fund solicitors hope to attain Exposition goal today.
San Diego Union, September 14, 1934, 3:4. List of pledges.
San Diego Union, September 14, 1934, 14:2. The Jubilee Singers of the Colored Women’s Booster Club will give their last concert of the summer season at the Organ Pavilion in Balboa Park Sunday afternoon.
San Diego Union, September 14, 1934, 14:4. Chicago’s World’s Fair exhibitors planning to exhibit at San Diego 1935; P. M. Massman, executive office “Century of Progress” arrived San Diego September 13 by plane, conferred with executive management San Diego Exposition.
San Diego Union, September 15, 1934, 1:1-2, 3:5. Exposition fund drive to continue.
San Diego Union, September 16, 1934, 1:4. Exposition plans, finances, loan-fund campaign.
San Diego Union, September 16, 1934, 1:4. “Villages of the World” feature mapped for Exposition.
San Diego Union, September 16, 1934, 4:1. San Diego Port Chief plants trees to beautify harbor.
San Diego Union, September 16, 1934, 7:4. 2,000 Mexicans celebrated Independence Day at Organ Pavilion last night.
San Diego Union, September 16, 1934, II, 1:2, 14:3. Rally September 19; total to date $479,815.
San Diego Union, September 17, 1934, 1:3, 2:4. Description of “Villages of the World”.
San Diego Union, September 17, 1934, II, 1:2. 3,500 former Kansans frolic and picnic in park.
San Diego Union, September 17, 1934, II, 1:8. SERA band gets palm at third organ concert.
San Diego Union, September 18, 1934, 3:2. Only two days left to reach $500,000 mark.
San Diego Union, September 18, 1934, 6:1. Representative George Burnham sent President Roosevelt an invitation to attend Exposition.
San Diego Union, September 18, 1934, 7:4-5. Coronado Council votes $1,000 for Exposition.
San Diego Union, September 18, 1934, 7:5-6. $50,000 from City Council to be used for park projects.
San Diego Union, September 18, 1934, II, 1:4. City Council orders election on Zoo tax amendment.
San Diego Union, September 19, 1934, 1:7-8, 2:3. Volunteers hope to end Exposition fund drive tonight.
San Diego Union, September 20, 1934, 1:8, 2:2. Loan-fund campaign goes over the top; $687,000 raised; national broadcast September 20; need for San Diego during Exposition is a liberal spirit in caring for visitors anticipating good time with us.
San Diego Union, September 21, 1934, 1:7. Acting Governor Frank P. Merriam praised success of loan-fund campaign.
San Diego Union, September 23, 1934, 1:1-2. Additional subscriptions swell Exposition fund.
San Diego Union, September 23, 1934, 1:4. Belated recognition: plaque to be placed in park honoring memory of Bertram Goodhue.
San Diego Union, September 23, 1934, 4:1. EDITORIAL: Bertram Goodhue
The movement to devise a fitting tribute to Bertram Goodhue, the man who created Balboa Park’s buildings, merits the wholehearted support here particularly as it has been so long delayed. The means selected to recognize San Diego’s debt to the architect for the 1915 Exposition and for some of the local government structures should reflect this community’s knowledge that in acclaiming Goodhue we are honoring ourselves, acclaiming the judgment and good taste of the local citizens who 20 years ago refused to consider anything but the best for San Diego’s first exposition.
No memorial can do more honor to Mr. Goodhue’s memory than the buildings which he created here. A plaque or special day set aside for him during next year’s exposition, or both, would be a graceful compliment, however, and a reminder that the second exposition, like the first, must attempt to live up to his standard of taste.
San Diego Union, September 23, 1934, II, 1:3-8, 6:1. Zoo head announces play for animal amphitheater; hope to have stage ready for 1935 Exposition; unemployed would be used to erect huge structure; suitable also for public assemblies and pageants.
San Diego Union, September 26, 1934, 5:1. Exposition loan fund soars; $200,000 over drive goal.
San Diego Union, September 26, 1934, Exposition Edition: Second Annual Electrical Exposition Fall Show, Broadway pier, September 26-30.
San Diego Union, September 27, 1934, 1:7-8, 2:8. Hull, Daniels promise Burnham to aid Exposition.
San Diego Union, September 29, 1934, 2:4. San Diego’s successful Exposition campaign caused San Francisco to send W. L. Douglas here to confer with Oscar W. Cotton, campaign chairman, on livestock exposition.
San Diego Union, September 30, 1934, II, 1:2. Exposition’s value to San Diego shown by Chicago’s net results; “Century of Progress” brought $750,000 more money to city’s businessmen; 5 million people expected to come to San Diego.
San Diego Union, September 30, 1934, II, 1:7-8. Exposition offices will be moved to park; fund now $702,647.
San Diego Union, October 1, 1934, 8:6. Local boy scout council will dedicate new Court of Honor circle in Indian Village Friday night; concrete seats capable of seating 2,000 have been completed; made possible through efforts of SERA; San Diego scouting has grown from 204 scouts in 1917 to 1,978 scouts now.
San Diego Union, October 3, 1934, 1:1. City Council approved preparing buildings for Exposition as a SERA project.
San Diego Union, October 3,1934, 5:4. Lester S. Ready, chief engineer of city, sees Exposition benefits in gas rate attack.
San Diego Union, October 3, 1934, 10:1. City Council gave formal approval yesterday to a SERA project for preparing park buildings for the Exposition next year.
The total cost of the project is estimated at $513,052. Of this SERA will be asked to provide $327, 543 in labor while the Exposition will supply $185,509 in materials and supervision. None of the city’s $50,000 contribution is to be expended on this project as the city money is to be used on other phases of the work.
San Diego Union, October 5, 1934, 1:4. Archaeological and pathological exhibits wanted; Malcolm Rogers, curator of San Diego Museum, sent to Chicago to try to get such exhibits from Century of Progress Exposition.
San Diego Union, October 5, 1934, 9:2-3. Three things needed are exhibits, publicity and exhibition plant; San Diego has the plant, the other requirements are being secured through the efforts of Frank Drugan; Joseph Dryer gives details of Drugan’s work here and in New York and Chicago.
San Diego Union, October 6, 1934, 7:4-5. Five SERA projects planned as aids to Exposition program; widening of Park Boulevard; pedestrian passage over Park Boulevard; rest rooms; a guest house; and improved fire lines.
San Diego Union, October 7, 1934, 1:1. Mass fleet review planned as Exposition event; Admirals Reeves, Standler accept honorary Exposition positions; probable date for maneuvers.
San Diego Union, October 7, 1934, 1:8. Chamber of Commerce recommends major Exposition projects to SERA; plans include 24 items with Balboa Park district; John Morley suggests aid to junior groups in effort to beautify city; people on welfare list should be favored for jobs.
San Diego Union, October 7, 1934, 4:6. Richard Requa, senior member firm Requa, Jackson and Hamill, appointed consulting architect; P. M. Massman, executive San Diego Exposition, in Chicago.
San Diego Union, October 7, 1934, 6:1. Senator Hiram Johnson and Representative George Burnham both actively supported 1915 Panama-California Exposition; new plans have their backing.
San Diego Union, October 7, 1934, 12:1. Park program at organ today (Sunday) to honor Sunday school teachers.
San Diego Union, October 7, 1934, II, 1:1. Mass flight review over Exposition planned for 1935; Admiral J. M. Reeves, commander-in-chief U.S. Fleet and Admiral W. H. Standler, chief Naval Operations, are honorary vice-presidents of Exposition.
San Diego Union, October 8, 1934, 5:2-4. Natural History Museum to observe 60th anniversary of founding Saturday afternoon.
San Diego Union, October 8, 1934, II, 1:2. Big rally in park ends Religious Education Week program.
San Diego Union, October 8, 1934, II, 8:1. Boy Scouts honored at dedication of new court circle.
October 9, 1934. Minutes of meeting of the Park Commission; Commissioners Otto, Naylor and Yale present.
Stadium: Letter was received from Mr. Crawford, Secretary-Manager of Board of Education relative to use of stadium and issue of passes. All passes heretofore issued will now be referred to the Park Commission. As supervision of the stadium by the Park Commission is of indefinite date, it was moved and seconded that the matter of issue of passes to City Councilman, Board of Park Commissioners, and the Board of Education be referred back to City Schools with request that they be issued as in the past by the School Department; to be confirmed by the Park Commission when the stadium comes back to the Park Department.
Golf Course: Letter was received from the City Manager referring to the Park Director for recommendation, communication from Balboa Park Golf Club suggesting certain changes in green fees at the Golf Course. After consideration of the matter, upon motion of Mr. Naylor, seconded by Mr. Yale, it was recommended that a $3.00 monthly rate be established for both courses, good for one person on week days, Saturdays and Sundays and holidays not included; that a $4.00 monthly rate be established for both courses, unlimited; that a $5.00 monthly rate be established for both courses, unlimited, good for two persons of a family; also, that 50 cents rate on Sundays be changed from 2:00 p.m. to 1:00 p.m.
Bertram Goodhue: Resolution 62110 of City Council, relative to placing a plaque on buildings in Balboa Park in honor of Bertram Goodhue, architect of 1915-1916 Exposition Buildings, was received and ordered filed.
Resolution 62103 of City Council, relative to an ordinance creating “Balboa Park Special Improvement Fund” 1934-1935, was received and ordered filed.
It was the sense of the meeting that in the matter of advising with the Director of Parks, the following assignments be made:
Horticultural and all matters pertaining thereto: Mr. Otto.
Golf courses and recreational matters: Mr. Naylor
Matters requiring legal advice Mr. Yale
San Diego Union, October 9, 1934, 5:1. Admiral Gannon presents Alaska blue fox to San Diego Zoo.
San Diego Union, October 9, 1934, 10:3-4. Sailor leaps off Cabrillo Bridge; lands in lily pond.
San Diego Union, October 11, 1934, 10:6. Delegation headed by Frank G. Belcher leaves today for Mexico, DF, to confer on Mexican exhibit.
San Diego Union, October 12, 1934, 10:1. Knights arrange park program to honor Columbus.
San Diego Union, October 13, 1934, 2:2. Exposition officials left October 12 for Chicago to arrange for transfer of exhibits from Century of Progress Exposition to San Diego; J. David Larson, executive manager, and Emil Klicka, treasurer, will meet San Diego representatives in Chicago.
San Diego Union, October 14, 1934, II, 1:2. Frank G. Belcher, president San Diego Exposition, gives Mexican President Abelardo L. Rodriguez a formal invitation to take part in exhibition.
San Diego Union, October 14, 1936, II, 3:1. Ford exhibit in Chicago portrays historic roads.
San Diego Union, October 16, 1934, 3:5. Mexican officials receive San Diego delegates with cordial interest.
San Diego Union, October 17, 1934, 8:5. John Sirigo, La Jolla photographer, gets exclusive photographic rights to Exposition.
San Diego Union, October 18, 1934, 6:4. Gray, Cary, Ames and Discoll law firm will handle Exposition legal matters; Wansley, Crandall and Reuter will act as auditors.
San Diego Union, October 18, 1934, II, 8:1. J. T. Monroe, Houston, praises San Diego Exposition plans.
San Diego Union, October 19, 1934, 3:2. Belcher says Mexican officials are interested in Exposition.
San Diego Union, October 20, 1934, 5:3. SERA allotment of $300,000 announced for Balboa Park improvements.
San Diego Union, October 20, 1934, II, 1:3. S. T. Bledsoe, president Santa Fe Railway, says San Diego Exposition is backed by remarkable community spirit.
San Diego Union, October 21, 1934, II, 4:1. Belcher announces names of noted men appointed to honorary posts at Exposition.
San Diego Union, October 25, 1934, 2:2. Grace Panama Mail Steamship Co. pledges to place facilities at disposal of Chamber of Commerce Publicity Department for Exposition advertising.
San Diego Union, October 25, 1934, 5:1. City will turn park area over to Exposition; City Council and Exposition management discuss methods of doing so .
San Diego Union, October 25, 1934, II, 2:6. Henry L. Harper, president Los Angeles Chamber of Commerce, praises San Diego’s zeal and planning in October issue of Southern Caifornia Business.
San Diego Union, October 25, 1934, II, 12:1-4. New Balboa Park clubhouse near 7th Avenue and Date Street to be dedicated with ceremonies.
San Diego Union, October 27, 1934, 6:5. State Chamber of Commerce plans state-wide historical pageant reenacting history of California.
San Diego Union, October 28, 1934, II, 1:2, 3:3. Charles S. Peterson, chief organizer of Chicago’s “A Century of Progress”, made member of advisory board for San Diego Exposition.
San Diego Union, October 28, 1934, II, 6:8. Admiral Line advertising Exposition in monthly magazine, Pacific Coasting.
San Diego Union, October 29, 1934, 4:1. EDITORIAL: Hands Off the Zoo!
San Diego has repeatedly sounded this warning when councilmen and other politicians have attempted to hamper or curtail the zoo’s activities. These warnings have been ignored. Now the two-cent tax levy to be voted upon next week translates the warning into a mandate.
The local zoo does not need to be justified in San Diego. Its record is understood and appreciated by all citizens. The community also knows that the society has built up an exceptionally fine collection at a very low cost. It is providing us with a permanent exhibit which is superior to many collections in much larger cities.
No other zoo west of the Mississippi compares with it in the size or quality of exhibits. Yet time after time petty local officials have attempted to interfere with the zoo’s management or impose unreasonable handicaps. In sheer self-defense the men and women who have given their time and money to this enterprise now ask that its income be guaranteed by means of the two-cent levy on each hundred dollars of assessed valuation.
As long as it is impossible to achieve businesslike administration at the city hall, it is necessary, unfortunately, to secure the zoo against destructive meddling. Under a sensible, competent administration it would be better to hold the central municipal government responsible for supporting all such activities. But experience has proved that there is no intelligent sense of responsibility in the present administration.
In this situation the zoo must be protected. The Union recommends the two-cent levy as the only practical and certain means of guaranteeing this protection to an institution which represents a heavy investment of San Diego funds and effort.
This must be done but, incidentally, we sincerely hope that all voters will remember how this issue was created. For while the special levy will protect the zoo, as long as the city hall attempts to interfere in the administrative details of any municipal activity not one of these activities such as Balboa Park, the public library, and many others will be secure.
The zoo levy is an emergency measure and must be put through as an emergency measure. But the source of the emergency will persist after the zoo has been secured against inference. And as long as this chronic evil will persist it will remain the most urgent single challenge to all citizens who tolerate the current regime.
A vote for the levy for continuing the zoo under the intelligent direction which has won it high rank among all American zoos. It is a rebuke to councilmen who have shirked the task of eliminating the major source of waste in government. And it reminds all citizens that we still lack effective local government.
San Diego Union, October 31, 1934, 3:4. Matson Navigation Co., which operated between California and Antipodes, will help get exhibits in Australia and New Zealand.
San Diego Union, November 2, 1934, 3:2, II, 1:5. F. B. Dorsey, traffic manager San Diego Arizona and Eastern, will announce San Diego Exposition plans at convention of American Association of Railway Ticket Agents in San Antonio.
San Diego Union, November 4, 1934, 1:1. City plans big welcome for returning fleet; festivities to extend for month.
San Diego Union, November 4, 1934, 9:2-3. Mrs. Frances-Edice Lahmer, San Diego woman, wants 6th Avenue Canyon cleaned for Exposition, by Ada Perry.
San Diego Union, November 4, 1934, 12:3. Floral Association autumn chrysanthemum festival reached its climax in Balboa Park yesterday; admission free.
San Diego Union, November 4, 1934, II, 1:1. Outsiders say preservation of Zoo vital to San Diego; friends assert 2-cent tax as carried on ballot Tuesday would be an asset to city and to Exposition.
November 6, 1934. ELECTION: Proposition 1 – Two cents for each one hundred dollars of assessed valuation of real and personal property within the city to be used for the maintenance in Balboa Park of zoological exhibits.
Yes 31,493 No 21,077
San Diego Union, November 7, 1934, 6:1. El Capitan Dam bonds lag, All-American Canal and Zoo tax in front.
San Diego Union, November 7, 1934, 10:2 and November 9, 1934, II, 11:1. October issue of Standard Oil Bulletin gives San Diego Exposition wide publicity; story entitled “Spanning Four Hundred Years” recounts much of San Diego’s history.
San Diego Union, November 8, 1934, 3:1. Exposition directors and Rotary Club members to meet with Los Angeles Chamber of Commerce at Biltmore Hotel, November 16, to discuss plans.
San Diego Union, November 9, 1934, 6:7. Armistice Day peace rally, sponsored by San Diego County Christian Youth Council, set for Sunday at Organ Pavilion.
San Diego Union, November 9, 1934, 15:1. Frank G. Belcher, Exposition president, describes scope of undertaking at Women’s Day meeting of Rotary Club.
San Diego Union, November 11, 1934, II, 1:2, 3:2. Exposition begins construction of House of Pacific Relations; fifteen new buildings to serve as many nations in close harmony as gesture for peace of whole world; construction started near Organ Pavilion; drawing by Juan Larrinaga.
San Diego Union, November 11, 1934, II, 1:1, 3:5. Exposition plans to be formally presented to businessmen of Southern California at Los Angeles next week.
San Diego Union, November 12, 1934, 7:5. Chinese acrobats prepare for act at Exposition.
San Diego Union, November 14, 1934, 5:1. The City Council yesterday turned over to the California- Pacific International Exposition limited control of the Exposition area in Balboa Park for the 1935 Exposition.
San Diego Union, November 14, 1934, 3:2. Death calls D. C. Collier after heart attack.
San Diego Sun, November 15, 1934, 7:1 Italian glass blowers due at Exposition; historic atmosphere of Venice to be transported.
San Diego Union, November 15, 1934, 3:2. Masonic funeral services for D. C. Collier.
San Diego Union, November 15, 1934, 3:7. San Diego California Club directors consider erecting and maintaining highway billboards.
Letter, November 16, 1934, Richard S. Requa, Supervising Architect, to Mrs. Emma Spade, Emergency Relief Administration, San Diego, Calif.
Replying to your letter of November 22nd, enclosing copy of Sculpturing Project, Mr. Donal Hord, who is to do the work, has agreed to carry on the work in his own studio, as we have no suitable place in the park.
The block of limestone from which the statue is to be carved is being delivered today from Los Angeles to his studio, located at 1024 Pascoe Avenue.
Yours very truly,
Richard S. Requa,
(Copy of letter taken from Box File 18 Folder 104, California-Pacific International Exposition, San Diego Public Library.)
San Diego Union, November 16, 1934, 11:3. Royal A. Brown, official organist, asserts $20,000 needed for park organ.
San Diego Union, November 16, 1934, 13:3. Mrs. Adolph Muehleisen, member Board of Education and civic worker, appointed Director of Education for Exposition; duties.
San Diego Union, November 16, 1934, II, 15:3. Exhibit by Italy’s Royal Glass Blowers.
San Diego Union, November 17, 1934, 1:5. 350 Los Angeles businessmen promise support at meeting.
San Diego Union, November 17, 1934, 3:6. Art Guild opens annual exhibit in Fine Arts Gallery, Balboa Park.
San Diego Union, November 19, 1934, II, 1:4. Quarters for Fire Company on Park Boulevard and Colon Street first building completed.
San Diego Union, November 19, 1934, II, 8:8. Goodwill tour series through west.
San Diego Sun, November 22, 1934, 16:1-2. Flags of 23 foreign powers to unfurl over Exposition; Bay area promises support; executive secretary Drugan returns from north with wholehearted support of consuls, San Francisco business leaders.
San Diego Union, November 22, 1934, 1:1, 2:5. Twenty-three nations pledge support for Exposition through consular representatives at luncheon meeting in San Francisco.
San Diego Union, November 25, 1935, 13:1. At a meeting of the San Diego Floral Association, Kate Sessions said Cactus Garden will be planted in vicinity of New Mexico Building; she also wants a lath house to display other types of plants successful in San Diego.
San Diego Union, November 25, 1934, II, 1:6, 2:5. Description of activities carried on at headquarters in Balboa Park; interviews with various officials.
San Diego Union, November 25, 1934, II, 2:2. Three nude black girls in Balboa Park pool giggle too loudly, but horse’s approval gets justice tempered with mercy; patrolman refrains from turning girls in.
San Diego Union, November 25, 1934, II, 12:4. Dr. Lowe, recently installed as pastor of Central Christian Church, speaker at park Thanksgiving Day service.
San Diego Union, November 27, 1934, 3:8. All Naval Air Review considered for Exposition.
San Diego Union, November 30, 1934, 7:1. Devout gather for worship at Organ Pavilion.
San Diego Union, December 1, 1934, 7:1. Frank N. Davis, vice president of “The National Provisioner” says three packing firms plans display for Exposition.
San Diego Union, December 2, 1934, II, 1:6. Commission to Northern California, headed by G. Aubrey Davidson, plans tour west.
San Diego Union, December 2, 1934, II, 1:8, 3:1. “Villages of the World” taking form; other park projects; 1,400 at work on buildings.
San Diego Union, December 3, 1934, 1:4-5. Sun smiles as thousands seek recreation in Balboa Park concerts, games.
San Diego Union, December 4, 1934, 7:1. Work of remodeling “House of Magic” in city’s plaza is underway.
San Diego Union, December 5, 1934, 2:4. December issue of National Motorist, publication of National Automobile Club, contains feature article on San Diego Exposition.
San Diego Union, December 5, 1934. 3:4. SERA to improve golf course, zoo
Golf course work is expensive because hand instead of machine labor is being used and efforts are being made to put idle hands to work, City Manager Buck told the Council yesterday in defending his recommendation for a $23,780 SERA project for additional golf course work.
Councilman Rossi had charged that enough had been spent on the golf course to make two courses.
Buck, stating that most of the money would be supplied by the SERA, said:
“We are using shovels and wheelbarrows instead of steam shovels. This is one way to relieve distress. There are not many projects that employ so much labor. This one will keep 72 men busy for 10 weeks.”
The Council approved the project.
Also, approved was a $10,000 SERA project for landscaping at the zoo. The city treasury is to provide none of the money.
San Diego Union, December 6, 1934, 7:4. Civic leaders of San Francisco, Oakland and Alameda support San Diego Exposition plans.
San Diego Union, December 7, 1934, 5:2. San Francisco businessmen meet with San Diego Exposition Commission to coordinate plans.
San Diego Union, December 7, 1934, 12:2. Mrs. Ralph C. Hardie, officer San Diego County Federation of Women’s Clubs, discussed plans at Pacific Beach Women’s Club, December 4; exhibits from foreign countries; new buildings in park.
San Diego Union, December 7, 1934, 14:1. Representative George Burnham assures short-wave radio station.
San Diego Union, December 7, 1934, II, 1:2. Models of California missions proposed as an educational exhibit.
Letter, Undated: December 8, 1934 (?) J. David Larson, Executive Manager, California-Pacific International Exposition, to Shoolman Brothers, 1115 Avenue “O”, Brooklyn, N.Y.
We are pleased to advise you that your application for “Permit for Exhibit Space”, dated December 8, 193 5 [sic}, has been approved and accepted by the California Pacific International Exposition Company. Your exhibit is to consist of imported and domestic novelties, leather goods, china and bronzes, etchings and art pictures and tapestries, distributed by Morbeck of London, England. You will also be permitted to sell any
articles which may be so classified. Your exhibit is to be located in space #11, “Palace of Better Housing.”
It is understood that you are to secure and cause to be continued in force any permit or license required by any governmental authority or agency for the sale of merchandise or commodities which you propose, and are permitted under your contract with this Company, to sell, and that this Company assumes no responsibility for the securing or continuance of any such permit or license.
(handwritten in margin: “With the confines of your booth.”
The amount of $281.00 has been received on account of your application, which has been credited to you. The additional sum of $281.00 will be payable on May 1st, 1935.
Enclosed you will find a copy of “Rules and Regulations for Exhibitors and Concessionaires” adopted by the corporation, which are binding on all exhibitors and concessionaires. When we receive the balance due from you we will issue and forward to you an printed Permit for Exhibit Space.
Yours very truly,
J DAVID LARSON
(Copy of letter taken from Box 8 Folder 3, California Pacific International Exposition, kept by San Diego
San Diego Union, December 8, 1934, 1:7-8, 2:4. Navy plans to beautify park area near hospital.
San Diego Union, December 9, 1934, 1:2. Plans: Exposition buildings.
San Diego Union, December 9, 1934, 1:5, 9:1. Plan to cleanup and beautify San Diego outlined at County Planning Commission meeting, December 8.
San Diego Union, December 9, 1934, 4:2. Ed Fletcher outlines program in development of Mission Bay Park.
San Diego Union, December 9, 1934, II, 1:6 (half-minute interview) Palace of Photography under construction; John Sirigo, exposition official photographer, planning exhibit; examples of photographic art from all over the world and representing all classes of people will be shown; Ruth Kilbourne is assistant.
San Diego Union, December 9, 1934, II, 1:6, 3:2. Forrest Warren reports buildings going up and ground improvements in Balboa Park.
San Diego Union, December 9, 1934, II, 2:6. San Diego Exposition Commission visited San Francisco Bay region last week.
San Diego Union, December 9, 1934 (Special News Section), 1:2. Architectural drawings of Palace of Electricity, Spanish Village, Palace of Travel and Transportation.
San Diego Union, December 9, 1934, II, 1:1. Semi-primitive designs for Exposition buildings will be softened by plant decoration.
San Diego Union, December 9, 1934 (Club Section), 3:1. Description of “Hospitality Hall”, Women’s building, auditorium, stage, club rooms, other features; Mrs. Kennie Steele has charge of allocation of space; hopes club women will emphasize spiritual side of Exposition.
San Diego Union, December 11, 1934, 5:3. Sacramento city officials, who came to San Diego to get plans for recreational center, inspect Balboa Park.
San Diego Union, December 12, 1934, II, 8:3. Elwood Bailey returned from 10,000-mile tour; reported great interest in Exposition; made head of Exposition Public Relations Department.
San Diego Union, December 13, 1934, II, 1:2. Mrs. Vesta C. Muehleisen outlined plans before State Council of Education of California Teachers Association; members of advisory committee for Exposition’s Palace of Education given.
San Diego Union, December 14, 1934, 5:3. Frank Drugan, at meeting in Biltmore Hotel, Lose Angeles, December 13, asked representatives of 30 countries and members of consulate service for foreign participation at Exposition.
San Diego Union, December 15, 1934, 1:3. SERA approves eight projects; Zoo to benefit.
San Diego Union, December 16, 1934, 2:1. Honolulu Chamber of Commerce plans display depicting commodities of Hawaiian islands.
San Diego Union, December 16, 1934, 6:6. Weavers will weave Gobelin tapestries for Exposition, under direction of Marian Kendall; SERA project.
San Diego Union, December 17, 1934, 3:7. Julian Arnold, commercial attaché American Legation, Shanghai, coming to San Diego to discuss Oriental exhibit.
San Diego Union, December 18, 1934, 10:1. Newsreel to take scenes in Balboa Park today; five Hollywood companies will take pictures of parade of working men.
San Diego Union, December 19, 1934, 1:5, 2:7. Construction work by 2,000 SERA workmen; parade of workmen filmed by five sound newsreel crews; Chairman of Exposition Board Davidson makes announcement.
San Diego Union, December 19, 1934, 5:1. German steamer brings three Siberian bears to Zoo in Balboa Park.
San Diego Union, December 21, 1934, 3:7 and December 23, 1934, 1:2, 3:1. Colonel Ed Fletcher submits plans to Mayor R. B. Irones forCalifornia State Building in Balboa Park to house state and county exhibits; cost $200,000; approved as SERA project.
San Diego Union, December 22, 1934, 3:5. Dana S. Williams, Imperial Potentate of Mystic Shrine of North America, is shown construction work in park; praises plans.
San Diego Union, December 23, 1934, 1:2, 3:1. Council agrees on SERA aid amounting to $500,000, including a California State Building at an estimated cost of $200,000 to be located on site of old San Joaquin Valley Building off the Plaza de Panama.
San Diego Union, December 23, 1934, 2:1. Newsreel pictures in Balboa Park made possible by cooperation of firms and individuals.
San Diego Union, December 23, 1934, 8:3. San Diego County Development Federation starts county cleanup campaign.
San Diego Union, December 23, 1934, II, 1:5. SERA band will offer program in Balboa Park today.
San Diego Union, December 23, 1934, II, 1:7-8, 2:1. 3,500 to get Exposition jobs; progress made on all units.
Letter, December 27, 1934, J. David Larson, Executive Manager, California-Pacific International Exposition, to Mr. J. W. Ware, 1060 Sixth Ave., San Diego, Calif.
Dear Mr. Ware:
We are pleased to advise you that your application for “Permit for Exhibit Space” dated September 29, 1934, has been approved and accepted by the California-Pacific International Exposition Company. Your display is to consist of the display and sale of precious and semi-precious gems; especially will this represent the gem mining industry of San Diego County. Your exhibit is to be located in space #12 in the Palace of Modern Home (formerly designated the Palace of Varied Industries).
The amount of $100.00 has been received on account of your application, which has been credited to you. The additional sum of $284.00 will be payable on January 15, 1935, and $384.00 will be payable on May 1, 1935.
Enclosed you will find a copy of “Rules and Regulations for Exhibitors and Concessionaires” adopted by the corporation, which are binding on all exhibitors and concessionaires. When we receive the balance due from you we will issue and forward t you a printed Permit for Exhibit Space.
Yours very truly,
J DAVID LARSON
(Copy of letter taken from Box File 24 Folder 11, California-Pacific International Exposition, San Diego Public Library.)
San Diego Union, December 27, 1934, 8:1. Zoo will received five seals from Pribiliof Island, courtesy of Bureau of Fisheries.
San Diego Union, December 28, 1934, 1:6, 2:5. Lieutenant Governor George Hatfield tours Balboa Park; praises Exposition plans.
San Diego Union, December 30, 1934, 1:3. City-owned warehouse in Balboa Park burns at east entrance, just west of merry-go-round at Park Boulevard and Laurel Street.
San Diego Union, December 30, 1934, 4:7. Robert Sproul, president University of California, accepts position on advisory commission.
San Diego Union, December 30, 1934, 9:7. Elizabeth Black, general manager Los Angeles Municipal Art Commission, praises “early American architecture” in Exposition buildings.
San Diego Union, December 30, 1934, II, 1:1. Greyhound Bus Line publication is one of several national magazines to feature San Diego’s coming event.
San Diego Union, December 30, 1934, II, 1:4-5. Workmen busy as San Diego hostelry prepares for big Exposition influx.
San Diego Union, December 31, 1934, 1:4, 2:5. Officials think park blaze was set; loss to Exposition negligible.
Return to Amero Collection.
BALBOA PARK HISTORY
1900 | 1901 | 1902 | 1903 | 1904
1905 | 1906 | 1907 | 1908 | 1909
1910 | 1911 | 1912 | 1913 | 1914
1915 | 1916 | 1917 | 1918 | 1919
1920 | 1921 | 1922 | 1923 | 1924
1925 | 1926 | 1927 | 1928 | 1929
1930 | 1931 | 1932 | 1933 | 1934
1935 | 1936 | 1937 | 1938 | 1939
1940 | 1941 | 1942 | 1943 | 1944
1945 | 1946 | 1947 | 1948 | 1949
1950 | 1951 | 1952 | 1953 | 1954
1955 | 1956 | 1957 | 1958 | 1959
1960 | 1961 | 1962 | 1963 | 1964
1965 | 1966 | 1967 | 1968 | 1969
1970 | 1971 | 1972 | 1973 | 1974
1975 | 1976 | 1977 | 1978 | 1979
1980 | 1981 | 1982 | 1983 | 1984
1985 | 1986 | 1987 | 1988 | 1989
1990 | 1991 | 1992 | 1993 | 1994
1995 | 1996 | 1997 | 1998 | 1999