The Journal of San Diego History
Fall 1986, Volume 32, Number 4
Thomas L. Scharf, Editor

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Mathias Heller
Mathias F. Heller
page222 Heller







Heller’s store interior at Eighth and F.


page221 Heller





The second location for Heller’s “Cash Grocery” was at Eighth and F Streets in a solid brick building.


page224 Heller







Interiors of the Heller store at Eighth and F from a period advertisement.


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Heller’s “Money Saving Store” at 855 Eighteenth Street in San Diego. In 1916 the company became :Heller’s Incorporated” with Mat Heller as president and his eldest son, Milton F. Heller, as vice-president.



page227 Heller







Mat and Lulu Heller on the porch of their home with infant grandson Robert H. Forward.