Balboa Park History 1936

CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION

New York Times Index

To reopen, Feb 12, SD, F 2, X 7:4.

Am Daniels leaves Mex City to reopen Fair, F 9, 36:3

W Rogers statue unveiled, Okla Day ceremonies, Ju 19, 25:2.

Mex Tipica police orchestra arrives, Ju 24, 5:4.

Closes, attendance 7,220,000, S 11, 28:5.

San Diego Union, Sun, etc.

Official Guide, Souvenir Program, California Pacific International Exposition, 1936.

San Diego Union, January 2, 1936, 1:2-3, 2:4. “Rick” reviews progress of City of John Nolen’s recommendations in 1926.

San Diego Union, January 2, 1936, 2:2-3. Greater attractions in 1936 for Exposition patrons.

San Diego Union, January 3, 1936, 5:2-4. Two railways plans exhibits for “March of Transportation” at Exposition.

San Diego Union, January 5, 1936, 12:5. Work of installing lights at Exposition rushed.

San Diego Union, January 7, 1936, 10:1. Two carloads of special equipment due today for $150,000 Federal Housing Administration exhibit; “talking towers” to answer questions on home building.

Letter, January 8, 1936, H. H. Barter to Committee on Plaza Tower and Pools; SUBJECT: Suggested Removal of Plaza Tower & Pools.

Gentlemen:

At your request I am giving you herewith a report on the suggested removal of the Plaza Tower and Pools.

The Plaza Tower and Pools accomplish three things which I have listed below, but not necessarily in the order of their importance:

(1) Fills in with pleasing reflecting surfaces the center of the Plaza which would be impossible

to light adequately with any method without producing glare from the light sources.

  1. Provides an adequate central location for the public address system loud speakers.
  2. Provides the most, and possibly the only, practical way of lighting the buildings and a 30 or 40 foot strip around the perimeter of the Plaza.

In planning lighting of the Plaza as it was one year ago, the experience of 1915 was borne in mind.

At the last Exposition this Plaza was lighted with 500 Watt standards around the curb line of the Plaza, and was inadequate even for general illumination except close to the curb and for a very limited height on the buildings. The center of the Plaza was poorly illuminated, cold, and foreboding. This was because the intensity of the beam of light on the ground becomes smaller. Increasing the intensity of this unit merely emphasizes the contrast between the unit and the intensity at the center of the Plaza. Floodlighting would provide more intensity in the center of the Plaza but would require extremely high structures to keep them out of the eyes of the observer.

The Langevin Company, who installed the public address system on the Grounds, refused to accept, as inadequate, any other location than a point about 30 feet above the ground at the center of the Plaza for the distribution of sound east and west and north and south from that point. At one time locations in towers on the House of Hospitality and on the Café of the World were offered them, which they refused.

A tower in the center of the Plaza then provides a location for the loudspeakers and also provides a location for lights to light the fronts of the buildings facing the Plaza and Pools, provides a means of reflecting the spill light from the buildings, reflect the lighted front of the buildings in its surface, and occupy space in the Plaza which is impossible to light adequately except by towers or poles higher than the Plaza Tower itself.

In a measure the Tower and Pools are an expedient and their cost was relatively small. More elaborate structures would undoubtedly have been more impressive and pleasing but funds were not available.

PRESENT EXPOSITION

The cost of moving the Plaza Tower and Pools is not in itself an expensive job, allowing salvage for the lumber either by contract with the wrecker or crediting ourselves with the lumber, it would run anywhere from a credit of $250.00 to a cost of $500.00. The removal of the concrete and hauling it away might run $500.00. The re-paving is not a serious job.

However the delay caused by time of demolition of the tower and pools; the devising of a complete new illumination scheme involving changes in the manufacture of dimmer equipment now or order and being built in the east; the installation of a new system; would make a complete picture by February 12thout of the question.

If a new illumination scheme were devised it might mean cancellation of the use of equipment and dimmers provided under the Olesen contract, and which has already been procured or manufactured. It would also mean the abandonment of certain work which we have already done in the way of running circuits. Certainly new structures of some type would have to be provided in some location to accomplish the same general purpose. The structures as they exist at present was the cheapest combination and probably cost, ready for service, $12,000.00. It is reasonable to assume that with the changes involved in the contract, the demolition of the Tower, the installation of a new system with the attendant structures might cost anywhere from $15,000.00 to $25,000.00 and it would be very highly improbable that the world could be completed by the opening February 12th.

(Transcription from letter in Box Files of California-Pacific International Exposition kept by San Diego Public Library.)

San Diego Herald, January 9, 1936, 1:1-3. Belcher gets Exposition in mess.

San Diego Union, January 9, 1936, 1:1-2, 3:4. A 700-lb. arc light was mounted yesterday atop the 196-ft. California tower as an Exposition beacon; it will be visible 75 miles at sea.

San Diego Union, January 10, 1936, 2:2-3. Natural History Museum shows tropical fish in aquarium in Exposition preview.

San Diego Union, January 12, 1936, 1:5, 10:2-5. New attractions swell daily as Exposition opening nears.

San Diego Union, January 12, 1936, Society-Club, 8:1-3. Archer M. Huntington gives “Youth Taming the Wild,” a large bronze sculpture by Anna Hyatt Huntington to San Diego Fine Arts Society.

Letter, January 13, 1936, Wayne Dailard to Mr. Sandusky; SUBJECT: House of Charm

In the future, the former House of Charm will be known as the Palace of Foreign Arts (“Foreign Arts” crossed out) International Art (written in).

(Copy of letter taken from Box 9 Folder 63, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 13, 1936, 8:5-6. Rainbow Fountain newest lighting addition.

San Diego Union, January 14, 1936, 3:4-5. Hollywood Hall is new Palace of Entertainment.

San Diego Union, January 15, 1936, 5:2-3. Gas appliance display to be three times larger.

Letter, January 16, 1936, Gertrude Whitson, Sole Owner, GEFROG STUDIO, 1911 South Harvard Blvd., Los Angeles, Calif. to F. M. Sandusky, Department of Exhibits, California-Pacific International Exposition, San Diego, Calif.

Dear Mr. Sandusky:

Mr. Whitson and I have just returned to Los Angeles, where we find your letter and enclosures waiting reply.

We certainly appreciate your sending us the letter of inquiry, and hope we shall secure some business thru it. Many thanks.

Regarding the application blanks: We had considered the Better Housing Building for our booth, having been told that there would be no available space in theSpanish Village, where we had our most important booth last year, because we understood that a Cuban Village was to occupy all the space in the Village, and a gate charge would be asked. Recently we had space in the Village offered to us again, and learned that the idea of a gate charge had been abandoned. We understand that many changes are being made there, and feel that it is advisable for use to return to the Spanish Village, rather than return to the Better Housing.

We thank you very much for your many kindnesses, and would have cooperated with you better if we had been able to get some definite information regarding the Village at an earlier date. We are now returning your blanks, and within the next few days will be in San Diego to attend to removing our property from the booth now in the Better Housing Building.

Thanking you for your interest in our behalf, and with best regards, we are

Sincerely

Gefrog Studio

(Sgd.) Gertrude Whitson

Gefrog Studio: Importers and dealers in tropical butterflies & makes of jewelry, pictures, plaques, table tops, trays, lamp shades, book ends, etc. with natural, uncolored butterfly wings.

(Letter taken from Box 9 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 17, 1936, 1:5, 3:4. Thousands turn out for big parade to hail February 12 advent of 1936 Exposition.

San Diego Union, January 18, 1936, 3:2-3. Replica of railroad being built for transportation exhibit.

Letter, January 19, 1936, Victor M. Clark to Frank Belcher; cc to Larrinaga, Settlemier; SUBJECT: Proposed scheme of treatment “March of Transportation”

For the next few days at least we will go on the assumption that Davidson will be successful in obtaining the first locomotive to run into Washington (built 1832), the Atlantic. This is a wonderful and picturesque thing and has attached a most colorful Inlay Coach attached [sic]. This is now in the Smithsonian Institute but is to be released in the next few days. If we get this it would be an ideal thing for a most striking centerpiece for the Rotunda.

I am enclosing herewith prints of photos Mr. Black had made for me the other day in Dearborn. Also, I enclose a floor plan of the suggested layout.

I recommend that Paul Whiting be immediately called in to work with Larrinaga and give him the benefit of the research work he has done particularly in regard to the 12 or 15 highlite stages we will want to depict. These will be fitted in more or less with the material we have available. Start the history with TUT’s Chariot and work around to the most modern and even ultra-modern modes of transportation of the future. Juan is the baby who can imagine more fantastic vehicles than we will have wall space for. Give Drugan his rockets by all means.

Don’t attempt to sketch any general “all over” view till I get there but Juan can get started on rough idea sketches for the wall murals. Bear in mind we can have the two murals ford [sic] has which were on the two, shall I say pilasters, which flank the entrance to the patio. Personally, I think we need this space to complete our historical picture in murals. This is the thing Whiting should work with Juan.

Oh, Baby, if we get, and I am sure we will, the B & O engine and Inlay coach referred to above, it will make a most spectacular centerpiece . . . I’m all steamed on this thing and believe me I am getting back ASAP.

I hope I have made this clear unuf [sic] for Juan. At any rate I will be in Chicago Tuesday; Wednesday go to Omaha (Union Pacific). Leave Thursday for SD . . . (Chicago is for Airline exhibit.)

Feeling fine even with 12 inches of snow here today. My only worry is will these damn airlines ever get in the air again. Had to come to NY by rail.

Tomorrow, Monday, I have Pan-American and Pratt-Whitney and then I’m on my way . . . to Chicago.

Personal regards . . .

(Transcription made from letter in Box Files of California-Pacific International Exposition kept by San Diego Public Library.)

San Diego Union, January 19, 1936, 1:3, 2:2. Tickets to Exposition ready tomorrow; grounds will be closed to public; children to be admitted for nickel Saturday; books over 40 percent savings; Zoo to remain open; final 23 days of preparation; Zoo and Palace of Natural History remain open to public; Harry P. Harrison, director of admissions; season ticket $10 for adults and $5 dollars for children under 12, will carry photograph and signature of holder; tickets with 25 admissions will be $5 to adults and $2.50 for children; 5 general admissions and admission to 5 concessions $2.50: Strange As It Seems, the 3 Fanchon and Marco shows, Danse Follies, Hollywood Circus, the Midget Circus and the Old Globe Theater; general admission 50 cents for adults and 25 cents for children; On Saturday youngsters can get in for a nickel.

San Diego Union, January 19, 1936, 18:1. Exposition leaders promise Fair surpassing 1935.

Letter, January 20, 1936, Weston Settlemier to Belcher, Gildred, Dailard, Executive Committee.

After checking with all salesman, the exhibit situation is:

By February 12, which you set for opening, the Foods Palace and the Housing Palace will be ready if attached recommendations are followed.

By March 12 the Medical Building, General Exhibits Building, Charm Building, and an Electrical Building can be ready if attached recommendations are followed.

By April 12 the Transportation Building should be in good shape.

I see no way in which more speed can be made.

We have mustered all the buying pressure in the Businessmen’s Committee we organized.

You gave us 10 salesman and 3 months as against last year’s Fair, with 30 salesmen and 9 months. You asked the same space price for the second Fair although Chicago gave away space the second year to hold outstanding exhibits. Five major exhibits, including Ford, Libby, Kraft, Standard Brands, and Coca Cola, committed themselves to Dallas before you decided to reopen.

A good Fair can be delivered to us on above schedule if attached recommendations are followed, but no sooner.

WESTON SETTLEMIER

RECOMMENDATIONS

  1. Fill the near wing of the Foods Building by:
    1. Offering space free to M.O.D. as a Farmers Cooperative, as we did for the California Walnut Growers Association branding machine – if they decide against us – to fill the old Libby space with a fine exhibit.
    2. Put Dailard’s indoor ice cream rink in the old Kraft space, or a Hage exhibit, if possible.
    3. Put a concessionaire back Hormel exhibit in the old Standard Brands space.
    4. Put a concessionaire back floor exhibit, using the old Fisher scone baker to fill the side wall.
    5. Put the so-called Seagram Tavern in another side wall space, using the old Transamerica
  1. Theater (purchasable for $250) for part of the Tavern construction, if needed.
  1. Balance or 3/4th of the building is in good shape under contract with only one important reservation still stalling and that is Coca Cola, which will come in thru the local bottler when the cash lay down is right.
  2. Put potted palms in the few remaining vacant space.
  3. Consider closing the far end of the Foods Building, i.e., spaces 4-A, 5-A, 6-A, 7-A, 7-B, 20-A, moving the Spreckels exhibit in 7-B to the old Kraft space, putting Seagram’s Tavern in the closed end. This will still leave a large wall-filled building.
  4. Fill the unsold wing of Housing Building at low or little floor rental for taking this over as a separate palace, such as the Water Palace is, by a deal with Portland Cement Association or Redwood Association, who can’t pay much but can fill it with legitimate and interesting building exhibits that the U.S. Government insisted be in this building this year as a condition of their investing $25,000 in the new Talking Towers. Four-fifths of the main building is sold to legitimate exhibitors with the gas industry, including utilities and appliances, paying us $7,000 for an exhibit that is 4 times the size of last year’s exhibit. The whole building includes this year no fake merchandising or gyp religious booths.
  5. Help San Diego Consolidated Gas & Electric Company to swing the Electrical Building by itself, if necessary. $15,000 was the minimum estimate needed to the free floor space you gave. S.D. Consolidated Gas and Electric agreed to spend $6,000 themselves in last Thursday’s meeting in Los Angeles. Clark Chamberlain, Secretary of S.D. Electrical Appliances Association, might find some money from his budget. Kelvinator – R.C.A. – Norge – Horn – Westinghouse, and others — have guaranteed to move in on the space and, man if the above sponsorship cost is arranged. Their joint investment would total
  1. $75,000. Southern California Edison declined to come in. We have Mr. Pontius, President of Pacific Electric, as a large customer; still trying to convince Bauer, their President. He has already phoned Frost and Lewis, their two Vice Presidents. Bureau of Power & Light considered paying 2/3rdby itself, but on a basis unacceptable to S.D. Consolidated Gas & Electric, as municipal ownership would have overshadowed San Diego’s share and would have ruined the usefulness of the original plan, which was to feature appliances whose sales help the sale of power. I need help from Mr. Belcher to convince Messrs. Raber and Holloway, who are most cooperative, that if the L.A. Power Company does not come in, they can still have a building that will do a good job that is sponsored by themselves alone and sponsored with the Exposition’s entire cooperation. Bureau of Power & Light and Southern California Edison officials pointed out they were promised last year an Electrical Building equal to Chicago if they would spend $45,000 to finance the G.E. House of Magic. They spent the money but the Fair sold only two electrical exhibits and the rest were jewelry and novelties, potato peelers and oil companies. Some way to restore their confidence in our pledges and program must be found.
  1. Charm Building negotiations have lagged as exhibitors received circular offers in early November for $1.50 per sq. ft. and were later asked $16,000 to $25,000 for a 6,000 net sq. ft. building. The building is in the main a concession, and if rental is set right it should be ready no later than March 12.
  2. Medical Building is devoted to ethical medicine. Except for G.E. X-Ray, commercial exhibitors have so far not given Bryant in New York, who is concentrating on this building, much encouragement. It contains outstanding institutional exhibits and should be ready by March 12, but no sooner.
  3. Varied Industries last year had little salable space. It had 3 big things which took most of the space — the Post Office – the House of Magic – the Television Show. If these are used for similar purposes this year, and I understand this is Dailard’s plan, there is little need to worry over this building. It should be a catch-all and called General Exhibits, or used for transient shows, like dog shows, flower shows, style shows, home craft shows, etc. It should be ready by March 12.
  4. Hollywood Hall of Fame could be used by the name bands of the Music Corp. of America, which could put in famous bands that are in supply for any reasonable deal for the summer months to draw the younger set of Southern California, on free space with a percent of their gate to the Fair; or it could be an indoor auditorium in case any mid-winter special events are rained out. An indoor auditorium with chairs for the visiting organizations is badly needed. The head of one organization asked to arrange for a special event in March told me he declined because he was not satisfied with the outdoor facilities if it should rain while his visitors were holding their outdoor speaking contest. In understand the Special Events Dept. has not yet been provided with an indoor auditorium with seats and this building might work for this purpose. If other arrangements are made for an indoor auditorium, there is a long-shot possibility that we might investigate. The L.A. Assembly Plant Manager and the local dealers might take over this small building if the deal on space is nominal to exhibit their new models and possibly a steel model of their new assembly plant and call this a General Motors Salon, which arrangement would give the Fair the prestige of a small General Motors exhibit and in no way interfere with the dance band planned for this building in case that can be arranged.
  5. I recommend that you immediately publicize the February 12th opening as a “MIDWINTER PREVUE” of 1936 Exposition – ‘OR INFORMAL OPENING”
  1. If you open with exhibit buildings not ready as they obviously cannot be by February 12th, public reaction will be so bad that the attendance will be ruined – especially if you make it an official opening, as the public expect everything in readiness at official openings.
  2. By publicizing the above title, you will, in fairness, reconcile the public by expecting most from the grounds and concessions and prepare them for facing things in an unfinished state (except for Foods and Housing Buildings.) Publicizing the above title will also reconcile somewhat concessionaires discouraged by necessarily slow business in midwinter to the fact that the opening is early and the best is yet to come — in the summer months. It will frankly admit facts we all have to face and take the curse off the rush and unfinished condition an arbitrary opening date creates. By April 12thwe should be able to drop the “PREVUE” publicity and bill a full steam ahead 1936 Exposition or “FORMAL OPENING”. WESTON SETTLEMIER

(Letter & recommendations taken from Box 9 Folder 36, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 20, 1936, 1:2, 2:7. 24-hour shifts to speed Exposition as gates close.

San Diego Herald, January 23, 1935, 3:3-4. Change in Exposition presidency seems necessary as our Fair remains in hands of outsiders put in power by Belcher.

San Diego Union, January 23, 1935, 1:2, 3:2. San Diego to get fair grounds race track; WPA grants funds; work to start within 10 days on site north of Del Mar; will cost $500,000.

San Diego Union, January 23, 1936, II, 1:4. Groups protest against Exposition nudist show.

 

San Diego Union, January 26, 1936, 1:3. Pageant, music and half-holiday will mark Exposition opening.

San Diego Union, January 26, 1936, 4:1. Wayne Dailard explains new type fun zone shows.

San Diego Union, January 26, 1936, 11:1. Julius Rosenfield appointed manager of Café of the World.

San Diego Union, January 26, 1936, II, 1:2, 3:8. Activity at peak as Exposition opening nears.

San Diego Union, January 27, 1936, II, 1:8. Stuart Ripley explains $150,000 better housing display; preview for real estate building men.

San Diego Union, January 29, 1936, 4:3-5. Councilmen refuse to ban nudist colony; leave it up to police; hold that the war on the colony is good publicity.

San Diego Herald, January 30, 1936, 1:1-2. Most beautiful of Fairs will open here February 12.

Letter, January 31, 1936, F. M. Sandusky to Mr. C. S. Harper; SUBJECT: House of Charm

It will be necessary for the Exposition to cut a doorway through the East Wall of the House of Charm at the Arch fartherest [sic] South in said wall. Doors are to be of glass and the same type as used on the other opening.

Also, it will be necessary to carry the Drug Store walls up to the roof line so as to shut out all cooking odors.

The floor should be sanded and given a coat of oil. Work should be started on this as soon as possible as the Gazvini’s are hoping to start their installation of the first of next week.

FMS: AN

(Copy of letter taken from Box 9 Folder 63, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Sun, February 1, 1936, 1:2, 2:6. Los Angeles spreads new of Exposition; northern city to canvass 7,000 business leaders.

New York Times, February 2, 1936, XX7:4. California’s World’s Fair opens again on February 12.

San Diego Sun, February 2, 1936, B-8:2-3. Exposition transformed by dazzling new exhibits.

San Diego Union, February 2, 1936, 1:4, 2:6. City Planning Commission develops 6-point program for aquatic park in Mission Bay.

San Diego Union, February 2, 1936, 2: . Jacqueline Marie Harbarger, 5, named queen for Exposition opening; Belcher will escort her to throne.

San Diego Union, February 2, 1936, II, 4:4. Strato gondola exhibits, instruments due for Palace of Transportation.

San Diego Union, February 2, 1936, Building, 3:1. Cactus Gardens display beauty of desert, by Ada Perry.

San Diego Sun, February 3, 1936, 1:3, 2:4. Fairgoers to see television; in two buildings on the Avenida de Espana there will be complete television apparatus, showing how pictures are built up and transmitted; visitors will have an opportunity to have themselves “televised”, or they may watch the work of radio and screen stars; memorial service for the late George V held yesterday, under charge of Frank Drugan, at House of Pacific Relations.

San Diego Sun, February 3, 1936, 8:6. Drugan says flow of exposition passes has been curbed.

Letter, February 4, 1936, C. E. Lohman, Assistant Director of Exhibits, to Mr. C. A. Young, 1555 South Hill St., Los Angeles, Calif.

Dear Mr. Young:

Replying to yours of the 2nd, will state that we have several desirable spaces in the General Exhibits Building, that are suitable for demonstrating and selling Lavender Sachets.

The General Exhibits Building is strategically located in the beautiful Palisades area, adjoining the Ford Music Bowl on the south and the Federal Building on the north. Also, in the immediate vicinity will be found such outstanding exhibit buildings as the Transportation, State of California, Palace of Education, Electrical Appliances and the Standard Oil.

Five million people visited America’s Exposition – 1935 and the results were most gratifying to ore than 400 Exhibitors and Concessionaires who participated. We are confident that this year’s show will be much finer and more successful than the last which closed November 11th.

All indications point to more travel and a greater attendance this year over last. This is substantiated by the All Year Club releases, railroad and steamship companies’ announcements of advanced bookings and the high percentage of increases in hotel reservations throughout California.

We would not care to consider a percentage deal. However, we will lease you space at $2.00 per sq. ft. and make an additional charge of $50.00 for a sales privilege. This is for the life of the Exposition, 211 days.

A visit to San Diego will justify your confidence in our forthcoming show as a means of providing an outlet for your product.

The enclosed floor plan will assist you in the selection of space. Time is short and space is limited, so get in touch with us at your earliest convenience.

Very truly yours,

  1. E. Lohman

Asst. Director of Exhibits

(Copy of letter taken from Box 9 Folder 28, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Sun, February 4, 1936, 1:5, 2:3. Tots’ fairyland rushed; amazing novelties for children.

San Diego Union, February 4, 1936, 6:6. R. A. Chapman proposes Switzer Canyon dam at a cost of $165,000.

San Diego Sun, February 5, 1936, 1:2, 2:5. Belcher raps criticism of nudist show.

San Diego Sun, February 5, 1936, 1:5, 2:8. Plans rushed for visit of Josephus Daniels, U.S. ambassador to Mexico, who will participate in opening ceremonies; Henry Guthrie, chief of U.S, housing, due Wednesday.

San Diego Union, February 5, 1936, 3:8. C. P. Huntington locomotive, shipped around Horn in 1864, to be exhibited in Palace of Transportation; is 29-1/2 ft. long and weighs 39,000 lbs.

San Diego Herald, February 6, 1936, 1:4. The “Exposition” Opens.

San Diego Herald, February 6, 1936, 4:3. Exposition presents new Fun Zone.

San Diego Sun, February 6, 1936, 1:2, 2:3. “Magic House” opening rites set; Mrs. Houdini to dedicate theater for 45-minute mystery shows.

San Diego Sun, February 6, 1936, 7:1. Entirely new Exposition to greet 1936 throngs; grounds, exhibits remodeled; novel features ready.

San Diego Union, February 6, 1936, II, 1:4. Belcher replies to protests of nudists at Exposition.

Regular Meeting of Executive Committee, California-Pacific International Exposition, February 7, 1936.

Upon motion duly made by Mr. Mason, seconded by Mr. John Fox and unanimously carried, it was decided to recommend to the Board of Directors that it petition the City Council for the release of $50,000 of the $75,000 fund set aside for Park rehabilitation to meet current obligations. Mr. Cotton stated that if this sum of $50,000 might be released by the City to the Exposition he felt reasonably sure of being able to arrange for the provision of further funds with the assistance of Exposition directors.

San Diego Sun, February 7, 1936, 1:4-5, 2:7. “Big Top” goes up for huge midget circus.

San Diego Union, February 7, 1936, 10:1. Art from many nations to be installed in Palace of International Art, formerly the House of Charm.

San Diego Sun, February 8, 1936, 1:5, 2:4. Three goodwill planes leave with Exposition invitations to Phoenix, Tucson.

San Diego Sun, February 9, 1936, 1:4, A-2:2-3. Governor Merriam, Josephus Daniels to aid inauguration of huge Fair.

San Diego Union, February 9, 1936, 1:1-2, 2:4. Opening plans completed; buildings will be rededicated.

San Diego Union, February 9, 1936, 7:2. House of Pacific Relations makes plans for Exposition opening.

San Diego Union, February 9, 1936, 12:3. Christian Science Monitor plans to reopen Exposition exhibit.

San Diego Union, February 9, 1936, Magazine Section. Balboa Park trees comprise arboreal league of nations, by Alice V. France.

Special Meeting of the Board of Directors, California-Pacific International Exposition, February 10, 1936.

Upon motion duly made by Mr. S. E. Mason, seconded by Mr. John Fox and carried, it was decided to refer to the Executive Committee the matter of appearing before the City Council to request the use of a portion of the $75,000 set aside for Park rehabilitation up to a maximum of $50,000, with decision concerning the selection of three trustees of the remaining $25,000 of the original $75,000 fund to be left to the joint judgment of the City Council and the Executive Committee.

San Diego Sun, February 10, 1936, 1:2-3, 2:6. Leaders say Exposition will be ready for opening.

San Diego Sun, February 10, 1936, 5:7. Dr. Walter Sherman, pastor of First Methodist Church, flays Exposition leaders, raps nudism.

San Diego Union, February 10, 1936, 1:3-4, 3:2. Opening ceremonies expected to bring vast crowd to Exposition.

San Diego Union, February 10, 1936, 5:2-3. Muehleisen takes charge of California State Building today.

San Diego Union, February 10, 1936, 5:2. History of food supply seen in exhibits in Palace of Food and Beverages.

Special Meeting of Executive Committee, California-Pacific International Exposition Co., February 11, 1936.

The Chairman, Mr. Hotchkiss, appointed as members of a committee to compile a letter to be presented to the City Council concerning releasing part of the Park rehabilitation fund Messrs. John Lawrence Fox, Oscar W. Cotton and Walter Ames.

San Diego Sun, February 11, 1936, 1:1, 2:3. Exposition opens tomorrow; President Roosevelt to turn on lights; Josephus Daniels, Roosevelt’s envoy en route from Mexico; two-thirty starts set; stores in city to close early; rites ready.

San Diego Sun, February 11, 1936, 1:2-3, 2:3. Rain won’t check gala opening of new Exposition; some buildings still incomplete, but big show will be dolled up in greater beauty.

San Diego Union, February 11, 1936, 1:6, 2:3. Exposition ready to open; ceremonies at three-thirty p.m. tomorrow.

San Diego Union, February 11, 1936, 5:1. Mobile lighting floods Exposition in blaze of color.

February 12, 1936, Wednesday. Program – Abraham Lincoln Day.

San Diego Sun, February 12, 1936, 2:1-2, 3:4. Ambassador Daniels gives President Roosevelt’s greetings to San Diego.

San Diego Union, February 12, 1936, 1:7, 2:4-5. Exposition gates to open to world today in colorful ceremony.

San Diego Union, February 12, 1936, 3:2-3. Dogs are again barred at Exposition gates; Humane Group checks concessions for objectionable animal shows.

San Diego Union, February 12, 1936, 4:1. EDITORIAL: The Doors Reopen.

February 13, 1936. Program – Bungalow Literary Hostess Day.

San Diego Herald, February 13, 1936, 1:1-4. With Exposition open under best auspices this city expects good year if politicians keep their hands off.

San Diego Sun, February 13, 1936, 1:6-8, 2:3-4. Thousands welcomed to Exposition; sunny skies due; visitors throng Balboa Park for initial rites; President Roosevelt to turn on lights by telegraph signal from Washington; fireworks display planned at 8:30 p.m. on Midway.

San Diego Sun, February 13, 1936, 1:3-5, 2:8. Torrential rains, winds whip city; boat wrecked.

San Diego Sun, February 13, 1936, 5:5-8. Visitors inspect new attractions; enthusiasm undampened by rain at night ceremonies.

San Diego Union, February 13, 1936, 1:7, 2:2-3. Downpour fails to dim spirits at Exposition opening; Governor Merriam refuses apology for one-million dollar rain; brilliant spectacle; ceremonies held in the House of Hospitality because of the rain..

San Diego Union, February 13, 1936, 2:1. Josephus Daniels approves plan for permanent Pan-American Fair.

San Diego Union, February 13, 1936, 2:7-8. Thousands attend dedication as Palaces thrown open.

San Diego Union, February 13, 1936, 10:8, 11:8. Exposition hospitality tendered in big reception dinner; officials gather at fete in Café of the World.

Regular Meeting of Executive Committee, California-Pacific International Exposition Co., February 14, 1936.

Mr. John Fox reported for himself, for Mr. Cotton and Mr. Ames that instead of compiling a letter to be submitted to the City Council concerning releasing part of the $75,000 held in trust for the rehabilitation of the Park, it has been decided first to have an informal meeting with members of the City Council after receiving from Mr. Gildred an estimate on cost of rehabilitation, together with estimates on salvage values. Mr. John Fox reported concerning the probable attitudes of some of the members of the City Council. It was further suggested that conferences with Messrs. Flack and Daniels on the subject of the release of part of the rehabilitation trust fund be had in advance of a joint meeting of the Executive Committee with the City Council.

February 14, 1936. Program – Valentine Day, National Defense Day.

San Diego Sun, February 14, 1936, 1:3, 2:4. Valentine Day Ball to open Palace of Entertainment tonight; record strata balloon gondola arrives for exhibition inPalace of Transportation.

San Diego Union, February 14, 1936, 1:6-7, 2:5. Crowds make merry as Exposition hits stride.

San Diego Union, February 14, 1936, 2:3. John Nolen praises city’s redevelopment plan.

February 15, 1936. Program – Boy Scouts’ Day, California Association of Commercial Secretaries’ Day.

San Diego Sun, February 15, 1936, 1:5-6. Two thousand Boy Scouts invade Exposition for special honors; wave of khaki adds color amid music; veteran of Siberian A.E.F.; hillbillies feature.

San Diego Union, February 15, 1936, 2:4. Talk on defense heard at Exposition; Boys’ event set.

San Diego Union, February 15, 1936, 5:1. Strato balloon gondola brought to Palace of Transportation.

San Diego Union, February 15, 1936, 7:2. Palisades Café reopens at Exposition.

February 16, 1936, Sunday. Program –

San Diego Sun, February 16, 1936, 1:4, A-2:2-3. Glamorous ceremony opens Czechoslovakia “Chata”; amateur vaudeville, dance nights, Navy frolics scheduled on Exposition program.

San Diego Sun, February 16, 1936, A-3:2-3. Pity the poor nudist girl, she forgot her knitting.

San Diego Union, February 16, 1936, 1:5, 6:5. Sunday throng expected; Exposition plans welcome; sunshine brings crowd as Boy Scouts mark birthday; special events arranged; Boy Scout exhibit will be installed in the Palace of Varied Industries..

San Diego Union, February 16, 1936. Exposition to offer wide variety of special free events . . .in the House of Hospitality Wednesday nights a vaudeville show of 10 acts will be held; Thursdays will bring old-fashioned dance nights; motion picture shows by Eastman Kodak will he held Thursday nights before the dance; Spanish Fiesta nights will be held every Friday night; on Saturday nights a musical rodeo will be held followed by dancing in the Palace of Entertainment; musical recitals will be presented every Sunday night; dances will also be given Thursday nights in the Palace of Entertainment..

San Diego Union, February 16, 1936. Jury announced yesterday names of artists who have been awarded prizes in the San Diego Art Guild Show in the Palace of Fine Arts.

San Diego Union, February 16, 1936. Frank Drugan to speak at the bread-breaking and salt-eating ceremony opening the Czechoslovakian Chata this afternoon.

Regular Meeting of Executive Committee, California-Pacific International Exposition, February 17, 1936.

Upon motion duly made by Mr. Wurfel, seconded by Mr. Cotton and unanimously carried, the following resolution was adopted:

“RESOLVED that the corporation convey in trust the tangible personal property contained in the inventory made as of November 11, 1935, to the trustees named to administer the $75,000 fund provided for in the Ordinance pursuant to which use of Balboa Park has been granted for Exposition purposes, said property to be held as security for the obligation of the corporation to the City of San Diego, in lieu of $50,000 of said sum, so that said trustees shall hold the sum of $25,000 and said property.”

San Diego Sun, February 17, 1936, 1:3-4, A-2:8. Gambling booted; Police Chief Sears eyes nudists next; weather keeps Zoro Gardens dark; chief warns police inspector due later.

San Diego Sun, February 17, 1936, A-3:2. Exposition prepares new features.

San Diego Union, February 17, 1936, 1:6, 3:1. Police put lid on Exposition games; patrons ousted; Chief leads officers in surprise visits; warns proprietors; City Manager Flack acts; visits to ’49 Camp, “Paris After Midnight”, Café of the World.

San Diego Union, February 17, 1936, 3:8. Man hangs self in a restroom near the West Entrance of the Exposition.

San Diego Union, February 17, 1936, 1:6, 5:1. Adults frolicked at Enchanted Land yesterday.

San Diego Union, February 17, 1936, 5:1. Czechoslovaks gave housewarming in cottage at House of Pacific Relations yesterday.

Special Meeting of Executive Committee, California-Pacific International Co., February 18, 1936.

It was reported that the City Council had approved the transfer of $50,000 from the Balboa Park rehabilitation fund for use of the Exposition in return for conveyance of inventory of Exposition properties now in the Park under a trusteeship comprising Messrs. Julius Wangenheim, G. H. Whitney and John G. Morley.

Regular Meeting of Board of Directors, California-Pacific International Exposition, February 18, 1936.

The President, Mr. Belcher, reported that the City Council had approved the transfer of $50,000 from the Balboa Park rehabilitation fund for use of the Exposition in return for conveyance of inventory of Exposition properties, now in Park under a trusteeship comprising Messrs. Julius Wangenheim, G. H. Whitney and John G. Morley, and that an Ordinance had been passed to that effect.

February 18, 1936. Program – Farmers’ Auto Inter-Insurance Exchange Day.

San Diego Sun, February 18, 1936, 1:3, 2:2-3. Exposition honors 200 insurance men from 17 states who were winners of a national sales contest; Naval Training Band musical feature.

San Diego Union, February 18, 1936, 1:1-2, 3:1. Gala events planned at Exposition; Insurance Men meet today.

San Diego Union, February 18, 1936, 1:7, 2:5. Manager stands pat on games; Exposition head claims the games are “games of skill” rather than games of chance, or gambling.

San Diego Union, February 18, 1936, 4:1. EDITORIAL: As to Gambling.

February 19, 1936. Program –

San Diego Sun, February 19, 1936, 1:8, 2:2. Kids on wheels Exposition guests; bike-riding children to get in free Saturday.

San Diego Sun, February 19, 1936, 9:2. City grants Exposition $50,000 advance of the $75,000 on deposit in the “rehabilitation fund”; in return for the advance the Exposition placed property with the City as security.

San Diego Union, February 19, 1936, 2:6. Trustees to restore park name; they are Julius Wangenheim, Guilford Whitney and John Morley.

San Diego Union, February 19, 1936, 5:6-7. First Exposition talent show this evening in House of Hospitality; local talent offered.

February 20, 1936. Program – Optometrists’ Day.

San Diego Herald, February 20, 1936, 1:1-2, 2:2. Percy swipes at Exposition!

San Diego Sun, February 20, 1936, 1:2, 2:7. Weekend fun at Exposition; musicians, singers, dancers to perform.

San Diego Sun, February 20, 1936, II, 9:3-4. Worried about youth? Go see Exposition Hobby Display on second floor of the Palace of Education.

San Diego Union, February 20, 1936, 3:4. General Electric will send large exhibit to Exposition.

San Diego Union, February 20, 1936, II, 1:2. Exposition plans fun-packed weekend; fireworks, music, amateur events; Navy night amateur vaudeville in House of Hospitality.

San Diego Union, February 20, 1936, II, 1:3. Federal Church Brotherhood of San Diego sponsors Chapel in one corner of the General Exhibits Building (next to Ford Bowl); Hall of Medical Science will open soon, will contain the largest X-ray tube in the world, a product of General Electric Corp. of Chicago; TVA exhibit in Federal Building attracting hundreds of visitors.

February 21, 1936. Program –

San Diego Sun, February 21, 1936, 1:3, 2:3. Chico Sale, famed character actor, due for kids; special price of nickel for youngsters.

February 22, 1936. Program – Kids’ Day, Bicycle Day, Chic Sale Day, County Clerks’ Day, George Washington Day.

San Diego Sun, February 22, 1936, 1:2. Gaming band tightened; petition to liberalize control denied.

San Diego Sun, February 22, 1936, 1:4, 2:8. Navy joins in Exposition program; searchlight display honors George Washington.

San Diego Union, February 22, 1936, 1:7-8, 2:2. City officials discuss ban on “borderline” games.

February 23, 1936, Sunday. Program – Bakersfield Elks’ Day, American Art Day.

San Diego Sun, February 23, 1936, 1:5-6, A-2:4-5. Bakersfield Elks to visit Exposition by hundreds today; Oriental dancer to be presented at lecture; war threatens Nudists’ Eden.

San Diego Sun, February 23, 1936, B-5:3-4. Martha Scott, Globe actress, tells of new plans being rehearsed for Exposition.

San Diego Union, February 23, 1936, 6:1. Crowds witness bicycle events; Charles Morton, 19, Long Beach, was victor in the 140-mile bicycle race from the Hollywood Athletic Club to the Exposition.

San Diego Sun, February 24, 1936, 2:8. Exposition installs strato balloon gondola during “rest”; Soviets plan exhibit on travel; Cyclists get medals.

February 25, 1936. Program –

San Diego Sun, February 25, 1936, 1:2-3. Visitor 100,000 expected at 1936 Exposition as skies clear; first two-week’s attendance 97,019; old-fashioned dance today’s feature.

February 26, 1936. Program – Buffalo Bill Day, Navy and Marine Day.

San Diego Sun, February 26, 1936, 1:2-3. Handsome men to vie for “Bachelor Prince” title; motion picture experts select ten San Diego girls to pick final winner.

February 27, 1936. Program – Fleet Week, Motion Picture Night.

San Diego Herald, February 27, 1936, 1:1-4. Says Mayor Benbough trimmed city; undertaker builds in park; Mayor and City Manager held responsible for impending close of San Diego Exposition.

San Diego Sun, February 27, 1936, 3:6. Exposition to name “Queen of the Air”.

February 28, 1936. Program –

San Diego Sun, February 28, 1936, 1:1. Sun’s Exposition Edition hits presses.

San Diego Sun, February 28, 1936, 1:6. Exposition chooses Child Queen; Kid’s Day slated tomorrow.

San Diego Union, February 28, 1936, 1:7. City Engineer Hans Jorgensen plans four lanes for Pershing Drive.

San Diego Union, February 28, 1936, 5:4. Exposition features planned to draw big weekend crowd.

San Diego Union, February 28, 1936, 12:1. Mayor Benbough accused of encroaching on Date Street near 7th Avenue with his mortuary; says “politics”.

February 29, 1936. Program – Fleet Week, Leap Year Day, Kids’ Stamp Day, Bachelor Clubs’ Day.

San Diego Union, February 29, 1936, 1:6, 2:6. Bachelors in for big day; parade to determine handsomest.

San Diego Union, February 29, 1936, 1:6. San Diego bachelors, children will frolic at Exposition; children admitted to grounds for a nickel and into shows for the same price; most handsome bachelor will be crowned king of the day in the Palace of Entertainment; will lead grand march with Queen Bess to Globe Theater.

San Diego Union, February 29, 1936, 5:1. CCC avocations featured in display in Natural History Museum.

San Diego Union, February 29, 1936, II, 8:5. City Manager signed permit for continued operation of the Merry-go-round near the east gate of the Exposition yesterday; calls for rental at ten percent of the gross receipts; City promises it will not issue any Merry-go-round permits within half a mile of the one by the east gate.

San Diego Sun, February 29, 1936, EXPOSITION EDITION, pages not numbered.

Nations of World maintain embassies at House of Pacific Relations; exhibiting countries offer customs, history programs; each of the participating nations provides within the year a two-day program composed of such social diversions as are characteristic of its people.

Road Maintenance: Division of Highways display in the California State Building.

 

Model Bungalow Shown: Complete model 2-room bungalow the Klicka Lumber Co. exhibit in the Palace of Better Housing

Old-Time Spelling Bee Slated for Fair: to be held in House of Hospitality auditorium beginning March 3 and ending March 28.

Midget Trains Huge Frank Buck Elephant: “Mitzi,” the first elephant brought to the United States by Frank Buck is handled by Captain Charles Becker, 45-years old, a 41-inch and 55-pound midget, in the Mickey Mouse Circus.

Huge Electric Exhibit Nears Final Stage: Exhibit of the General Electric Co. will be in place in the Palace of Electricity by March 15.

Work Method Shown: State Free Employment Office display in California State Building showing system of employment and civic service examinations.

Zoologists Comb Indies for Rare New Specimens: Dr. Harry M. Wegeforth, president of the San Diego Zoological Society, and C. B. Perkins, herpetologist, are in the Dutch East Indies and the Malaya Peninsula collecting animals for the San Diego Zoo.

Ultra-Modern Fun Zone Developed by Architect: New fun zone conceived by Wayne W. Dailard, assistant managing director of the Exposition, and designed by Louis Bodmer, architectural supervisor of the 1936 Fair.

Electric Palace Houses Displays: 26 manufacturers of electrical appliances have displays in the Palace of Electricity, 4 complete electrical kitchens are in operation.

Hospitality Center Lures. House of Hospitality, the welcome center of the Exposition; Aztec fountain in the patio cut from a 1600-pound block of limestone.

Redwood Trees Shown. Big redwood trees and Yosemite Valley represented in Mariposa County display in California State Building.

Big Play Zone Revamped for 1936 Visitors: Enchanted Land – Bugville has grotesque inhabitants patterned after creatures of the movie cartoons; toy train; merry-go-round, tiny ferris wheel, dude ranch, a slide build to represent the “Old Lady who lived in the shoe”; Fun Zone – “Front Page”, escape artist Mardoni, “Days of ’49” stockade at the north end of Zone; “Giant Swooper”, “Loop-A-Loop”, plaza from one end to the other in the Zone.

$1,000,000 Gem Show Features Art Building: Jewels, rugs, linens, blankets, pottery, needlework and silks in Palace of International Art; replicas of a Chinese pagoda, the Taj Mahal, an Indian pueblo, and a Spanish patio.

“Strange As It Seems” Makes World Premiere at Exposition; Oddities collected by John Hix in the large building in the center of the Fun Zone; Joe Glacy is manager of show.

Fair Offers Wide Variety: “Swooper,” ‘Frolic,” “Loop-o-plane.”

Botanical Building Shows Tropic Plants: every type of plant that will grow in the sub-tropical climate and soil of California is found in the Botanical Building.

Village Shows Indian Crafts: Handiwork from 47 different tribes may be seen in the Indian Trading Post of Spanish Village; also Mexican-Spanish Art Shop.

“Home Binds Family Ties” – Executive Sees Further Building Possibilities in FHA: Roy Hegg, executive vice president of San Diego Building and Loan Association, believes that because of the liberality of the FHA home building, repair and modernization loan terms, San Diego will further outdistance her sister communities as a home city.

Rosita Carmen Introduces New Dance in Village Café: The Granada Café in Spanish Village boasts Rosita Carmen, who danced for the Follies Bergere at the Century of Progress Exposition in Chicago.

Exposition Nudists Live in Open; Sunken Garden Is Setting for Nature Lovers; Beautiful Ruth Cubitt Candidate for Queen of Colony: George Barr of San Francisco is physical director of the colony.

Yodelers from Alps at Bavarian Garden: Bavarian dishes and beverages are combined to bring a different note to menus of the 1936 Exposition.

Robot Alpha Nearly Human: Professor Harry May presents Alpha the Robot in a metallic theater in the heart of the Fun Zone; he also presents the Death Ray machine in another part of the Exposition.

CCC Display Shows Fine Control Work: Activities portrayed in an extensive exhibit in the Palace of Natural History.

Merry-Go-Round is Attraction at Fair: located at the main entrance to the Fun Zone.

Exposition Boasts Only Public ‘Nudies’ in U.S.: photograph.

‘Temple of Mystery’ Guided by Corps of ‘Magic’ Experts: Illusions, transformations and magic acts in new Fun Zone; master magician Francisco opens his bag of tricks.

Exposition Gates Open for Zoo Visitors: The east fire gate, opposite the Canadian Legion Building, has been designated as the “zoo gate”; another entrance at the Upas Street gate at the north end of the grounds.

Schools Worth $8,000,000 Appeal to San Diego Visitors: Article describing San Diego school system.

Alpha Sigma Lambda Plans Celebration: Special day at the Exposition is Tuesday, September 8.

Aztec Exhibit Sent to Fair: The Mexican government has contributed a collection of replicas of artifacts of ancient civilizations for display in the Palace of Science; exhibit is to remain as part of the San Diego Museum of Archaeology and Anthropology.

Male Faints Feared When Nurses Visit: 10,000 beautiful nurses will visit the Exposition on Sunday, June 28.

New Banners Wave Over ’36 Exposition: New street banners and light-pole decorations have been installed at the 1936 Exposition; new lamps created to provide more effective illumination and to enhance the beauty of the lighting standards.

3A-1-2. Nations join hand in House of Pacific Relations.

3A-1:3 Beauty marks Fair House of Hospitality; Flamingo Room is designed by Alice Klauber, San Diego art patron.

3A-:3:4. 30 Years Planning Back Big New Fair; Decision to Hold 1915 Fair Was Made in 1909.

3A-3:5-6. Winners in Model Home Contest Get Trips to Fair.

3A- 3:6. Modest Snakes Given Private Dining Rooms.

3A-3:6. Prehistoric horse display at Museum of Natural History pulls crowd.

3A-3:6. Exhibit sponsored by California State Department of Health in Hall of Medical Science.

3A-3:5. Zoo to offer animal acts during Exposition; big amphitheater will be finished within short time.

3A-3:5. Museum of Science obtains Egyptian curios.

3A-3:6. Balboa Park blasted from desert heath.

4A-1-4. 1936 Exposition is second for Frank Drugan’s twins; he fathered idea of Fair until it grew up.

4A-1. “Last Supper” in wax displayed.

4A-1. News pictures are Fun Zone features.

4A-2-3. S.D. Naval Hospital rates with finest in country.

4A-4. Lions Ckubs of U.S. meet here May 10.

4A-4. Palomar “Eye” model shown in Palace of Education.

4A-4. Postmaster General James A. Farley may visit Exposition on September 6.

5A-1. City to grow swiftly with rise in trade.

5A-2. Music, jov fill grounds; striking changes in Café of the World.

5A- 2. Miles of Neon Tubing used at the Palace of Transportation.

5A- 3-4. Modern magic transforms old Exposition into new one.

6A-1. Fair grounds beautified by light system; engineers achieve rare effects in color blends.

6A-2. Orange packing plant in Palace of Food and Beverages.

6A-4. Relics of war to be shown at Exposition.

8A-1. U.S. Department work shown in huge exhibit; Army and Navy displays are features in Federal show.

8A:2-3. Army and Navy Academy program set for June 9.

8A:4. American Legion fetes set July 18-19.

Box File 8, Folder 84, San Diego Public Library, List of Exhibitors & Concessionaires – 1936.

March 1, 1936, Sunday. Program – Fleet Week. Saint David’s Day.

San Diego Sun, March 1, 1936, 1:7, A-2:4. The Exposition’s turnstiles will click merrily sometime in July when thousands of Elks, members of lodges throughout the United States, take over San Diego’s Fair for one day.

San Diego Sun, March 1, 1936, A-5:1. Thousands get aid, but San Diego’s relief problem grows graver; 15,000 given help as cases increase.

San Diego Sun, March 1, 1936, B-2:1. EDITORIAL: San Diego’s Cultural Opportunities.

San Diego Sun, March 1, 1936, B-6:4. Consolidated speeds war plane production; 2,000 now at work in big San Diego factory.

San Diego Union, March 1, 1936, 8:1. Nickel passport to joy at Exposition for youngsters; each Saturday at the Fair is “Nickel Day” for children with a variety of special entertainment features.

San Diego Union, March 1, 1936, 9:2. Concert at Exposition by Negro Choruses of the city will start today; Mrs. A. C. Bilbrew will direct chorus of 53 voices.

San Diego Union, March 1, 1936, II, 1:8. Exposition music shifts in harmony with colors; new equipment synchronized; director Philip Gildred asserts glamorous lighting effects enhanced by appropriate sound; four million watts used; Associated Oil Co. will again sponsor the music programs over Exposition broadcasting system; instead of popular tunes and jazz the music will conform to the mood of moonlight and loveliness; favorite rendezvous for visitors appears to be the lily lagoons and Court of Honor area; production of tinted, changing light has been achieved for the first time; 20 banks of dimmers throughout the grounds; tinting runs through the primary colors of red, blue and green and their intermediate shades; light treatment of Palace of Transportation is entirely different from the remainder of the grounds . . . no changing of dimming of color is used here; Spreckels organ is also painted in changing colors this season..

San Diego Union, March 1, 1936, II, 1:4. State accident map in State Department of Public Works highway display at Exposition.

San Diego Union, March 1, 1936, Building, 3:2-3. Thousands of beautiful blossoms add charm to Exposition’s attractions; specialists adding succulents, by Ada Perry – Fred Bode, Exposition landscape superintendent; probably the most luxuriant display on the grounds is the California garden area behind the Spreckels organ; beds in Plaza de America are low and flat; a pair of wide walks accommodate the crowds visiting the buildings; double rows of cocos plumosa palms do not hamper the view across the Plaza because the palms are so slender.

San Diego Sun, March 2, 1936, 1:3, 2:3. With the Exposition closed today, the appearance of Harold Gregson, internationally celebrated organist, at the Spreckels organ tomorrow will be the outstanding feature of this week’s program.

March 3, 1936. Program – Old-Fashioned Dance Night, National Council of Jewish Women Day.

San Diego Sun, March 3, 1936, 3:2-3. 150,000 visit Exposition in three weeks since opening; average of nearly 75,000 visitors a week; famous locomotive “C. P. Huntington” arrived yesterday; will be moved into the Palace of Transportation; today National Council of Jewish Women Day; Old-fashioned dance night at Palace of Entertainment.

San Diego Union, March 3, 1936, 1:5-6, 2:7. Exposition attendance mounts as sunny skies draw crowds.

San Diego Union, March 3, 1935, 3:5. Globe’s premiere of “Winter’s Tale” set for tonight.

March 4, 1936. Program –

San Diego Sun, March 4, 1936, 1:1, 2:6. Marines, sailors and manikins will be the celebrated guests of the Exposition today; a special Marine and Navy dance tonight; colorful style shows at 4:30 and 8:00 p.m. in the Café of the World topped today’s program.

San Diego Union, March 4, 1936, 1:4-5, 2:7. Two fashion shows in Café of the World, navy vaudeville and dance in Palace of Entertainment to bring Exposition gaiety today.

March 5, 1936. Program –

San Diego Herald, March 5, 1936, 1:1-4. Exposition faces ruin; loss of “borderline” games jeopardizes project; petty animosities blamed.

San Diego Sun, March 5, 1936, 1:1, 2:8. “Dictator” named to boost Exposition to new level as show; Wayne Dailard, former theater executive, whips Fair into final shape; big publicity drive programmed; new executive manager borrowed from Fox West Coast Theaters.

San Diego Sun, March 5, 1936, 3:2-3. Mayor names Sunday, March 15, San Diego Day at Exposition; huge gondola, Explorer II, has been installed in Palace of Transportation; to be opened March 15.

San Diego Union, March 5, 1936, 3:5-6. Hall of Medical Sciences and General Exhibits Building will be dedicated Saturday.

San Diego Union, March 5, 1936, II, 10:1. Strato balloon, gondola placed in Palace of Transportation.

March 6, 1936. Program – Collegiate Night, Perfect Air Hostess Day.

San Diego Sun, March 6, 1936, 1:1, 2:4. Exposition gaming rule meets Sear’s threat; arrests, test case on Borderline concessions seems imminent.

San Diego Sun, March 6 1936, 1:3-4, 7:3-4. Aztec collegians capture Exposition grounds for night; Hall of Medical Science, Palace of Electricity openings due; Dailard installed.

San Diego Union, March 6, 1936, 1:3, 2:1. Exposition gambling test indicated by new plans; court decision on legality of games may be obtained in a few days.

March 7, 1936. Program – Kids’ Day, Sport Fliers’ Day, Treasure Hunt Day.

San Diego Sun, March 7, 1936, 1:7-8. German troops march on Rhine; war drums pounding over Europe.

San Diego Sun, March 7, 1936, 1:5, 2:4. Police sued on “games ban”; Sears stiffens blockade at Exposition.

San Diego Sun, March 7, 1936, 2:3-4. Exposition opens new buildings at dedication ceremonies.

San Diego Union, March 7, 1936, 1:3, 2:2. Exposition sues to reopen game halted by police; legal battle looms over “Darto”; blockade stays until banned by court.

San Diego Union, March 7, 1936, 5:2-3. Robert Bartholomew Harshe, director of the Art Institute of Chicago, declares Exposition architecture, landscaping delightful.

March 8, 1936, Sunday. Program – Masaryk Day, Baby Contest Day.

San Diego Sun, March 8, 1936, 1:4-5, A-8:4. Cute baby contest opens Exposition’s fourth week; escape artist plans 3,500 ft. handcuff drop from plane; Massaryk honored.

San Diego Sun, March 8, 1936, A-2:6. “Darto” jammed with people; police balked.

San Diego Sun, March 8, 1936, A-5:4. Texans deny Aimee McPherson special Exposition Day.

San Diego Sun, March 8, 1936, B-3:4-7. San Diego Art and Artists: displays at Exposition, by Donal Hord.

San Diego Union, March 8, 1936, 1:1, 1:7. Police Chief George Sears restrained in Exposition game blockade; judge sets hearing on injunction; Chief to refrain from interference with “Darto” pending ruling May 16 in Superior Court.

San Diego Union, March 8, 1936, 12:5-6. Deadline fixed for Exposition nudist queen selection.

San Diego Union, March 8, 1936, II, 1:8, 5:2. General Exhibits Building, Hall of Medical Science opened with elaborate ceremonies.

San Diego Union, March 8, 1936, II, 1:7-8, 5:1. Transportation firms placing exhibits; ready March 15.

San Diego Union, March 8, 1936, II, 3:6-7. Baby contest heads program today; bail-out scheduled above Speer Field across from Marine Base.

San Diego Union, March 8, 1936, Society-Club, 3:1. Girl Scouts to have gala day at Exposition.

San Diego Sun, March 9, 1936, 3:2. Court okays Exposition gaming arrest raids; judge interprets “Darto” blockade restraining order.

San Diego Sun, March 9, 1936, 5:2. Ford museum exhibits due Wednesday; 7,500 watch escape artist’s leap in parachute.

San Diego Union, March 9, 1936, 1:6. Diane and Joanne Golden, twins, capture Exposition Golden Trophy.

San Diego Union, March 9, 1936, 5:4. Mardoni, stunt man, opens handcuffs in parachute jump.

San Diego Union, March 9, 1936, 5:7-8. Tanya Cubitt, nudist, making plane trip to win Exposition queen title.

March 10, 1936. Program –

San Diego Sun, March 10, 1936, 1:2. Wayne Dailard, executive manager of the Exposition, announced that Oscar Kantner, advertising director of the Fox-West Coast Theaters, was appointed Director of Exploitation today for San Diego’s 1936 Exposition.

San Diego Union, March 10, 1936, 11:4. There has been no court order issued to stop Police Chief George Sears from making an arrest at the Exposition “Darto” game; As the case stands, the courts must decide whether the police shall be permanently enjoined from maintaining a blockade or picket in front of the building housing the “borderline” game.

March 11, 1936. Program –

San Diego Sun, March 11, 1936, 1:3, 2:5. Glider plunge due at Exposition; actor James Dunn aids Safety Show; Officials announced yesterday a contest to break the world’s altitude and loop-the-loop records for gliders and an exhibition to select “Miss Exposition of 1936” from scores of beach-clad beauties.

San Diego Sun, March 11, 1936, 3:5-6. City draws up new pact for Exposition to restore park; Declaration of Trust whereby the Exposition Company will set up $25,000 in cash and approximately $75,000 in property and equipment to guarantee “rehabilitation” of Balboa Park at the close of the 1936 season was ready today for signing.

At City Hall it was revealed that the original trust, under which the Exposition was to set up $75,000 in cash, was never executed, although it was supposed to be several months ago. The new declaration includes the amendment agreed upon by the City Council, February 18, which allows the Fair to replace $50,000 of its pledged cash with the personal property.

San Diego Sun, March 11, 1936, 10:7. The Sunny Side: L. E. Clayhool wants a planetarium in the Ford Building after the Exposition.

March 12, 1936. Program – Bungalow Literary Hostess Society Day.

San Diego Herald, March 12, 1936, 2:3. The Exposition.

San Diego Sun, March 12, 1936, 1:6, 5:7. Exposition signs up beauty troupe; 25 blonde entertainers to arrive Sunday; the Ingenues, each of whom plays seven musical instruments will add beauty and talent to the Exposition’s Palace of Transportation Sunday and for a week thereafter.

San Diego Union, March 12, 1936, 3:2. “The March of Transportation” mural to be unveiled Sunday; mayors of outlying cities invited.

San Diego Union, March 12, 1936, 6:5. Exposition contrasts first telephone with television.

March 13, 1936. Program –

San Diego Sun, March 13, 1936, 1:2, 2:2. Exposition’s biggest weekend since opening; Palace of International Art and Palace of Transportation open Sunday.

San Diego Union, March 13, 1936, II, 1:4. FHA will reopen exhibit at Exposition.

March 14, 1936. Program – Girl Scout Day, Conservation Day, Kids’ Roller Skating Day.

San Diego Sun, March 14, 1936, 1:4, 2:8. Exposition features Wyoming Day; General Pershing’s niece on big Sunday program.

San Diego Union, March 14, 1936, 5:1. Ceremonies at Exposition to open Palace of Transportation, Palace of Electricity, Palace of International Art tomorrow.

Bulletin No. 6, March 15, 1936; CALIFORNIA PACIFIC INTERNATIONAL EXPOSITION,

San Diego

EXHIBIT BUILDINGS OPEN: ADMISSION GATES OPEN:

11:00 am to 9:00 PM Fri, Sat & Sun 10:30 am Weekdays

12:00 noon to 8:00 PM Tues, Wed & Thurs 10:00 am Sat & Sun

We take pleasure in presenting a summary of some of the highlights of Exposition news since the issuance of the previous Bulletin.

. . .

EXPOSITION IN FULL SWING. The California Pacific International Exposition of 1936 is one hundred percent complete, and every building is now open to the public.

The great March of Transportation Building (the Ford Building of the 1935 Exposition), the Palace of Electricity, and the Palace of International Art were opened last week, and are crowded daily with appreciative visitors.

FEDERAL HOUSING DAY. April 4 is Federal Housing Day at the Exposition. Out of town guests who will participate in the program are:

Stewart McDonald, Administrator

Arthur Walsh, Assistant Administrator

We. D. Flanders, Deputy Administrator

L R Gignilliat, Jr., Deputy Administrator

Florence Jones Vining, Chief of Women’s Division

Alfred B. Swinerton, Regional Director

Fred W. Marlow, Director Southern California

Austin L. Black, Director Western Exhibit Section

W G Bingham, Associate Director Southern California

Bruce A. Wilson, Special Assistant to the Administrator

Clifford Anglim, Director Northern California

Jay Keegan, Associate Director Northern California

David J. Witmer, Architectural Supervisor

H R Thompson, Chief Underwriter

Thos. J. Elliott, Director, State of Arizona

Jamieson Parker, Director, State of Oregon

Clark Jackson, Director, State of Washington

H A Whittier, Director, State of Idaho

Geo. W. Friedhoff, Director, Sate of Nevada

Modeltown, Modernization Magic, the Federal Housing Building, and the Palace of Electricity, present the largest, most colorful and educational panorama of home progress ever staged in the United States.

MODERNIZATION MAGIC. Opening of the Modernization Magic Exhibit in Modeltown at the Exposition is scheduled for this week, according to Stuart A. Ripley, manger of the Federal Housing Exhibit.

Modernization Magic shows the transformation that can be effected under the FHA insured mortgage plan. The exhibit is mounted on a base, three feet from the ground, and upon a reversible surface. One side shows a group of typical, run down buildings similar to those found in any community. At intervals, by a mechanical device, the panel turns over and shows, upon the other side, the effect a modernization program has upon the structures. The cost of each improvement and the terms upon which the money may be obtained, is contained in a panel opposite the structure. Modernization Magic again will be in charge of Edwin M. Rahm, mechanical engineer of Los Angeles, who supervised it last year.

MODELTOWN UNVEILED. The Federal Housing Administration exhibit of “Modeltown,” completed repainted and renovated, was recently unveiled for the 1936 season. The miniature houses on miniature landscaped lots, occupy a three and one-half acre area, which last year drew 1,481,424 visitors. Modeltown is part of the government’s $150,000 display, the remainder of which is in the Federal Housing Building, and which includes the 12 famous “singing towers.”

GENERAL EXHIBITS BUILDING. Among the many interesting exhibits in this building are included the following:

The Gem Stone Chapel, whose displays contain every gem, mineral and stone mentioned in the Bible. These gems and stones were gathered from 22 nations and 21 states of the Union.

The Last Supper of Christ, depicted in life-size wax figures.

The American Legion display, showing guns, grenades and other articles of modern warfare, side by side with Civil War relics for comparison.

The sword which General Grant wore through the Civil War.

A model of the historic Milan Cathedral, composed of more than 100,000 tiny pieces.

“Gadget Town,” appealing to the housewife who demands convenience in her kitchen.

Handcraft and character-building exhibits by Boy Scouts, Girl Scouts and Campfire Girls.

W.C.T.U. exhibit on the evils of drink

Alaska exhibit, featuring furs and clothing and historic northern relics.

A revolving hobby display. For the first six weeks it will contain a collection of historic firearms of the West.

Death Ray exhibit, prepared by Professor Harry May.

PALACE OF MEDICAL SCIENCE. This display is centered around a 26-unit exhibit of the American Medical Association, covering 1500 sq. ft. of floor space and embracing treatment of sickness and injury from the broadest scientific viewpoints. A 16-unit exhibit of the California Medical Association, of equal importance but of entirely different character, visualizes specific lessons and facts which have been learned in years of medical study, experiment and practice. The smallest and largest X-Ray tubes in the world for practical use are exhibited by the General Electric X-Ray Corporation.

PALACE OF TRANSPORTATION. One of the outstanding features of this truly marvelous exhibit is the world’s largest transportation mural. Occupying 20,000 sq. ft. of wall space, this mural marks the successful culmination of the most ambitious mural painting undertaking in history. Executed by Juan B. Larrinaga, noted artist, and a corps of assistants, the murals depict in a steady march of events the history of man’s conquest of distance, from the time of primitive men down to the present. A bold glimpse into the future forms the final panel of the great mural, with rocket planes, automobiles of the future, and ultra-streamlined trains depicted as they speed across tomorrow’s travel scene.

UNION PACIFIC EXHIBIT IN “MARCH OF TRANSPORTATION.” The Union Pacific Railroad exhibit features two trains in miniature, one a conventional model, and the other a streamlined model. The streamlined model represents the “City of Los Angeles,” an 11-car train operating on regular rail schedules in the exhibit. In addition to the miniature trains, the Union Pacific will have six dioramas in its 100-ft. section. These dioramas will show the northern rim of the Grand Canyon, Boulder Dam, Zion Canyon, Bryce Canyon, and other scenic spots, covering an area of 2,000 sq. ft.

FORD RELICS FEATURE OF MARCH OF TRANSPORTATION. A feature of this great building is the collection of relics from the Ford Museum at Dearborn. They include five “horse-drawn” vehicles and seven automobiles, exhibited in the rotunda of the building. The “horse-drawn” vehicles include a buckboard, 2-wheel chaise, phaeton, landau and brougham. The automobiles begin with a Locomobile of 1899, a Stoddard-Dayton of 1911, a Stanley Steamer of 1923, Ford models A and T, a Ford V-8 and a Lincoln Zephyr, the last two being 1936 models.

LINDBERGH GLIDER. In the rotunda of the March of Transportation building is the battered old glider used by Charles and Ann Lindbergh in their soaring flights over San Diego in 1931. Lindbergh flew the glider an hour and a half over Point Loma, while Anne Lindbergh had it aloft for nearly an hour over Mount Soledad.

REDWOOD EMPIRE EXHIBIT IN CALIFORNIA STATE BUILDING. One of the most interesting displays in this building is the Redwood Empire, embracing the eight counties comprising this empire: San Francisco, Marin, Mendocino, Humboldt, Sonoma, Napa, Lake and Del Norte. In this area, 97 percent of all redwood growing in the world is to be found. Dioramas depicting the wine industry, general farming, and outdoor sports, as well as a model of one of the towers of the Golden Gate Bridge, are included in this exhibit.

MODEL OF PALOMAR TELESCOPE. A model of the world’s largest telescope, panned for 6,150 ft. Palomar mountain in San Diego County, is on display at the Palace of Education. Correct in every detail, the model of the Palomar

telescope is being exhibited by the California Institute of Technology, to whom the Rockefeller Foundation assigned the responsibility of selecting a telescope site.

SAFETY EXHIBIT IN STATE BUILDING. A comprehensive exhibit in the California State Building, designed by the Industrial Accident Commission of the state of California to show the main causes of accidents and the measures taken to prevent them, is proving to be one of the most interesting and educational displays at the Exposition. It comprises one of the largest collections of modern safety appliances ever assembled in the West. It includes the very latest equipment in eye protection, respiratory appliances, safety clothing and first-aid kits.

WATER PALACE ATTRACTS CROWDS. Southern California’s never-ceasing conquest of water, as shown in the world’s largest talking diorama, is attracting thousands of visitors every day. The facade of the Water Palace is one of the most striking on the grounds and gives the prospective visitor an inkling of what is to be found inside. Water, cascading over the basins in a shimmering flood and, at night, forming beautifully colored lighting effects for the entrance and forecourt, is indicative of the amazing story of water development in Southern California, as told by the exhibits on the inside. Once inside, the principal feature of this exhibit is a gigantic diorama or relief map. By means of an electrically illuminated lecture, this great map graphically shows three of the world’s greatest water supply systems, all serving a group of 13 cities in the Los Angeles area. The three systems are the Mono basin, the Metropolitan Water District Aqueduct, the world’s greatest construction job, now in progress; and the All-American Canal, now being constructed by the Federal government to serve Imperial and Coachella valleys with irrigation water.

PALACE OF INTERNATIONAL ART. This exhibit building, located on the Plaza del Pacifico, and which was known as the House of Charm during the 1935 Exposition, contains many unusual and diversified displays. Among them are a Chinese pagoda, an Irish linen shop, a replica of the Taj Mahal, housing a famous collection of gems, and an exhibit of Oriental rugs, including the famous “Wishing Rug.” Other features include a Mexican patio, an Indian pueblo, and a Turkish coffee lounge.

GARNER CURRAN. Garner Curran, world traveler and renowned lecturer on Oriental and American subjects, is receiving numerous letters and cards of praise for his very interesting illustrated travelogs and lectures at the House of Hospitality. In fact, one admirer recently sent him a verse of appreciation, containing the following lines:

“Now one can travel to a tropic land

And at the same time hold an easy chair;

What marvels reach one’s vision, close at hand,

Conveyed by cameras from most everywhere.”

ENTHUSIASTIC VISITORS. Judge Peter H. Schwaba of the Cook County Superior Court in Chicago was a recent Exposition visitor. Before leaving, he said: “The beauty of the Exposition is incomparable, and in that respect it far surpasses the Chicago Century of Progress.”

At the San Diego Breakfast Club, another visitor, Col. W. Langmuir Watt, C.M.G., chief of the X-Ray division of the famous Guy’s hospital of London, England, was lavish in his praises of the Exposition’s beauty, adding that “I believe that the view of Palm Canyon under the glow of the many colored lights is one of the most beautiful in the world.”

PARKING FACILITIES AND SERVICE. Rapid parking service is assured for motorists visiting the Exposition. A large staff of uniformed attendants has been organized to handle the parking of automobiles with the great efficiency, courtesy and speed. Pickup service for automobiles is maintained at both the east and west entrances. Visitors may drive up to the gates, where an experiences licensed driver will take the automobile to the auto park. Upon leaving, the exposition visitor may phone for the car to be delivered at the desired exit gate.

NATIONAL ROMANCE WEEK. National Romance Week has been proclaimed by the Federal government for the week from June 1 to June 7, and Dan Cupid has been signed up at the Exposition for that week. There will be a gala public wedding and many other appropriate events.

CALIFORNIA HOTEL DAY. “California Hotel Day” will be celebrated at the Exposition on Sunday, April 26, and all hotel people in the state are urged to attend. Great interest is being shown by the Hotel Association and the Greeters, and this will unquestionably be a most enjoyable and memorable day for all visitors connected with the hotel business.

A committee has been appointed from membership of the San Diego Hotel Association to arrange a program and act as host group to the out-of-town hotel men who will attend.

SAN DIEGO HOTEL RATES LOWERED. With accommodations for about 100,000 guests per day, San Diego hotels have reversed the usual procedure and lowered their rates this year coincident with the opening of the 1936 Exposition. A general reduction of about 10 percent has been made in all hotels, according to Al Flowers, secretary of the San Diego Hotel Association.

OLD GLOBE THEATER. The Globe Theater Players, presenting abridged versions of Shakespeare’s comedies and tragedies, are again receiving popular acclaim for their outstanding performances. As a special treat, a full-length production of “Hamlet” was recently given in the evenings. Free English fold dancing precedes each performance on the Village Green. Adjoining the theater is the “Old Curiosity Shop”, immortalized by Charles Dickens, and the Falstaff Tavern specializing in the best English cookery.

CONTESTS. Life at the Exposition is just one contest after another — all adding to the fun and entertainment of the visitor, whether young or old. Recent contests included a bathing beauty contest, an “Air Queen” contest, a spelling contest, a pistol marksmanship contest; baby contest; and, on Kids’ Days (Saturdays) a pie-eating contest, a peanut-rolling contest, a whittling contest, a doll contest, and a buried-treasure hunt.

WHO WILL BE THE NEXT LUCKY WINNER? On Wednesday night, March 25, another Ford car will be given away to the holder of the lucky number at the drawing on the Midway Fun Zone Plaza. The first drawing was held on March 5, and the Ford was won by a sailor; on March 15 a school teacher was the lucky winner. Special tickets to participate in the drawing are being given to all visitors paying admission to the Exposition grounds.

EVERY NIGHT A FEATURE NIGHT. Some special form of feature entertainment is provided at the Exposition from Tuesdays to Sundays. (The Exposition is closed on Mondays during the winter and early spring period.)

Below are the evening schedules:

Tuesdays . . . Old Fashioned Dance Night

Wednesdays . . . Navy & Marine Night

Thursdays . . . Motion Picture Night & Spanish Fiesta Night

Fridays . . . Amateur Vaudeville Night & Collegiate Night

Saturdays . . . Special Programs (to be announced)

Sundays . . . Musical Programs

RETREAT CONCERTS AND RETREAT CEREMONIES. Every Tuesday and Friday afternoon the United States Naval Training Station gives a Retreat Concert at the Organ Amphitheater and then performs the impressive Retreat ceremony at the flagpole in the Plaza del Pacifico. On Wednesdays and Thursdays, the Retreat Concert and Retreat ceremony are given by the United States Marine Base Corps, and on Sundays by the San Diego Army and Navy Academy.

CHILEAN CADETS ENTERTAINED. Adding to the festive spirit of the Exposition, officers of the Chilean training ship “Maipo” were recently feted at the Cafe of the World by Frank Drugan, executive secretary of the Exposition, and Howard F. Worth, Chairman of the Army and Navy committee of the San Diego Chamber of Commerce.

ALL STATES DAY. One of the most outstanding of the many Special Days that are being planned for the summer season is All States Day, set for August 1. This day will honor Mr. C. H. Parsons, President of the Federation of State Societies in Los Angeles. Mr. Parsons has the enviable record of having been Secretary of the Federation for 41 years. Governor Merriam has promised to attend if he can possibly do so.

SPORT FISHING. Sport fishing is an additional attraction that draws thousands of visitors to San Diego, and, of course, to the Exposition. Last year more than 40,000 persons embarked from the foot of Broadway on sport fishing cruises, and it is estimated that about 30,000 were from outside the city. More than 100,000 yellowtail were caught off the San Diego coast last year, besides thousands of swordfish, tuna, barracuda and other game fish.

FIRE LOOKOUT TOWER. A new fire lookout tower has been erected at Camp San Diego, the CCC Camp on the Exposition grounds. It is an exact duplicate of those in the national and state parks, being 12 feet square at the bottom and 18 feet tall. The tower houses all the equipment employed by park rangers for locating and detecting forest fires. A guide is on hand at the new tower to show visitors the intricate workings of fire survey and protection.

DAILY WALK-TALK AT PALACE OF SCIENCE. The daily walk-talk that is given at the Palace of Science every day from 3 to 3:30 pm is proving very popular.

Dr. E. L. Hardy, director of the great collections of anthropology and archeology, sponsored by the San Diego Museum, and Dr. Malcolm Rogers, curator, have initiated this feature of the 1936 Exposition in response to the demand of thousands of visitors who wish to see the magnificent exhibits and be informed as to their significance by trained lecturers.

Every day, except Monday, the people interested in the walk-talks will meet at the main entrance of the California building, on the north side of the quadrangle, at 3 o’clock. After the half hour’s official tour of the main exhibit displays, the Exposition visitors interested in some special display will be permitted to return to study it in greater detail in company of a trained guide.

BARNES CIRCUS TO BE HIGHLIGHT OF WEEK. The giant Al G. Barnes Circus, which will set up its huge tents and equipment on the lot east of the fun zone at the Exposition, is the highlight of the Exposition program this week.

The complete Barnes Circus has been signed for a gala three-day show, with hundreds of trained wild animals, more than 1,000 performers, including clowns, aerialists, magicians, and other acts, and every other attraction that goes to make a great circus greater, included on the program Friday, Saturday and Sunday, March 27, 28 and 29.

Paid admission to the circus will entitle patrons to free admission to the Exposition grounds.

FRONTIER DAYS AND INTERNATIONAL RODEO. A great Frontier Days and International Rodeo will be presented at the Exposition over the weekend of April 3, 4 and 5. Hugh Strickland, famous rodeo authority, is the arena director of the big show.

OPENING AND CLOSING TIME OF EXHIBIT PALACES. Owing to increased attendance at the Exposition over the weekends, all exhibit palaces will open an hour earlier and close an hour later, beginning on Friday and continuing through Sunday.

Instead of opening at noon, the buildings will open at 11 am, and instead of closing at 8, they will close at 9 pm, for these three days of the week.

These hours will not affect the Amusement area and the cafes and restaurants, which will continue to be open until midnight on weekdays, except Saturday when they remain open two hours later. Gates will open at 10:30 am on Tuesday, Wednesday and Thursday, and at 10 on Friday, Saturday and Sunday.

The entire Exposition will be closed on Mondays until the opening of the summer season.

MIDWAY FUN ZONE. Activity and crowds on the beautiful new Fun Zone of the 1936 Exposition are increasing considerably as the balmy spring days lure visitors to the Exposition grounds.

BEECH-NUT CIRCUS AMUSES CROWDS. The “Big Top: of the Beech-Nut exhibit in the Palace of Foods and Beverages is attracting thousands of visitors daily. The miniature circus is housed in a glass-enclosed display, 30 feet long by 10 feet wide, and the models of more than 300 animals and human figures form an endless mechanical parade as they put on their performances around the four rings of the show. Free samples of Beech-Nut products are distributed from the booth.

A DAILY BEAUTY CONTEST. Where is the most beautiful spot on the grounds? Opinions vary, but there is one location that has definitely forged to the front, and, according to present indications, bids fare to wear the figurative crown of beauty leadership. It is Palm Canyon bridge by night. The beauty of the rainbow lighting effects on the palms and the tall eucalyptus trees, with the twinkly of the myriad of tiny lights in the “Vale of Fireflies,” presents such a picture of enchantment that it leaves the average visitor spellbound and speechless. “Words fail me,” is an exclamation often heard from persons standing on the bridge. “It’s so beautiful that it hurts,” is another expression that has been heard, and this remark will indicate how deeply the emotions of the beholder are stirred by this spectacle of sheer delight.

(Box 31, California-Pacific International Exposition, San Diego Public Library.)

March 15, 1936, Sunday. Wyoming Day, Transportation Day, Gamma Eta Kappa Day, San Diego City and County Day, San Diego Beneficial Society Day, Business and Professional Women’s Day.

San Diego Sun, March 15, 1936, 1:2-3, A-5:1-2. Exposition signs world-famous attractions; Al G. Barnes Circus first on big list; Dailard announces novel arrangement will enable guests to see outstanding shows and Fair all on one ticket.

San Diego Sun, March 15, 1936, B-4:5-6. John A. Willard will again be seen as Hamlet at the Globe Theater.

San Diego Sun, March 15, 1936, B-8:3. Mayor Benbough lauds Dailard “deal”.

San Diego Union, March 15, 1936, 1:6, 6:3. Exposition hits fast pace today; city, county to be honored; glider pilot to seek new record over Fair.

San Diego Union, March 15, 1936, 1:1, 2:1. Our Own Exposition, by Forrest Warren.

San Diego Union, March 15, 1936, II, 1:8, 2:3. 1936 Exposition to be complete as three palaces open today; electric show, transport, art are featured; Ingenue troopers present season’s first major musical engagement.

San Diego Sun, March 16, 1936, 2:4-5. Saint Patrick’s fete starts busy Exposition week.

San Diego Union, March 16, 1936, 1:1-2, 5:1-3. Season’s biggest crowd sees opening of last Exposition palaces.

March 17, 1936. Program – Saint Patrick’s Day, Old-Fashioned Dance Night.

San Diego Sun, March 17, 1936, 1:3, 8:4. 250,000 see Exposition since opening day; Saint Patrick honored by program; Irish Ball tonight.

San Diego Sun, March 17, 1936, 2:2. Gambling trial moves to Exposition.

San Diego Union, March 17, 1936, 1:7-8, 2:6. Jurors in club gambling case to view flash wheel at Exposition.

San Diego Union, March 17, 1936, 4:1. EDITORIAL: Open For Pleasure.

San Diego Union, March 17, 1936, 5:3-4. Old Overland stagecoach models on display in March of Transportation Building.

March 18, 1936. Program – Navy and Marine Night.

San Diego Sun, March 18, 1936, 1:3, 2:1. Gildred quits Exposition post; announced resignation

yesterday; states private business has forced him to abandon post.

San Diego Sun, March 18, 1936, 4:1. John Willard triumphs in Globe “Hamlet”

March 19, 1936. Program – Spanish Fiesta Night..

San Diego Herald, March 19, 1936, 1:2. Radical changes needed if Exposition to keep gates open; cries for local support.

San Diego Sun, March 18, 1936, 12:1. EDITORIAL: Gildred Resigns.

San Diego Union, March 18, 1936, 1:7, 8:3. Gildred retires from Exposition post; Bailey moves up.

San Diego Sun, March 19, 1936, 3:3. Crooner wins Navy amateur prize at Exposition.

San Diego Union, March 19, 1936, 4:3. Gildred’s letter of resignation is made public.

March 20, 1936. Program – Sheriff’s Day, La Mesa Elementary School Day.

San Diego Sun, March 20, 1936, 1:4, 2:4. Gay events herald first spring weekend at Exposition; pie-eating, doll contests for children, bathing-beauty competition on program.

San Diego Sun, March 20, 1936, 15:1. New ball park nears finish on waterfront.

March 21, 1936. Program – Sheriff’s Day, Kids’ Doll Day, Francis Parker School Day.

San Diego Sun, March 21, 1936, 1:6-7. City’s fairest to strut in Exposition beauty contest; winner to get golden trophy, screen test in major Hollywood studio.

March 22, 1936, Sunday. Program – Bathing Beauty Contest Day.

San Diego Sun, March 22, 1936, 1:6-7, A-2:3-4. Musical bathing beauty show lures Exposition crowds; circus opening preparations rushed; student choral clubs plan songfest.

San Diego Union, March 22, 1936, 1:3, 6:1. Our Own Exposition, by Forrest Warren.

San Diego Union, March 22, 1936, 8:1. Life of Daniel Cleveland recalled on anniversary.

San Diego Union, March 22, 1936, Society-Club, 1:1-2, 2:1. Traditions of Dons lives on here today, by Eileen Jackson.

San Diego Union, March 23, 1936, 5:1. Thousands witness parade of bathing beauties at Exposition; cup,. screen test won by Santa Monica entrant.

March 24, 1936. Program – Old-Fashioned Dance Night.

San Diego Sun, March 24, 1936, 1:5-6, 2:4-5. Exposition entertains 300,000 visitors; radio star due; 1700 orphans invited to view circus; 30 ready for spelling bee finals.

San Diego Union, March 24, 1936, II, 1:2. Miss Dorothy Lamour, radio singing star, will reign as queen of the Society night premiere of the giant Al G. Barnes circus at the Exposition Friday.

San Diego Union, March 24, 1936, II, 10:1. “Darto” restraint removed; police claim no notice.

March 25, 1936. Program – Navy and Marine Night, WPA – Federal Music Project Day.

San Diego Sun, March 25, 1936, 1:6-7, 2:2-3. Elephants, nudist rites highlight Exposition program; barker, harmonica contests lure youngsters; business woman wins spelling honors.

San Diego Sun, March 25, 1936, II, 9:3-4. Sculpture on façade of California Building traces San Diego history.

San Diego Sun, March 25, 1936, 16:1. Ford Motor Company exhibit in the Palace of Transportation.

March 26, 1935. Program – Spanish Fiesta Night, Women’s Federated Clubs Day.

San Diego Herald, March 26, 1936, 1:1-4. Exposition demands support.

San Diego Sun, March 26, 1936, 1:6-7, 5:6. 2,000 youngsters to get guest tickets for circus; big top rises at Exposition; Kids’ Day features to precede Saturday’s performance.

San Diego Sun, March 26, 1936, 4:2. Exposition honors KFSD’s 10th anniversary; Dorothy Lamour, captivating NBC contralto, will be Queen of the Day.

San Diego Union, March 26, 1936, 1:6, 2:5. Two giant redwoods planted in park; may get vast girth in 4,000 years; trees brought from Sequoia nursery put in by CCC group at Fair grounds; others are also added.

San Diego Union, March 26, 1936, 3:5-6. Tanya Cubitt crowned nudist queen as two comely contenders threaten rule.

San Diego Union, March 26, 1936, 5:1. Circus to stage great premiere here today.

March 27, 1936. Program – NBC-KFSD Day, Al G. Barnes Circus Day.

San Diego Sun, March 27, 1936, 1:5-6, 2:5. Spangles glitter at Exposition tonight in circus premiere; huge parade to wind through park; children to vie in “Barker” contest tomorrow.

March 28, 1936. Program – Fallbrook Day, Kids’ Circus Day, Kids’ Barker Contest Day, Al G. Barnes’ Circus day.

San Diego Sun, March 28, 1936, 1:4, 2:2-3. A. G. Barnes Circus opens at Exposition with big premiere; gala event continues today and tomorrow; special Escondido Day.

San Diego Union, March 28, 1936, 1:1-3, 5:1. Crowd jams big-top; gala circus premiere packed as skilled artists thrill throngs.

March 29, 1936, Sunday. Program – Escondido Day, Al G. Barnes’ Circus Day, National Crime Prevention Day, Southern Counties Social Workers’ Day.

San Diego Sun, March 29, 1936, 1:2-3, A-2:8. Circus big Exposition magnet today; 3-day rodeo slated; 2,000 underprivileged children thrill to Barnes’ show; 1,500 turned away from packed tents.

San Diego Union, March 29, 1936, 1:3, 2:3. Our Own Exposition, by Forrest Warren – garden tour of the grounds; reproduction of Mount Woodson ranger station and nursery in back of California State Building.

San Diego Union, March 29, 1936, 1:2, 10:6. Special events await expected throng at Exposition; circus attracting crowds to Fair; Escondido residents will be honored.

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Exhibitors

PALACE OF ELECTRICITY

J Clark Chamberlain – Director

Fred Edwards – Building Superintendent

Exhibitors:

S D Consolidated Gas & Elec. Co. – (Lounge) E. W. Meise

Better Light – Better Light Bureau A. I. Benedict

Herbert H. Home Mfg. Co. C. C. Lewis

Westinghouse L. M. Watson

Wesix Heater Co. R. F. Holmes

International Nickle Co. Roy Parry

General Electric Co. J. W. Ware & G. Ray

Fairbanks-Morse Co. George Black

Kelvinator B. R. Robertson

Thomas Edison Exhibit S. D. Nesmith

Frigidaire W. E. Wendal

Maytag Co. Lou Wiese

Lyon Electric Co. W. E. Lyon

Premier Vacuum Cleaner Co. T. R. Mott

Sunbeam Appliances M. A. Priester

Graybar Electric Co. R. T. Redfield

Easy Washing Machine Co. W. C. Wilcox

Kims Magic Garden F. B. Nightingale

Kims Mfg. Co., L.A.

Southwest Broadcasting Co. Louis Blanken

Grunow – “Ironrite” E. F. Ford

Electric Eye Charles Austin, Jr.

cc: Telephone Dept.

Receptionist

Shell Information

Exhibit Files

(Copy of letter in Box File 10 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Exhibitors.

SPANISH VILLAGE exhibitors & concessionaires

Czechoslovakia A. Nosek

Seafood Palace Narritt

Palmistry Mrs. Del Davis

Rugs Mr. Bracia

Linen Palace Kassia & Rafful

Buckingham Linen A. Silvera & I. Dabba

Copper Postal Cards Mr. Reynolds

Candle Shop Mr. Edwards

Auction Shop H. Silvera

Pottery N. A. Leiman

Spanish Gift Shop Miss M. Verdugo

Barber Shop Joe Owens

Granada Steinberg & Dunas

Indian Trading Post Jack Devan

Penny Arcade A. L. Skidmore

Television Show Mr. Procunier

Justrite Bird Store J. E. Carlson – E. A. Hatfield

Gefrog Studios H. J. Barlet

Foot Relief Station Mr. Haddock

cc: Telephone Dept.

Receptionists

Shell Information

Exhibit Files

(Copy of letter in Box File 10 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Concessionaires.

MIDWAY

Merry-go-Round Mr. Albeck

Darto L. B. Utter

Front Page A. S. Billings

Fun House Mr. Davis – Mr. Foster

Robot Harry May

Hollywood Secrets Ben Black

Craft Rides Fred Warren

Loop-O-Plane Louwnds & McMahon

Swooper Tony Tramp

Frolic Harry Mize

’49 Camp A. J. Humke

Shooting Gallery D. E. Boggs

Eckhert’s Bavaria Willi Strobel

Hollywood Doubles Ed Kidroski

Strange As It Seems Joe Glacy

Midget Circus Mr. Saunders

Fruit Stand Mr. Ruby

Penny Crushers J. Callahan

Artist’s Mart Miss Rittenhouse

Boulder Dam Mr. Keeno

Zoro Gardens Mr. Collins

Nursery Mrs. Banks

cc: Telephone Dept.

Receptionists

Shell Information

Exhibit Files

(Copy of Letter in Box 10 Folder 27, California-Pacific International Exposition, San Diego Public Library.)

San Diego Sun, March 30, 1936, II, 9:2. Exposition “Round-up” lures western rodeo champs; Escondido residents honored by special program.

 

SAN DIEGO UNION EXPOSITION EDITION

March 29, 1936

Section I

3:1-7. San Diego’s 1936 Exposition is wonderland of new exhibits.

3:7-8. Exposition amusement show replete with thrilling shows, by Ruth Taunton – one-half mile of modernistic buildings surrounding a wide plaza of flowers; a bar and dining and dancing hall at “Days of ‘49” at north end; list and description of other attractions.

3:7-8. Santa Fe officials predict heavy travel to Exposition – James B. Duffy, assistant traffic manager, expressed satisfaction with the Santa Fe exhibit, an operating model of the entire system from Chicago to the coast with four trains in operation on the miniature tracks..

3:8. Exposition provides enlarged automobile parking areas – more space has been added along Park Boulevard; auto parks are operated by the Exposition this year under the management of Al Archard..

4:1. United States has big role to play at new Exposition – Congress has voted an appropriation of $75,000 to continue the government’s exhibits at the San Diego Fair; Federal Building; $150,000 FHA home show in the Palace of Better Housing; 160th Infantry of the United States at Camp Derby; Camp San Diego, a CCC camp on the grounds; CCC exhibit in the Palace of Natural History.

4:1-2. San Diego Legionnaires plan days at Exposition – more than 30,000 Legionnaires are expected to throng the grounds on July 18 and 19.

4:3. National Housing Day at the Exposition set April 4.

4:4-5. Consolidated Aircraft Day set June 7.

5:3-4. Palace of International Art contains rare gems – a new door has been cut into the east arcade leading to the Plaza del Pacifico; entire building, except corner occupied by the International Drug Co, is devoted to art exhibits.

5:8. Churches have major role in new Exposition – Christian Science Monitor Building, Church of the Latter Day Saints Building..

6:1-2. Wild animal life well represented at San Diego’s famous zoo, by Belle J. Benchley – animals are happy; new flying cage built.

6:8. New reptile house built at 1936 Fair – built in the form of a hollow square surrounded by an arcade along which the public walks and views the reptiles by looking through plate glass windows..

8:4. Lifelike replica of “Last Supper” new Exposition item – setting is 25 feet long, 25 feet wide and 10 feet high; conceived and executed by John Michael Schliesser; figures fashioned out of a special waxlike substance that can withstand heat of 180 degrees..

9:1. Southern Pacific Locomotive Number 1 is seen at Exposition – the “C. F. Huntington”, made its first trip in April, 1864; on exhibition in the Palace of Transportation..

10:8. CCC exhibits attract many to 1936 Exposition.

10:8. Exposition visitors show interest in TVA exhibit.

Section II

1:1. Exposition becomes fairyland as lights go on.

1:1. Exposition Model Town is open daily.

1:8. Exhibits show great assets of California.

2:1-2. Many splendid collections offered at new Palace of Natural History, by Clinton G. Abbott – realism stressed; wild flowers shown, CCC featured; redwood tree section displayed.

4:1-2. Works of world-famed artists displayed in Palace of Fine Arts, by Reginald Poland – collections of American paintings and new children’s room are features.

9:1-2. San Diego Museum at Exposition replete with items showing cultural development of the human race – the walls on the main floor carry great paintings of the rediscovered cities of Uxmal, Chichen Itza, Copan, Quirigua, Tikal and Palenque while the floors bear the replicas of towering monumental stelae.

9:3-4. Progress of man is depicted in San Diego Museum collections – Although the San Diego Museum has specialized in American archaeology and anthropology, and done this particularly in the southwestern, Mexican, Central American, and Pacific fields, a certain amount of variety and relief, and some opportunity for comparative studies have been achieved through exhibits showing phases of cultures of Japan, Ethiopia and Egypt. These include characteristic costumes, utensils and personal ornaments..

10:2-3. Christian Science exhibits shown in restful building.

10:5. Famous “strato” gondola shown in Palace of Transportation.

11:1. Dignified beauty marks exhibit by Mormon church.

11:2-4. Frank Drugan tells why man has signaled his progress by holding huge expositions.

11:5. Society women decorate Exposition’s striking salons.

A rare example of the decorator’s art is exemplified in the House of Hospitality which opened its doors on the opening day of the Exposition, February 12. This house, which does not belie its gracious name, again is the center of society gaiety under the direction of the Women’s Executive Committee. Those who were received there last year find new arrangements of furniture and color harmonies to admire and truly a treat is in store for those who visit this ideal setting for semi-tropical entertaining for the first time.

Alice Klauber, art patron and artist in her own right, has designed the most striking of the new rooms, the Flamingo, a tete-a-tete lounge for women. Two wall hangings of ______________ birds, executed by Esther Barney, give the room its name and color scheme. The hangings depict in a stylized pattern, a group of blood-pink flamingoes standing in an ochre sunshine with a background of sky blue.

Has Gold Motif

There are few changes in the spacious gold room, Sala de Oro. The decorative motif in this room is taken from a screen across which runs a luxurious vine and its blossom, the cup of gold.

Another screen by the same artist, Esther Barney, with its formalized pattern of the banana palm, catches the interest in the upstairs loggia, the ideal rendezvous for tea. The loggia is done in greens that are warmed with delicious touches of brown and accented with wine color, the same shade as the flower of the banana plant. The glassed-in loggia opens on a balcony that commands a secluded view of the park canyons to the south. Vivid bougainvillea clambering over the rail of the porch give immediate color.

Because the women of San Diego expect to inherit the House of Hospitality after Exposition days are over, the Women’s Executive Committee was permitted to approve the decorating of the main dining room of Café del Rey Moro in the building proper.

Designs Enticing

Here Mrs. Barney and her crew of artist helpers, Malcolm McDowell, Christopher Hobbs and Daniel Dickey, have finished window panels which are treasures of tropical beauty. Again, the broad leaves of the banana palm are used for background against which are patterned colorful semi-tropical fruits. There is also a palm stencil which takes care of a niche in the west wall, and between the glass doors on the south stand three golden apple trees — most enticing.

The gay pation which captures the sunshine and flowers _____________ with a rare work of art, a fountain, “Aztec Woman with Olla,” by Donal Hord, famous sculptor.

There is also a library, so attractive as to draw sightseers of a world’s fair, and a kitchen that is as modern as electricity, but which in decoration actually achieves a patina.

Truly, no feminine visitor to the Exposition will want to miss the House of Hospitality.

12:1. Exposition presents only authentic nudist colony – scores of people in the nude are engaged in outdoor activity; Mayan temple to the right contains showers, baths and “dressing rooms” for the nudists; smaller temple on the hill within the grounds contains kitchen and dining rooms..

12:2-3. Exhibits in Palace of Better Housing tug at heart strings – In addition to the displays of the FHA, there are 19 other exhibits of private industry in the building; Marvelaire exhibit of air conditioning now being used in government office buildings in Washington, DC; Dixram shows pressure cookers; San Diego Consolidated Gas & Electric Co. shows the latest in conveniences; San Diego Fire Equipment Co. displays fire extinguishers; Pacific Clay Products shows pottery; lighting in the building by Otto K. Olesen..

12:2-3. Gigantic murals depict history of man’s conquest of distance – occupying 17,000 sq. ft. of wall space in the Palace of Transportation; executed by Juan Larrinaga and a corps of assistants..

12:4. Café of the World popular place for Epicureans – investment of approximately $100,000 on the part of its operators, J. S. Madill and Charles Davis; new appointments and entertainment plans for this year; lounge areas added; 14-piece orchestra of Paul Termine; Neely Edwards, master-of-ceremonies; floor shows; coffee shop in the west wing bordering on the Avenida de Palacios and the Plaza del Pacifico..

12:5. Federal Building at Exposition offers unique service – representatives of the department of commerce and representatives of other branches of the national government are on hand daily to assist those who wish to avail themselves of the services of these departments through direct contact here in San Diego..

Section III

1:1-2. Romantic glamour of new Exposition casts spell over visitors – 180,000 vari-colored pansies, 140,000 marigolds and 40,000 blue and red nemesias growing along walks, beneath small trees and surrounding pools; 550 plants in the cactus garden in back of the Palace of Education; 11,000 colored globes for outside display that cost $100 an hour to operate or about $500 each night; 10 men needed to operate the machinery; beacon with seven lights atop the Spreckels organ; rainbow fountain in the Palisades

1:2. Roads of Pacific to open June 1 – Ford V-8 cars will be available to take guests over reproductions of historic highways and trails without charge..

1:3-4. Exposition Water Palace presents spectacular talking diorama showing three of the world’s greatest water supply systems, all serving a group of 13 cities in the Los Angeles area..

1:5-6. Hobby shows and Legion displays are featured in General Exhibits Building: life-size figures of Jesus with his 12 disciples at the “Last Supper”; scores of guns, each having a colorful history; Girl Scouts, Boy Scouts and Campfire Girls displays; Goodwill Industries exhibit; chapel sponsored by the Federated Church Brotherhood; American Legion display of war relics sponsored by Post No. 6; Gadget Town; Death Ray show.

1:7-8. March of Transportation vividly depicted at Exposition, varied exhibits tell how man first brought wheels to aid him in carrying his burdens, by Ruth Taunton – vintage autos displayed; carved wagon made in Spain in 1640; bicycles from four-seaters to the modern version; two ancient railroad engines..

2:1. Scientific items shown in strato flight on view.

2:3-5. New “streamlined” Shakespeare delights audiences at Old Globe Theater.

4:1-5. 1936 Exposition arranges many interesting public events.

4:7-8. Exposition cafes offer gay entertainment with widely varied programs.

5:1-3. Spanish Village enticingly new and beautiful.

6:3-4. Social history in making at House of Hospitality.

The House of Hospitality is the gathering place for cosmopolitan society at the Exposition. Social history is in the making there this season, as it was last.

It is fitting that functions honoring the elite of the world are set within its walls as the architecture, the furnishings and those in charge — 23 of San Diego’s most gracious hostesses — exemplify the spirit of entertainment in the southland.

The building originally was designed by Bertram Goodhue for the 1915-16 Exposition. At that time it was used for the Foreign Arts Exhibit. Mr. and Mrs. J. E. Gazvini of this city, who have charge of the International Arts Building, were awarded a gold medal at the close of the Exposition in 1916 for their magnificent display of foreign arts.

Women in Charge

When it was decided to restore the buildings in Balboa Park two years ago, the women of San Diego asked for one where they might have official parties for visiting celebrities.

It was with this in mind that Richard Requa remodeled the Foreign Arts Building. It was renamed the House of Hospitality and turned over to the Women’s Executive Committee which, with the Exposition management, is in charge of activities there.

The building is to be turned over to the women of the city when the Fair closes.

The exterior of the House of Hospitality was patterned after a castle in Salamanca, Spain. Its plateresque tower, which reflects a soft mauve tint when the lights are turned on each evening, is a fine example of Spanish-Renaissance architecture.

It was only the interior which came in for remodeling. Requa had the roof cut away in the center of the patio, which he designed after the one in the museum of Guadalajara, a real Spanish-Colonial feature. The statue of the Aztec Woman with Olla by the San Diego sculptor Donal Hord is an original touch, although the Mexican museum patio has a pool and also a well, hidden among the banana plants, as they are in the House of Hospitality.

Gold Room Spacious

The main rooms of the House of Hospitality are the spacious Sala de Oro, or gold room, where receptions are staged, the upstairs loggia, where tea is served, and the striking Flamingo Room, which takes its name from stylized panels of the birds, done by Esther Stevens Barney.

This artist has done two decorative screens, one of which features the banana palm with its magenta blossoms for the loggia, and another with the cupa de oro vine and blossoms, which stand in the gold room. Mrs. Barney also did the window panels, the palm stencil and the orange trees, which decorate the Café del Rey Moro. This café is really a part of the House of Hospitality and will revert to the women after the Exposition closes.

Other features in this house of the gracious name, are the tea-time balcony with its gay tables and sunshades overlooking the busy Plaza on one side and a wooded park canyon on the other, the library, a cool retreat, and an auditorium where programs are staged daily.

6:3-4. Baby bank at Exposition is welcomed by mothers: It is the building occupied by the Pacific Pottery exhibit last year on Avenida de Espana, across from theSpanish Village. . . . A corps of nurses and teachers are in charge. . . . Children from two months up are accepted.

7:5. Palisades Café is chummy spot.

8:1. Music activities of second Exposition have wide scope.

10:1-2. Interesting scientific exhibit in Palace of Education sponsored by Cal Tech.

10:1. Exposition has new Palace of Entertainment.

10:2. Falstaff Tavern provides many English dishes.

10:3-4. The Future of the House of Pacific Relations, by Frank Drugan.

10:8. New playground for children is built at Exposition.

11:4. Various foods on display in Food and Beverage Building.

. . . . . . . . . . . . . . . . . . . . . . .

San Diego Union, March 29, 1936. Social History in Making at House of Hospitality

The House of Hospitality is the gathering place for cosmopolitan society at the Exposition. Social history is in the making there this season, as it was last.

It is fitting that functions honoring the elite of the world are set within its walls, as the architecture,, the furnishings and those in charge — 25 of San Diego’s most gracious hostesses — exemplify the spirit of entertainment in the southland.

The building originally was designed by Bertram Goodhue for the 1915-16 Exposition. At that time it was used for the Foreign Arts exhibit. Mr. and Mrs. J. E. Gazvini of this city, who have charge of the International Arts Building, were awarded a gold medal at the close of the Exposition in 1916 for their magnificent display of foreign arts.

Women in Charge

When it was decided to restore the buildings in Balboa Park two years ago, the women of San Diego asked for one where they might have official parties for visiting celebrities.

It was with this in mind that Richard Requa remodeled the Foreign Arts Building. It was renamed the House of Hospitality and turned over to the Women’s Executive Committee which, with the Exposition management, is in charge of activities there.

The building is to be turned over to the women of the city when the Fair closes.

The exterior of the House of Hospitality was patterned after a castle in Salamanca, Spain. Its plateresque tower, which reflects a soft mauve tint when the lights are turned on each evening, is a fine example of Spanish-Renaissance architecture.

It was only the interior which came in for remodeling. Requa had the roof cut away in the center for the patio which he designed after the one in the museum of Guadalajara, a real Spanish-Colonial feature. The statue of the Aztec Women with Olla, by the San Diego sculptor Donal Hord, is an original touch, although the Mexican museum patio has a pool and also a well, hidden among the banana palms, as they are at the House of Hospitality.

Gold Room Spacious

The main rooms of the House of Hospitality are the spacious Sala de Oro, or gold room, where receptions are staged; the upstairs loggia, where tea is served; and the striking Flamingo Room, which takes its name from stylized panels of the birds done by Esther Stevens Barney.

The artist has done two decorative screens, one of which features the banana palm with its magenta blossoms for the loggia and another with the cupa de oro vine and blossoms which stands in the gold room. Mrs. Barney also did the window panels, the palm stencil and the orange trees which decorate the Café del Rey Moro. This café is really a part of the House of Hospitality and will revert to the women after the Exposition closes.

Other features in this house of the gracious name are the tea-time balcony with its gay tables and sunshades, overlooking the busy Plaza on one side and a wooded park canyon on the other; the library, a cool retreat, and an auditorium where programs are staged daily.

March 31, 1936, Program –

San Diego Union, March 31, 1936, 3:1-2. Fine Arts Gallery gets “Dutch Family in Landscape” by Frans Hals and “Vanity and Modesty” by Bernadrino Luni as anonymous gift.

San Diego Union, March 31, 1936, 5:1. Downtown wild west parade to precede Exposition rodeo.

April 1, 1936. Program, Wednesday: Marine and Navy Day, Goofy Musical Instruments Day.

San Diego Sun, April 1, 1936, 1:3, 2:4. Rodeo clown here for Exposition; Homer Holcomb performs this week.

San Diego Union, April 1, 1936, 5:5. Russian display at Exposition attracts curious.

April 2, 1936. Program: Spanish Fiesta Night.

San Diego Sun, April 2, 1936, 1:3, 2:5. Range riders arriving for Exposition roundup; rodeo opens tomorrow with Broadway parade; 125 cowboys due.

April 3, 1936. Program: Frontier Day, Poultry Exhibition Day, International Rodeo Day.

San Diego Sun, April 3, 1936, 1:3, 11:1. Rodeo artists “let her buck!” at Exposition show; cowboy, cowgirl costume party fetes western riding experts.

San Diego Union, April 3, 1936, 1:3, 5:1. Stars of saddle to shine today at Exposition rodeo.

San Diego Union, April 3, 1936. City Attorney Thomas Whelan refuses action against “Darto” operator .

. . “The game is operated by the Exposition as a means of amusement and as a source of revenue to the Exposition. It is somewhat similar to games found at Amusement Centers throughout California.”

April 4, 1936. Program: Kids’ Rodeo Day, Poultry Exhibition Day, International Rodeo Day.

San Diego Sun, April 4, 1936, 1:3. Exposition lariat riding events renew today; whoops of opening day resound; youngsters stage shoot.

San Diego Union, April 4, 1936, 5:1. Exposition crowds thrill as cowboys show skill at rodeo.

April 5, 1936, Sunday. Program: Alaska-Yukon Day, Poultry Exhibition Day, International Rodeo Day, State Physical Education Day, Pacific Arts Association Day.

San Diego Sun, April 5, 1936, 1:2, A-2:6. Rodeo climax at Exposition today; Sally Rand to stage dances April 11.

San Diego Sun, April 5, 1936, B-6:5-6. Actress Irene Tedrow claims Globe players “one big family”..

San Diego Sun, April 5, 1936, C-8:6. A great photographic mural depicting highlights in the industrial drama of the Ford Rouge plant will form the central decorative display in the new Ford rotunda building at Dearborn, Michigan; rotunda is the central section of the Ford exposition building in Chicago in 1934.

San Diego Union, April 5, 1936, 1:6, 4:1. Our Own Exposition, by Forrest Warren.

San Diego Union, April 5, 1936, 13:2. Excellent library found in House of Hospitality, by Edna Woodhaus Snook.

Why a library in the receptions rooms of the House of Hospitality?

In compliance with the three-fold purpose of the Exposition, to emphasize beauty, education and culture, the Women’s Executive Committee, the official hostess, has arranged a suite of lovely rooms in which to welcome guests of the Exposition, the Sala de Oro (room of gold), and on the west balcony, the charming Mexican loggia, where tea is served Friday afternoons and on special occasions when honor guests are entertained.

Adjoining this are the lovely Flamingo Lounge, the library in restful green, and the pleasant open-air decks overlooking the gardened Plaza del Pacifico.

No one can cross Cabrillo bridge, drink in the beauty of Balboa Park, and linger amid the exquisite Spanish-Colonial architecture of the Exposition, without feeling “Cabrillo’s thanks that California first began to be,” and without longing to trace its varied story since that September day in 1542, when he and his scurvy-stricken crew found a safe shelter within “Loma’s protecting arm,” a story full of changing flags, tradition, romance and poetry, and the beginning of all the west.

It has ever been a magnet of writers, who are giving us a delightful and ever-increasing literature all our own.

It is this literature that is being assembled in the little library, truly inviting with its easy chairs and Reiffel landscapes, Baldaugh sunflowers, and Shoven zinnias adorning the walls.

The writer of this article, chairman of the library committee, is indebted to Miss Marjorie Kobler, efficient San Diego County librarian, for assembling the major portion of the collection, and for preparing a reference list of outstanding books on California, including history, romance, flora, and a wide range of interests. Copies are available to all interested. Miss Kobler and Miss Cornelia Plaister, city librarian, are also arranging an interesting Exposition day program for the Convention of the State Library Association to be held in San Diego the last week in April.

Many local writers also have contributed of their books, brochures and poems on San Diego and California themes.

Winifred Davidson, our own historian, has sent her “Where California Began” and scrapbooks of her “Firsts” and “Place Names of California” by her husband, John Davidson, director of the Serra Museum.

San Diego Sun, April 6, 1936, 1:4, 2:7. Rodeo return set for June; Sally Rand next on list of Exposition features.

San Diego Union, April 6, 1936, 5:1. 8,000 fans view closing program of Exposition’s rodeo.

San Diego Union, April 6, 1936, 5:2-3. Fan dancers’ grievances to be aired at Exposition.

San Diego Union, April 6, 1936, 5:3. Sally Rand due here Wednesday for Exposition shows.

San Diego Union, April 6, 1936, 5:8. Special Easter concert is set for Ford Bowl.

April 7, 1936. Program: Pacific Arts Association Day, Hemphill School of the Dance Day.

San Diego Sun, April 7, 1936, 1:1, 2:4. No fans for Sally Rand’s dance; Hammer Club turns down Harry L. Foster’s proposal to present Miss Rand.

San Diego Sun, April 7, 1936, 1:3-5, 2:1-2. George Horace Lorimer, editor of Saturday Evening Post, lauds San Diego Exposition.

April 8, 1936. Program: Pacific Arts Association Day, Poultry Exhibition Day, Navy and Marine Day.

San Diego Union, April 8, 1936, 1:1-2. Police raid “Darto” game at Exposition; District Attorney Thomas Whelan says, “it’s city matter”.

San Diego Union, April 8, 1936, 3:3-4. Editorial in Saturday Evening Post praises beauties of San Diego’s Exposition city.

San Diego Union, April 8, 1936, 5:1-3. Permanent park statue to mark Exposition’s CCC camp.

April 9, 1936. Program: “Exposition Bank Night,” Bungalow Literary Society Day, Motion Picture Day, Spanish Fiesta Day, Poultry Exhibition Day, Kids’ Week .

San Diego Herald, April 9, 1936, 1:4. Exposition conditions better; Sally Rand and other attractions prove Dailard’s ability.

San Diego Herald, April 9, 1936, 2:2. The Exposition.

San Diego Herald, April 9, 1936, 2:4. Exposition plans Easter ceremonies.

San Diego Sun, April 9, 1936, 1:5, 2:6. Sally Rand frosts nudist queen; defies Police Chief Sears; dancer unafraid of police halting her show.

San Diego Union, April 9, 1936, 1:4-5, 2:8. Sally Rand due by plane at 10 a.m.; “Leda and the Swan” dance will be Exposition vehicle.

April 10, 1936. Program: Poultry Exhibition Day, Collegiate Day, Kids’ Week.

San Diego Sun, April 10, 1936, 1:2-3, 2:4. Calles flies to San Diego after forced exile on Cardenas’ orders.

San Diego Sun, April 10, 1936, 1:5, 2:7. Exposition awaits Sally Rand’s dance; will she wear bubble?

San Diego Union, April 10, 1936, 1:6, 2:8. Sally Rand greeted at airport; “creations” to open at Palace of Entertainment tomorrow at 2 p.m.

San Diego Union, April 10, 1936, 6:1. Exposition will mark Better Housing Day tomorrow with a radio broadcast scheduled to originate at Model Town at 2:30 p.m.

April 11, 1936. Program: Poultry Exhibition Day, Federal Housing Day, Sally Rand Day, Karlsruhe Day, Oceanside Day, De Molay Day, Kids’ Day.

San Diego Sun, April 11, 1936, 1:3-4, 2:5. Exiled Calles due here tonight on flight from Mexico..

San Diego Sun, April 11, 1936, 1:5. Visitors await Sally Rand’s debut; fan dancer undecided about “costume”; track stars compete.

San Diego Union, April 11, 1936, II, 8:4. Four shows daily on Sally Rand’s schedule.

San Diego Union, April 11, 1936, II, 8:5. Miniature room in Palace of Transportation will be dedicated tomorrow.

April 12, 1936, Sunday. Program: Easter Sunday, Brotherhood of Locomotive Engineers and Ladies’ Auxiliary Day, Poultry Exhibitors’ Day.

San Diego Sun, April 12, 1936, 1:4. Easter, Sally Rand feature Exposition events; “Broadway of America Day” observed at Fair today.

San Diego Sun, April 12, 1936, 1:5, A-8:3. Exposition greets roads group: “Broadway of America” tour ends here.

San Diego Sun, April 12, 1936, 1:6, A-8:1-2. Calles raps Communists; is due today.

San Diego Sun, April 12, 1936, II, B-1:3-4, B-8:2. “I Danced with Sally Rand,” by Lisle Shoemaker.

San Diego Sun, April 12, 1936, C-8:1. Veterans have been granted additional bedspace in the San Diego Naval Hospital effective April 1; heretofore there were available 10 beds for strictly emergency cases; 25 beds are now available.

San Diego Union, April 12, 1936, 1:3, 2:1. City seal 22 years old this week; insignia conceived by Carlton Winslow in contest set by Council; 1914 designer tells significance.

San Diego Union, April 12, 1936, 4:1. Dance glamour draws throngs to Sally Rand.

San Diego Union, April 12, 1936, 12:5. Model Town wins praises of FHA visitor.

San Diego Union, April 12, 1936, II, 4:1. Edison models displayed at Ford exhibit in Palace of Electricity.

San Diego Sun, April 13, 1936, 1:5, 2:6. Calles turns to peaceful life in San Diego; relaxes in daughter’s home; wants to play golf.

San Diego Sun, April 13, 1936, 3:5. Bartenders in fete at Exposition.

San Diego Union, April 13, 1936, 5:4. Beauty contest, floor show to mark Exposition dance in Café of the World tonight.

San Diego Union, April 13, 1936, 5:4. Festive Easter spirit seen in Exposition programs.

San Diego Union, April 13, 1936, 5:6. Sally Rand gives double show as crowd overflows Palace of Entertainment.

San Diego Union, April 13, 1936, II, 1:2. Provisional company of the 30th Infantry has arrived at Camp Derby; beginning Friday snappy drills and band concerts will be regular parts of the Exposition programs.

April 14, 1936. Program: Safe Driving School Day.

San Diego Sun, April 14, 1936, 1:1, 2:4. 500,000 Exposition visitor awaited; attendance is soaring.

San Diego Sun, April 14, 1936, 1:7, 2:3. Agents from Mexico spy on Calles.

San Diego Union, April 14, 1936, 5:1.2. Gold Gulch is no more; ghost town in canyon is closed and tumbling to ruin.

April 15, 1936. Program: Navy and Marine Night, “California Hour” Contest.

San Diego Sun, April 15, 1936, 1:3. 500 Rotarians and wives on way to Exposition; Navy, Marines honored at dance tonight; Sally Rand lures crowds

San Diego Union, April 15, 1936, 5:3-4. Sally Rand show goes on despite Exposition cut plan: While the dancer was visiting her mother in Glendora Monday, the management decided that there would be only two fan and bubble dance performances daily instead of the announced four. To make a long story short, Miss Rand gave the four shows as had been announced in the press.

Letter, April 16, 1936, Don Thomas, Managing Director, The All-Year Club of Southern California, Ltd., Headquarters Bankers Building, 619 South Hill Street, Los Angeles, Calif. to Frank Belcher, President, California-Pacific International Exposition, San Diego, Calif.; cc: G. Aubrey Davidson, Chairman of the Board.

Dear Mr. Belcher:

We have found from experience that a well-intentioned criticism of constructive nature is worth ten compliments. I always hesitate, however, to pass along any criticism, but appreciating your caliber, I know you would want it.

We encourage our people to visit places in this area unannounced, so that their reactions will be the typical reactions of the tourist. It is solely in a helpful spirit, therefore, that I am sending you a copy of a memorandum from our information Department.

(Sgd.) Don Thomas,

Managing Director.

MEMO, April 6, 1936, Ruthe A. Keene, Information Desk, to Don Thomas, Managing Director; Re: Visit to 1936 California-Pacific International Exposition, April 5th.

Since almost all the visitors who call at the office inquire in some detail about the 1936 Exposition, what they may expect to see there, etc., I thought it advisable to take a look for myself. I wanted particularly to see the lighting effects this year, as I understood they were the most important feature of the Fair.

We were unable to reach San Diego before 9:30 PM, owing to unpleasant weather conditions and some difficulty with our car. Upon checking in at the U. S. Grant we asked how late the lights were kept on and were informed that since it was Saturday night they would undoubtedly be left lighted until midnight. We drove out to the Fair, arriving about 10:30. We immediately took one of the sightseeing buses which is supposed to make a circle of the grounds, but before we got more than a few hundred feet the lights began to go out. The bus conductor told us it was the custom when there were very few visitors to turn the lights out shortly after the buildings closed, at 9:00 PM. We were naturally very much disappointed at not being able to see the grounds illuminated, and somewhat put out that they did not inform us at the gate, when we paid our 50 cents admission, that we would be unable to see anything when we got inside. (The midway, of course, was still lighted, and if there were any people on the grounds, they were apparently “taking in” the side shows, etc., there.

The bus conductor, who was very much upset about our disappointment, did his best to “sell” us on the Fair in general, and pointed out the many attractions which we might enjoy on Sunday, and implored us to stay until dark on Sunday so we could see the beautiful lighting. In leaving the grounds I talked for a few minutes to the young man taking tickets at the gate, suggesting that in the future they avert disappointment for visitors by advising them when it was too late to see anything. His enthusiasm was as great as that of the bus conductor, as he outlined the many things which we would see the next day, and the pleasure in store for us if we would remain for the evening.

Sunday morning, we returned to the Fair, and since the weather was much nicer than on the previous day, and a rodeo was scheduled for the afternoon, there were quite a number of visitors. We visited the Palace of Transportation (formerly the Ford Building)and found it contained some very interesting exhibits. We looked in at several of the other buildings, but there were very few changes from last year. None of the buildings were completely filled.

The flowers this year are even more luxuriant than last year, so that the grounds really are beautiful. My Aunt and Uncle, who had visited the Chicago Fair both in 1933 and 1934, commented on the beauty of the grounds, the attractiveness of the buildings and the general atmosphere of cleanliness and the lack of “commercialism.” They found the prices for food and refreshment very much lower than in Chicago.

One thing we were particularly impressed with was the wholehearted enthusiasm of every employee of the Exposition with whom we came in contact — they were all pleasant and courteous, and very much sold on the Fair.

The former midway has been cleaned up and presents a much improved appearance. Flowers have been planted along the walks, and the whole atmosphere of the amusement zone “toned up”.

Everyone in San Diego with whom we talked about the Exposition, seemed to feel that it was a mistake to have opened it before My 1st. The weather has been unfavorable, and presumably the Palm Springs season has cut into whatever California travel might naturally be expected to have drifted that way.

For the first time in many months, the Tanner Company had no Saturday tour to San Diego, the unpleasant weather apparently having discouraged everyone.

(Transcript taken from Letter in Box Files on California-Pacific International Exposition kept by San Diego Public Library.)

April 16, 1936. Program – Rotary Day, Recorders’ Night, Motion Picture Night.

San Diego Herald, April 16, 1936, 1:2-3. Sally Rand and fans make fans for Exposition’s charms.

San Diego Sun, April 16, 1936, 1:5, 2:6. Sally Rand to stay seven extra days; Rotarians at Exposition; Hollywood actor Victor McLagen coming.

San Diego Union, April 16, 1936, 1:1-2, 2:7. Free passes for city golf courses bring tangle of auditor’s accounts.

April 17, 1935. Program – Junior League Day, Recorders’ Day, Collegiate Night.

San Diego Sun, April 17, 1936, 1:8, 2:4-5. Louis-Schmeling fight offered to San Diego in $1 million Exposition deal; Sun learns Mike Marco, theatrical producer, dickering in New York; stadium may be used; $150,000 guarantee.

San Diego Sun, April 17, 1936, 1:6-7, 2:3. General Jose Maria Tapia visits Calles in San Diego; says Mexico is on the brink of revolution.

San Diego Union, April 17, 1936, 1:3-4. Some free passes for golf given to Councilmen are canceled.

San Diego Union, April 17, 1936, 6:1. Sally Rand writes views; art is the chief aim of dance.

April 18, 1936. Program – Kids’ Day, Gas Appliance Day, National City Day, Audubon Society Day, Fire Prevention Day.

San Diego Union, April 18, 1936, 3:5. Infantry troops held first retreat parade in Plaza del Pacifico yesterday.

San Diego Union, April 18, 1936, 5:1. Firemen to show rescue methods at Exposition event.

April 19, 1936, Sunday. Program – National Physical Culture Club Day, Yuma Day, Dancing Teachers’ Day.

San Diego Sun, April 19, 1936, 1:3, A-2:1. Ely Culbertson, bridge “czar”, to visit Exposition; Sally Rand in second week.

San Diego Union, April 19, 1936, 1:2, 3:3. Crack company of U.S. Infantry serves at Exposition.

San Diego Union, April 19, 1936, 1:6, 11:3. Our Own Exposition, by Forrest Warren.

San Diego Union, April 19, 1936, 6:2-4. San Diego Museum to mark 25th birthday Tuesday; E. L. Hardy reviews achievements since 1915 Exposition.

San Diego Sun, April 20, 1936, 1:7, 2:6. Culbertson scheduled for bridge talk.

San Diego Union, April 20, 1936, 5:8. Sally Rand again top Exposition attraction; Ely Culbertson, bridge expert, next.

April 21, 1936. Program –

San Diego Sun, April 21, 1936, 1:7, 2:7. 60,000 visit Exposition in week; Kenneth Strickfadden, Frankenstein “electrical wizard”, to talk and demonstrate at the Organ Amphitheater today; preceding Ely Culbertson’s lecture today in the House of Hospitality, he will be guest of honor at a dinner in the Casa del Rey Moro Café.

San Diego Union, April 21, 1936, 1:3, 2:3. Culbertson due for bridge talk at Exposition tonight.

April 22, 1936. Program – Navy and Marine Night.

San Diego Sun, April 22, 1936, 2:6. Exposition extends Sally Rand’s stay.

San Diego Sun, April 22, 1936, 3:4. Sally Rand aids in court battle.

San Diego Union, April 22, 1936, 10:6. San Diego Museum history told at dinner for local body.

April 23, 1936. Program – Volunteers of America Day, Motion Picture Night, Exposition Bank Night.

San Diego Herald, April 23, 1936, 1:2-4. Wayne Dailard puts over Exposition publicity in big style.

San Diego Union, April 23, 1936, 9:4. Sally Rand to close Exposition engagement Sunday evening.

April 24, 1936. Program – Collegiate Night.

San Diego Sun, April 24, 1936, 1:8, 2:2. Tots to show pets Saturday; Exposition to honor Chula Vista, Phoenix.

San Diego Union, April 24, 1936, 4:1. EDITORIAL: Balboa University – In addressing the recent annual dinner of the San Diego Museum, Mr. George W. Marston made a remark which could not be impressed too deeply upon the community. . . . After many years of careful planning and ceaseless effort San Diego had made of Balboa Park, he declared, “a kind of university in the broad popular sense.”.

San Diego Union, April 24, 1936. Lt. Richard B. Black, surveyor and assistant scientist with the Last Admiral Byrd expedition to Little America, is surprise visitor to Sally Rand at Exposition.

April 25, 1936. Program – Chula Vista Day, Electrical Industry Day, Kids’ Day, School Executives’ Day, Pet Show, Phoenix Day, Checker and Chess Clubs’ Day, National Guard Day.

San Diego Sun, April 25, 1936, 1:1, 2:8. Animal show Exposition feature; Sally Rand in last performance; electric display due.

San Diego Union, April 25, 1936, 1:3-4, 2:6. Electrical display; pet show slated at Exposition today; Phoenix scouts here.

April 26, 1936, Sunday. Program – All-Country Music Festival Day, California Hotel Day.

San Diego Sun, April 26, 1936, 1:6-7, A-2:3-4. Marietta, dancing star of Earl Carroll’s “Vanities” to appear in production entitled “Visions of Tomorrow” beginning Friday night; Cadman recital honors San Diego composer; music feature attracts school children.

San Diego Sun, April 26, 1936, B-2:2. EDITORIAL: This Is Cooperation.

San Diego Sun, April 26, 1936, C-3:5-7. Parents visit model nursery school in Palace of Education.

San Diego Union, April 26, 1936, 2:2-3. Youngsters display pets of many sorts at Exposition show.

San Diego Union, April 26, 1936, 2:4. Boy Scouts end big two-day Camporee on Exposition grounds.

San Diego Union, April 26, 1936, 11:4. Our Own Exposition, by Forrest Warren.

San Diego Union, April 26, 1936, 15:1-2. Sally Rand to stage last dance in Exposition’s plaza tonight.

San Diego Sun, April 27, 1936, 1:2, 2:4. McLaglen new Exposition feature; film star, dance ballet highlight next week’s bill.

April 28, 1936. Program – Old Fashioned Dance Night, Woodrow Wilson Junior High School Day.

San Diego Sun, April 28, 1936, 1:4-5, 2:3. Flower show, McLaglen highlight Exposition schedule; Marietta also billed this week; attendance sets record.

San Diego Sun, April 28, 1936, II, 9:3-5. When I Went to School, San Diego High School Was Only a Dream, by Henry B. Cramer.

April 29, 1936. Program – Navy and Marine Night.

San Diego Sun, April 29, 1936, 1:1, 2:2. Flower show next at Exposition; pie contest and horse show to follow.

San Diego Sun, April 29, 1936, 8:1-2. Dr. Bell demands regular high school dances in Exposition building when Exposition closes.

San Diego Union, April 29, 1936, 1:6. City councilmen turned down request by Wayne Dailard for a “borderline” game zone ordinance which would permit operation of such games on the Exposition grounds under Exposition management.

April 30, 1936. Program – Motion Picture Night, Spanish Fiesta, Showboat Day, Library Day.

San Diego Herald, April 30, 1936, 1:3. Exposition outlook dark as Mayor Benbough, Council kill zone.

San Diego Union, April 30, 1936, 1:3, 2:6. Community Center for recreation of youth is planned; James H. Bell, city social welfare director, outlines project; would use Exposition building for weekly dance, other entertainment’s.

SALLY RAND (1904-1979)

NEW YORK TIMES

June 20, 1934, 22;4. Catholics in Syracuse asked not to attend performance

February 12, 1935, 23:5. Sally Rand on commercializing dance to Sales Exchange Club

April 16, 1935, 20:3. Bruised by pebbles thrown at her while dancing in San Diego.

March 21, 1937, 36:4. Appearance in Cleveland Saint Patrick’s Day parade attached; reply.

February 26, 1938, 7:4. Buys J. Epstein sculpture.

July 22, 1938, 11:3. Sued by H. Drain and C. R. Stanford for assault.

October 5, 1938, 21:3. Bench warrant issued in connection with H. Drain suit.

November 4, 1938, 26:4. Convicted of assault on Drain and Stanford.

November 8, 1938, 12:2. Fined.

February 24, 1939, 14:1. San Francisco Exposition exhibit described.

February 28, 1939, 21:2. Seeks New York World’s Fair contract.

July 31, 1939, 9:5. Claims speed record for San Francisco-Remo flight.

October 15, 1939, 48:5. Bankrupt.

November 28, 1940, 13:2. Got write-in vote in New York City for U.S. President.

October 4, 1941, 18:1. Reported engaged to T. Greenough; Greenough’s wife comments.

October 5, 1941, 41:8. Sally Rand comments.

January 4, 1942, 51:5. Gets marriage license with T. Greenough.

January 7, 1942, 23:5. Marriage.

May 9, 1943, 43:7. To give dance fans to Chicago Historical Society.

July 28, 1950, 12:8. Internal Revenue Bureau filed 1947-48 income tax lien.

July 30, 1952, See Radio & TV, U.S. Radio Programs, Chez Show paragraph.

September 22, 1971. See Dancing

October 16, 1973, See Cooking.

April 2 1975. See Dancing.

September 8, 1977, (S) II, 2:4. Reported in fair condition, Henry Ford Hospital, Detroit, with respiratory ailment.

September 1, 1979. See Dancing.

July 19, 1980. See Fan Dancing.

SALLY RAND

SAN DIEGO UNION

July 31, 1942, A-9:1. New musical revue offered by Sally Rand; comes to the Orpheum for a week’s run, opening Tuesday.

August 5, 1942, A-7:2. Sally Rand packs Orpheum.

March 13, 1943, A-7:1. Margo, Mexican screen and radio star, offers to give Sally Rand 23 pair of slippers, but would welcome Miss Rand’s spare dresses if and when clothing is rationed.

February 21, 1945, A-7:1. Sally Rand fans keep Orpheum’s show up to par.

May 11, 1943, A-5:5-6. Sally Rand’s famed fans unwanted as relics by Chicago Historical Society.

October 16, 1948, A-3:2-3. Sally Rand adopts a two-month old baby boy.

August 23, 1950, A-8:1-2. Sally Rand weds Harry Finklestein, manager.

April 14, 1964, B-3:1-2. Sally Rand gives Carny bare facts, by Donald Freeman.

See also: SALLY RAND, FROM FILM TO FANS, by Holly Knox, A Maverick Publication, Bend, Oregon, C. 1988.

May 1, 1936, Friday. Program – University of Southern California Day, Marietta Day, May Day, Collegiate Night.

San Diego Sun, May 1, 1936, 1:5-6, 2:7-8. Marietta to start dance series at Exposition tonight; Broadway artist arrives with ballet; flower show will highlight tomorrow’s program.

San Diego Union, May 1, 1936, 1:1-2, 2:6. George W. Marston commends Mayor Percy Benbough on success of city administration.

San Diego Union, May 1, 1936, 3:3-4. Marietta, new Exposition dancer, favors long garb, but staff insists on slit skirt.

San Diego Union, May 1, 1936. The 29th annual flower show of the San Diego Floral Association will be held tomorrow and Sunday in the Palace of Entertainment.

May 2, 1936. Program – La Mesa Day, Mills College Day, Toastmasters International Day, Flower Show Day, Midget Circus Day.

San Diego Sun, May 2, 1936, 1:1, 2:2. McLaglen’s troupe will parade tomorrow.

May 3, 1936, Sunday. Program – Victor McLaglen Day, British May Day, Flower Show Day, County Music Festival Day.

San Diego Sun, May 3, 1936, 1:3, A-3:4. McLaglen due for Exposition show; aims to put on spectacular feats on horseback and motorcycle.

San Diego Union, May 3, 1936, 1:4, 2:6. Our Own Exposition, by Forrest Warren; Fortune Theater Players will succeed present players at the Old Globe Theater on May 5, present players going to Dallas; Pacific pottery exhibit in Federal Housing Building

San Diego Union, May 3, 1936, 1:5, 2:8. Yugoslavia envoy honored at Exposition as guest of House of Pacific Relations.

San Diego Union, May 3, 1936, 15:1. Exposition to observe Lindbergh’s May 10, 1929 transatlantic flight.

San Diego Sun, May 4, 1936, 1:7, 2:5. Exposition to honor Mexicans with Cinco de Mayo fete; concert to celebrate national holiday; record crowd sees McLaglen’s troupe show.

San Diego Union, May 4, 1936, 5:1. Yugoslavia envoy presents $1,200 for maintenance of Yugoslavia cottage in House of Pacific Relations.

San Diego Union, May 4, 1936, 10:1. McLaglen troupe presents show for 12,000.

San Diego Union, May 4, 1936, 10:2. Cadman directed 600 students in his composition at Ford Bowl yesterday afternoon.

San Diego Union, May 4, 1936, II, 1:1. Fortune Players to replace the Globe Players who will go to the Texas Centennial at Dallas.

May 5, 1936. Program –

San Diego Union, May 5, 1936, 10:1. F. Schwartfager, “father of park sports,” passes.

San Diego Union, May 5, 1936, II, 1:5. Municipal golf links profit seen in coming year.

May 6, 1936, Program –

San Diego Union, May 6, 1936. Cinco de Mayo marked with program in House of Hospitality; Navy Band gave a concert and presented retreat yesterday.

San Diego Union, May 6, 1936, 5:1. Fortune Players score heavy in opening Exposition run.

May 7, 1936, Program –

San Diego Herald, May 7, 1936, 1:4, 3:5. Exposition – Kivick Kure or Kill Kwinfuplets of the Kommon Kouncil – His Honor the Percy, Ray “One-Lunch” Wansley, Wurfel the Willful, Seibert the Silent, and Stannard the Stander – are strangling the Exposition to death.

San Diego Herald, May 7, 1936, 3:3. Farm Bureau Day at the Exposition: San Diego County Farm Bureau will host the world of growers and producers.

San Diego Sun, May 7, 1936, 1:8, 2:5. Aerial troupe thrills Exposition; Magicians’ Day to bring Mrs., Houdini visit.

San Diego Union, May 7, 1936. Five performers presented their bicycle show on a tight wire, 75 ft. above the patio in Spanish Village last night.

May 8, 1936. Program – Collegiate Night, Spanish Fiesta, California Laundry Owners Association Day.

San Diego Sun, May 8, 1936, 1:3, 1:2. 1,200 Baptists see Exposition; “Candy King” fete set for tots Saturday.

May 9, 1936. Program – Kids’ Day, Campers’ Day, National Candy Day, California Classroom Teachers’ Day.

San Diego Sun, May 9, 1936, 1:7, 2:7. Exposition presents “Sweet Sight” as Candy Day lures “kids”; California teachers come into their own at “big” show today.

San Diego Sun, May 9, 1936, II, 9:2. Exposition fete to mark anniversary of Lindbergh’s take-off from

San Diego; Major Fleet and civic leaders on program.

San Diego Union, May 9, 1936, 2:5. Exposition polo game to open “Boots and Saddles” Day program for riding fans.

San Diego Union, May 9, 1936. Copies of old treaties displayed in Federal Building.

San Diego Union, May 9, 1936. Comic art exhibit opens today in Press Building.

May 10, 1936, Sunday. Program – Mother’s Day, Cartoon Week, Lindbergh’s Day, Boots and Saddles Day.

San Diego Sun, May 10, 1936, 1:5, A-2:5. Exposition to honor Lindbergh, mothers today.

San Diego Sun, May 10, 1936, B-4:5-6. Fortune cast offers “Two Gentlemen of Verona”.

San Diego Union, May 10, 1936, 1:3, 2:3. Mothers, Lindy to be honored at Exposition today.

San Diego Union, May 10, 1936, II, 1:2-3, 2:2. Our Own Exposition, by Forrest Warren.

San Diego Sun, May 11, 1936, 4:1. Huge Townsend celebration mapped by Exposition; conference with founder set tomorrow; Major Fleet urges aviation memorial for San Diego at ceremony honoring Lindbergh; thousands see “Boots and Saddles” program.

San Diego Union, May 11, 1936, 1:7-8, 2:4. Aviation Museum planned here as Lindbergh feat celebrated.

May 12, 1936. Program – Cartoon Week, Old-Fashioned Dance Night, California Resort Owners’ Day.

San Diego Sun, May 12, 1936, 1:2, 2:2. Bing Crosby to visit Exposition.

May 13, 1936. Program – Cartoon Week, Pie Baking Contest Day.

San Diego Sun, May 13, 1936, 1:3, 2:7. Ken Maynard to bring wild west show to Exposition; premiere June 5, 6, 7 to have 500 cowboys, Indians in thrilling acts by Diamond K Ranch

San Diego Union, May 13, 1936, 1:2. Exposition management referred to the City Attorney yesterday a request that the city shoulder the cost of police and fire protection at the Exposition, now billed to the Exposition at around $3,200 a month.

May 14, 1936. Program – Bungalow Literary Hostess Society Day.

San Diego Sun, May 14, 1936, II, 13:8. Goodwill Day set at Exposition Saturday with open house all day in General Exhibits Building.

San Diego Union, May 14, 1936, 10:1-4. Reginald Poland tells achievements of Fine Arts group.

May 15, 1936. Program – Cartoon Week, Spanish Fiesta Night, California Newspaper Publishers’ Association Day.

San Diego Sun, May 15, 1936, 9:5-6. Falstaff’s lusty boasts lauded at Globe Theater.

San Diego Union, May 15, 1936, 1:7. The City Attorney advised the Council yesterday that the city can’t legally grant the Exposition’s request to be relieved of payment for fire and police protection.

May 16, 1926. Program – Life Insurance Day, California Newspaper Publishers’ Association Day, Spiritual Science Day, Kids’ Day, Goodwill Industries’ Day, Cartoon Week, St. Mary College’s Day, Doll Buggy Parade Day, La Jolla-Pacific Beach Day, I.O.O.F. and Rebekah Assembly Day.

San Diego Union, May 16, 1936, 1:2. Exposition police yesterday raided an establishment in the Fun Zone and seized an electrically equipped flash wheel, but made no arrests.

May 17, 1936, Sunday. Program – Cartoon Week, Knights of Columbus Day, Farmerette Beauty Contest, San Diegans’ Day of Appreciation.

San Diego Sun, May 17, 1936, 1:6, A-2:6-7. Farmerette beauty contest Exposition highlight today; El Brendel, Mack Sennett to judge entrants; Knights of Columbus, cartoonists to be guests.

San Diego Sun, May 17, 1936, B-8:4. Letter Ada S. Whitmore objecting to the closing of the park for a second year of Exposition.

San Diego Union, May 17, 1936, 4:3-4. Produce pays the way for farmers to be gay at Exposition today.

San Diego Sun, May 18, 1936, II, 9:1. Exposition awaits Ben Bernie’s band in five-day stay; Olsen and Johnson due at Exposition after Bernie; day set for Texans.

San Diego Union, May 18, 1936, 5:1. Women honored in appreciation program at Exposition; each woman received a fuchsia plant at Organ Amphitheater yesterday afternoon.

May 19, 1936. Program – McEntee Day, Waseda University Day, Knights of Columbus Day, San Diego High School Day.

San Diego Sun, May 19, 1936, 1:6. Exposition prepares for Ben Bernie.

May 20, 1936. Program – Ben Bernie Day, Associated Arts Day, Herbert Hoover High School Day, International Social Executives’ Day.

San Diego Sun, May 20, 1936, 1:6, 2:2. Dr. Wegeforth returns from Asia tour with rare animals for Zoo.

San Diego Sun, May 20, 1936, 1:6, 2:2. Ben Bernie and “All the Lads” bustle into grounds; attendance nears 800,000.

San Diego Union, May 20, 1936, 1:6-7, 2:4. “Spirit of the CCC” statue dedicated.

San Diego Union, May 20, 1936, II, 1:6. Al Swingler, concessionaire, demands return of Exposition wheel.

San Diego Union, May 20, 1936, II, 1:8. Ben Bernie and his 16 lads will open their first five-day Exposition engagement today at 2:30 p.m. at the Organ Amphitheater in a free program.

May 21, 1936. Program – Rexall Day, Pt. Loma-La Jolla High Schools Day, Foreign Trade-National Maritime Day.

San Diego Sun, May 21, 1936, 1:2. Exposition on sound basis; big year due; Belcher predicts 1935 mark to be eclipsed.

San Diego Union, May 21, 1936, 1:7-8, 2:5. Ben Bernie “panicks” Exposition throng with lads, violin, famed cigar.

San Diego Union, May 21, 1936, II, 1:1. Dr. Harry Wegerforth recently returned from a trip to the Philippines, Japan, Java and Singapore with rare specimens.

May 22, 1936. Coronado Franklin Club Day.

San Diego Sun, May 22, 1936, 1:6, 2:6-7. Texans, Bernie to feature lively weekend; Camp Fire Girls; Electric Product Dealers, San Bernardino residents will be honored tomorrow.

San Diego Sun, May 22, 1936, 7:1-2. San Francisco creates “isle of splendor” between giant bridges for 1939 Exposition; neighboring cities join in backing $40 million project dedicated to transportation feat.

San Diego Sun, May 22, 1936, 15:4-6. Reporter amazed at Texas Centennial; 200 buildings, 325 shows, big pageant.

San Diego Union, May 22, 1936, 1:2-3, 2:7. 400 planes to circle over Exposition June 6, marking Fleet’s return.

May 23, 1936. Program – Kids’ Day, Cal Tech Day, Camp Fire Girls’ Day, World Friendship Day, Electrical Products Day, San Diego Primary Association Day.

San Diego Sun, May 23, 1936, 1:5-6, 2:5-6. Texans, Beach Symphony, Bernie on program; Cal Tech band, Pasadena Choir visitors; parade scheduled at 2:00 p.m. tomorrow.

San Diego Sun, May 23, 1936, II, 7:2-3. Style parade, fashion show slated for Exposition next Wednesday in Palace of Entertainment.

May 24, 1936, Sunday. Program – State College Day, British Empire Day, Texas Day, Exposition Vesper Service, Long Beach Women’s Symphony Orchestra, Ben Bernie and All the Lads.

San Diego Sun, May 24, 1936, 1:2. A-2:5-6. Mile-long parade scheduled at 1:45 p.m. with Ken Maynard, mounted police in honor of Texans and Britons.

San Diego Union, May 24, 1936, 1:7, 2:3. Exposition honors Texas today; Ben Bernie leaves.

San Diego Union, May 24, 1936, II, 1:6-7, 2:6-7. Mother-in-law Day planned, by Forrest Warren; demonstration Nursery school, a Federal project, in the lower southwest corner of the Palace of Education; educated elephants at the Midget Circus.

San Diego Union, May 24, 1936, World-Wide Features, 2:5-6. Dr. Hardy lauds cultural value of park in House of Hospitality.

San Diego Union, May 24, 1936, Society-Club, 4:4. Worth seen in frescoes at Exposition, by Julia Gethmann Andrews.

San Diego Sun, May 25, 1936, 1:5-6, 2:4-5. Colorful programs open Exposition’s summer season; noted dancers, comedians billed; anniversary fetes scheduled this week.

San Diego Sun, May 25, 1936, 3:1-3. 20 bosses, 10,000 workers rush plans for Texas Centennial’s big opening.

San Diego Union, May 25, 1936, 5:1. Exposition draws crowds despite clouds yesterday; Ben Bernie attracted thousands to Organ Amphitheater programs and farewell dance in Palace of Entertainment last night.

May 26, 1936. Program – Old Fashioned Dance Night, California Medical Association Day, San Diego Women’s Club Day, San Dieguito Day.

San Diego Sun, May 26, 1936, 1:2. Visitors near million; brilliant entertainment set for anniversary.

San Diego Union, May 26, 1936, II, 1:1. Olsen and Johnson, famous comedians, with a cast of 50, will open a five-day engagement Friday, first anniversary of Exposition.

San Diego Union, May 26, 1936, II, 1:5. “Modern Varieties,” a fantasy made up of international performers; features by Don Julian and Marjorie, dance team; Barbarina and her pomeranians, a novelty act; and Chiquita de Montes, a Spanish singer, will open a three-day stay tonight.

May 27, 1936. Program – Marston Style Show Day.

San Diego Sun, May 27, 1936, 1:1. Exposition to get 2,000 orphans; children will see Wild West show.

May 28, 1936. Program – Motion Picture Day, Memorial Junior High School Day.

San Diego Herald, May 28, 1936. Exposition Reaches Stride : Anniversary Week..

Readers of the Herald and citizens in general know that the 1936 Exposition has been strangled and suffocated almost to the point of death by Mayor Benbough and the City council. . . . .

The Herald announces in this issue the opening of Tin Pan Alley. . . . .

A jury in Judge Terry’s court declared “Darto” to be a game of skill. . . . .

Exposition management negotiating to bring to San Diego an English version of the Passion Play. . . .

One of the greatest arrays of talent, spectacle and entertainment ever gathered has been recruited of this celebration which will last for one week.

Marissa Flores, beautiful Spanish dancer, has been named queen of the fiesta, and a score or more of outstanding entertainers will come to the Exposition as a supporting cast for Miss Flores.

One of the spectacular features will be Olsen & Johnson, kings of comedy, in their elaborate musical revue, “Anything Goes,” with 36 of the most beautiful girls in the west, a grand variety of specialty acts, gags, laughs, chatter and other mirth-provoking entertainment which will also present 50 supreme comic stars in the royal court of hilarity and song.

Announcement has been made by Wayne W. Dailard, executive manager of the Exposition, that the great Ken Maynard Diamond K Ranch Wild West Circus and Indian Congress will be brought to the San Diego’s world’s fair on June 5, 6 and 7 for a world premiere on the Exposition grounds. . . .

Special invitations to attend anniversary week have been sent to scores of the nation’s outstanding celebrities. . . . .

Beginning Monday, June 1, the Exposition will begin operation on a seven-day-per-week basis. . . . .

On June 26, 27 and 28, the great Lakeside Rodeo will move into the Exposition grounds. . . . .

San Diego Sun, May 28, 1936, 1:8, 2:2. Exposition’s first year at end; celebration slated with comedy team feature.

San Diego Sun, May 28, 1936, 3:1-3. “Darto” operator acquitted; Police Chief Sears ponders next step.

San Diego Sun, May 28, 1936, 6:1. Dinner-dancing party will park Exposition anniversary; Frank Belcher to cut birthday cake; fashionables will attend party at Café of the World.

San Diego Union, May 28, 1936, 5:1. Exposition birthday fete to open in Café of the World tomorrow; Olsen and Johnson and their cast will give two shows at Organ Amphitheater tomorrow.

San Diego Union, May 28, 1936. Marston’s summer style show was given twice yesterday to capacity audiences in the Palace of Entertainment.

May 29, 1936. Program – Anniversary Week, Spanish Fiesta Night, San Diego Army and Navy Academy Day.

San Diego Evening Tribune, May 29, 1936. The Exposition will sponsor a “homemaking day” June 3 in the Palace of Entertainment.

San Diego Sun, May 29, 1936, 1:6. Special fete in Café of the World hails Exposition’s second year; attendance since May 29, 1935 opening mounts to 5,625,000.

San Diego Sun, May 29, 1936, II, 10:2. EDITORIAL: One Year Old. – Last year’s Exposition was a success as a theatrical presentation. This year’s phase of the Exposition is a success in every artistic sense and should prove to be far from a failure financially before it ends.

San Diego Union, May 29, 1936, 4:1. EDITORIAL: One Year’s Profit.

Yesterday the Exposition completed 12 month’s experience in publicizing the attraction of San Diego for tourists. That experience constitutes the most direct and permanent profit the community as a whole can draw from the undertaking. We have tried innumerable mans of entertaining the millions of visitors that the Exposition has attracted. Some of the attractions were completely successful, some have failed. In this record — if it is kept intact, without any forgetting of mistakes — San Diego has all the materials for forming a practical and intelligent publicity policy. The decision recorded by hundreds of impartial judges is written plainly in the records of daily attendance. In addition to the statistical data, every San Diegan can quote the verdict of many individuals who came, saw the park and expressed their opinion. We would guess, for example, that 999 out of every thousand visitors have agreed that the Exposition was staged in a setting of unparalleled beauty.

This experience is worth more than the total cost of the Exposition — if San Diego will take it as a guide for shaping future policy.

May 30, 1936. Program – Anniversary Week, Memorial Day, Kids’ Day, Orange County Schools’ Day, Sweetwater Union High School Day.

San Diego Sun, May 30, 1936, 1:2, 2:7. Hope is that holiday crowd will beat record; famed comedians headline weekend attractions.

San Diego Union, May 30, 1936, 1:5, 2:3. 8,000 to parade here today; Exposition scene of Memorial Day rites.

San Diego Union, May 30, 1936, 1:7, II, 1:5. Throng gathers for Exposition’s first birthday party.

May 31, 1936, Sunday. Program – Anniversary Week, Bicycle Race Day, San Diego Music Club Day, California Land Title Association Day, Orange County Associated Chambers of Commerce Day.

San Diego Sun, May 31, 1936, 1:4-7, A-2:1. Colorful parade in honor of war dead enters Exposition.

San Diego Sun, May 31, 1936, A-3:2. Oriental Importing Company shop in Spanish Village closed after Andrew K Weir ousted; irate citizen charges retailer’s business is illegal.

San Diego Sun, May 31, 1936, A-5:2-4. Fortune Players’ director praises Globe Theater.

San Diego Union, May 31, 1936, 1:2-3, 3:5. Crowd attends Exposition; lively programs set today; attendance yesterday was 35,012, the largest single day of the season; Orange County Day program at Organ Amphitheater in morning; informal talk on Christian Science this afternoon in Palace of Entertainment; 400-year old replica of Milan cathedral, valued at $200,000, added to Gemstone Chapel in General Exhibits Building.

San Diego Union, May 31, 1936, 1:8, 3:1-2. Exposition throngs honor war dead; thousands line route of parade.

San Diego Union, May 31, 1936, II, 1:3, 3:5-6. Model beehive novel exhibit in Palace of Education.

San Diego Union, May 31, 1936, World-Wide Features, 1:1-8. Zoological Hospital in Balboa Park gives animal town its own health department.

CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION

1936

QUESTIONNAIRE #1

  1. Where did I see a mercury vapor lamp? (Palace of Electricity)
  2. Where did I see faces rebuilt by science? (Hall of Medical Science)
  3. Where did I see Persian bride’s slippers? (Palace of International Art)
  4. Where did I see rats that hopped like kangaroos? (Museum of Natural History)
  5. Where did I see ice cream cones being made? (Palace of Foods & Beverages)
  6. Where did I see the shortest telegraph line in the world? (F.H.A. Better Housing)
  7. Where did I see home crafters at work? (General Exhibits)
  8. Where did I see Japanese dolls in native costume? (Palace of Fine Arts)
  9. Where did I see mechanical fire-flies? (Alcazar Gardens)
  10. Where did I see the gun used by Billy the Kid? (Days of ’49)
  11. Where did I see monkeys who cannot swing their tails? (San Diego Zoo)
  12. Where did I see model of train that is stationary with wheels moving? (March of Transportation)
  13. Where did I see linens from sixty countries of the world? (Spanish Village)
  14. Where did I see a girl sawed in half by a buzz-saw? (Midway) (Stranger Than Fiction)
  15. Where did I see a barking deer? (San Diego Zoo)
  16. Where did I see Jack the Giant Killer? (Enchanted Land)
  17. Where did I see the house called “Villa Dannebrog”? (House of Pacific Relations)
  18. Where did I see the motorcycle used by California State Highway Department? (State Building)
  19. Where did I see six human hearts? (Hall of Medical Science)
  20. Where did I see a food bowl 1400 years old? (Palace of International Art)
  21. Where did I see leak-proof faucets? (F.H.A. Better Housing)
  22. Where did I see every gem mentioned in the Bible? (General Exhibits Building)
  23. Where did I see a four-poster cherry canopy bed? (Palace of Fine Arts)
  24. Where did I see an 80-foot slide? (Midway – Fun House)
  25. Where did I see a picture of a rocket ship being shot into the air? (March of Transportation)
  26. Where did I see King Tut’s signet ring? (San Diego Museum)
  27. Where did I see an electrical waste disposal unit? (Palace of Electricity)
  28. Where did I see a check room for babies? (Baby Bank – Alameda Street)
  29. Where did I see a talking book for the blind? (Federal Building)
  30. Where did I see a model of the Paloma telescope? (Palace of Education)
  31. Where did I see the person to whom I talked on the telephone? (Television – Spanish Village)
  32. Where did I see the statue of “Aztec Woman with Olla”? (Patio – House of Hospitality)
  33. Where did I see Banbury tarts? (Falstaff Tavern)
  34. Where did I see a relief map of Los Angeles County? (State Building)
  35. Where did I see an X-ray robot? (Hall of Medical Science)
  36. Where did I see laughing horses? (Palace of International Art)
  37. Where did I see 445 pound swordfish? (Palace of Natural History)
  38. Where did I see candy made from apples? (Palace of Foods and Beverages)
  39. Where did I see towers that talk and sing? (F.H.A. Better Housing)
  40. Where did I see an early American cow-hide strong box? (Palace of Fine Arts)
  41. Where did I see a Belgian lace-maker at work? (Spanish Village)
  42. Where did I see the newest type of Army pursuit bomber? (March of Transportation)
  43. Where did I see pottery 6000 years old? (San Diego Museum)
  44. Where did I see a bird that can run 45 miles per hour? (San Diego Zoo)
  45. Where did I see an air-conditioned public lounge? (Palace of Electricity)
  46. Where did I see an exhibit of dead parcels? (Federal Building)
  47. Where did I see a Government project to aid young America in operation? (CC Camp)
  48. Where did I see “20 Million Years of Progress”? (F.H.A. Better Housing)
  49. Where did I see a complete skeleton? (Hall of Medical Science)
  50. Where did I see the Oriental god of longevity? (Palace of International Art)
  51. Where did I see alligator eggs? (Natural History Museum)
  52. Where did I see white shoe polish that won’t rub off? (Palace of Foods and Beverages)
  53. Where did I see hot and cold air from the same machine? (F.H.A. Better Housing)
  54. Where did I see a browsing spot for book-lovers? (General Exhibits Building)
  55. Where did I see how eggs are hatched by electricity? (Palace of Electricity)
  56. Where did I see a colonial American “period room”? (Fine Arts Gallery)
  57. Where did I see elephants that smoke? (Midway – Midget Circus)
  58. Where did I see a modern Javanese taxicab? (March of Transportation)
  59. Where did I see tear bottles dug from Egyptian tombs? (San Diego Museum)
  60. Where did I see a leopard without spots? (San Diego Zoo)
  61. Where did I see Little Red Riding Hood? (Enchanted Land)
  62. Where did I see a stuffed figure of “Owney”, famous dog? (Federal Building)
  63. Where did I see unique children’s hobbies? (Palace of Education)
  64. Where did I see the world’s largest illuminated map? (Shell Building)
  65. Where did I see a display of blind handicraft? (State Building)
  66. Where did I see the “Ceremony to the Sun God”? (Zoro Gardens)
  67. Where did I see a life-saving demonstration? (March of Transportation Building)
  68. Where did I see an artificial stream containing live trout? (State Building)
  69. Where did I see living people who disappeared before my eyes? (Standard Oil Building)
  70. Where did I see stoves controlled by clocks? (F.H.A. Better Housing)
  71. Where did I see a singing duck? (Midway – Midget Circus)
  72. Where did I see a Russian Travel Bureau? (March of Transportation)
  73. Where did I see dangerous playthings? (Hall of Medical Science)
  74. Where did I see jewels from Ethiopia? (Palace of International Art)
  75. Where did I see weather plant which goes to sleep during a storm? (Natural History Museum)
  76. Where did I see a clock that plays “East Side, West Side”? (Palace of Foods and Beverages)
  77. Where did I see United States Post Office in operation? (General Exhibits Building)
  78. Where did I see a copper bed-warmer? (Fine Arts Gallery)
  79. Where did I see the world’s smallest laundry for one-cent? (Penny Arcade – Spanish Village)
  80. Where did I see a magic drinking fountain? (Palace of Electricity)
  81. Where did I see an American flag on an Italian ship? (March of Transportation)
  82. Where did I see a fishing line made from whale-bone? (San Diego Museum)
  83. Where did I see red-haired apes? (San Diego Zoo)
  84. Where did I see an exhibit of mail frauds? (Federal Building)
  85. Where did I see a test for nerve control? (Palace of Education)
  86. Where did I see an English curiosity shop? (Near Globe Theater)
  87. Where did I see a bracelet that Napoleon gave to Josephine? (Palace of International Art)
  88. Where did I see the official seal of the Exposition engraved on a penny? (Midway)
  89. Where did I see a doll buggy used in 1853? (March of Transportation)
  90. Where did I see a shield made of buffalo skins? (San Diego Museum)
  91. Where did I see a giant weather map in operation? (Federal Building)
  92. Where did I see Ruben’s “Holy Family”? (Fine Arts Gallery)
  93. Where did I see birds climbing ladders? (Spanish Village)
  94. Where did I see human life through a microscope? (Hall of Medical Science)
  95. Where did I see an old incense burner from a Japanese temple? (Palace of International Art)
  96. Where did I see a huge fish from the sea that once covered Kansas? (Natural History Museum)
  97. Where did I see candy that looks like meat and vegetables? (Palace of Foods and Beverages)
  98. Where did I see refrigerators operated by heat? (F.H.A. Better Housing)
  99. Where did I see a hand-carved wine wagon of 1648? (March of Transportation)
  100. Where did I see an antelope with a “permanent wave”? (San Diego Zoo)

CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION

1936

QUESTIONNAIRE #2

  1. Where did I see a 220,000 volt deep therapy x-ray machine? (Hall of Medical Science)
  2. Where did I see refrigeration under glass? (Palace of Electricity)
  3. Where did I see 17th century original “Madonna of Sorrow”? (Palace of International Art)
  4. Where did I see mechanical man that spoke to me? (Alpha the Robot)
  5. Where did I see mammals that lay eggs? (Natural History Museum)
  6. Where did I see a palm tree growing in an exhibit booth? (Foods and Beverages)
  7. Where did I see people living in a glass house? (F.H.A. Better Housing)
  8. Where did I see a collection of World War relics? (General Exhibits)
  9. Where did I see the progress of photography? (General Exhibits)
  10. Where did I see Luini’s “Modesty and Vanity”? (Fine Arts Gallery)
  11. Where did I see goats that walk a tight-wire? (Midway – Midget Circus)
  12. Where did I see Gainsborough’s “Blue Boy” reproduced with 200 butterfly wings? (Spanish Village)
  13. Where did I see demonstration of levitation? (Midway – Stranger then Fiction)
  14. Where did I see a four-seated tandem bicycle? (March of Transportation)
  15. Where did I see a miniature of the depot at Albuquerque, New Mexico? (March of Transportation)
  16. Where did I see a piece of the beam in the room in which Robin Hood was bled to death? (San Diego
  1. Museum)
  1. Where did I see a quackless duck? (San Diego Zoo)
  2. Where did I see costumed statues representing the Zuni family group? (Federal Building)
  3. Where did I see unpublished photos of “Bluebeard Watson”? (Midway – Front Page)
  4. Where did I see a model representing the atomic structure of a quartz crystal? (Palace of Education)
  5. Where did I see a replica of California’s first oil refinery? (Standard Oil Building)
  6. Where did I see how movies are made? (Hollywood Secrets)
  7. Where did I see a radio studio where actual broadcasting takes place? (F.H.A. Better Housing
  1. Building – rear)
  1. Where did I see an operating model of the world’s largest water harnessing project? (Boulder Dam –
  1. Alameda Street)
  1. Where did I see how cables are spun for the San Francisco-Oakland Bay Bridge? (State Building)
  2. Where did I see a table made of “Micarta”? (Palace of Electricity)
  3. Where did I see a plant that eats raw meat? (State Building)
  4. Where did I see R. P. M.? (Standard Oil Building)
  5. Where did I see “Circus Day on the Market Square”? (Enchanted Land)
  6. Where did I see machine that answers questions? (Medical Science)
  7. Where did I see original Sara Bernhardt jewels? (Palace of International Art)
  8. Where did I see fossils that fed on branches of trees? (Natural History Museum)
  9. Where did I see “White Treasure of the Sea Islands”? (Foods and Beverages)
  10. Where did I see people eating in a barnyard? (Foods and Beverages)
  11. Where did I see live clay on the potter’s wheel? (F.H.A. Better Housing)
  12. Where did I see a $5,000 painting of the “Sistine Madonna”? (General Exhibits)
  13. Where did I see Chinese monochrome glazes? (Fine Arts Gallery)
  14. Where did I see “Gypsy Patio”? (Spanish Village)
  15. Where did I see a plane that flies at any angle but never gets any higher than fifteen feet above the
  1. ground? (Midway – Aeroplane)
  1. Where did I see a model of a tower where tourists can see for 200 miles over the Grand Canyon?
  1. (March of Transportation)
  1. Where did I see the mummy of the bird that is said to take the soul from earth to Paradise? (San
  1. Diego Museum)
  1. Where did I see the ninth goat to be born on the top of the same 25 foot tower? (San Diego Zoo)
  2. Where did I see an exhibit of medical frauds? (Hall of Medical Science)
  3. Where did I see state-wide financial institution in operation? (Bank of America)
  4. Where did I see a Government bond printing press in operation? (Federal Building)
  5. Where did I see photos of Mojave Desert double murder? (Midway – Front Page)
  6. Where did I see an exhibit of Chouinard Art Institute? (Palace of Education)
  7. Where did I see pictures made entirely of natural wood inlay? (Arts and Crafts)
  8. Where did I see what a kitchen mixer will do? (Palace of Electricity)
  9. Where did I see x-ray pictures of flowers? (Hall of Medical Science)
  10. Where did I see a jewel set which belonged to Madame DuBarry? (Palace of International Art)
  11. Where did I see a mounted group of Kenei mountain sheep? (Natural History Museum)
  12. Where did I see an orange packing plant in operation? (Foods and Beverages)
  13. Where did I see a prize-winning model house? (F.H.A. Better Housing)
  14. Where did I see the story of the evils of alcohol? (General Exhibits)
  15. Where did I see a 100 year old quilted coverlet, tulip design? (Fine Arts Gallery)
  16. Where did I see a Navajo silversmith at work? (Spanish Village)
  17. Where did I see thirty-six swings in a mix-up? (Midway – Merry Mixup)
  18. Where did I see a model of the mountains from which the town of Needles was named? (March of
  1. Transportation)
  1. Where did I see a limestone sink over 3,000 years old? (San Diego Museum)
  2. Where did I see bulls and cows whose young are pups? (San Diego Zoo)
  3. Where did I see 10 tons of jungle flesh performing at the command of a 65 pound trainer? (Midway –
  1. Midget Circus)
  1. Where did I see a diorama entitled “How the Forest Takes Care of Rain”? (Federal Building)
  2. Where did I see a bust of President Roosevelt by Frederick W. Schweigart? (Palace of Education)
  3. Where did I see a series of eleven boat models, ranging from the “Washington” of 1864 to the
  1. “Normandie” of 1935? (Palace of Education)
  1. Where did I see the house called “Hall of China”? (House of Pacific Relations)
  2. Where did I see Sequoia National Park disappear before my eyes? (Standard Oil Building)
  3. Where did I see reproduction of a famous Guatemalan chapel garden? (House of Hospitality)
  4. Where did I see a Viking ship of the Norseman? (March of Transportation)
  5. Where did I see a map showing license plate colors used by all states of the Union? (State Building)
  6. Where did I see 300 foreign bodies which have been removed from the throat and lungs of persons?
  1. (Hall of Medical Science)
  1. Where did I see a homemade Bunsen burner? (Hall of Medical Science)
  2. Where did I see specimens from the Koran from the 7th, 9th and 12th centuries? (Palace of
  1. International Art)
  1. Where did I see polished sections of Camagon, Tangile, Bagpikan, Maranggo, Apitong, Red Lauan,
  1. Guijo, and Alamon wood? (Natural History Museum)
  1. Where did I see two three-ring mechanical circuses in operation? (Foods and Beverages)
  2. Where did I see a beverage made from nuts? (Foods and Beverages)
  3. Where did I see a streamlined sewing machine? (F.H.A. Better Housing)
  4. Where did I see 56 model homes on one acre? (F.H.A. Better Housing – rear)
  5. Where did I see dolls of all nations? (General Exhibits)
  6. Where did I see character building for young America? (General Exhibits)
  7. Where did I see Pennsylvania Dutch dower chest? (Fine Arts Gallery)
  8. Where did I see a carved white shell depicting “Saint George and the Dragon”? (Fine Arts Gallery)
  9. Where did I see a dart game being played by 98 people? (Midway – Darto)
  10. Where did I see pictures painted entirely from city soils? (Foods and Beverages) . . . handwritten
  1. Where did I see airplane ride offered as a prize for marksmanship? (Midway – Shooting Gallery)
  2. Where did I see candles that perfume a house without being lighted? (Spanish Village – Candle
  1. Shop)
  1. Where did I see Monarch of the Stratosphere? (March of Transportation)
  2. Where did I see a baby buggy that was used in 1850? (March of Transportation)
  3. Where did I see a Government Chattel Mortgage photographically enlarged to many times the
  1. original size? (March of Transportation)
  1. Where did I see a Cumash Indian boat tied with milkweed fibers? (San Diego Museum)
  2. Where did I see a human head shrunken to the size of a fist? (San Diego Museum)
  3. Where did I see birds that walk like people and swim like fish? (San Diego Zoo)
  4. Where did I see 27 varieties of eucalyptus trees in one grove? (San Diego Zoo)
  5. Where did I see this motto: “Consider thine inheritance and be thankful that they lot is cast in such
  1. a land”? (Federal Building)
  1. Where did I see the dancing elephant? (Midway – Midget Circus)
  2. Where did I see a $1,000,000.00 bill? (Federal Building)
  3. Where did I see the NACA wind tunnel? (Federal Building)
  4. Where did I see an exclusive camera shot of convict executed in lethal chamber at Florence, Arizona?
  1. (Midway – Front Page)
  1. Where did I see model of first airplane to fly over Oakland, California? (Palace of Education)
  2. Where did I see model of 1700 colonial kitchen? (Palace of Education)
  1. (Copy of Questionnaire taken from Box 15, Folder 1, California-Pacific International Exposition, San Diego Public Library.)

CALIFORNIA PACIFIC INTERNATIONAL EXPOSITION

1936

QUESTIONNAIRE #3

  1. Where did I see Operating Rooms old and new? (Hall of Medical Science)
  2. Where did I see the Jewel Box presented to Jenny Lind by Queen Victoria? (Palace of International
  1. Art)
  1. Where did I see the Chippewa Indian beadworker? (Palace of International Art)
  2. Where did I see the only Dinosaur skeletons on the Pacific coast? (Natural History Museum)
  3. Where did I see the mechanical man sitting with his dog at his feet? (Palace of Foods and Beverages)
  4. Where did I see the display of Sport Fishing in California waters? (Palace of Foods and Beverages)
  5. Where did I see model houses modernized as if by magic? (F.H.A. Better Housing)
  6. Where did I see salvaged goods by salvaged humans? (General Exhibits)
  7. Where did I see Louis XIV Gobelin tapestry? (Palace of Fine Arts)
  8. Where did I see the machine that rests your feet? (General Exhibits)
  9. Where did I see an embossed leather strong box? (Palace of Fine Arts)
  10. Where did I see the looping metal cage that has no front seat? (Loop-o-plane)
  11. Where did I see the mechanical pig race? (Grunt Derby)
  12. Where did I see the largest variety in color and quantity of hand-poured candles in the U. S.?
  1. (Spanish Village)
  1. Where did I see the model representing Hopi Indian Reservation? (March of Transportation)
  2. Where did I see the Stag horn from the Abbey Fountain, Yorkshire, England? (San Diego Museum)
  3. Where did I see a house built by a beaver? (San Diego Zoo)
  4. Where did I see Jack Spratt? (Rock Candy Mountain)
  5. Where did I see the model of Central Area, Washington, D.C.? (Federal Building)
  6. Where did I see colored, illuminated pictures of the Virgin Islands? (Federal Building)
  7. Where did I see the bust of Prof. Albert Einstein by Frederick W. Schweigart? (Palace of Education)
  8. Where did I see how isolated farms and trailers can be lighted? (Palace of Electricity)
  9. Where did I see the World’s largest talking diorama? (Water Palace)
  10. Where did I see a Monel Metal kitchen? (Palace of Electricity)
  11. Where did I see a letter from Governor Felipe de Neve to Jose Francisco Ortega, discoverer of San
  1. Francisco bay? (Palace of Education)
  1. Where did I see broken bodies mended by science? (Hall of Medical Science)
  2. Where did I see a 16th century Arabian brocade jacket? (Palace of International Art)
  3. Where did I see the motion picture “We Can Take It”? (CCC Exhibit)
  4. Where did I see the world’s largest specimen of Bates’ ammonite – 100,000,000 year old mollusk?
  1. (Natural History Museum)
  1. Where did I see the “perfect” salad bowl? (Foods and Beverages)
  2. Where did I see the world’s largest and smallest electric light globes? (Palace of Electricity)
  3. Where did I see the sculptured reproduction of de Vinci’s famous painting? (General Exhibits)
  4. Where did I see T’ang and Sung types of mortuary pottery? (Fine Arts Gallery)
  5. Where did I see automobiles with no chassis? (March of Transportation)
  6. Where did I see hand-carved and hand-painted wooden ware from a Central European country?
  1. (Spanish Village)
  1. Where did I see a faking board with 2100 feet of rope on it? (March of Transportation)
  2. Where did I see examples of the Maya calendar system? (San Diego Museum)
  3. Where did I see “The Crucifixion” supposed to have been painted by the Spaniard Giner in the 15th

 

  1. century? (Fine Arts Gallery)
  1. Where did I see the smallest woman in the world? (Midway – Midget Circus)
  2. Where did I see two Mexican horned rattlesnakes – not found in any zoo? (Midway – Jungle Land)
  3. Where did I see moving pictures taken and completed in three minutes? (Midway – Movie of You)
  4. Where did I see the largest display of Chinese hand-carved marble west of Chicago? (Spanish
  1. Village – Shanghai Shop)
  1. Where did I see model of the glider which made the first successful flight in history? (March of
  1. Transportation)
  1. Where did I see a wall painting from the harem of King Tut? (San Diego Museum)
  2. Where did I see one-million year old stone implements? (San Diego Museum)
  3. Where did I see the tallest bird cage in the world? (San Diego Zoo)
  4. Where did I see people wearing authentic Bavarian costumes? (Midway – Bavarian Beer Garden)
  5. Where did I see a cutaway model showing the cross-section of a cow’s body? (Federal Building)
  6. Where did I see an external smashing mine holding 300 pounds of TNT? (Federal Building)
  7. Where did I see a beefsteak grill which belonged to Marshall, the discoverer of gold in California?
  1. (Palace of Education)
  1. Where did I see Yosemite National Park disappear before my eyes? (Standard Oil Building)
  2. Where did I see the tower, which, at night, sparkles with inlaid semi-precious stones? (California
  1. Building)
  1. Where did I see a permanent records of my voice being made? (Palace of Electricity)
  2. Where did I see Queen Elizabeth’s double? (Falstaff Tavern – Globe Theater)
  3. Where did I see an exhibit explaining the greatest cause of death during the prime of life? (Hall of
  1. Medical Science)
  1. Where did I see “Chico” hand-painted wooden ware? (Arts and Crafts)
  2. Where did I see a frieze of Mexican figures, drawn with crayon? (Café of the World – bar)
  3. Where did I see “Elecitrick? (Palace of Electricity)
  4. Where did I see models depicting different stages of an operation for appendicitis? (Hall of Medical
  1. Science)
  1. Where did I see, upon pushing a button, the “fluid more precious than diamonds”? (Hall of Medical
  1. Science)
  1. Where did I see a Persian Imperial seed-pearl rope? (Palace of International Art)
  2. Where did I see a Hawaiian “silver sword” from the crater of Haleakala? (Natural History Museum)
  3. Where did I see a walnut branding machine? (Foods and Beverages)
  4. Where did I see gifts made from Redwood Burl? (F.H.A. Better Housing)
  5. Where did I see the mechanical phrenologist? (General Exhibits)
  6. Where did I see a section of granite found in only two places in the world – San Diego County and
  1. Iceland? (Natural History Museum)
  1. Where did I see Rembrandt’s “Portrait of a Lady”? (Fine Arts Gallery)
  2. Where did I see carved shell depicting the “Last Supper”? (Fine Arts Gallery)
  3. Where did I see a speedway for miniature gasoline-driven automobiles? (Midway – Auto Speedway)
  4. Where did I see a dioramic framed pictures in which dried flowers and mosses are used for foliage?
  1. (Spanish Village– Czechoslovakia)
  1. Where did I see model of El Tovar Hotel and Bright Angel Trail on relief map of the Grand Canyon?
  1. (March of Transportation)
  1. Where did I see the only vehicle exhibited with a Colorado license plate? (March of Transportation)
  2. Where did I see a reproduction of the pillars at the sacrificial temple at Chichen Itza, Yucatan?
  1. (San Diego Museum)
  1. Where did I see the animal that is considered to be next to man in intelligence? (San Diego Zoo)
  2. Where did I see a Seri Indian robe made entirely of pelican skins? (San Diego Museum)
  3. Where did I see a cutaway model showing efficient adaptation of kitchen space? (Federal Building)
  4. Where did I see recent type of cosmic ray electroscope? (Palace of Education)
  5. Where did I see NACA research tank for seaplane floats and hulls? (Federal Building)
  6. Where did I see the fountain entitled “The Four Cornerstones of American Democracy”? (Palace of
  1. Education)
  1. Where did I see the first motion picture machine? (Palace of Electricity)
  2. Where did I see merchant’s bars of 999 fine silver? (Federal Building0
  3. Where did I see a sculptured reproduction of the famous painting “The Doctor”? (Hall of Medical Science)
  4. Where did I see a watch once owned by Kit Carson? (Palace of International Art)
  5. Where did I see 16 foot jaws from the largest animal that ever lived? (Natural History Museum)
  6. Where did I see a display of world-famous canned goods? (Foods and Beverages)
  7. Where did I see a Korean celadons? (Fine Arts Gallery)
  8. Where did I see the ride that goes up and down, round and round, right and left, all at the same time? (Midway – Frolic)
  9. Where did I see the past and future foretold by the lines of the hand? (Spanish Village – Palmistry)
  10. Where did I see a three-quarter horse-power pump pumping 100 gallons of water per minute? (Palace of Electricity)
  11. Where did I see a complete model railroad made to exact scale by hand? (March of Transportation)
  12. Where did I see a modern dental office? (Hall of Medical Science)
  13. Where did I see an international display of antique cameos? (Palace of International Art)
  14. Where did I see 72 scimitars, each carved from a different type of wood? (Natural History Museum)
  15. Where did I see rainbow fountains for home gardens? (Palace of Electricity)
  16. Where did I see an electrical contrivance that will heat a curling iron and broil bacon? (Foods and Beverages)
  17. Where did I see Brussels lace shawl and parasol? (Fine Arts Gallery)
  18. Where did I see “the girl from tomorrow”? (Midway – Stranger than Fiction)
  19. Where did I see Mexican carreta over 200 years old? (March of Transportation)
  20. Where did I see the vibrations of my own voice? (Palace of Electricity)
  21. Where did I see the four major causes of fatal accidents? (Hall of Medical Science)

(Copy of Questionnaire taken from Box 15 Folder 1, California-Pacific International Exposition, San Diego Public Library.)

 

June 1, 1936, Monday. Program – Anniversary Week, Lefors Boy Scouts.

Organ Amphitheater, 7:00 and 9:00 p.m. Olsen, Johnson and Company

House of Hospitality Auditorium, 8;15 p.m. Lefors, Tex., Boy Scouts program.

San Diego Sun, June 1, 1936, 3:2-3. Ken Maynard’s “Wild West” invades Exposition grounds.

San Diego Union, June 1, 1936. Olsen, Johnson entertain Helping Hand youngsters; visitors at the Exposition today will include several hundred boys from Lefors, Texas.

San Diego Union, June 1, 1936. “Britain Old and Britain New” will be the subject of an illustrated lecture at the House of Hospitality tomorrow afternoon at 4:00.

June 2, 1936. Program – Anniversary Week, Lefors Boy Scouts Day.

San Diego Union, June 2, 1936, 2:1. The City Council announced yesterday that here will be no reduction in fire and police protection on the Exposition grounds in the near future.

June 3, 1936. Program – Anniversary Week, Sweetwater “Homemakers Day, Sweetwater Union Evening High School, “Modern Varieties”.

San Diego Sun, June 3, 1936, 3:2-3. 2,500 Southland CCC boys to squelch “fire” at Exposition.

June 4, 1936. Program – Motion pictures, “Modern Varieties”

San Diego Herald, June 4, 1936, 1:4, 2:2. At The Exposition

Marked by increased attendance and with a great lineup of future attractions under contract, the California Pacific International Exposition this week opened its summer season, which promises to eclipse records set by the world’s fair last year.

Coincident with its first anniversary on Friday, May 29, the Exposition opened on a seven-day basis. During the winter season, the world’s fair was closed on Mondays. In the future exhibit palaces will be open from 10 a.m. until 10 p.m.

Olsen and Johnson, famous funsters of stage, radio and screen, supported by a cast of 50 people, just closed a five-day engagement in “Anything Happens.” This production was given as a free attraction three times daily from May 28 to June 2.

Next big show scheduled is the Ken Maynard Wild West Circus and Indian Congress, the first old time wild west show to be seen in America in 23 years, which will be launched with a gala world premiere on the night of June 5. The Maynard show will be presented also on the following days, June 6 and 7, with Ken Maynard, film idol, appearing in person at every performance.

Cheyenne and Arapahoe Indians, cowboys and cowgirls, Russian Cossack daredevil horsemen, Mexican vaqueros, buffalo, camels, elephants, elk and other human and animal performers will mingle in a thrilling pageant of the last frontier. Highlights of the show include an Indian attack on a covered wagon train, burning of a frontier settlement, the Battle of the Wounded Knee and other spine-tingling episodes based on historical truth.

Numerous sensational outdoor acts will be presented to Exposition visitors simultaneously in different sections of the world’s fair grounds during the week beginning June 8. These will include Tommy and his Wonder Pony; Frank Evers and Dolores, tight-wire walkers; South Sea Samoans; a bevy of luscious dancers and instrumentalists; and the famous Piccianni Troupe, whose latest engagement was with Ringling Brothers as headliners.

Rodeo stars from all over the United States, Canada and Mexico again will congregate at the world’s fair here on June 26, 27 and 28 when the annual Lakeside Rodeo will be staged.

Earlier in the season the Exposition sponsored the Frontier Days and International Rodeo, declared by veterans to be one of the finest rodeos ever presented at any time.

Most of the stars who took part in that successful show will return in June to participate in the Lakeside Rodeo, which is expected to pass the splendid record set by the first rodeo.

The policy of the Exposition management is to present a variety of attractions of all types, designed to appeal to varied preferences of all visitors.

As announced exclusively in the Herald last week, Tin Pan Alley — a place where a gazabo can go and enjoy himself — is now going full blast on the Midway, adjoining the Days of ’49. Tin Pan Alley offers amusement and entertainment entirely different from anything else on the Midway. It is more like the notorious “Gold Gulch,” where everybody went last year when in quest of a real good time.

Visit the Den of Iniquity, see Flaming Fanny, Frisco Nell, Little Egypt and all the other Red Hot attractions. Listen to the Barkers — then pay your dime and go inside — you won’t be disappointed.

San Diego Herald, June 4, 1936, 1:3. The Herald is pleased to announce that the Exposition management has decided to keep in force its policy of admitting all servicemen in uniform free to the Exposition. . . . However, the boys in blue, the visitors from out of town and our own local citizens would appreciate San Diego’s 1936 Exposition a thousandfold more, if the Exposition management would remove the flower beds from the Midway and put in their place some real live amusement games.

San Diego Union, June 4, 1936, 1:2, 2:5. Exposition attendance record forecast with Ken Maynard Wild West Show; the circus, designed to recreate the traditional Buffalo Bill type of show, is en route in 60 coaches from winter training quarters in Los Angeles.

June 5, 1936. Program – Ken Maynard Circus Day, Congregational Churches Day, Civilian Conservation Corps Day.

San Diego Sun, June 5, , 19361:6-7, 2:5-6. Wild West show makes Exposition premiere tonight; Ken Maynard’s riders cavort in buckskin finery at 8:30; Olsen and Johnson to return.

San Diego Union, June 5, 1936, 1:2, 17:1. 62 warships will enter port tomorrow; 40 planes will mass over Exposition; returning vessels due at dawn; to remain until June 29; commands to change; maneuvers over.

June 6, 1936. Program – Ken Maynard Circus Day, Mutual Orange Distributors Association Day, Fleet Week, Kids’ Day.

San Diego Sun, June 6, 1936, 1:8. San Diego fleet home; 15,000 men welcomed back; warships anchored; 400 planes thrill welcoming crowd.

San Diego Sun, June 6, 1936, 1:2, 2:7. 2,000 orphans Exposition’s guests; Wild West show tops Exposition program.

San Diego Sun, June 6, 1936, II, 9:2. Texas opens its big Centennial show; expects 10 million guests.

San Diego Union, June 6, 1936, 2:2. Maynard Circus, Wild West acts win Exposition crowd.

San Diego Union, June 6, 1936, 10:1. 1,500 CCC youths stage anti-fire exhibit at Exposition.

June 7, 1936, Sunday. Program – Norway Day, Fleet Week, Wisconsin Day, Ken Maynard Circus Day, San Diego Beneficial Society Day, San Diego Union Model Yacht Regatta Day.

San Diego Sun, June 7, 1936, A-2:1. Thousands throng Exposition at Dallas as Texas celebrates 100th birthday.

San Diego Sun, June 7, 1936, 1:3, A-2:4. Navy Week set at Exposition; Wild West to give final San Diego appearance.

San Diego Union, June 7, 1936, 11:1-4. Fiesta proceeds will aid in restoring Adobe Chapel at Old Town.

San Diego Union, June 7, 1936, II, 1:1-2, 2:3-4. Exposition girls find public more inquisitive this year, by Forrest Warren.

San Diego Union, June 7, 1936, II, 6:1. CCC men set up forest fire camp for 1,500 within an hour at Exposition.

June 8, 1936. Program – Fleet Week.

San Diego Sun, June 8, 1936, 1:4, 7:3. Exposition visitors total 967,598; Olsen and Johnson return to Exposition in new show.

San Diego Sun, June 8, 1936, 3:1-3. Queen Tanya thinks “it’s a picnic to be nudist”; approves of New York night clubs.

June 9, 1936. Program – Fleet Week, Spanish Fiesta Night, Old-Fashion Dance Night.

San Diego Sun, June 9, 1936, 1:1. “Dove dancer” Rosita Royce and troupe due at Exposition Monday.

San Diego Union, June 9, 1936, 5:1-3. Rosita Royce, new dove dancer, coming to Exposition.

San Diego Union, June 9, 1936, 5:4-5. If “Anything Happens” at Exposition tomorrow, its’ two comedians; Jose Arias and his Exposition troubadours will appear during the Spanish Fiesta with members of the Hemphill School of the Dance; Café of the World will open tomorrow night with dance maestro Philip Lopez..

San Diego Union, June 9, 1936, II, 2:4-5. The Chamber of Commerce in a letter to the City Council yesterday asked that steps be taken to place under U.S. Navy control 15 acres of park land between the Naval Hospital and the street car tracts through Balboa Park.

The Naval Hospital asked for use of the land some time ago as a recreation area for hospital convalescents. Since then the matter bogged down in legal difficulties surrounding the leasing or granting of park acreage to anyone for a long period of time.

June 10, 1936. Program – Fleet Week, Shut-in’s Day.

San Diego Sun, June 10, 1936, 3:1. Exposition attendance rising; cost of operating slashed 49 percent; Belcher optimistic in summary of 1936 season.

June 11, 1936. Program – Olsen and Johnson (return engagement), Herbert Hoover High School Commencement, Bungalow Literary Hostess Society Day, Motion Picture Day, Fleet Week.

San Diego Herald, June 11, 1936, 1:3-4. Exposition

Belcher’s remarks [that the San Diego Exposition is San Diego’s greatest asset for the next three months] were unusually timely and also unusually pertinent in that they came when we were being informed that the attendance at the Dallas Exposition is running some 35,000 or 40,000 a day, and this with the thermometer around 110. San Diego’s Fair is running far below these attendance figures and one of the reasons is an apathy which has descended upon residents here and from which they should arouse themselves.

San Diego Sun, June 11, 1936, 1:1, 2:8. Heavy trek to Exposition forecast; millionth visitor due today or tomorrow.

June 12, 1936. Program – Fleet Week, San Diego High School Commencement Day.

San Diego Sun, June 12, 1936, 1:7, 2:2. Graduation of Hoover High School seniors in Ford Bowl tonight; Olsen and Johnson lure 5,000 spectators.

San Diego Union, June 12, 1936, 2:1-2. New Englanders to meet at Exposition; program will be stage in the House of Hospitality auditorium at 4:00 p.m.

San Diego Union, June 12, 1936, 2:1-3. Rosita Royce due at Exposition; musical wedding at Organ Amphitheater tomorrow.

June 13, 1936. Program – Glendale Day, National Sojurners’ Day.

San Diego Evening Tribune, June 13, 1936. Rosita Royce, dancer, tops Fiesta Week at Exposition; will appear three times daily today through Sunday June 21 in Palace of Entertainment and on the stage in the south lagoon of the Plaza del Pacifico.

San Diego Sun, June 13, 1936, 1:7, 2:5. Landon asked to visit Exposition; “Kansas Day” event planned; millionth guest feted.

San Diego Sun, June 13, 1936, II, 8:1. EDITORIAL: The Life of a Nudist.

June 14, 1936, Sunday. Program – Flag Day, Daughters of the American Revolution Day, Missouri Day, Spanish Fiesta Week, Ratliff Dancing Academy Day.

San Diego Sun, June 14, 1936, 1:1-2. Exposition to offer Ford symphony during summer; Bowl concerts to resume beginning July 10; dance pageant, highlight of Spanish Fiesta, starts today.

San Diego Sun, June 14, 1936, B-2:1. EDITORIAL: We Must Carry On After Exposition Ends; new booster club started by Joseph Dryer.

San Diego Union, June 14, 1936, 1:3, 2:1. Ford symphonies under stars to begin July 10; Exposition’s “Spanish Fiesta Week” will open today; music, speakers on program for Missouri’s fete; Flag Day Vespers, special retreat ceremonies, Herbert Hoover student dancers will entertain..

San Diego Union, June 14, 1936, II, 1:1. Edison phonograph on exhibit in Palace of Electricity.

San Diego Union, June 14, 1936, II, 1:8, 2:8. City to observe 86th birthday Wednesday.

June 15, 1936. Program – Spanish Fiesta Week, Kids’ Day, Kids’ Spanish Dance Contest, Rosita Royce.

San Diego Sun, June 15, 1936, 1:4, 2:3. Spanish Fiesta Week opens at Exposition; Rosita Royce, “dove dancer,” headlines Exposition’s entertainment.

June 16, 1936. Program – Spanish Fiesta Week, U. S. Camera Salon, Rosita Royce, Old-Fashioned Dance.

San Diego Sun, June 16, 1936, 1:7, 2:6. Record crowd at Exposition; 70,000 visit Exposition in week; “Dove Dancer” scores in premiere; Mardi Gras set for servicemen.

San Diego Sun, June 16, 1936, 4:4-6. Rosita Royce says Sally Rand filched Balloon Dance.

San Diego Union, June 16, 1936, 5:1-2. 200 photographs Agfa Ansco show at the Exposition for two weeks during tour of United States.

San Diego Union, June 16, 1936, 5:3-4. Dove dancer, Fiesta Week features on Exposition program.

San Diego Union, June 16, 1936, 5:3-4. Exposition may be hit if Council adopts proposed public place

drinking ban.

June 17, 1936. Program – Spanish Fiesta Week, New England States Day, U. S. Camera Salon, Rosita Royce, Dana College A Cappella Choir, Navy and Marine Night.

San Diego Sun, June 17, 1936, 5:2. New England folk gather at Exposition; Dana College Choir offers program in House of Hospitality.

Letter, June 18, 1936, Mr. Sandusky to Mr. Bailey; SUBJECT: Negro Day.

I have personally checked with the following owners and operators of restaurants and bars on the grounds:

Charles Davis, of Madill & Davis, speaking for the Café of the World, Coffee Shop, Spanish Kitchen, and Casa del Rey Moro Café:

He will serve them where necessary without roping off, but will not solicit their business in any way and suggests that the middle of the week might be better, if it is necessary to have a Negro Day. He feels, as a result of last year, that the loss in white trade might not be offset by Colored trade. He has the figures on the special Negro bar that was built in the Gulch, which he says was not profitable.

Ted Allen, Barnyard Café:

He does not feel that it is worthwhile but will serve them and cooperate by abiding by the decision of the Management.

Willi Strobel, Bavarian Beer Garden:

He does not care and will take care of Negroes both in the bar and beer garden, but will endeavor to segregate them as far as possible without roping off of signs.

Les Steinberg, International Drug Store and Granada Café:

He is agreeable to abide by the decision of the Management and will serve them, but feels that it would be worthwhile only if a sufficient number of Negroes are brought in to offset the loss of White trade.

John Krutzler, Palisades Café:

He has nothing against Negroes and will serve them in the regular Café or provide a special room if advisable.

Mr. Quackenbush, ’49 Camp:

Mrs. Murray, Globe, Ben Hur, and Cudahy, Foods Bldg.:

(Copy of letter in Box File 10 Folder 84, California-Pacific International Exposition, kept by San Diego Public Library.)

June 18, 1936. Program – Spanish Fiesta Week. U. S. Camera Salon, 30th Infantry U.S. Band, Rosita Royce.

San Diego Herald, June 18, 1936, 1:4, 3:3. The Exposition.

Air rifles and side arms are barred from the Exposition grounds during Rosita Royce’s daring dance.

The American Legion veterans are not coming for a Sunday school picnic, so let’s give them what they want and see to it that they have such a grand and glorious time that San Diego will linger in their memory as the one bright spot in California.

San Diego Sun, June 18, 1936, 1:2, 2:3-4. San Francisco Symphony billed; “Gold Medal” orchestra schedules 14 concerts; North Dakota Day slated.

San Diego Union, June 18, 1936, 2:5. Fords to bring San Francisco Symphony for 14 concerts beginning August 11.

June 19, 1936. Program – Spanish Fiesta Week, U. S. Camera Salon, CCC Day, Rosita Royce.

San Diego Sun, June 19, 1936, 4:1. San Diego Symphony to open music series; 1,500 CCC boys storm Exposition; Spanish Fiesta Week ends tomorrow.

San Diego Sun, June 19, 1936, 6:1. Junior Chamber of Commerce to form Exposition booster staff; plan Speakers’ Bureau to publicize San Diego’s advantages.

San Diego Union, June 19, 1936, 4:1. EDITORIAL: San Diego in Person . . . regarding Spanish Fiesta.

San Diego Union, June 19, 1936, 5:4. New park roads designed to speed traffic; oiling of 11th Avenue canyon road will be completed next week; new road under construction from Upas Street west to a junction with Powder House Canyon Road.

San Diego Union, June 19, 1936, II, 1:1. San Diego Symphony to begin Exposition series July 10.

June 20, 1936. Program – Spanish Fiesta Week, Navy Mothers’ Day, U. S. Camera Salon, North Dakota Day, Bell Telephone Employees’ Day, Home for the Aged Day.

San Diego Sun, June 20, 1936, 2:2-3. German fighter Max Schmeling invited to be Exposition guest.

San Diego Union, June 20, 1936, 1:7, 2:4. Exposition arranges gala festivities for weekend.

June 21, 1936, Sunday. Program – Army, Navy and Marine Week, Nevada Day, Naturopaths’ Day, Alpha Iota Sorority Day, Printing House Craftsmen’s Day, Fathers’ Day, U. S. Camera Salon, Vespers Service, Junior Symphony Orchestra, Rosita Royce.

San Diego Sun, June 21, 1936, 1:1. A-2:2. Exposition to greet uniformed men; day’s program offers wide range of taste.

San Diego Union, June 21, 1936, 1:3-4. Events for servicemen expected to attract crowd.

June 22, 1936. Program – Army, Navy and Marine Week, Kids’ Day, Kids’ Rodeo Day, U. S. Camera Salon, Rosita Royce.

San Diego Sun, June 22, 1936, 1:3. Zoo welcomes new group of animals from Orient.

San Diego Sun, June 22, 1936, 1:2, 2:2. Exposition to invite Latin chiefs; Gildred maps “goodwill tour”.

San Diego Sun, June 22, 1936, 10:1. EDITORIAL: The Difference: San Diego and Dallas Expositions.

San Diego Union, June 22, 1936, 4:1. EDITORIAL: The Symphonies Return.

San Diego Union, June 22, 1936, 5:2-3. 40 percent of Exposition patrons come from other states, cities, tab shows.

San Diego Union, June 22, 1936, II, 1:3. Federal Music Project Band honored Mme. Schumann-Heink, whose 75th birthday was celebrated Monday, in a concert yesterday in Balboa Park.

June 23, 1936. Program – Army, Navy and Marine Week, Rosita Royce.

San Diego Sun, June 23, 1936, 11:3. Exposition pays $3,000 to woman caused by slipping on oily sidewalk at Exposition, October 1, 1935.

San Diego Union, June 23, 1936, 5:2-3. Greased Pig event feature of Service Week at Exposition today.

June 24, 1936. Program – Army, Navy and Marine Week, Rosita Royce.

San Diego Sun, June 24, 1936, 1:3, 2:5. Three-day rodeo due; Legionnaires to hold rally Sunday.

June 25, 1936. Program – Army, Navy and Marine Week, General George A. Custer Day, National Society New England Women’s Day, Motion Picture Day, Rosita Royce.

San Diego Sun, June 25, 1936, 1:1, 2:2. Exposition greets Cowboy Band; Brahma bulls arrive for three-day rodeo.

San Diego Union, June 25, 1936, 7:2-3. Mrs. Belle Benchley, Zoo curator, says daily shopping for animals’ food is no easy task.

San Diego Union, June 25, 1936, 8:6-7. Legion Day pageant Saturday at Exposition to show women’s part in wars.

June 26, 1936. Program – Army, Navy and Marine Week, Lakeside Rodeo, Beatrice Johnson School of the Dance Day, Rosita Royce.

San Diego Sun, June 26, 1936, 1:1, 2:3-4. Big weekend due at Exposition; rodeo opens, Legionnaires, Masons coming.

San Diego Union, June 26, 1936, 6:1. Parade to open 3-day rodeo; champs to ride at Exposition’s athletic field this afternoon, tomorrow.

June 27, 1936. Program – Army, Navy and Marine Week, Sciots-All Masonic Day, American Legion Day, Michigan Day, Hawaiian Week, International Exposition Lakeside Rodeo, Rosita Royce.

San Diego Sun, June 27, 1936, 1:1, 2:8. Scores swarm Exposition grounds; Legion, Sciots, Hawaiian Day lure throngs.

San Diego Sun, June 27, 1936, II, 7:1-2. 25,000 Legionnaires “capture” Exposition for two-day celebration; war nurses stage pageants; beauty contest slated tomorrow; crack Drum and Bugle Corps vie for prizes as Exposition honors California veterans.

San Diego Sun, June 27, 1936, 1:3-4, A-2:3. Lieutenant Governor George Hatfield guest of honor at Exposition Legion Days today and tomorrow; “General Quack,” mascot to the Aqueduct Post in Los Angeles, to appear.

San Diego Union, June 27, 1936, 3:5. 60-piece orchestra organized by Los Angeles Italians will play at Ford Bowl tomorrow; Nina Canapa, soprano, Enrico Martinelli, tenor, and Alfredo Gondolfi, baritone, to sing.

San Diego Union, June 27, 1936, II, 1:2-3. Jose Arias, veteran troubadour, says “Ees good” to be a Exposition, by Edward T. Austin.

June 28, 1936, Sunday. Program – American Legion Day, Registered Nurses’ Day, Italian Day, Washington State Day, American Institute of Electric Engineers’ Day, Peruvian Day, Hawaiian Week, Rosita Royce.

San Diego Sun, June 28, 1936, 1:3-4, A-2:3. Legionnaires, Registered Nurses, Italians, Engineers, Washington Staters honored in five days’ celebration.

San Diego Sun, June 28, 1936, A-3:5-6. Southland Italians flock to special day at Exposition.

San Diego Sun, June 28, 1936, B-4:6-7. Elaborate period costume styles discomfort Fortune players.

San Diego Union, June 28, 1936, 1:2, 2:1. Legion glamour, fun color Exposition; today is climax.

San Diego Union, June 28, 1936, 16:5-6. Roads of the Pacific opens again at Exposition.

San Diego Union, June 28, 1936, II, 13:1. Ethiopian exhibit at Palace of Science.

San Diego Union, June 28, 1936, II, 13:4. Thomas Wood Stevens, director with the Old Globe Theater Company, coming back to direct plays at Exposition; will return Wednesday and begin rehearsals on two plays at once.

June 29, 1936. Program – Kids’ Day, Army, Navy and Marine Day, Hawaiian Week, Watermelon Eating Contest, Exposition Broadcast, Royal Samoans, Piccianni Troupe.

San Diego Sun, June 29, 1936, 2:6. Exposition holiday lures throngs: After the heaviest weekend attendance of the season, the thousands of Legionnaires, who visited the Fair yesterday and Saturday, began their trek homeward last night.

San Diego Union, June 29, 1936, 5:1. American Legion throngs Exposition; drills feature.

San Diego Union, June 29, 1936, 5:4. Roping team wins Exposition rodeo as event ends.

June 30, 1936. Program – Royal Samoans, Piccianni Troupe, Old-Fashioned Dance Night.

San Diego Sun, June 30, 1976, 7:6. 30,000 at Exposition in weekend; archery contests between San Diego girls and visiting cinema actresses today.

San Diego Union, June 30, 1936, II, 1:1. June attendance at Exposition 258,000; goal 2 million; “It’s only an omen of the two months to come,” declared Elwood T. Bailey, executive vice president. “the

programs of free entertainment and the national publicity which the Exposition has obtained are bearing fruit.”

July 1, 1936, Wednesday. Program – Piccianni Troupe, South Sea Maidens, Eleanor Root.

San Diego Sun, July 1, 1936, 1:6. More than 500 employees of the Exposition and their guests gathered at the weekly Breakfast Club meeting today in Casa del Rey Moro Café; model airplane competition, July 4 feature.

San Diego Union, July 1, 1936, 6:3. V. M. Vukmirovitch, Yugoslav envoy, visits Exposition; sees no war brewing.

July 2, 1936. Program: Piccianni Troupe, South Sea Maidens, Eleanor Root.

San Diego Herald, July 2, 1936, 1:4, 3:3. Closed Town Injures Exposition.

San Diego’s 1936 Exposition to date has proved a complete financial failure. From a standpoint of beauty it is more than a success, but beauty does not pay the bills. From the very start on Feb. 12, the Exposition has lacked the lure and attraction necessary to make it the success all loyal San Diegans had hoped it would be.

It is difficult to say just who is to blame for the conditions as they exist today. There can be no doubt but that the Exposition officials themselves are at least partly responsible. The executives fell down hard on the securing of the right kind of exhibits and their failure to make the Midway a real place of amusement should be charged at least partially to their lack of ability to visualize what the public want and expect in he way of amusements.

The Exposition officials first mistake was the hiring of advisor Davis at a salary of $1,000 a month, payable in advance. Davis was in reality the one responsible for the changes in the Midway — changes which killed it as a real amusement zone. Davis’ whole thought was culture and flowers — amusements meant nothing to him — yet the amusement zone is the backbone of every exposition. Without a real amusement center, which creates a carnival spirit, no exposition can be a financial success. Every exposition has to depend largely on its local people for its attendance, and these people will not go day after day, week after week, without there is provided for them the kind of amusements they desire.

Another and vital reason that the Exposition has been a financial failure has been the continual opposition of Mayor Benbough and his Civic Affairs Council toward the Exposition officials. The city administration has done everything possible to prevent the Exposition officials from making the Midway and the Exposition a real place of amusement. Every other Exposition ever held anywhere had what is termed by many as borderline games. These games provide a form of amusement which the vast majority of people enjoy and if allowed to operate on the Exposition grounds would attract thousands of people every week who do not now attend. Such games provide harmless amusement, but have been taboo by Mayor Benbough and his so-called Civic Affairs Council group. Due to the fact, it is alleged, that some of Mayor Benbough’s political enemies are interested in certain concessions at the Exposition — Hizzonor the Percy has prevented these games from operating, not only at the Exposition, but also at the beaches, where for many years past they always operated through the summer months.

. . . . Because of Benbough’s opposition to these games, City Manager Flack has ordered all borderline games kept closed in San Diego.

San Diego is a seaport city, a tourist city, and again this year an Exposition city. That it has been made the tightest closed city on the Pacific coast is causing much comment. . . . Can it be that our city administration is keeping the lid clamped down tight so that the gambling ship Monte Carlo will get the benefit?

. . . Tourists will not come in large numbers to a resort city that is known as a tightly closed city.

Not only is the Exposition operating at a loss of approximately $2,000 a day, but the concessionaires have been taking huge losses ever since opening day and cannot continue to operate unless conditions change at once.

The fact was clearly demonstrated at a breakfast Wednesday morning at the Casa del Rey Moro Café. This breakfast was attended by about 250 concessionaires and Expo employees and as the breakfast was concluded, a letter was presented demanding a change in management and in conditions at the Expo and stating that unless these changes were immediately forthcoming many of the concessionaires would leave the Exposition.

San Diego Evening Tribune, July 2, 1936. Leis, nuts free at Exposition tomorrow when the Spirit of Hawaii will rule.

San Diego Sun, July 2, 1936, 1:3, 2:6. Spiritualists due at Exposition; South Sea maidens leave; Yugoslav Day set Sunday.

San Diego Union, July 2, 1936, 6:1. Spirit of Hawaii to be featured at Exposition program tomorrow; hundreds of lais and coconuts will be distributed free to visitors; moves in House of Hospitality.

San Diego Union, July 2, 1936, II, 1:1. Night fireworks, G.A.R. honors at Exposition tomorrow.

San Diego Union, July 2, 1936, II, 1:4. The Janet Sisters, a high-kick dance team billed for free Exposition shows.

July 3, 1936. Program: Hawaiian Day, Piccianni Troupe, Eleanor Root.

San Diego Sun, July 3, 1936, 1:3, 2:2. Exposition to stage fiery Fourth; night celebration set; new dancers arrive.

San Diego Sun, July 3, 1936, II, 9:3. Harry Brown, clay artist, like potter of ancient Persia, molds vases, spins yarns in Federal Housing Administration Building.

San Diego Union, July 3, 1936, II, 1:4. The Janet Sisters, two Hollywood dancers, will appear in three programs at Exposition today.

July 4, 1936. Program: Independence Day, Grand Army of the Republic Day, Delta Sigma Fraternity Day, Beech-Nut Day, Open-Air Art Mart, Hawaiian Week, Piccianni Troupe, Janet Sister, Eleanor Root. Meglin Kiddies. Fireworks.

San Diego Sun, July 4, 1936, 1:6, 2:4. Mission Bay park work to begin Monday; former Mayor Bacon given “go ahead” order on state WPA project.

San Diego Sun, July 4, 1936, 1:1, 2:1. Exposition is mecca for celebrants; thousands to see fireworks display tonight at athletic field.

San Diego Union, July 4, 1936, 1:6-7, 2:7. Exposition arranges elaborate program to mark holiday; GAR will conduct services after afternoon parade; fireworks in evening over athletic field; chorus to sing in Organ Amphitheater.

San Diego Union, July 4, 1936, 2:2. Work of local artists shown in exhibit in the Court of Honor today and tomorrow.

San Diego Union, July 4, 1936, 3:1-2. Exposition will open at 7:30 Monday for Soap Box Derby.

July 5, 1936, Sunday. Program: Yugoslav Day, All-Spiritualists Day, Soap Box Derby; Piccianni Troupe, Janet Sisters, Eleanor Root, Vespers Service.

San Diego Sun, July 5, 1936, 1:3, A-2:7. 36,000 storm Exposition grounds; holiday crowds to observe Yugoslav Day.

San Diego Sun, July 5, 1936, Building News, B-5:6-8, B-6:4-6. Richard Requa, local architect, claims modernistic homes are crude and box-like.

San Diego Union, July 5, 1936, 1:4, 2:4. Titles cleared; Mission Bay work will begin.

July 6, 1936. Program: Soap Box Derby Day, Army, Navy and Marine Day, Kids’ Day, Janet Sisters, Eleanor Root, Piccianni Troupe.

San Diego Evening Tribune, July 6, 1936. Exposition hits high pitch as symphonies start with concert Friday; San Diego Symphony will open a series of 32 concerts in the Ford Bowl at 8:15 p.m. Friday under the sponsorship of the Ford Motor Co.

San Diego Sun, July 6, 1936, 1:2, 2:8. Ford concerts begin Friday; weekend crowd was largest of season.

San Diego Union, July 6, 1936, 4:1. EDITORIAL: After the Exposition.

July 7, 1936. Program: Piccianni Troupe, Janet Sisters, Eleanor Root, U.S. Naval Training Station Retreat Concert.

San Diego Sun, July 7, 1936, 1:4, 2:5. 80,000 trek to Exposition in week; Enzo Pascarella, violinist, arrives to play in symphony series.

San Diego Union, July 7, 1936, 1:6, 2:2-3. Big crowd sees John Korb, 12, win city championships in finale of Soap Box Derby at Exposition.

July 8, 1936. Program: Profession Wrestling Night; Kenneth Strickfaden; Janet Sisters; Piccianni Troupe.

San Diego Sun, July 8, 1936, 1:5, 2:3. Belcher says Exposition brings trade boom; gives figures on business and travel.

San Diego Sun, July 8, 1936. Letter, George F. Otto, chairman of the Park Board, on future of Exposition buildings, wants views of San Diego citizens.

July 9, 1936. Program: Bungalow Literary Hostess Day; Motion Picture Day; Kenneth Strickfaden, Piccianni Troupe, Janet Sisters.

San Diego Herald, July 9, 1936, 1:3. Exposition Buildings advocating the use of the Ford Building as San Diego’s War Memorial; And the result will be the permanent maintenance of the Ford Building, the discharge of the debt we owe the veterans, and a much needed bit of assistance to them at no cost to ourselves.

San Diego Herald, July 9, 1936, 3:3. Expo News – This year the brilliant Coronado National Horse Show will be held on the Exposition grounds from July 18 to 26 inclusive. The cream of the country’s riders and horses already have entered while socially prominent owners and horse lovers from every state in the Union have reserved boxes,; Fashion shows are given weekly in the Edna Kirby Glass House at the San Diego Exposition.; The jewels that Sarah Bernhardt wore during many of her stage triumphs are one of the exhibits in the Palace of International Art.

San Diego Sun, July 9, 1936, 1:2-3. How well do you know Exposition? Cash prizes for your answers. Where is King Tut’s ring on display at the Exposition? In which building is the plant that eats meat?

San Diego Sun, July 9, 1936, 1:3. San Diego Heaven on Earth Club formed.

San Diego Sun, July 9, 1936, II, 13:2-4. Bright life of wishing rug traced; free attraction in Palace of International Art was woven in Persia before 1800.

San Diego Sun, July 9, 1936, II, 14:1. EDITORIAL: Mission Bay Park.

San Diego Union, July 9, 1936, 6:2-3. Belcher cites money, travel publicity as gains from Exposition.

July 10, 1936. Program: San Diego Symphony Orchestra Premiere, Liberia Day, Life Saving Drill Demonstration; Kenneth Strickfaden.

San Diego Sun, July 10, 1936, 1:3-4, 2:2. How well do you know Exposition? Questionnaire No. 1.

San Diego Sun, July 10, 1936, 1:6, 2:8. Music to lure Exposition throngs; Symphony series opens tonight.

San Diego Union, July 10, 1936, 4:1. EDITORIAL: Resumed – another series of summer concerts begins through the generosity of Messrs. Henry and Edsel Ford.

July 11, 1936. Program: Life Saving Drill Demonstration; Kenneth Strickfaden.

San Diego Sun, July 11, 1936, 1:4-5, 2:2-4. How well do you know Exposition? Questionnaire No. 2.

San Diego Sun, July 11, 1936, 1:7, 2:6. Second Exposition concert; Mozart, Wagner numbers on program.

San Diego Sun, July 11, 1936, II, 7:5-6. Spanish music highlights first Ford Bowl concert, by Constance Herreshoff.

San Diego Sun, July 11, 1936, II, 8:2. EDITORIAL: “Heaven-on-Earth”.

San Diego Union, July 11, 1936, 5:1. Marcelli leads San Diego Symphony Orchestra in brilliant first concert at Ford Bowl.

San Diego Union, July 11, 1936, 6:5. Indians suggest that “Indian Foundation” headquarters be put in one of the Exposition buildings.

July 12, 1936, Sunday. Program: Congress of Parents and Teachers Day; San Diego Symphony Orchestra; Life Saving Drill Demonstration; Forest Fire Fighting Demonstration; Kenneth Strickfaden; “Variety Revue”.

San Diego Sun, July 12, 1936, 1:4-5, A-5:1-6. How well do you know Exposition? Questionnaire No. 3.

San Diego Sun, July 12, 1936, 1:6, A-2:8. Master music Exposition feature; “Variety Revue” to vie with other headliners; Carrie Daniel Negro Chorus of Los Angeles will appear twice at the Exposition today.

San Diego Sun, July 12, 1936, C-5:6-8. John Siebert lauds modern architectural trend; new homes avoid sham.

July 13, 1936. Program: Kids’ Day, Reginald Denny Day; Meglin Kiddies’ Revue, Variety Revue.

San Diego Sun, July 13, 1936, 1:6-7. L. F. Snow says Exposition buildings should be used as summer capitol for President Roosevelt.

San Diego Sun, July 13, 1936, 4:4-7. How well do you know Exposition? Questionnaire No. 4.

San Diego Sun, July 13, 1936, 10:4. A. H. G. thinks Belcher gives the Exposition too much credit for San Diego development.

July 14, 1936. Program: Oregon Day, Old-Fashioned Dance Night, Naval Training Station Band Concert; Kenneth Strickfaden; Life Saving Drill Demonstration; Variety Revue.

San Diego Sun, July 14, 1936. City Manager Robert Flack today instructed Police Chief George Sears to ‘clamp the lid” on “borderline” game concessions at the Exposition, after Mayor P. J. Benbough declared Exposition visitors were being robbed by two gamblers who also are trying to move in downtown.

San Diego Sun, July 14, 1936 1:5, 2:1. Attendance at Exposition climbed to 1,314,911; first symphony concerts draw throngs.

San Diego Sun, July 14, 1936, 1:4, 2:5. Gaming ban at Exposition ordered; Flack tells Sears to “clamp the lid.”

San Diego Sun, July 14, 1936, 8:1-4. How well do you know Exposition? Questionnaire No. 5.

July 15, 1936. Program: H. M. S. “Apollo” Day; Braille Club Day; Republican Women’s Day; Kenneth Strickfaden; Variety Revue, Army, Navy and Marine Dance.

San Diego Sun, July 15, 1936, 1:2, 2:5. Japanese Day set at Exposition; GOP women, Braille programs held.

San Diego Sun, July 15, 1936, 1:5, 2:5. Police guard locked Exposition games; Sears assails city gaming law and closes “borderline” concessions.

San Diego Sun, July 15, 1936, 10:2-3. San Diego Symphony wins new laurels in concerts at Exposition, by Constance Herreshoff.

San Diego Sun, July 15, 1936, 12:1-7. How well do you know Exposition? Questionnaire No. 6.

San Diego Union, July 15, 1936, 3:2-3. George F. Hart suggests daily music, lights, verdure after Exposition closes; Ford Building could be filled with tropical plants and trees.

July 16, 1936. Program: Motion Picture Day; Kenneth Strickfaden; Life Saving Drill Demonstration; Variety Revue.

San Diego Herald, July 16, 1936, 1:1-2. Exposition Slugged Again!

The action of Benbough this week in closing so-called “borderline” games at the Exposition is not only unbelievable in an Exposition city like San Diego, but it would be unthinkable in a Podunk or a Toonerville.

. . Judge Clarence Terry has ruled in favor of these games at Mission Beach, and for the beach area it was taken as a matter of course by all former city administrations and police chiefs that as an amusement area the games were to be permitted.

San Diego Sun, July 16, 1936, 1:5, 2:6. Exposition to offer Chicago “Continental Revue”; American War Mothers, Gold Star Mothers to be honored tomorrow atHouse of Hospitality.

San Diego Sun, July 16, 1936, II, 11:2. Consolidated to build 110 Navy planes.

San Diego Sun, July 16, 1936, II, 12:2. EDITORIAL: Use the Buildings.

San Diego Sun, July 16, 1936, II, 13:1-4. How well do you know Exposition? Questionnaire No. 7.

July 17, 1936. Program: Elks’ Day, Gold Star Mothers’ Day, American War Mothers’ Day, United Daughters of the Confederacy Day; Continental Revue.

San Diego Sun, July 17, 1936, 1:2, 2:5. Gala weekend set for Exposition; Japanese fete, Coronado Horse Show billed.

San Diego Sun, July 17, 1936, 6:3-4. Lace maker at work in Spanish Village; learned art from Belgian grandmother.

San Diego Sun, July 17, 1936, 17:1-5. How well do you know Exposition? Questionnaire No. 8.

San Diego Union, July 17, 1936, 9:1. U.S. Cavalry reveals skill at preview of Horse Show.

San Diego Union, July 17, 1936, II, 1.1. Edward T. Austin is awed by beauties of lagoon at Exposition.

San Diego Union, July 17, 1936. Swedish dances, music featured at Exposition Sunday.

San Diego Union, July 17, 1936. Music lovers to hear contra-bass, violin combination at Exposition tonight.

San Diego Union, July 17, 1936. Fred Stone, Hollywood actor, to unveil bust of Will Rogers by F. W. Schweigardt tomorrow during Oklahoma Day.

July 18, 1936. Program: Japanese Day, Oklahoma Day, Coronado Day, Mutual Orange Distributors’ Day, Coronado National Horse Show Premiere; Forest Fire-Fighting Demonstration.

San Diego Sun, July 18, 1936, 1:6-7, 2:2. Horse show; symphonies; parade; Oklahoma Day; Swedish, Japanese ceremonies to keep visitors busy.

San Diego Sun, July 18, 1936, 3:3-4. Ford Bowl audience demands encore from Marcelli.

San Diego Sun, July 18, 1936, II, 7:4-7. How well do you know Exposition? Questionnaire No. 9.

San Diego Union, July 18, 1936, 1:1-2, 2:5. Pick of blue ribbon horses to open show here tonight on the athletic field at the north end of the Midway.

San Diego Union, July 18, 1936, II, 1:1. Scotch terriers to vie at 6th Avenue and Upas Street in park tomorrow.

San Diego Union, July 18, 1936, II, 1:1-2. Fire fighting, Continental Revue top list of free Exposition attractions today.

San Diego Union, July 18, 1936, II, 1:4. Fred Stone, actor, to unveil bust of Will Rogers at Organ Amphitheater today as part of Oklahoma Day program.

July 19, 1936, Sunday. Program: Swedish Day, 20-30 Clubs Day, Order of Amepa Day, Unity Society Day, Coronado National Horse Show, San Diego Symphony Orchestra; Continental Revue.

San Diego Sun, July 19, 1936, 1:4-5, A-5:6-7. What about Exposition buildings? Most San Diegans in survey say “Spare them”; but one disagrees.

San Diego Sun, July 19, 1936, 1:1, A-5:3. Record crowd predicted; horse show today.

San Diego Sun, July 19, 1936, A-3:4. Fred Stone in eulogy of Will Rogers before 10,000 people; bust unveiled in rites at Exposition.

San Diego Sun, July 19, 1936, D-5:1-3. How well do you know Exposition? Questionnaire No. 10..

San Diego Union, July 19, 1936, 1:5, 3:2. Nippon officers feted on visit to House of Pacific Relations; Admiral Yoshida praised Fair facilities; Japanese Day program is presented; concert in the Ford Bowl in the afternoon by the Imperial training ship’s band; two-hour program of music and dancing at the OrganAmphitheater in the evening.

San Diego Union, July 19, 1936, Building, 1:8. 6 million visit Model Town show.

July 20, 1936. Program: Kids’ Day, Kids’ Horse Show Day; Meglin Kiddies’ Revue; Continental Revue.

San Diego Sun, July 20, 1936, 1:3, 2:3. Exposition host to youngsters; dancers set for Kids’ Day.

San Diego Sun, July 20, 1936, 10:1. EDITORIAL: A Real Achievement – San Diego Symphony.

San Diego Sun, July 20, 1936, 10:2. EDITORIAL: Keep the Buildings.

San Diego Union, July 20, 1936. San Diegans get chance to help symphony, by Ruth Taunton – This year the symphonies in Balboa Park are sponsored by the Ford Motor Co. Next year the privilege is ours.

San Diego Union, July 20, 1936. Swedish bodies staged colorful program at Organ Amphitheater yesterday.

San Diego Union, July 20, 1936, 2:5-7. Revues, outdoor attractions on program at Exposition.

San Diego Union, July 20, 1936, 8:1-3. The U.S. Army’s 11th Cavalry riders provide thrills at Horse Show; handkerchief tag event.

San Diego Union, July 20, 1936, 8:4. Scotch terriers vie for trophies at show in park.

July 21, 1936. Program: Retreat Concert Naval Training Station Band, Continental Revue. Coronado Horse Show.

San Diego Sun, July 21, 1936, 1:2, 10:6. Cardenas gift hailed by Exposition; famed Tipica orchestra to play ten days.

San Diego Sun, July 21, 1936, 8:2-3. Librarian says Exposition brings flood of history questions.

San Diego Sun, July 21, 1936, II, 11:5. Nino Marcelli to play 14 new numbers.

San Diego Union, July 21, 1936. Lazaro Cardenas will send the Tipica police orchestra this week to play a 10-day engagement at the Exposition; Miguel Lerdo de Tejada is leader of the orchestra.

San Diego Union, July 21, 1936, II, 1:1. Tablet unveiled at Zoo in honor of Dr. Wegeforth.

July 22, 1936. Program: Borrowed Time Club Day; Coronado National Horse Show; Continental Revue; Mexican Tipica Police Orchestra; Army, Navy and Marine Dance.

San Diego Sun, July 22, 1936, 1:4, 2:2. Fiesta Days open; Tipica band, Mexican dancers arrive; will play at 7 p.m. nightly and continuing through Saturday.

July 23, 1936. Program: Czechoslovak Chata; Continental Revue; Coronado Horse Show, Motion Pictures.

San Diego Sun, July 23, 1936, 1:3, 2:8. Huge crowd jams Exposition; record set; Ford Bowl overflows

at night concert, Midway packed; approximately 25,000 surged through the grounds last night.

San Diego Union, July 23, 1936. Tejada leads Tipica Orchestra in gay prelude to San Diego Symphony, by Ruth Taunton. – 70 in the organization including singers and dancers; many of the instruments typical of Mexico such as saldereos, marimbas, bandalones and guitars.

July 24, 1936. Program: Utah Day, Real Estate Association Day; Continental Revue; Mexican Tipica Police Orchestra; Coronado National Horse Show; Utah Dance.

San Diego Sun, July 24, 1936, 1:6, 5:7. Exposition releases musical flood; Indian choir added; Utah celebration opens.

San Diego Sun, July 24, 1936, II, 11:4-5. 40-voice Indian choir tops Arizona Exposition Day.

San Diego Sun, July 24, 1936, 20:1. Ryan Aircraft to boost output to 150 planes yearly.

San Diego Union, July 24, 1936. Cavalry ribbon winners to vie at Horse Show.

San Diego Union, July 24, 1936. Music tops Exposition program; Globe offers “Romeo and Juliet”.

San Diego Union, July 24, 1936. Exposition to honor Utah pioneers today and Sunday.

July 25, 1936. Program: Arizona Day, Cooperatives Day, Real Estate Association Day, Cactus and Succulent Society Day; Forest Fire-Fighting Demonstration; Old Pueblo Orchestra; Mexican Tipica Police Orchestra; Yuma Indian Band; Pima Choir; Coronado National Horse Show; San Diego Symphony.

San Diego Sun, July 25, 1936, 1:5, 2:4. Ex-Senator Reed Smoot heads Exposition Mormon Day.

San Diego Sun, July 25, 1936, II, 7:3. Trek to San Diego dramatized; Mormons of San Diego to reenact epic march to coast tomorrow; cast of 500 to take part in pageant in Latter-Day Saints program at the Organ Amphitheater at 7:30 p.m.

San Diego Sun, July 25, 1936, II, 7:5. Letter from Mrs. Edna Gourley: What to do with the Exposition buildings?; a fine idea to have one of the park buildings used as a library. Some day we may have a theater and a movie palace and then it would be complete.

San Diego Union, July 25, 1936, 1:1-2, 2:1. President Roosevelt may see Exposition close; favors Pan-American exhibit.

San Diego Union, July 25, 1936, 2:6-7. Romance lightens tragedy of Globe’s “Romeo and Juliet”.

San Diego Union, July 25, 1936, 4:1. EDITORIAL: Hold and Improve.

San Diego Union, July 25, 1936, II, 1:1. 500-pound Hippo acquired by Zoo; first for coast.

July 26, 1936, Sunday. Program: Montana Day; Cooperatives’ Day, Latter-Day Saints’ Day; Real Estate Association Day; Insurance Girls’ Service Club Day, Cactus and Succulent Society Day; Forest Fire-Fighting Demonstration; Vespers; Mexican Tipica Police Orchestra.

San Diego Sun, July 26, 1936, 1:2, A-2:5-6. Silvia Busby, Aztec sophomore, wins Sun’s Exposition contest; misses only 55 of 1,000 questions; $100 first prize; Eleanor Potter, second.

San Diego Sun, July 26, 1936, 1:6, A-7:1. Wanda Allen, ballet star, in Exposition show; Mormons in pageant.

San Diego Sun, July 26, 1936, B-8:3-4. D. L. Fox offers suggestions for reuse of buildings.

San Diego Sun, July 26, 1935, Building, C-5:6-8. Sam Hamill cites advantages of city plan.

San Diego Union, July 26, 1936, 3:1. 400 to enact Mormon march at Exposition tonight.

San Diego Union, July 26, 1936. Exposition sets music festival today; concert wins praise, by Ruth Taunton.

July 27, 1936. Program –

San Diego Sun, July 27, 1936, 1:5, 2:6. Exposition host to young folks; Ballet Moderne opens 5-day schedule.

San Diego Union, July 27, 1936, 4:1. EDITORIAL: Voice of Mexico.

San Diego Union, July 27, 1936, II, 1:1. 7,000 jam Ford Bowl to hear farewell concert; all seats taken as Mexican Tipica Orchestra gets big ovation, by Ruth Taunton.

July 28, 1936. Program – Peruvian Day, Old Fashioned Dance Night, San Diego Symphony Orchestra, Wanda Allen and Ballet; Kenneth Strickfaden.

San Diego Sun, July 28, 1936, 1:7, 2:6. The Exposition will celebrate Henry Ford’s 73rd birthday; Peru Day scheduled.

San Diego Union, July 28, 1936, 1:1-2, 3:4. Exposition attendance hits 1,500,000 after week’s record of 103,443.

San Diego Union, July 28, 1936, 5:1. Peruvian music, “William Tell Overture” feature of Exposition celebration tonight.

San Diego Union, July 28, 1936, 5:4-5. Move to perpetuate House of Pacific Relations underway.

July 29, 1936. Program: Ford Night, Army, Navy and Marine Day, San Diego Symphony Orchestra; Wanda Allen and Ballet; Kenneth Strickfaden.

San Diego Sun, July 29, 1936, 1:2, 2:1. 100,000 pledges to attend Exposition five times before it ends is goal of drive.

San Diego Union, July 29, 1936, 10:1. Beauty of night, symphony fused at Ford Bowl concert, by Ruth Taunton.

San Diego Union, July 29, 1936, II, 1:1. C. C. Wooley, Ford Motor Co. executive at Long Beach, will speak at 73rd anniversary party in Ford Bowl tomorrow night honoring Henry Ford.

July 30, 1936. Program: Henry Ford Appreciation Day, San Diego Symphony Orchestra, Eastman Motion Picture Night, Wanda Allen and Ballet.

San Diego Herald, July 30, 1936, 1:4, 5:2. Exposition.

According to attendance figures issued by the San Diego Exposition for last week it proved the banner week of the Fair for the entire 1936 period. More than 100,000 persons passed through the gates.

These figures, however, are a little misleading in that they include employees, concessionaires and attendants, but the fact still remains that the increase in the Fair has been actual and gratifying.

The reasons for this high total of admissions are patent. There were the Philharmonic Orchestra, the Mexican Government’s Tipica Band, the Coronado Horse Show and the giving away of a Ford automobile. The fact of the value of these attractions having been established by the best meter of all — the turnstiles — the thing that the Exposition must do from now on, as the Herald sees it and as common sense dictates, is to keep this kind of entertainment going in Balboa Park. Entertainment and amusement are what visitors to the Fair, either local or foreign, look for, and if they do not fine them, the will not go back.

As every reader of the Herald knows, this paper has stood consistently for the success of the Fair. It has pleaded for support for the Exposition from San Diegans, it has supported the officials of the Fair in every effort they made to better the big show in the park. It has never ceased in its commendation of their attitude toward the important job they are running and it has preached the doctrine of cooperation between them and the people as a whole.

At the same time we have not forgotten that a great many of the difficulties came from His Honor the Percy, the mayor and the city hall majority — the inglorious quartet composed of Wansley, Wurfel, Stannard and Siebert. In all this the Herald believes it has taken and held the right position for the good of the town as well as the good of the Fair.

One or two disturbing things, however, have come to the attention of the Herald recently. One is a series of persistent rumors of petty grafting and chiseling by certain Exposition officials — the whole making a loss of some very appreciable amount. There is only one time to eliminate an ulcer of this kind from any enterprise — and that time is right now and the means must be drastic.

The second disturbing factor is that the amusement and entertainment features of the Fair have been conducted on the same lines as the Fox West Coast Theaters trot their stuff. But what is good for a theater may not be good for an Exposition — no matter how intriguing it may seem to Fox officials who have been transplanted to the Expo. This factor of inadequate and unattractive entertainment has been made worse, too, by reports of tie-ups between certain Exposition officials and the Fanchon-Marco producing company and of the double-crossing of certain concessionaires by these same officials. These reports and rumors are exactly like Abraham Lincoln’s rat-hole — they will bear looking into and the quicker the better.

With the exception of the Al G. Barnes circus, all the numerous attractions which have been brought to the Exposition have proved failures from the financial standpoint. Every one has been a losing venture. The reason for this has again been two-fold — the first being that the attractions were not attractive and the second that they cost too much.

The Herald is positive that in some cases at least the price paid by the Exposition for attractions had been double their worth, and this mulcting of the Exposition has been made possible because of bookings made through the Fanchon & Marco company,

If this is the case, then the connection between the West Coast Theaters and Fanchon-Marco is properly a matter of investigation by those who as citizens are responsible for the right conduct of our biggest enterprise. Why are so many West Coast Theater employees on the payroll as coordinators and such? Why does the Expo give the impression of drifting again into the hands of some favored clique?

Last year the Herald opened a fight against the Farmer-Larsen-Tupper combination and finally ousted them — and it will be remembered that from the day of their departure the Exposition started to thrive. The present clique appears now to be even worse than the combination of last year. The Farmer-Larsen-Tupper crowd at least had ability and the knack of getting results. Now we are of the opinion that our previous estimates of Wayne Dailard, West Coast Theater manager, who is holding the post of executive manager, have been too high, or, if this is erroneous, that he is taking devious ways to advance himself personally at the expense not only of the local Exposition, but of his own standing here. This paradox is explained by the word that Dailard is looking forward to becoming director general of San Francisco’s 1938 Exposition — and then the explanation is knocked into a cocked hat by the thought that Dailard is crazy if he believes that San Francisco will take him on the kind of record he is making in San Diego.

If Dailard wants to go to San Francisco, his best passport will be a successful wind-up of San Diego’s Exposition — AND HE CAN’T DENY THAT!

The important thing for the Exposition now and until the end is increased attendance. Without this concessionaires must fade out — they have held on as long as it was humanly possible for them to do so.

The answer seems to be Special Days, such as the City Employees’ Day scheduled for Saturday. This day will start a parade of 100 units, a quartet of military bands, floats and a display of old and new equipment used by various city departments. The parade will start from the foot of Broadway at 1:30 o’clock in the afternoon and will go on Broadway east to Sixth Avenue, thence north to Laurel Street and into the Exposition by way of the west gate.

A horse-shoe pitching contest and a pistol shoot for police will be features of the day. City employees will gather at 6 o’clock in the evening in the House of Hospitality for dinner, which will be followed by entertainment at the organ amphitheater from 7:30 to 9:30 o’clock. Dancing will follow in the Palace of Entertainment.

San Diego Sun, July 30, 1936, 1:3, 2:3. Dixie melodies to honor Henry Ford; program tonight celebrates his 73rd birthday.

San Diego Sun, July 30, 1936, 3:1. City blamed for delay in Mission Bay park project.

San Diego Sun, July 30, 1936, 9:4. Crowded Ford Bowl hails work of San Diego Symphony.

San Diego Union, July 30, 1936, 1:3, 2:7. Exposition attendance drive mapped; promises of 100,000 San Diegans to visit Exposition five times in 41 days remaining, aim of campaign.

San Diego Union, July 30, 1936. Fraternal units to march Sunday for Exposition prizes.

San Diego Union, July 30, 1936, 5:2-3. Henry Ford to be honored at Bowl concert tonight.; “Overture to the Caminae” by San Diego composer Edward Janowsky to be performed.

July 31, 1936. Program: National League American Penwomen Composers’ Day, San Diego Symphony Orchestra; Wanda Allen and Ballet; Kenneth Strickfaden.

San Diego Sun, July 31, 1936, 1:5, 2:2-3. Exposition honors city workers; Governor Merriam speaks tomorrow to State Societies.

August 1, 1936. Program: All States-Parsons Day, Municipal Employees’ Day, Colorado Day, San Diego Symphony Orchestra.

San Diego Sun, August 1, 1936, 1:2, 2:2. Governor Merriam Exposition guest; 10,000 city workers flock to parade, festival.

San Diego Sun, August 1, 1936, 1:8. 110,000 cheer as Hitler declares Olympic opening.

San Diego Sun, August 1, 1936, 2:3-4. WPA district chief balks at Exposition clean-up grant.

San Diego Union, August 1, 1936, 4:1. EDITORIAL: Government Day.

August 2, 1936, Sunday. Program: Fraternal Day, Maryland-New Jersey Day, Scottish Terrier Club Dog Show, San Diego Symphony Orchestra.

San Diego Sun, August 2, 1926. Visiting California Governor, San Diego Mayor Play “Firemen”.

San Diego Sun, August 2, 1936, 1:5-6, A-8:5-6. California State Building at Exposition may be given to city; “It’s up to San Diego as much as to use,” declares Governor Merriam during visit.

San Diego Sun, August 2, 1936, 1:7, A-8:1-2. Parades to feature Exposition program; 22 units billed.

San Diego Sun, August 2, 1936, A-8:4. Exposition’s bid for big attendance wins response; many groups 100 percent behind “Appreciation Campaign”.

San Diego Sun, August 2, 1936. 2,500 Moose delegates due in San Diego on Thursday.

San Diego Union, August 2, 1936, 1:2, 2:2-3. City Employees’ Parade, Observe Exposition Day; progress is shown by floats; fire drills, police pistol shoot feature events at Fair; Governor tops list of officials at dinner last night in the House of Hospitality.

San Diego Union, August 2, 1936, II, 4:1. Fair’s lights inspire invalid to pen remembered beauty, by Harold W. Readen.

August 3, 1936. Program: Kids’ Day, Christian Church Day.

San Diego Sun, August 3, 1936, 3:5. Exposition to offer symphony in jazz manner Wednesday night.

San Diego Sun, August 3, 1936, 4:4. Good program hard work for Ford Bowl artists.

San Diego Union, August 3, 1936, 1:6-7, 3:3. Dog show, fraternal event attract throngs to Exposition.

San Diego Union, August 3, 1936. Largest crowd at Ford concert; broadcast held.; triumph for Nino Marcelli and “Death and Transfiguration” by Richard Strauss that was on the program.

August 4, 1936. Program: Naval Training Station Band, San Diego Symphony, Old-Fashioned Dance.

San Diego Sun, August 4, 1936, 1:3, 2:4. New features due at Exposition; attendance nears two million total.

San Diego Sun, August 4, 1936, 5:2. City approves F-street jail site on Nolen’s okay.

San Diego Union, August 4, 1936. Expo attendance up to 1,581,124 after big week.

August 5, 1936. Program: Marine Band, San Diego Symphony, Army, Marine, Navy Dance.

San Diego Sun, August 5, 1936, 1:3, 2:4. Ice carnival set for Exposition; skating artists to perform.

San Diego Sun, August 5, 1936, 2:7. Council rows with Exposition on $10,000 debt.

San Diego Union, August 5, 1936. Flower show set for Exposition August 29; 30th yearly event.

August 6, 1936. Program: Mexican Marimba Band, Motion Picture, San Diego Symphony.

San Diego Herald, August 6, 1936, 6:2. Expo News

Variety continues to mark the daily programs of the California Pacific International Exposition which will close with a five-day celebration marking the 86th anniversary of the admission of California into the Union. The birthday festivities are set for Sept. 5 to 9 inclusive.

. . . $350,000 ice-skating carnival to be presented free from August 12 to 18 inclusive . . .

. . . “Drums of Sacrifice,” a pageant drama at of the Maya dynasty with a cast of 100 will be presented at the Organ Amphitheater August 8 and 9; directed by Mrs. Laura Moore of Los Angeles . . .

. . . Nino Marcelli and his San Diego Symphony Orchestra will end their series of concerts August 9 .

. . . Members of 86 California lodges of Moose will converge on the Exposition August 7 . . .

San Diego Sun, August 6, 1936, 2:2-3. City WPA projects voted to restore park grounds; Exposition defaulted payment for police and fire protection.

San Diego Sun, August 6, 1936, 14:1. Jazz concert pleases crowd at Ford Bowl.

San Diego Union, August 6, 1936, 5:2-3.. City will sponsor WPA Exposition plan; seeks police, fire costs.

San Diego Union, August 6, 1936. Two girls first to keep pledge of 5 Exposition visits.

August 7, 1936. Program: Moose Day; Peace Drama; San Diego Symphony Orchestra.

San Diego Sun, August 7, 1936, 1:1, 2:8. Exposition to hear cannon roar; mighty “1812” rendition set by orchestra.

August 8, 1936. Program: Illinois Day, Latin America Day, 30th Infantry Day, Public Recreation Day, California Schools Employees’ Association Day.

San Diego Sun, August 8, 1936, 1:4-5. Exposition buildings fate up to City Manager Flack, 5 aides.

San Diego Sun, August 8, 1936, 1:5, 2:1. Exposition offers world flavor; Latin-Americans dance at Fair.

San Diego Sun, August 8, 1936, II, 7:3-4. Southern California Danes to celebrate at Exposition.

San Diego Sun, August 8, 1936, II, 7:6. Alfred Hertz arrives in San Diego for Ford Bowl concerts beginning Tuesday at 8 p.m.

San Diego Union, August 8, 1936, 1:5, 3:4. Advisers named on park clearing after Exposition close.

San Diego Union, August 8, 1936, 1:7, 3:5. Latin Americans to celebrate at Exposition today.

San Diego Union, August 8, 1936, 5:6. E. W. Peterson favors giving Ford Building to Indians.

San Diego Union, August 8, 1936, 5:6. Edward Burnall wants to convert Ford Building into a Fisheries Building.

San Diego Union, August 8, 1936. Club aid lauded as Exposition pledges given to 25,000.

San Diego Union, August 8, 1936, 9:1. Varied programs mark weekend observance.

San Diego Union, August 8, 1936 . Moose to elect new officers at Sunday meeting.

San Diego Union, August 8, 1936. Alfred Hertz hears San Diego Symphony on surprise visit from San Francisco.

August 9, 1936. Program: Danish Day, Kids’ Nickel Day, Public Recreation Day, National Beauty Operators’ Day, National Security Traders’ Association Day.

San Diego Sun, August 9, 1936, 1:4-5, A-2:1-2. Rain fails to slow Exposition tempo; varied bill today; band, symphony concerts, Danish Day program vie with beauty show as attractions.

San Diego Sun, August 9, 1936, B-8:1. Minnie H. Wilson on park plans.

San Diego Sun, August 9, 1936, Building News, C-5:6-8, C-7:1. H. Louis Bodmer claims outmoded buildings fail to attract; architecture enters the modern era.

San Diego Union, August 9, 1936, 1:8, 15:8. Two concerts, pageant feature program at Exposition; “Drums of Sacrifice,” a pageant staged by a cast of 80 from the Los Angeles playground department and 20 from San Diego.

San Diego Union, August 9, 1936, 2:3. Major General George S. Simmonds, commanding general of the 9th Corps area, was Exposition guest yesterday on 30th Infantry Day.

San Diego Union, August 9, 1936, 6:2-3. Beauties of San Diego Exposition unmarred by cheap commercialism writes London artist in British magazine, by Julie Helen Heyneman.

San Diego Union, August 9, 1936, II, 1:1, 2:1. President Belcher will present essay prizes at Exposition today; Margaret Grey Johnson, Point Loma High School girl, winner of top award in state-wide contest.

August 10, 1936. Program: Kids’ Day, Ecuador Day, San Diego Symphony.

San Diego Sun, August 10, 1936, 1:6, 2:4. Epic concert set for Exposition; San Diego Symphony to offer final concert tonight.

San Diego Union, August 10, 1936, 4:1. EDITORIAL: Next – Balboa Park – The large number of suggestions for rehabilitating the park being made by private citizens reveals how thoroughly most San Diegans are imbued with the importance of this matter.

August 11, 1936. Program: Training Station Band, San Francisco Symphony, Old-Fashioned Dance.

San Diego Sun, August 11, 1936, 1:3, 2:2. Exposition awaits ice carnival; San Francisco opens series in Ford Bowl.

San Diego Sun, August 11, 1936, 9:2. San Diego Symphony ends season with triumph.

San Diego Union, August 11, 1936, 1:1, 2:1. Marcelli gets big ovation at closing San Diego Symphony concert.

San Diego Union, August 11, 1936, 3:4. Ice carnival will open as a free attraction twice nightly at Exposition tomorrow on Organ Amphitheater stage.

San Diego Union, August 11, 1936, 5:1. 300 Navy planes will honor Exposition in mass flight.

San Diego Union, August 11, 1936. San Francisco Orchestra here for Exposition series; Beethoven symphony billed tonight.

August 12, 1936. Program: Marine Band, San Francisco Symphony, Army, Navy and Marine Dance, Ice Carnival.

San Diego Evening Tribune, August 12, 1936, A:1-3. Exposition ice show will open tonight; troupe of 75 crack skaters: Jay Werde Hutton’s Exposition orchestra will play throughout the performance.

San Diego Sun, August 12, 1936, 1:3-4, 2:2. 75 skaters ready for ice show tonight; organ amphitheater stage frozen over with 25,000 sq. ft. of ice for pageant.

San Diego Sun, August 12, 1936, 10:1. Crowd backs Ford Bowl to hear “Papa” Hertz; San Francisco Symphony hailed in first of 14 concerts at Exposition.

San Diego Union, August 12, 1936. Exposition to feature polo, gymkhana in weekend sports.

San Diego Union, August 12, 1936, 5:1. Skating carnival opens tonight.

August 13, 1936. Program: Tom Sawyer Day, Bungalow Literary Hostess Society Day, Eastman Motion Picture Night, Zino Klinker Aviation Motion Pictures, Ice Skating Carnival, San Francisco Symphony.

San Diego Evening Tribune, August 13, 1936, 10:1. 15,000 at Exposition for skating carnival featuring 30 of the world’s leading ice stars.

San Diego Sun, August 13, 1936, 1:4-5, 2:4. Boys, Girls head for Exposition for chance at film fame; tests before camera; today is “Tom Sawyer Day”.

San Diego Sun, August 13, 1936. San Diego’s singing district attorney, Thomas Whelan, will feature Saturday night’s Nebraska Day program with a vocal solo in the Palace of Entertainment.

San Diego Union, August 13, 1936, 1:2-3. Soloists praised in Ford Bowl concert; brilliant career of Alfred Hertz traced, by Ruth Taunton.

San Diego Union, August 13, 1936, 4:1. EDITORIAL: Mission Beach.

San Diego Union, August 13, 1936, 6:1-3. Throngs acclaim ice skating show premiere.

August 14, 1936. Program: Ice Skating Carnival, San Francisco Symphony Orchestra, Zino Klinker Aviation Motion Pictures.

San Diego Sun, August 14, 1936, 1:3, 2:4. Concert, polo highlight Exposition; Nebraskans to celebrate tomorrow.

San Diego Union, August 14, 1926, 2:2. Capacity crowd gives ovation to Dr. Alfred Hertz, conductor of San Francisco Symphony Orchestra.

San Diego Union, August 14, 1936, 6:3-4. Edward T. Austin estimates $6 million value added to park by Exposition.

San Diego Union, August 14, 1936, 7:2-3. Sir Colin Mac Kenzie, Australian anatomist, says Zoo alone justifies his journey here.

August 15, 1936. Program: Nebraska Day, De Molay Play Day, United Spanish War Veterans Day, San Francisco Symphony, Ice Skating Carnival.

San Diego Sun, August 15, 1936 (page one missing), 2:4. State, foreign days at Exposition.

San Diego Sun, August 15, 1936, II, 7:3-4. Full Ford Bowl hears Hertz make “Carmen” drama live.

San Diego Sun, August 15, 1936, II, 7:5-6. “House of Magic“, electric wonders due at Exposition.

San Diego Union, August 15, 1936, 1:2, 2:5. Exposition expecting record throng over weekend.

San Diego Union, August 15, 1936, 1:6. Board considers use of buildings after Exposition.

San Diego Union, August 15, 1936, 7:6. Hertz acclaimed; offers German program tonight, by Ruth Taunton.

San Diego Union, August 15, 1936, 10:4-5. Skull used in Frank Buck suit returned to Zoo after twelve years.

San Diego Union, August 15, 1936. Senator Ed Fletcher to talk for Nebraskans at Palace of Entertainment; sandwiches free from a booth in the Plaza del Pacifico.

August 16, 1936, Sunday. Program: Kids’ Day, Minnesota Day, Czechoslovakia Day.

San Diego Sun, August 16, 1936, 1:4-5, A-5:2. Female “yippies” to float over Exposition; riders coming; hard-riding horsewomen scheduled for weekend; special days set.

San Diego Sun, August 16, 1936, II. B-1:5. Mayor Benbough urges study before taking Mission Beach.

San Diego Sun, August 16, 1936, II, B-1:4. 50,000 pledge to support Exposition.

San Diego Sun, August 16, 1936, Building News, B-3:7-8. Edgar E. Ullich, architect, urges building along natural lines; San Diego needs individuality.

San Diego Union, August 16, 1936. Sun rays start electric fan in display at the Palace of Electricity; demonstrations of the “House of Magic,” conducted by Dr. H. T. Plumb of the General Electric Co.

August 17, 1936. Program: Kids’ Day, Louise Mercer School of the Dance Day, Meglin Kiddies, Ice Skating Carnival.

San Diego Union, August 16, 1936, 1:2. Ice big mystery as skaters furnish thrills.

San Diego Union, August 16, 1936, II, 1:8, 5:1. City to see 18 squadrons of planes in mass flight.

San Diego Sun, August 17, 1936, 1:7, 2:4. Exposition presents electric magic; latest discoveries in General Electric laboratories shown in the Palace of Electricity.

San Diego Sun, August 17, 1936, 2:1. Midway buildings will be destroyed.

San Diego Sun, August 17, 1936, II, 9:2. Bach, Strauss music pleases Ford Bowl audience at San Francisco Symphony concert.

San Diego Union, August 17, 1936, 1:3, 2:4. Electric exhibit, concerts, skating on Exposition program.

San Diego Union, August 17, 1936, 2:5. Brilliant playing by pianist Leslie Hodge wins praise at Ford Bowl, by Ruth Taunton.

August 18, 1936, Minutes of Regular Meeting of Directors of California-Pacific International Co., 3:30 p.m.. House of Hospitality, Balboa Park, San Diego, California

The regular meeting of the Directors of California-Pacific International Exposition Company, a non-profit California corporation, was held in the House of Hospitality in Balboa Park, in the City of San Diego, California, on Tuesday, the 18th day of August, 1936, at three-thirty o’clock p.m. There were present and acting at said meeting the following, constituting a quorum:

F L Annable Roy E. Hegg

Elwood T. Bailey Hal G. Hotchkiss

Frank G. Belcher Emil Klicka

Harry Callaway T. C. Macaulay

Armistead B. Carter P. F. O’Rourke

G Aubrey Davidson George F. Otto

Frank Drugan Sam Porter

Joseph E. Dryer W. F. Raber

John Lawrence Fox Jerry Sullivan, Jr.

Samuel I. Fox A. K. Whyte

W B Frisbie Walter C. Wurfel

Edgar F. Hastings

The Chairman, Mr. G. Aubrey Davidson, presided.

The minutes of the previous meeting were read and approved.

The President, Mr. Belcher, reported on meetings of the Executive Committee held since the last meeting of the Board of Directors, as follows:

August 4, 1936. — It was unanimously voted to approve revisions made in resolution concerning W. P. A. project proposal. Sponsor’s Proposal Number 93, and resolution concerning W. P. A. project proposal, Sponsor’s Proposal Number 92, originally approved at the meeting of the Executive Committee on July 21 and later revised at special meeting of the Executive Committee under date of August 3. A motion made at the Executive Committee meeting under date of July 30 concerning transfer of small “Modeltown” houses was amended to indicate that the property had no salvage value. The Executive Manager submitted budget for the month of August in the amount of $72,872.44. Following discussion about appropriating approximately $7,500.00 for a two-week’s ice-skating feature, followed also by inquiries concerning accounts receivable and subscriptions receivable, the budget was unanimously approved. The treasurer read a list of subscriptions unpaid. It was unanimously voted to invite Mr. C. D. Collom, of the Merchants Central Credit Association, to confer with the Treasurer concerning efforts to collect exhibit and concession amounts. It was unanimously voted that a letter from the Executive Committee, signed by the President, be sent to the Clearing House Association concerning unpaid subscriptions. Following discussion concerning Gazvini’s proposal to settle his $8,000.00 indebtedness by payments of $100.00 a week for six weeks, it was unanimously voted to take legal action to obtain a more satisfactory settlement. The Executive Manager submitted proposal for “Democratic Day: and it was unanimously voted to authorize the Management to enter into a satisfactory arrangement for the celebration of “Democratic Day.” It was the sentiment of the Executive Committee that in the event of a successful experience with “Democratic Day,” there might also be a “Republican Day,” on a similar basis. It was unanimously voted that the Exposition close on September 9, 1936. The President submitted a report from the Executive Manager concerning suggestions to be offered to the City Management regarding demolition and re-landscaping, which was unanimously approved.

Upon motion duly made by Mr. Klicka, seconded by Mr. Callaway and unanimously carried, the following resolution was adopted: RESOLVED that the acts and proceedings of the Executive Committee as reported by the President, and the acts of the officers of the corporation in furtherance thereof, be and the same hereby are fully approves, ratified and confirmed.

The Treasurer, Mr. Klicka, submitted his report, as follows:

CASH POSITION

August 15, 1936

ASSETS

Cash on hand and in banks 63,789.54

Less: Souvenir Ticket Reserve 17,984.00 45,805.54

Commemorative Coins None

Cash in Concession Trustee Fund 14,359.96

Less: Undistributed Concession Receipts 12,555.05 1,804.91

Accounts Receivable 59,383.02

Less: Reserve 75% 44,537.27 14,845.75

Subscriptions Receivable 50% 7,892.90

Exhibit Contracts Receivable 50% 3,803.74

Concession Contracts Receivable 80% 20,830.87

Total Assets 32,527.51

Less Reserve 22,513.02 10,014.49

Total Resources 72,470.69

LIABILITIES

Accounts Payable 31,671.49

Contracts Payable 5,499.30

Requisitions Unbilled 9,658.57

Accrued Budget 17,373.30

Estimated Commitments – –

Utility Deposits Returnable 5,747.45

Total Liabilities 69,950.11

Balance 2,250.38

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

AUGUST 15 TO SEPTEMBER 9, 1936

Available Cash on hand as at August 15, 1936 $48,000.00

Estimated additional ticket money to come in 4, 000.00

Receivables to convert to cash:

Accounts Receivable* $22,000.00

Subscriptions 3,500.00

Exhibit Contracts 1,500.00

Concession Contracts 3,000.00 30,000.00

Estimated Receipts from Gates & Concessions

26 days @ $1,800.00 per day 47,000.00

$127,000.00

 

 

Anticipated Expenditures

26 days operation @ $2,350.00 $ 61,000.00

Contracts payable to 9-9-36 and accrued budget 23,000.00

Accounts Payable including Unbilled Requisitions

(About $6,000 of this represents unpaid bills for

the month of May, 1936) 41,000.00

$ 125,000.00

SURPLUS 2,000.00

Deposited in Trust Fund, City of San Diego – Cash $ 25,880.00 (?)**

Equipment 52.864.00 (?)**

Upon motion duly made by Mr. Callaway, seconded by Mr. Annable, and unanimously carried, the report of the Treasurer was approved.

*This includes $5,000 which should come from U.S. Army and $4,000 settlement with

Madill and Davis.

**Figures unreadable in source document.

Mr. O’Rourke arose to offer the opinion that the Exposition Corporation has not been legally justified in impounding with the City funds in which subscribers owned an interest. Mr. O’Rourke suggested requesting legal opinions from the Corporation’s attorney and the City Attorney on this point. Mr. Hotchkiss explained to Mr. O’Rourke that the funds had been impounded not by the Corporation, but by the City in accordance with conditions of the ordinance. The President, Mr. Belcher, explained the conditions of the ordinance in detail, and informed Mr. O’Rourke concerning efforts being made for the approval of the W. P. A. project applicable to Park rehabilitation, although the City Manager had expressed some doubt about the availability of W. P. A. labor.

The President submitted and asked approval of the Board for the following operating and demolition procedure:

 

  1. That the Exposition maintain full control of gates and grounds until September 15th. That during this period, office and small equipment be assembled in the Better Housing Building. That valuable salvage, tools, supplies and rolling equipment be assembled in the service yard. That this equipment be reinventoried and placed under guard.
  1. That on September 15th the grounds and maintenance be turned over to the City for its cooperation with the Exposition Management in the control and protection of property.
  2. That this procedure should continue until October 9th to provide a 30-day period to concessionaires and exhibitors for demolition. That as fast as buildings are stripped of exhibits, they be turned over to the City.
  1. That gates be closed to the public until October 9th.
  2. That the Exposition immediately salvage all buildings not to be retained as permanent Park improvements. That the Exposition immediately salvage such equipment whose sale is necessary to raise adequate funds to pay outstanding bills.
  3. That all employees be notified concerning the termination of their services on September 9th.
  4. That a skeleton staff be provided to carry on and complete demolition after September 9that an expense not in excess of $10,000.00, between September 9th and October 1st.

Mr. Fred Annable arose to request on behalf of the Zoo that the Fire Gate and the barrier on Alameda Street be removed as quickly as possible. The President, Mr. Belcher, explained that these barriers were needed to prevent debtor exhibitors from moving out their assets.

Upon motion duly made by Mr. Sam Fox, seconded by Mr. Roy Hegg, it was unanimously voted to ratify the proposed general plan of operation procedure and demolition procedure between this date and October 9th, as submitted by the Management.

Mr. George F. Otto arose to express the opinion that although the Park Board functioned in an advisory capacity to the City Management concerning the Park, the City Management had established an additional advisory committee for the same purpose. The President, Mr. Belcher, explained that the Exposition was not responsible for the appointment of the advisory committee referred to by Mr. Otto and further explained that the Exposition was able only to make suggestions.

The Chairman of the Board, Mr. Davidson, expressed the opinion that the City Management would confer with the Park Board in respect to Park rehabilitation. Mr. O’Rourke added that if the Park Board were not to function in an advisory capacity it might most fairly be discharged and its substitute Board of Committee formally ratified.

Major Macaulay submitted a letter from the Whittier Chamber of Commerce concerning ticket redemptions and the letter was referred to the Executive Committee.

Mr. Hastings commented upon the possibility of rowdyism on the last day of the Exposition and urged extra protection of the grounds for that time.

There being no further business, the meeting adjourned.

Frank Drugan, Executive Secretary

August 18, 1936. Program: Training Station Band, Ice Skating Carnival, San Francisco Symphony.

San Diego Sun, August 18, 1936, 1:6, 2:8. Exposition crowds smash records; free attractions lure throngs today.

San Diego Union, August 18, 1936, 10:6. $130,000 needed to restore park: WPA help sought.

San Diego Union, August 18, 1936, II, 1:1. “House of Magic” at the Palace of Electricity, Edward Mayor, young violinist in concert at House of Hospitality, added features.

San Diego Union, August 18, 1936, II, 1:4. Brahms’ Second Symphony concert feature at Ford Bowl tonight.

August 19, 1936. Program: Marine Band, Ice Skating Carnival, San Francisco Symphony, Army, Navy and Marine Dance.

San Diego Sun, August 19, 1936, 1:7, 2:7. Exposition to fete Townsendites; Jane Kabel wins “Queen of Ball” honor.

San Diego Sun, August 19, 1936, 3:2. John Nolen about faces in jail site “war”.

San Diego Union, August 19, 1936, 2:5-6. San Francisco Symphony offers final glorious week of music.

San Diego Union, August 19, 1936, 5:7. Managing director Wayne Dailard says the Exposition will pay the cost of police “when possible.”

August 20, 1936. Program: 30th Infantry Band, Ice Skating Carnival, San Francisco Symphony, Motion Pictures.

San Diego Sun, August 20, 1936, 1:2, 2:2. Party set for Exposition boosters; pledge backers to be honored tonight.

San Diego Sun, August 20, 1936, 8:3. San Francisco Symphony scores with Wagner’s music.

August 21, 1936. Program: Delphian Society Day, Ice Skating Carnival, San Francisco Symphony, Student Drama Guild Play.

San Diego Sun, August 21, 1936, 1:5-6, 2:8. Hollywood girl riders, Governor Merriam on program tonight; horsemanship stunts, Iowa Day to be highlights of weekend activities.

San Diego Union, August 21, 1936, II, 1:1. The Christian flag will be unfurled at the Exposition Sunday as a feature of the weekly vespers service, Dr. Frank Lowe, Central Christian Church pastor, announced yesterday.

San Diego Union, August 21, 1936, II, 1:2. Exposition’s Iowa Day tomorrow, Governor Merriam, a former Iowan, will speak.

San Diego Union, August 21, 1936, II, 1:3. Overflow crowd at Ford Bowl hears Beethoven’s 8th, by Ruth Taunton.

August 22, 1936. Program: Iowa Day, Young Democrats’ Day, Townsend-Apartment House Day, Imperial Valley-Lions Clubs’ Day, Pennsylvania-Stephen Foster Day, California Girls’ Mounted Troop Day, Ice Skating Carnival, San Francisco Symphony, Candidates’ Ball.

San Diego Sun, August 22, 1936, 1:2, 2:8. Exposition honors two states: Iowa and Pennsylvania; Townsendites join program featuring Governor.

San Diego Union, August 22, 1936, 4:1. EDITORIAL: Auf Wiedersehen.

San Diego Union, August 22, 1936. San Francisco Symphony meets high test in six classics, by Ruth Taunton.

August 23, 1936, Sunday. Program: Ohio Day, Kids’ Day, San Francisco Symphony, Ice Skating Carnival, California Girls’ Mounted Troop.

San Diego Sun, August 23, 1936, 1:6, A-7:1. Variety marks Exposition program; skaters, riders, baby contest added to music.

San Diego Union, August 23, 1936, 1:2, 3:4. Last day of symphonies in Ford Bowl; Exposition lists attractive bills; cutest youngster contest.

August 24, 1936. Program: Kids’ Day, Kids’ Fishing Derby, San Diego Heaven on Earth Day, Ice Skating Carnival, Meglin Kiddies Dance Revue.

San Diego Sun, August 24, 1936, 1:3, 2:3. San Francisco chiefs to visit Exposition; Mayor Rossi, movie stars due; band returns.

San Diego Sun, August 24, 1936, 16:1. San Francisco Symphony played finale to thousands last night.

August 25, 1936. Program: Ice Skating Carnival.

San Diego Sun, August 25, 1936, 1:7, 2:2. Exposition visitors nearing 2 million; 362 fighting planes to roar over Exposition.

San Diego Union, August 25, 1936, II, 1:1. Throngs expected to see ice skaters in last program.

August 26, 1936. Program: Army, Navy and Marine Day, Army, Navy and Marine Dance.

San Diego Sun, August 26, 1936, 1:5, 2:8. Exposition prepares for air week; starts last fortnight with loaded calendar.

San Diego Union, August 26, 1936, 5:1. Admiral William D. Leahy predicts expansion of San Diego’s naval facilities; pays tribute to city at Exposition.

San Diego Union, August 26, 1936, 8:1-5. Court of Honor reception for Admiral Leahy.

August 27, 1936. Program: Motion Picture.

San Diego Herald, August 27. 1936, 1:2-4. Exposition mismanagement faces Exposition with $30,000 deficit.

The story of our 1936 Exposition is one of gross mismanagement, lies, deceit and double-crossing. . . .

When the gates were opened to the public, the Exposition was not completed — many of the exhibits were not in place and several of the buildings were not open. . . . Weeks passed and still the Exposition did not develop into what the public expected of it. . . . Among Wayne Dailard’s first acts was the discharge of employees, many of whom were San Diego citizens, and replacing them with outside men who had been in the employ of Fox West Coast Theaters. . . . He [Dailard] would book special attractions for the Exposition through Fanchon-Marco, who were directly connected with Fox West Coast Theaters as booking agents. . . . One of the outstanding fizzles as an attraction to the Exposition was the wrestling matches held at the Athletic Field. . . . With the closing date less than two weeks away the Exposition is in the red in the neighborhood of $30,000.

San Diego Sun, August 27, 1936, 1:7, 2:1. Nudist colony closes; manager in row with Exposition over funds.

San Diego Union, August 27, 1936, 2:2. Dr. J. S. Smetanka, Czech delegate, says goodwill aided by Exposition.

August 28, 1936. Program: Navy Massed Plane Flight, Motion Picture, Appreciation Surprise Party.

San Diego Sun, August 28, 1936, 1:3. Aviation Week opens at Exposition; 2-day flower show starts tomorrow.

San Diego Sun, August 28, 1936, 3:5. City to speed clean-up of Exposition grounds.

San Diego Union, August 28, 1936, 1:1-2, 2:7. 326 Navy planes will fly in two reviews over city today.

San Diego Union, August 28, 1936, 1:3, 2:5-6. Park revamping program of thirteen points asked; City Manager Flack in accord with advisory group; will adopt some of the plans at once.

August 29, 1936. Program: Kiwanis Day, American Red Cross Day, Hemphill School of the Dance Day, San Francisco and Redwood Empire Day, Hollywood Baby Orchestra, Motion Pictures, Old Tipica Pueblo Orchestra.

San Diego Sun, August 29, 1936, 1:5-6, 2:4-5. Music headlines Exposition; Red Cross feted; Rabbi Magnin to speak; Mayor Rossi, San Francisco Fair chiefs head visiting northern delegation.

San Diego Sun, August 29, 1936, 1:4, 2:8. Exposition workers will remain; “double check” due for rehabilitation work; 22 units at Exposition doomed to construction.

San Diego Union, August 29, 1936, 1:1-4, 2:5-6. Auditorium planned in park; Federal Building is proposed for civic use; to seat 3,000; auto space around theFord Bowl in tentative idea; architect Louis Bodmer’s conception of converted U.S. structure; possibility of connecting the Palisades area with the Eleventh Avenue canyon road being studied.

San Diego Union, August 29, 1936, 1:5, 2:3. Service planes roar salute in flight over Exposition; 325 Navy, Marine craft take part in maneuvers opening Aviation Week, by Ed Swanson.

San Diego Union, August 29, 1936, 1:7-8, 3:2.. Leaders plan to retain House of Pacific Relations.

San Diego Union, August 29, 1936. Peace meeting at House of Pacific Relations yesterday ended by war planes.

San Diego Union, August 29, 1936, 1:1-4, 2:5-6. Auditorium planned in park; Federal Building is proposed for civic use; to seat 3,000; auto space around theFord Bowl in tentative idea; architect Louis Bodmer’s conception of converted U.S. structure; possibility of connecting the Palisades area with the Eleventh Avenue canyon road studied.

San Diego Union, August 29, 1936. Long Beach Women’s Symphony Orchestra to play two Exposition concerts at fans’ demand.

August 30, 1936, Sunday. Program: Padres Day, Illinois Day, Sigma Phi Gamma Day, San Diego Beneficial Society Day, Long Beach Women’s Symphony Orchestra, Old Pueblo Tipica Orchestra, Motion Pictures.

San Diego Sun, August 30, 1936, 1:1. A-2:5. Exposition rushes toward close; Tucson Orchestra returns; 10 days remain.

San Diego Sun, August 30, 1936, B-2:1. EDITORIAL: Keep It Cultural.

San Diego Sun, August 30, 1936, B-10:1. J. H. Kershaw, structural engineer, Harbor Department, says turn Ford Building into an auditorium.

San Diego Union, August 30, 1936, 1:5, 15:4. Eleven more days left for visits; seven millionth person expected to enter Exposition this week; many gala events lead to show’s climax.

San Diego Union, August 30, 1936, 1:7, 2:2. Restoring park to begin September 11; to take 30 days.

August 31, 1936. Program: Kids’ Day, Kids’ Glider Contest, San Diego Waiters and Bartenders Day, Meglin Kiddies Dance Revue, Old Pueblo Tipica Orchestra, National Aviation Week.

San Diego Sun, August 31, 1936, 1:6, 2:6. Tray carriers frolic; waiters, bartenders play; Tipica band slated.

San Diego Union, August 31, 1936, 1:3-4, 5:1. 200 True Vow couples attended mass wedding at the Organ Amphitheater yesterday.

San Diego Union, August 31, 1936, 4:1. EDITORIAL: 20 Years After.

San Diego Union, August 31, 1936, 5:6-7. Puddles, baby hippo arrived at Zoo Saturday.

San Diego Union, August 31, 1936, 6:6. Exposition Model Town seen as impetus to United States building.

September 1, 1936, Tuesday. Program: Training Station Band, Old Pueblo Tipica Orchestra.

San Diego Sun, September 1, 1936, 1:1, 2:6. Exposition awaits 7 millionth visitor Independent Merchants set party tomorrow; old Mexico reflected on grounds today as the Pueblo Tipica Orchestra; Chiquita, Exposition songbird, featured soloist supported by 16 senoritas in a Spanish ballet; barbecue in old “Gold Gulch” at 7 p.m. for local merchants; surprise party on athletic field at 10 p.m.

San Diego Sun, September 1, 1936, 2:1. Late last week the nudists dressed and walked out following a tiff with Exposition officials; fire department put out rubbish fire in Zoro Gardens today.

San Diego Union, September 1, 1936, 1:3, 2:8. $100,000 exhibit plan of American Legion in park building; General Grant’s sword included in relics to be displayed as War Memorial opens; Legion operated structure from 1923 until start of Exposition; veterans group had spent more than $38,000 for structural repairs and improvements to building; war relics now housed in General Exhibits Building.

San Diego Union, September 1,1936, 1:6, 2:5. Two women officials here from Washington, DC to inspect CCC Exposition display.

San Diego Union, September 1, 1936, 3:4. Merchants’ Day planned tomorrow; Tucson’s Old Pueblo Tipica Orchestra headlines program today and tomorrow; Naval Training Station band will play retreat concert at Organ Amphitheater today followed by retreat ceremony in Plaza del Pacifico.

September 2, 1936. Program: California County Assessors’ Day, City and County Independent Merchants’ Day, National Aviation Week, Army, Navy and Marine Day, Marine Band, Old Pueblo Tipica Orchestra.

San Diego Sun, September 2,1936, 2:2-4. San Diego home for “Puddles” now; giant Hippo bored with early morning interview.

San Diego Sun, September 2, 1936, 3:1. Exposition prepares welcome for Ruth Chatterton, All-Derby Flyers; San Diego merchants feted; actress paces contestants winging toward coast; surprise party scheduled for visitors this evening.

San Diego Union, September 2, 1936, 1:1-2, 2:3. Only week left to see Exposition; charming farewell fete at Exposition tomorrow.

San Diego Union, September 2, 1936, II, 1:1. Plan calls for conversion of Ford Building into a civic auditorium; Manager calls meeting Friday to discuss move; Ralph O. Haywood, member of local theatrical family, says Federal Building is inadequate; Haywood was one of the engineers involved in construction of Ford Building; exterior of building would be changed; silo effect of present abbreviated tower would be softened; roof over patio-auditorium could be developed into a dome to harmonize with California Building; “with the stage on the basement level of the Ford Building, there is ample room for dressing rooms and storage as well as a place to drive trucks in to unload scenery and equipment.”

San Diego Union, September 2,1936, II, 1:4.. 48 State flags here for Exposition’s closing pageant; celebration sponsored by Native Sons of Golden West.

San Diego Union, September 2, 1936, II, 1:5. Violet Mossberg, 18, millionth guest visits CCC camp, museum at Exposition.

San Diego Union, September 2, 1936. Story of Redwood will be Exposition feature in House of Hospitality.

September 3, 1936. Program: Ruth Chatterton Air Derby Day, National Aviation Week, Bungalow Literary Society Day, Eastman Motion Picture Night, Old Pueblo Tipica Orchestra, Kenneth Strickfaden.

San Diego Herald, September 3, 1936, 1:4, 3:2. EDITORIAL: Get Off the Park.

Some months ago a survey disclosed the fact that Mayor Percy Benbough had built his mortuary, crematory and apartment house on Date Street between Seventh and Eighth Avenues on city property; to wit: the park. . . . The mayor knew what he was doing — AND HE WENT AHEAD AND DID IT!

San Diego Sun, September 3, 1936, 1:7, 2:8. Exposition prepares farewell rites; Fair to honor air derby contestants, actress.

San Diego Sun, September 3, 1936, A-7:2. Flags of 48 states will be represented in Sisterhood of States pageant-parade; one of the features marking closing of the Exposition, September 9.

San Diego Union, September 3, 1936, 5:6. Navy plant cost $32 million; plan big expenditures; total number of Navy buildings is 525 and the total area occupied by Navy units is 3,462 acres; with acquisition of the western part of North Island, formerly owned by the Army, the Navy controls 1,960 acres, making it the largest aircraft operating field in the world; the second largest local naval shore establishment is the Marine Corps base with 755 acres and 40 buildings.

September 4, 1936. Program: Art Guild Day, Old Pueblo Tipica Orchestra, Kenneth Strickfaden.

San Diego Sun, September 4, 1936, 1:7, 2:2.. Exposition turns Fiesta tonight; Dos Santos Revue due; Tipicans in “Adios.”

San Diego Sun, September 4, 1936. Exposition Child Land sought for park.

San Diego Union, September 4,1936, 5:1. W. A. Kearns, city playground director, urges retention of Enchanted Land; buildings to be moved to an area nearIndian Village and made a permanent playground for small children; San Diego Recreational Bureau also advocates retention of Globe Theater.

September 5, 1936. Program: State of Maine Day, Post Office Clerks’ Day, American Institute of Inventors’ Day, Art Mart Day, Idle Hour Club Day, International Revue, Kenneth Strickfaden.

San Diego Sun, September 5, 1936, 1:2-3, 2:1-2. Seven millionth visitor starts gala Exposition finale; Art Mart opens for three days; International Revue slated; Maine residents feted.

San Diego Union, September 5, 1936, 1:1-2. $40,000 city’s share to change Federal Building into auditorium; Richard Requa issues report saying building is available and it would cost too much to convert the Ford Building; total cost of changing the Federal Building would be about $200,000; WPA would be asked for $130,000 in labor and $30,000 in materials.

San Diego Union, September 5, 1936, 1:3. Art Mart to open in Court of Honor.

San Diego Union, September 5, 1936, 10:1. Postal clerks to open parley with dance in Palace of Entertainment tonight.

September 6, 1936, Sunday. Program: Indiana Day, Post Office Clerks’ Day, Idle Hour Day, Cosmetologists’ Day, Kids’ Nickel Admission Day, Kenneth Strickfaden, Vespers, Motion Picture.

San Diego Sun, September 6, 1936, 1:2-3, A-2:6-7. Rodeo, flower show, Exposition lure holiday-bent crowds; Wild West “Yippies” resound in Lakeside frolic; Hoosiers throng Fair grounds.

San Diego Sun, September 6, 1936, II, B-1:3-4, B-8:7. At the Exposition: Do you remember? Past glories recalled by Fair’s approaching close; officials map 1936 finale; President Roosevelt’s opening address; Ambassador’s visit; symphonies, Sally Rand, by Richard Pourade.

San Diego Sun, September 6, 1936, B-7:1. Louis Bodmer made supervisor of architecture.

San Diego Union, September 6, 1936, 1:6, 2:2. Four more days remain before Taps is blown in Exposition closing ceremony; long program planned for last day; parade, state pageant arranged; flags of California featured.

San Diego Union, September 6, 1936, 3:2. Art Mart opens; features scenic variety.

San Diego Union, September 6, 1936, Building, 2:1. Flower borders at Exposition leave lasting memory, by Senorita Jarinera.

September 7, 1936. Program: Kids’ Day, Art Mart Day, Meglin Kiddies’ Day.

San Diego Sun, September 7, 1936, 1:4-6, 2:1-2. All-day Farewell Party slated for Exposition.

San Diego Sun, September 7, 1936, 1:5, 2:2-3. Youngsters reign over Exposition today; parade slated; dance revue scheduled; dolls given away.

San Diego Sun, September 7, 1936, II, 9:3-4. Colorful rose exhibits entered in Balboa Park annual rose show.

San Diego Union, September 7, 1936, 1:2-4, 3:8. Record crowd expected at Exposition today; elaborate plans mapped for closing; six-mile parade to enter grounds Wednesday; farewell party at Ford Bowl.

San Diego Union, September 7, 1936, 1:7, 2:4. Holiday throng visits San Diego; crowd at Exposition.

San Diego Union, September 7, 1936, II, 1:4-5. Admission Day background found in San Diego history, by E. T. Austin.

September 8, 1936. Program: Merkley’s Musical Maids’ Day, Alpha Sigma Lambda Fraternity Day, Daughters of American Revolution Day.

San Diego Sun, September 8, 1936, 1:6-7, 2:5-6. Exposition to die tomorrow in pomp and pageantry; sound of taps to dim lights, hide Father Time at midnight; closing exercises in plaza, by Richard Pourade.

San Diego Union, September 8, 1936, 1:6, 2:7-8. Exposition lights will fade tomorrow night as bugler plays Taps from high perch; leaves of huge book will close in symbolic pageant; parade, concerts, talks.

San Diego Union, September 8, 1936, II, 1:2-3. Final appearance of “International Revue” starring Chiquita at Organ Amphitheater tonight.

September 9, 1936. California’s Admission Day, Kids’ Nickel Admission Day, Kenneth Strickfaden, Long Beach Women’s Symphony Orchestra, Closing Day and Night Ceremonies.

San Diego Sun, September 9, 1936, 1:8, 2:8. Six-mile parade starts final Exposition ceremonies; 10,000 march through city, by Richard Pourade.

San Diego Sun, September 9, 1936, 1:6-7, 2:4. Last look lures 3,000 hourly to Exposition grounds.

San Diego Sun, September 9, 1936, 3:2. Two methods available for Exposition clean-up.

San Diego Sun, September 9, 1936, 5:2. Exposition officials, City Manager Flack batter Mayor Benbough recall move.

San Diego Sun, September 9, 1936, II, 11:2. Barn Players ask for Globe Theater.

San Diego Union, September 9, 1936, 1:2, 2:2-3. San Diego will bid farewell to Exposition tonight; big parade will open ceremonies; final events.

San Diego Union, September 9, 1936, 4:1. EDITORIAL: To Be Continued.

San Diego Union, September 9, 1936, 5:5-6. Starlit skies to be canopy for Exposition closing, forecast, by Edward T. Austin.

San Diego Union, September 9, 1936, 5:8. Exposition, Flack hit recalls charges against Mayor Benbough.

San Diego Union, September 9, 1936, 9:1-2. Danish cottage closing to be marked by tea.

San Diego Union, September 9, 1936, 10:1. Council to pass on program for park revamping; Barn Players asked that Old Globe Theater be retained; City Manager Flack says lighting would cost $6,000 a month if retained as at present.

MEMORANDUM, September 10, 1936, F. W. Sandusky to Frank Houser; SUBJECT: Electric Meter Readings.

I would suggest that the following meters be read first and the charges turned into Accounting as these people will not be permitted to remove any merchandise until their bills are paid.

California Redwood Gift Shop Better Housing

San Diego Art Guild Better Housing

R H Marchant Better Housing

Ace Janitor Service Better Housing

Kirby Glass House Better Housing

Marguerite Blondel General Exhibits

Federated Church Brotherhood General Exhibits

Foot Relief Station General Exhibits

Homecrafters General Exhibits

The Last Supper General Exhibits

Crystal Mist (J. Newhouse) General Exhibits

Almond Products Co. Foods & Beverages

Nate Barnet (Coffee Cup) Foods & Beverages

Nate Barnet (Candy Butcher Shop) Foods & Beverages

Nate Barnet (Walnut Growers) Foods & Beverages

Bosch Electric Foods & Beverages

R Feemster Foods & Beverages

Hugh J. Jones (French Fries) Foods & Beverages

National Super Products Foods & Beverages

E F Peterson (Calavo) Foods & Beverages

E F Peterson (Juistractor) Foods & Beverages

Sullivan (Kitchen Gadget) Foods & Beverages

Barnyard Café (Ted Allen) Foods & Beverages

Arden Dairy Foods & Beverages

Wheatnuts Foods & Beverages

Wright’s Honey Products Foods & Beverages

The above list does not include outside concessions, Spanish Village or midway, practically all people in these sections will not be permitted to leave until all bills are paid.

FMS

(Copy of Memo taken from Box 9 Folder 62, California-Pacific International Exposition, kept by San Diego Public Library.)

Los Angeles Times, September 10, 1936, 1:2-3. San Diego closes Exposition; thousands join in ceremony.

San Diego Herald. September 10, 1936, 1:4, 3:3. EDITORIAL: Exposition Closes.

Had San Diego’s 1936 Exposition been properly managed and had Mayor Benbough and his civic affairs conference council accorded the Exposition the cooperation they should have given, the Exposition would have proved a gigantic success instead of a financial failure. . . . the Exposition took a $3,800 loss on the Coronado Horse Show.

San Diego Herald, September 10, 1936, 1:3. EDITORIAL: The Recall – The charge that Benbough has been using public property for his private benefit is true.

San Diego Sun, September 10, 1936, 1:6-7, A-2:1. 60,000 hear plea for 1942 Fair as Exposition Taps are sounded, by Richard Pourade.

San Diego Sun, September 10, 1936. A-3:1. City to resume control of park Tuesday; City Manager Flack holds up decision on buildings.

San Diego Sun, September 10, 1936, B-5:1-3. Exposition memory lane: Franklin Roosevelt, Aimee McPherson, Sally Rand, Mae West, Music Comedy — And Tired Feet.

San Diego Sun, September 10, 1936, II, 10:2. Bust of Frank Drugan unveiled on lawn of House of Pacific Relations in a surprise program yesterday; modeled from pictures by Professor Frederick A. Schweigardt.

San Diego Sun, September 10, 1936, C-2:1. EDITORIAL (from Los Angeles Times, September 9): Well Done, San Diego!

San Diego Union, September 10, 1936, 1:8, 3:2. Big parade feature of final day; throng silent as notes of Taps echo over grounds; retreat climaxes events; two new Fairs planned.

San Diego Union, September 10, 1936, 2:5-6. Wild celebration climaxes last day of Exposition; bargain prices rule.

Carnival reigned carefree on the Midway and through the thronged Exposition streets last night where today is sprawled the wreckage of flimsy buildings and cascaded piles of refuse.

Thousands of persons were packed so close as to move as a slowly flowing human river, the last of the millions to see the beauties of the Exposition at night, the rainbow of light bathing cold stone with pulsing color.

Three hours before midnight when the lights were to fade for the last time, the debacle started. Its first sign was a player piano, used for the last year in aMidway burlesque show, pushed outside near the stage and close to the crowd with the sign, “For Sale, Cheap.”

Sweep Shelves Clean

 

The scale of prices slid swiftly downward as the shopholders and concessionaires sought to sweep their shelves clean.

Hands eagerly slapped coins on the counter for the postcards, the advertisements and the letter openings bearing the Exposition seal.

In the afternoon, parents took their children for a last happy round of all the ferris wheels, rides for life, merry-go-rounds, miniature automobile and train rides and the loop-the-loop plane.

Without stint, the youngsters gorged on hot dogs, popcorn and pop, the things that taste so good and go with the fun.

Observers noted in the evening the parents returning to the Exposition grounds, the children safely at home. By 2 p.m. the booths and concessions in the palaces of food and beverages and other educational displays had been reduced by 20 percent.

At nearly the buyer’s own price and without much haggling, at 10 p.m. one might obtain pottery, jewelry, linens and souvenirs, many carrying the guarantee, “Good for Life.”

Shysters attempted to deceive the weighing experts. One man was caught with a horseshoe in his pocket. Others loaded themselves with fishing weights and lead to put the odds in their favor.

Buses Cut Time

 

Two mounted patrolmen were forced to move their horses with extreme care through the park, avoiding trampling down the careless and the merrymakers.

Buses running at frequent intervals previously adopted slower schedules. The drivers could not win with a quick passage through the dense crowd of pedestrians.

Forty-five minutes was the average time requited to purchase the plebeian hot dog at open-air stands. Seats were at a premium and were abandoned for standing room, one and all, at the carnival side shows.

Fortunate was the seatholder. Most were forced to be content to watch and to walk until the closing ceremonies at the Organ Amphitheater. Then everyone knew San Diego’s Exposition was part of the city’s history.

San Diego Union, September 10, 1936, 2:7-8. Bust is unveiled honoring Frank Drugan Exposition leadership; plans being pushed to perpetuate House of Pacific Relations.

San Diego Union, September 10, 1936, 9:3-4. 301 couples sign True Vow Keepers’ Gold Book; Exposition enrollment ends.

San Diego Union, September 10, 1936, 10:2-3. Exposition brought $30 million to City; Tourists from 32 nations booked; 377 days of operation; 2 million visitors estimated to have seen exhibits in Palace of Education and in Standard Oil National Parks Tower; 2,331,974 visitors to California State Building; more than 1 million visitors at Palace of Natural History; 850,000 at Palace of Fine Arts; approximately 500,000 rode over Roads of Pacific; 184,000 during 46 concerts in the Ford Bowl; 520,000 at San Diego Zoo; more than 7 million attended Exposition. .

San Diego Union, September 10, 1936. Exposition objectives attained; gains huge, says Belcher.

Frank G. Belcher, Exposition president, yesterday issued the following statement:

All good times must end.

So tonight at midnight eve we will write finis to the California Pacific International Exposition, which has for two seasons transformed Balboa Park into a fairyland of beauty. We invited the world to visit San Diego when we opened these gates on May 29, 1935. Since that time more than 7,000,000 persons from all over the world have eagerly accepted our invitation. They have roamed these grounds and perhaps learned a little more about man’s progress during the four centuries since Cabrillo sailed his high-sterned galleons into San Diego Bay.

Almost two years ago, a group of courageous San Diego men and women with vision and foresight overwhelmingly subscribed the money to launch this ambitious project. They did this at a time when our nation was in the throes of the most serious depression of its 158 years

At that time we has two main objectives:

To share with the world the unequaled beauty of San Diego and a vow to leave a lasting memorial in this park for the generations to come.

That we have accomplished the first objective is proved by our records which disclose that in addition to many of the world’s celebrities, tourists have flocked here from the four corners of the world to view and enjoy this spectacle. One register shows that people have come from every state and territory and 32 foreign nations.

The benefit of this Exposition to the city will become increasingly evident as time passes. That was the case with the 1915-16 Fair. People who have seen this beauty spot with its jewel-like setting beside the blue Pacific, will close out their accounts elsewhere and move here to live permanently.

The second objective also has been attained. The permanent improvements made by this Exposition will be worth millions to the city of San Diego, and would have required generations to build.

Then the Exposition has accomplished a third important thing, which is as great as the other two noted. This is the spirit of civic cooperation which has been brought about through the staging of this great enterprise. Factions have put aside differences and all have become friends in the mutual accomplishment of this task.

It would be ungrateful, indeed, if I did not pay tribute to three unselfish groups who have done much to make this international fair a success. I refer to the loyal subscribers who gave willingly at a time when caution and fear were national by-words; the splendid board of directors and the various committees who gave of their time, and the group of workers who toiled seven days a week without a single murmur of complaint. To these people I pay special tribute.

Last, but not least, it is my desire to thank the thousands of San Diegans who have so loyally supported the Exposition and helped to make it the outstanding success that it has been.

New York Times, September 11, 1936, 28:5. San Diego’s biggest show drew 7,220,000 persons. . . . The farewell party last night was attended by 62,000.

San Diego Union, September 11, 1936, 1:7-8, 2:8. City to get control of park September 15, sightseers barred.

San Diego Union, September 11, 1936, II, 1:1. City is expected to get park Federal Building; grounds at Exposition cleared rapidly after ceremony.

San Diego Union, September 11, 1936, III, 3:7. Police praised for Exposition work.

SAN DIEGO EXPOSITIONS

by

  1. Raymenton

 

Date unknown.

In 1909, it became evident that the Panama Canal would be completed in six years. This ditch connecting the oceans could not fail to benefit the ports of the American Pacific Coast, and two California cities conceived the idea of celebrating the opening of the Canal and attracting visitors and potential citizens to them by holding expositions. One was San Francisco, with the most important port. The other was San Diego, the port of first call.

It required much courage on the part of San Diego to consider such a venture at that time. San Francisco had a population of over half a million and was prosperous. San Diego’s population was less than 35,000, and it was not a prosperous city. However, it hoped to increase its population and to become prosperous. An exposition seemed to be the best means to accomplish these ends.

There had been many expositions prior to these, both in Europe and America, and a sort of standard existed for them. Their buildings, in general, represented architects’ dreams of what buildings should be or could b, as, as they were evanescent, of lath and plaster construction, the architects could exercise their imaginations to the limit. San Francisco’s exposition, the Panama-Pacific, conformed to the standard, and was grandiose and magnificent.

San Diego’s exposition, the Panama-California, could have conformed but its sponsors wisely decided to depart from the standard and to stress the Hispanic background of the region by its buildings. The designing of them was entrusted to one architect, rather than a group, Bertram G. Goodhue, of New York. His plan was to represent, as far as possible, an idealized city of Latin America, incorporating architectural styles prevalent there during the period from the 16th to the 18th century. These styles, variously called Churrigueresque, Plateresque, Baroque, and known generically as Spanish-Colonial, are characterized by plain walls, with elaborate decoration largely concentrated on the portals and window frames.

The site chosen for the projected exposition was City Park, a vast area of 1400 acres of mesas and canyons, in the heart of San Diego. As a park it had existed for forty years but was only partially developed. For an exposition its topography presented many difficulties, but the largest level space, a mesa bounded by canyons, was selected and intensive work of landscaping was begun. Thousands of trees and bushes were planted, many of them in soil so hard that it had to be blasted with dynamite. An intricate system of irrigation has to be installed to assure the life of the vegetation in this semi-arid region. The name of the park was then changed to Balboa Park, to honor the discoverer of the Pacific.

The most formidable obstacle to the mesa’s access was a deep canyon to the west of it. Nothing daunted, the exposition’s builders threw a bridge across it, a majestic structure of seven arches, 137 feet high and a quarter of a mile in length. It is still there — the Cabrillo Bridge. Laurel Street was continued to the entrance gate of the exposition, and across the mesa to Park Boulevard. This was the main thoroughfare, then and now called El Prado. On it faced the principal buildings, on it an on the Plaza de Panama, which crossed it at its mid-point.

The Panama-California Exposition was not a great world’s fair, as was the Panama-Pacific Exposition in San Francisco. Few foreign countries participated, their places being taken by states and by California counties. It was a regional and cultural exposition, designed to extol the beauty, romantic history and superior qualities of California, especially Southern California, and, specifically San Diego. Its purpose, as already stated, was to promote the city as an important port and to attract new citizens and new industries. Its first goal was never fully realized, but its second was. Many who came as visitors were so charmed that they made their homes here. Two visitors were Josephus Daniels, Secretary of the Navy, and his assistant, Franklin Delano Roosevelt. They were so impressed with the natural advantages of San Diego’s harbor that they determined to make it a major naval base, thus giving rise to one of the city’s chief industries.

The one that set the tone for the rest of the Exposition’s buildings was the California Building, a large domed structure, flanked by a lofty tower. This has become San Diego’s “trademark”, as the Eiffel Tower is that of Paris, itself the relic of an exposition. Unlike most of the other state buildings, this was not filled with examples of California’s agricultural and industrial products. Instead it was given over to exhibits of archaeology, anthropology and ethnology. Under the direction of Dr. Ales Hrdlicka of the Smithsonian Institution, scientists searched the world for material. An expedition went to Central America and made casts of some of the great stelae and monuments of Guatemala. These, and other things, were combined to produce the first display depicting the Mayan culture ever attempted, and still remains the best.

The California Building was designed to suggest a large church in the Spanish-Colonial style. Facing it, the City of San Diego erected a building in the Mexican style. In it was housed a noteworthy collection of the works of contemporary American artists, and later, a collection of paintings lent by the French Government. It was San Diego’s first art gallery. The two buildings were of solid construction and were the only ones intended to be permanent. They are now the Museum of Man.

Another feature of the Exposition was a small menagerie. After the close of the Exposition a group of interested citizens arranged to retain the specimens, add to them, and acquire a portion of the Park to display them. Over the years this small collection of animals expanded, and is now the world-famous San Diego Zoo.

Having visited both Expositions, it is natural that I should be tempted to compare them. Actually they were so different that they cannot be compared, nor did they compete. One complemented the other. San Francisco’s exposition was magnificent and impressive. San Diego’s exposition was exquisite and intimate. It was not so large as to be overpowering, and a visitor did not have to exhaust himself trying to see it all. For those who were easily exhausted, there were electrically propelled beach chairs. Its buildings had a homogeneity and beauty not found in other expositions.

Much was made of the natural features of the site, and, as it was destined to become a permanent park, great attention was given to the landscaping. The Exposition developed the central portion and produced the beauty of that area as we know it today. Then, of course, the trees were smaller and did not mask the buildings, as some of them now do.

The chief charm of the Exposition lay in its airiness and the appearance of solidity of its buildings. Even then it was planned to make use of them for future museums and to make of Balboa park a cultural and recreational center. Most delightful of all were the gardens, tucked away in unexpected corners, and the visitor was constantly discovering some new spot of enchantment. Costumed musicians strolled about, playing. In the Plaza de Panama were hundreds of pigeons, bred on the grounds, reminiscent of the Piazza di San Marco of Venice. From the Plaza there stretched away the Esplanada, at the end of which was the newly-installed outdoor organ. The blue waters of the Pacific, seen through the colonnade which formed the wings of its pavilion, was an entrancing picture, a picture now blocked off by that architectural disaster, the Ford Building.

Not all the gardens were small. There was a model farm of five acres, so attractive that it made even the most confirmed of city dwellers long for the land. There was a plantation where an attempt was made to grow tea, not very successfully.

As I have said, the general tone of the Exposition was more cultural than that of most expositions. Days were set apart for the honoring of California artists and writers. There were lectures, notably by George Wharton James, on the history of the region. There were concerts, both instrumental and choral, and, of course, many organ recitals.

Even the amusement zone, known as the Isthmus, was educational. There was the Painted Desert, an exhibit illustrating the life of the Indians of the Southwest, with accurate reproductions of pueblos, estufas, hogans and cliff-dwellings, all occupied by real Zunis, Hopis, Apaches and Navajos.

There was the ’49 Camp, complete with gamblers and dance-hall girls. These were not actors and actresses playing the parts. They were authentic. I visited the ’49 Camp with an old sourdough who had known some of them in the Yukon in the Gold Rush days.

Another Isthmus attraction was the War of the Worlds, a spectacular performance depicting the destruction of New York in the year 2000 by super-bombs. The destroyers were men from China, become a great world power, allied with Negroes from African republics. In 1915 that seemed fantastic. It would seem less fantastic today.

The original intention was to hold the Exposition for only the year of 1915, but it proved so successful that it was continued for a second year. After its close the question arose as to the disposition of the buildings. Following the usual procedure they would have been razed, but the San Diegans were so proud of them, especially those lining El Prado, that they opposed their removal. For a brief period, after America’s entry into World War I, they were used as a temporary Naval Training Station until a permanent station was constructed, thus anticipating by twenty-four years a much longer occupancy by the Navy in World War II. During the ensuing years heroic efforts were made to preserve them. Termite-infested beams were replaced and crumbling stucco was repaired. Some buildings were demolished, some put to other uses, and some were replaced with permanent structures, the handsome Sacramento Building, for example, by the present Art Gallery.

In 1935 a second exposition was held, known as the California-Pacific Exposition. Again this required courage as the country was just emerging from the depth of the Depression, but again it was hoped that such a venture would aid the community. The Century of Progress in Chicago had closed, and it was thought that some of its exhibits could be moved to San Diego.

The buildings left over from the first exposition were utilized and, thanks to their restoration, were adequate for the purpose, although beginning to show their age. New buildings were erected, but they, especially those to the south of the Organ Pavilion, in the Palisades Area, were of undistinguished design, quite different from those of the Panama-California Exposition. The only new ones that harmonized were those of the Spanish Village group. The designers of the second exposition, however, had one advantage not enjoyed by those of the first. During the intervening two decades electrical technology had advanced, and striking effects could be obtained by skillful floodlighting.

The tone of the second exposition was different also. It did not have the intimacy of the first. Except for an orchestra subsidized by an automobile manufacturer and a stock company presenting mangled Shakespeare, most of the former cultural features were lacking. The tree museums and the Zoo, of course, were there, but they would have offered the same attractions without an exposition.

Every exposition should leave behind at least one permanent buildings. The first one left the magnificent California Building, now a museum. The heritage of the second exposition was the Federal Building, in a pseudo-Mayan style, for which no use has ever been found except as an annex to the Municipal Gymnasium. It also left the Balboa Park Bowl, often inaccurately called the Ford Bowl, which has proved to be a valuable asset.

After the close of the exposition, many of the temporary buildings were removed, but those of the Palisades Area, those of the Spanish Village, the Globe Theater and those of the House of Pacific Relations were retained. These supposedly temporary buildings are still standing after more than twenty-five years, as the supposedly temporary buildings of the first exposition are still standing after nearly fifty years. This speaks volumes for the mildness of the climate of Southern California.

Possibly I have been unfair to the Exposition of 1935 and 1936, but to many of us who knew the Exposition of 1915 and 1916, the second one was like warmed-over toast or a relit cigar. But the in 1935 we were all twenty years older.

San Diego Sun, September 12, 1936, 1:1. Exposition winds up “in black”; may pay “dividends”; repayment to 3,700 backers contingent on City’s need for park rehabilitation.

San Diego Union, September 12, 1936, 2:5. Hollywood gets 1500-units mobile lighting effects utilized at Exposition; owned by Otto K. Olesen; 28,000 kilowatts used in floodlighting the park with 40 2000-watt sunspots in the California Tower alone.

San Diego Union, September 12, 1936, 4:3-4. Waiting for the park to reopen? Plenty to see meanwhile, by E. T. Austin.

San Diego Sun, September 13,1936, A-3:1. Wrecking crews speed Exposition cleanup work; Midway, once gay, now strewn with debris.

San Diego Union, September 13, 1936, 1:7-8, 10:1. Salvage rushed at Exposition; may open before October 9.

So rapidly is reconstruction work going on in Balboa Park that there seems little doubt that the public again will be enjoying the beautiful grounds well before October 9, the last day set for all exhibitors to have their property off the grounds.

At present, however, one has to show cause and be passed on by the supreme powers in charge of clearing the park of Exposition materials, before gaining admission through the closely guarded gates. To leave the park is almost as difficult. It is like crossing an international border. One declares that his name is what he say it is and his car is searched. Like a city that is temporarily closed to business, the ex-Exposition is being protected against vandalism and theft.

Inside the park there is a sense of exciting change taking place, making ready for the gala day when once more San Diegans may walk boldly into their magnificent recreation center without either first paying toll or pulling strings. With all due homage to the Exposition – that is going to be a great day.

Gardens to Remain

Walking through the grounds yesterday, a representative of The Union, whose beat was the park in pre-Exposition days, was impressed by the increased loveliness of the gardens.

Wherever made necessary by the removal of temporary fair structures, landscaping is going on apace. The Palisades area, uninteresting before there was the incentive of the Exposition, is now a thing of joy. Some of the buildings in that area are to come out, but not the beautiful gardens.

The new permanent buildings that we are going to enjoy when the park is again our own include the Federal Building, erected at a cost to the national government of $97,000, and probably to go to the city for $100. J. W. Hiscox, U.S. commissioner, said yesterday that the 12 carloads of federal exhibits will be out of the building by the end of the week and on their way back to Washington, DC

San Diego city’s bid of $100 for the building is being considered by the controller-general in Washington.

The 50 CCC enrollees at Camp San Diego in the park will leave this week for the various Southern California camps from which they were selected when the February 1936 season opened. Eight of the men will remain at the camp with the administrative head, Captain Arthur Davidson, to clear the site of temporary buildings. A statue, “Spirit of the CCC,” erected by the men in the camp under Captain Davidson is to remain in the park.

Many of the exhibits and Exposition properties are being salvaged and you are likely to meet them again at many points in the county. The ticket booths that stood at the main gates, for instance, were loaded on trucks last week and taken to State College; and from them sport fans will buy tickets to the college bowl.Enchanted Land, children’s playground, goes to Mission Beach.

City gets $25,000

The Exposition not only closed with enough money to pay all the bills, as was announced in The Union, Thursday, but has been able to turn over to the city $25,000 in cash, placed in a trust fund, for any necessary reconstruction work in the park. The Exposition also turned over all its expensive furniture and supplies, now being stored in the Transportation Building.

Subscribers put up $767,000 to start the Exposition. Whether any part of this is returned will depend upon how much the city uses of the reconstruction fund, Exposition officials said.

“I do not know how much it will cost for rehabilitation work in the park,” Frank Drugan, executive secretary of the Exposition, said yesterday. “No one knows just yet. But I do feel that the Fair has done considerable damage in Balboa Park.”

Open to the public during the reconstruction period is the San Diego Zoo. Visitors may enter without formalities at the Upas Street gate of the Zoological Gardens.

San Diego Sun, September 14, 1936, 1:3. Veterans, girl campers seek Exposition buildings.

San Diego Sun, September 14, 1936, II, 9:5. Infantry moves out of Exposition for Presidio base; Belcher honors Company with new colors on departure.

San Diego Union, September 14, 1936, 8:4. Camp Fire Girls may take over park CCC site.

Digest of Executive Committee Meetings as Reported to Directors at Meeting of September 15, 1936.

September 8, 1936 — A letter from Dr. Lyell C. Kinney was submitted. It was decided to approve the payment of items for $251.42 and $203.44, leaving the third item of $400.00 to be referred to Mr. Gildred for comment. It was decided to authorize Mr. Wangenheim to negotiate with the City the deal recommended by the Board of Directors, entailing acceptance of approximately $15,700 from the $25,000 trust fund and the release of all of the personal property of the Exposition, or the best deal possible, and to report back to the Executive Committee for confirmation. It was the sentiment of the Committee that there should be excluded from the personal property the Enchanted Land, the horse show track and the box offices. It was decided, in regard to difficulty in settlement of contract with the Coronado Riding Club, involving a difference of $1,000 against the Exposition, that the Management, the Treasure and the President be authorized to settle the difficulty in the best way possible. A letter from C. D. Collom, Secretary Manager of the Merchants Association of San Diego, Inc., regarding liquidation of the physical assets of the Exposition was read and ordered filed. The action of the Treasurer, Mr. Klicka, was approved. The Treasurer was authorized to settle with Mr. Utter in return for his payment of $2,000, or promptly to file suit.

Frank Drugan, Executive Secretary

San Diego Union, September 15, 1936, 9:1. Veterans of Foreign Wars seek home in Balboa Park.

San Diego Sun, September 16, 1936, 1:2. Exposition razing left to Fair; city sees no need to take over task.

San Diego Union, September 16, 1936, 1:7-8, 9:2-4. Exposition assumes rehabilitation work; Laurel Street opens in ten days.

San Diego Union, September 17, 1936, 5:2. San Diego Zoo gorillas burn with jealousy as gibbons steal show, by Ruth Taunton.

San Diego Union, September 17, 1936, II, 1:4. Exposition rushes task of clearing Laurel Street area.

San Diego Sun, September 18, 1936, II, C-1:2. Exposition demolition crew launch Laurel Street cleanup; center strip bounded by the Midway and the Palisades will allow visitors unhampered access to museums, Laurel Street, California gardens, and mid-park walks and vistas.

San Diego Union, September 18, 1936, 1:3, 2:7. Exposition furniture to be retained for public sale.

San Diego Sun, September 20, 1936, II, B-1:4-7. Barn Players started in stable — Now Look!

San Diego Sun, September 20, 1936, Building, C-5:3-4. John Nolen plan provides for systematic development.

San Diego Union, September 20, 1936, 11:1. Park restricted as demolition of Exposition is speeded.

San Diego Union, September 20, 1936, II, 1:8. $400,000 San Diego Zoo improvement program near completion; gardens get largest cage, snake house and theater; no cost to community in WPA project; new homes for camels, elephants to be completed soon.

San Diego Union, September 20, 1936, II, 1:7, 2:8. City Manager Flack approves of sale of personal property at Exposition.

San Diego Sun, September 22, 1936, 7:4. Workmen tear down arch in Exposition Plaza; City Manager Flack declines to set date for reopening of Laurel Street.

San Diego Sun, September 23, 1936, 3:1. Exposition grounds reshaped as beauty culture spot; Ford Building saved as scene for annual Fair; City Council yesterday ordered sale of Exposition property held in trust guaranteeing rehabilitation of Balboa Park.

San Diego Union, September 23, 1936, 3:6-8. Balboa Park to retain lights; large Exposition buildings remain.

San Diego Union, September 24, 1936, 1:5, 2:1. Modified park lighting scheme to cost $450 a month.

San Diego Sun, September 26, 1936, 2:8. City buys Federal Building for $100 bid.

San Diego Union, September 26, 1936, 1:4-5, 2:3. City gets Federal Building; Fords give murals.

San Diego Union, September 26, 1936, 1:3, 2:8. American Legion Building in park will be reopened November 11; “open house” ball planned; Café of the Worlddecorations retained.

San Diego Sun, September 27, 1936, 1:3-5, A-2:3-4. Recovery comes to San Diego; building permits skyrocket to new record; home building for 1936 far exceeds last year; realty values climb rapidly with high mark for “post depression” period on way.

San Diego Sun, September 27, 1936, A-2:2-4. Richard Requa’s drawing of new civic auditorium in interior of former Federal Building.

San Diego Sun, September 27, 1936, A-3:3. Exposition winds up affairs; show is torn down; Belcher will pay visits to Dallas and Mexico City; final report from treasurer expected within 10 days.

San Diego Sun, September 28, 1936, 1:3. Park to keep “welcome unit”; House of Hospitality to stay open under city plan.

San Diego Union, September 28, 1936, 1:5, 5:1. Gates at park expected to open Thursday.

San Diego Union, September 29, 1936, 1:6-7, 3:2-3. San Diego women get possession of House of Hospitality, by Eileen Jackson.

The Women’s Building of San Diego, which first was visioned 20 years ago by civic-minded groups, became the property of the women of San Diego late yesterday when the Balboa Park Auditorium Association took over legal possession of that imposing building on the southeast corner of Plaza del Pacifico. The building will keep the name Hospitality House, which San Diegans learned to love in the last two Exposition years.

When Exposition officials turned the keys of the patio-centered building, overlooking the Moro gardens on the south, over to the Balboa Park Auditorium Board yesterday, San Diego was assured that this charming social center, with its Casa del Rey Moro Café and gardens, Sala de Oro, Mexican loggia, auditorium, and many other rooms, would be one building in the park which would play the same part it had in the Exposition years. The acquisition of the furnishings of the building from the Exposition yesterday saw a dream fulfilled.

To recall the history of the building one must go back to the close of the 1915-16 Exposition, when the Women’s Civic Center, assisted by clubs and individuals, began through personal and united efforts to give benefits for the building of the Civic Auditorium our of the old Southern California Counties Building. The Women’s Civic Center reconditioned and furnished the great auditorium only to see its efforts literally go up in smoke more than a decade ago when the building was burned to the ground. To solve a legal problem, the Women’s Civic Center requested that the Balboa Park Auditorium Association, an incorporated group, be formed.

Before the 1935 Exposition opened, the Board took the fire insurance money from the Civic Auditorium and began the rehabilitation of the Foreign Arts Building of the old Exposition into what is now called Hospitality House. Federal funds augmented the insurance money and made the reconditioning possible.

The Balboa Park Auditorium Association Board, which has worked consistently on the project, includes Miss Alice Lee, who has been president since the Board was formed, Miss Gertrude Gilbert, first vice president; Mrs. J. E. Jennison, executive vice president; Allen H. Wright, secretary; Orton E. Darnall, treasurer; Julius Wangenheim, advisor, and the following directors: Mrs. Fred M. Gazlay, Mrs. M. A. Greer, G. Aubrey Davidson, Sam Porter, Mrs. William E. Pate, Mrs. Della Hamon Johnson, W. Templeton Johnson, George Mayne, Dr. Howard Bard, Mrs. Lorenze Barney, Mrs. John M. Ward, Mrs. Karl Thompson, representing the Federated Clubs, and Judge William Paxton Cary.

Richard Requa was the architect who transformed the building into the beautiful structure it is now. By the time it was ready for occupancy, the 1935 Exposition was a reality. Its officials undertook the furnishing of the palace and spared no effort to make its appointments irreproachably smart and entirely in keeping with the architecture. All these furnishings, including those in the colorful Mexican loggia, in the rich Sala de Oro, in the delightful retreat called the Flamingo Room, have been acquired by the Balboa Park Auditorium Board from the Exposition at a fair price and with the assurance of cooperation and well wishes of the Exposition officials.

Opening Set October 19

The women of the city inherit, too, the delightful sun-filled court and its masterpiece, the Tehuantepec girl fountain carved by Donal Hord from Indiana limestone. This work of art is said by many critics to be one of the outstanding features of the last Exposition.

The building will be opened officially October 19 and October 20. Mrs. Frank Von Tesmar, chairman of the Women’s Philharmonic Committee, announces that her committee is taking advantage of the October 19 opening by given the first luncheon at the Hospitality House Café. This luncheon will honor Aline Barrett Greenwood, who we be presented that morning in her first lecture of the season. The public opening is set for October 20.

The café and tea room will be operated, with a reasonable commission to Hospitality House or Auditorium Board, by Mrs. Paul Valle, who now has a tea room at 535 Date Street. All rooms and auditorium in the building will be open to San Diego women’s groups at small rentals. The Sala de Oro, or good room, the siesta and rest rooms, however, are open to all visitors without rental. The loggia and the large auditorium downstairs, seating 600, and the small one upstairs, the Exposition Board of Directors’ room, seating 60, and other small rooms and offices can be rented. Colorful pottery is available for simple affairs and for “state occasions” the imported linens, samovars and handsome service can be used.

Board to Make Decisions

The Hospitality Board, which is the same as the original Balboa Park Auditorium Association Board, with Mrs. J. E. Jennison as executive vice president, will make all important decisions concerning the house. Mrs. Jennison had had an important part in the final plans for this House of Hospitality, which is designed not only for the women of San Diego, but for the welcoming of new residents, tourists and park visitors. In that way, it will carry on the tradition of the inimitable hospitality extended there by the Women’s Executive Committee in the last two years.

A caretaker and his wife will reside in the building and Mrs. Florence Wetzel will serve as part-time secretary-hostess. The Hospitality Board, however, wishes to emphasize the fact that it will need the same volunteer service offered by San Diego women to the Exposition so that a flower committee and a hostess committee can function daily. Many other problems remain unsolved too. The auditorium on the second floor must be furnished, the downstairs auditorium needs reconditioning, the overhead expense of lighting and heating must be met, and several smaller rooms must be appointed.

These minor details should offer, however, no real obstacle to a group at once so visionary and capable, which has seen a 20-year old dream fulfilled.

San Diego Union, September 30, 1936, 1:4, 2:3. City takes over Federal Building as auditorium; contract signed conveying property to San Diego for $100; will seat 5,000 persons.

San Diego Union, September 30, 1936, 5:1. Jubilee Singers will present folk songs and spirituals as a feature of the mass meeting climaxing Religious Education Week at Balboa Park organ amphitheater Sunday at 3 p.m.; this will be the first public service held in the park since the close of the Exposition.

San Diego Union, September 30, 1936, 10:4. “Heaven-on-Earth” Club boosts for 1942 Exposition to commemorate 400th anniversary of landing of Juan Rodriguez Cabrillo; Joseph Dryer, president, wants to use surplus from 1936 Exposition.

 

BALBOA PARK HISTORY

1936

OCTOBER – DECEMBER

 

San Diego Union, October 2, 1936: 1:4-5. Gates remain up; forecast opening in ten days.

San Diego Sun, October 3, 1936, 1:3, 2:5. Balboa Park to reopen tomorrow; Midway to be roped off during work of rehabilitation.

San Diego Sun, October 3, 1936, 2:2-3. Colonel Collier memorial plaque to be dedicated October 11.

San Diego Sun, October 4, 1936, C-5:4. San Diego Art and Artists, by Dorothy Reynolds; Sherman Trease and his plans for Spanish Village.

San Diego Union, October 4, 1936, 1:7-8, 6:5-7. 1,000 workmen working 24-hour shifts to complete San Diego County Fair miracle, by Forrest Warren.

San Diego Union, October 4, 1936, 6:1. San Diego Zoo shows only fur seals held in captivity.

San Diego Union, October 4, 1936, 12:4. Churches slate All-Protestant meeting at Organ Pavilion at 3 p.m.

San Diego Union, October 4, 1936, 12:7. Plaque in honor of Colonel Collier will be unveiled in Balboa Park at 3:30 p.m. next Sunday.

San Diego Union, October 4, 1936, II, 1:3. Rose show Saturday, October 12, in Hall of Blooms, known during Exposition as the Federal Housing Building.

San Diego Union, October 5, 1936, 5:1. Education is cited as need at Balboa Park church meeting.

San Diego Union, October 6, 1936, 8:6-7. Pan-American League has headquarters in House of Hospitality; reception set tonight.

San Diego Union, October 7, 1936, 1:5-6, 5:1. County Fair opens tomorrow at Del Mar; first since 1930.

San Diego Union, October 7, 1936, 4:1. EDITORIAL: 50 Years Service

Mr. Davidson played a prominent part in . . . efforts to develop San Diego. His community shares with him the satisfaction that he must feel in enjoying a service which still continues.

San Diego Sun, October 8, 1936, II, 15:1. Admiral King backs planetarium move; “Star House” seen as aid to Navy; Balboa Park project for Ford Building wins wide backing among San Diego leaders.

San Diego Union, October 8, 1936, 10:3. Havrah Howard praises Federal project symphony concerts in Ford Bowl.

San Diego Union, October 8, 1936, II, 1:4. Collier memorial to be unveiled at 3:30 p.m. Sunday.

San Diego Union, October 8, 1936, II, 2:4-5. Many attend brilliant opening of Pan-American League, by Irene M. Clark.

San Diego Sun, October 9, 1936, 16:2. EDITORIAL: The Collier Memorial.

San Diego Sun, October 10, 1936, 3:2-4. Mayor signals Colonel Collier tribute.

San Diego Sun, October 10, 1936, II, 7:8. Rose show in Balboa Park opens today.

San Diego Union, October 10, 1936, 6:2-3. Mayor urges San Diegans to join in dedication of Collier memorial.

San Diego Sun, October 11, 1936, A-3:1-2. Leaders gather to unveil Colonel Collier memorial plaque.

San Diego Sun, October 11, 1936, A-8:1-2. Mayor studies plan for bike park patrol.

San Diego Sun, October 11, 1936, B-1:2-7. Proposed planetarium where sky’s glories may be captured for San Diego; drawings by Frank Hope, Jr.

San Diego Union, October 11, 1936, 6:6. Variety marks program announced by Royal A. Brown for Organ Pavilion at 2:30 p.m. today.

San Diego Union, October 11, 1936, 14:6. Federal Band plans concert today at 2:30 p.m. at 6th Avenue and Palm Street in Balboa Park.

San Diego Union, October 11, 1936, 15:1. Roses from afar grace National Rose Show in Balboa Park; 5,000 see opening.

San Diego Union, October 11, 1936, II, 1:1. Left-over Exposition coins to be sold.

San Diego Union, October 12, 1936, 5:1. Plaque unveiled with eulogy for late Colonel Collier.

October 13, 1936. Letter, Julius Wangenheim, Chairman of Park Rehabilitation Committee, to R. W. Flack, City Manager, San Diego, California

My dear Mr. Flack:

The Committee appointed by you to advise on the rehabilitation of the Park herewith begs to tender this, its first preliminary report:

At our initial meeting we laid down certain general principles, chief among them being the followings:

That the buildings in the Park be used only for cultural activities and such as are natural to a Park. A few exceptions will have to be made to this rule due to previous allotment, and also possibly to the exigencies of the situation in individual instances.

That operations by lessees shall be under the control of the City Manager at all times.

That all leases shall be considered as indeterminate and revocable with the principle established that public right shall at all times have precedence over private or institutional right.

That all expense of maintenance of every kind shall be borne by the lessees and that no expense be entailed on the city, and it shall be the duty of the City Manager to see that all premises are properly maintained.

Based on these principles we have tentatively allocated the Exposition buildings as follows:

MAIN AVENUE

GLOBE THEATER:

 

There is a group interested in a play to rehabilitate this structure and operate it as a Community Theater. If this should eventuate, we would be glad to make the lease to such group. Otherwise, the buildings are to be demolished and the grounds returfed, making it, as before, an attractive integral part of the Park.

THE MEDICAL BUILDING, EAST OF THE TOWER:

The part previously occupied by the Robot is to be given to the San Diego Museum, together with a small addition of about 40 feet to the east. The middle portion of the building is to be let to the State Societies for exhibition and meeting place; and the east end, facing the Plaza, is to be leased to the DeVol School of Art, who occupied it before.

THE HOUSE OF CHARM:

The corner is to be leased as a novelty shop at a reasonable monthly rental for the purpose of dispensing counter lunches and selling such articles as are applicable to Park use, such as films, popcorn, etc. The rest of the building is to be given over to the City Visual Education Bureau who, we are sure, can use it to good advantage and supply an attractive exhibit at the same time. We hope there will be room in this building to house the similar County Bureau.

CAFÉ OF THE WORLD:

This building is to revert to the American Legion, who will give house room to several other collateral agencies and who will display a creditable exhibit to compensate in part for our breaking the rule of “Park and cultural purposes.”

THE HOUSE OF HOSPITALITY:

This is to be turned over to the Balboa Auditorium Association to be composed of the women of the city. They are to rent their rooms and their facilities to various clubs, charging such reasonable prices as will insure maintenance. They will rent out the auditorium for lecture purposes at reasonable rates, and will conduct a high class restaurant in the dining room and particularly on the terraces in the summer.

THE BETTER HOUSING BUREAU:

The offices occupied by the Exposition Administration will revert to the Red Cross, who had occupied them before and who will equip them at their own expense. The rest of the building will be used for occasional exhibits of various kinds, the Rose Show already having spoken for it; likewise, the Electric Exhibit, and other activities of like nature. The building is to be closed during times when there are no exhibits.

THE FOOD BUILDING:

There has been persistent demand for this building for housing some of the projects of the WPA now scattered throughout the town. These are in the nature of divers handicraft work and will employ about 400 men and women. This is in no wise a Park Activity and should by right not be allowed in the Park, but, on the other hand, we realize that it may be that Civic and humanitarian considerations should be given precedence over aesthetic or recreative ones. We are conscious, however, of certain inadequacies of the building for the purpose requested, such as its relative inaccessibility of location, its lack of heating facilities, and its large open space, not conducive to peaceful occupation. Our judgment is against this grant, but our sympathies are in favor of it, and we have as yet come to no definite conclusions.

THE BANK BUILDING:

This is to be held for use of the City Administration or possible of the Park Board.

NUDIST COLONY:

The fences have been taken down and the rock theater has been left and may be used for small outdoor performances or pageants to be let as occasion demands. To be under control of the Park Department.

UNALLOCATED:

There are a number of individual rooms in the second story of the various buildings, and we are using these to allot to various minor institutions who have made application, but we have not had time to go exhaustively into the matter.

MIDWAY

THE SPANISH VILLAGE:

This is to be let as a whole to a group of Art Associations and artists who will operate it in a colorful way and who may rent out studios, handicraft shops, and activities of that nature, making sufficient charge to insure the maintenance of the property. It is to be wholly a non-profit institution and defray its own expenses.

NURSERY BUILDING;

This is to revert to the Zoo, being on Zoo property. It is wanted by the nursery who operated it before, but this matter is left to the Zoo to determine.

TENNIS COURTS;

These are to be reestablished where they were before at the expense of the Exposition who removed them. They are to be operated by the Park Department and charges are to be made which will make them self-supporting.

THE REST OF THE MIDWAY:

This is to be entirely cleaned up and left for the present for such development as the future may indicate.

PALISADES

WATER BUILDING:

This building is to be removed and the cement floor left if it proves practical to use for parking purposes. Otherwise, it too is to be demolished and graded.

THE HOUSE OF PACIFIC RELATIONS:

This splendid little group is to be maintained under some such organization as Mr. Drugan suggests, but at no expense to the City. We hope it will be as attractive in the future as it has been in the past.

THE FEDERAL BUILDING:

This structure, having been purchased by the City, is to be left standing, to be used in due course as a city auditorium. This may take some time and if in the meanwhile some organization can temporarily use it for recreative purposes that will not give them a possessive right, it might be advisable to at least consider such a plan.

FORD BOWL:

This is to be under the control of the Park Department and used primarily in the summer time by the San Diego Symphony Orchestra and for such other cultural or other attractions as will adapt themselves to the Bowl.

FORD BUILDING:

This should be used for exhibits of the larger type, such as a yearly industrial fair, an automobile show, flower show, and exhibitions of that nature. It should be closed for the rest of the time, but during the period of its occupancy it might be a splendid experiment to have the patio made into a restaurant with an orchestra and tables, serving light refreshments. We think it would not only pay, but be quite a card for San Diego in its summer time.

The present use recommended for this building will not interfere with the adoption in the future of any other and better plan that may be then decided on

PALACE OF ENTERTAINMENT;

The small theater in this building is to be used by that organization now known as the Barn Players, who will use it as the center of a little theater movement. They are to arrange with the “Troupers” to allows its occasional use by this group. The rest of the building is to be used jointly for a meeting place of various associations, primarily that group now consisting of the Medical Association, the Dental Association, and the Nurses. Arrangements can doubtless be made whereby other similar groups can likewise use this very attractive hall, conspicuously such as the Municipal Employees’ Association and similar organizations.

EDUCATIONAL BUILDING:

It is hoped that this may be maintained for the same purposes as utilized during the Exposition in behalf of the Teachers, the Parent-Teachers Association, and such like institutions.

THE PRESS BUILDING:

This is to be given back to the San Diego Floral Association, who occupied it before.

THE CHRISTIAN SCIENCE BUILDING:

This splendid little building, a contribution of the Christian Science people, is wonderfully adapted for a meeting and exhibition place and we are proposing giving it to the Camera Club who are, however, to allow use and exhibitions by other institutions, such as the Stamp Club, the Numismatic Club, etc.

THE CACTUS GARDEN BACK OF THE EDUCATION BUILDING:

This is to be replanted so that it ceases to be a sore spot on the landscape. As a cactus garden, it is attractive, but it needs planting with more green, and the top white sand, which too flagrantly strikes the eye from a distance, is to be replace by brown soil.

THE CCC CAMP:

If this is to be turned over to the City, it will provide splendid quarters for the Campfire Girls. One of the smaller buildings has been asked for by the Natural History Society for a work room and we favor granting this request.

STATE BUILDING AND GENERAL EXHIBITS BUILDING:

These buildings are as yet unallocated. We have not yet been able to make up our minds as to who should have prior right to them, as there has been such a general demand for them, each applicant given splendid reasons for his request. It is wanted as an Armory for the National Guard; as quarters for the Veterans of Foreign Wars; as a Federal Music Project; as housing for playground and recreative activities by the Playground Commission, and as a dance hall under proper supervision by the Social Service section of the School Board. We have not as yet been able to decide their respective merits, particularly as to their appropriateness as park institutions.

GENERAL ITEMS

LIGHTING:

This will be one of the permanent assets arising out of the Exposition, and we recommend that considerable lighting be maintained. The entire main avenue from the West Gate to the East Gate should be lighted, both as to open lights and in the arcades. We recommend that flood lighting be maintained for the Tower and other keynotes on the avenue and that these be used every evening for a few hours. We recommend that lighting in Palm Canyon, in certain small groves, and all the avenues of the Palisades be maintained and used occasionally. That the facilities for flood lighting the Ford Building be likewise maintained but used only during the time of exhibitions.

PARKING SPACES:

This is an important matter as much space may be needed for automobile parking. We therefore recommend that the section south of the organ, consisting of the present rose garden, the entire space of the Water Palace and the CCC Camp be converted into a parking area, this particularly for use at the organ. We also recommend that the area south of the Ford Bowl and east of the Ford Building be converted into a parking area for use of the Bowl and the Ford Building. Access to this section can readily be had through the Eleventh Street entrance, although this road may require widening.

PARKING:

We recommend that in the interest of safety and sightliness alike, the experiment be tried of allowing no parking on the already narrow main avenue. Cars to park in the Central Plaza and on the broad avenues.

NAMES:

We recommend that we go back to the very romantic names that were used at the time of the first Exposition and which have endeared themselves to the people of San Diego. These included such names as the Prado for the main street, the Plaza de Panama for the large plaza, and Plaza de California for the smaller plaza, and so forth.

THE GROUNDS:

We recommend that the realignment of the grounds be given considerable thought and left entirely to the Park Department. We would suggest that wherever possible access to the grounds behind the buildings be opened up and emphasized, so that the Park would not be wholly a matter of a street.

There is no question but that some of the most delightful spots in the Park are behind these buildings, which few people ever see.

RIDING ACADEMY:

We recommend that arrangements be entered into for moving the Riding School to some less conspicuous site in the Park, either where they were before, or preferably to some other location mutually satisfactory.

CHILDREN’S PARK:

There is a wonderful section south of the Montezuma Gardens that can be used for children’s rendezvous, got nurses with children, etc. We hoe that this can be utilized more fully for the purpose.

THE REVISION OF ALL LESSEES:

All the above are to be indeterminate leases even where we have used the words grant, give, revert, let, or any similar expression, and a written lease is to be entered into in each case setting forth the conditions along the lines of the general policy.

We have made no commitments as to the above leases, having no authority to do so. Wherever we have given our sanction to any occupancy, it has been with the direct understanding that the matter is entirely in your hands. We tender you this, our report.

Yours,

(signed) PARK REHABILITATION COMMITTEE

By: Julius Wangenheim, Chairman

 

San Diego Union, October 13, 1936, II, 1:2-3. San Diegans enjoying Exposition’s legacy of beauty in Balboa Park; charm enhanced; inspiring view of business district from Palisades; paint-remover need to obliterate checkerboards; barkers and hot dogs can’t be found, by E. T. Austin.

San Diego Union, October 14, 1936, 2:2-3. Park peddler gone like old-time hobo, by E. T. Austin.

San Diego Union, October 14, 1936, II, 2:1. Mrs. Belle Benchley, San Diego Zoo head, tells Kiwanis Club of plans for expansion.

October 17, 1936. Letter, City Manager R. W. Flack to the City Council in re: Park Rehabilitation

In order to expedite and to receive the advantage more of less of the composite opinion of local citizens, the undersigned exercised the privilege granted in the Charter of formulating an advisory committee upon the above subject. This committee is composed of the following gentlemen: Mr. Julius Wangenheim, Chairman; Mr. George W. Marston; Mr. Fred Kunzel; Mr. W. C. Crandall; and Mr. John Morley.

The attached preliminary report is the result of a great amount of study upon the part of the Committee. It is forwarded as an advice to the City Council only. This office and the Advisory Committee are fully cognizant of the fact that all matters pertaining to the rehabilitation of the park were finally to be determined by the City Council.

Respectfully yours,

(Signed) R. W. Flack, City Manager.

San Diego Union, October 17, 1936, 10:2. San Diego County Indians making plans to honor Assemblyman Charles W. Stream in Balboa Park; he introduced a resolution in state legislature asking President to fulfill the obligations to the Indians spelled out in treaties of 1851, 1852 and 1856.

San Diego Union, October 17, 1936, II, 1:5-6. Radio broadcast from Balboa Park organ lures easterners to San Diego for winter.

San Diego Sun, October 18, 1936, 1:2, A-2:1-3. Exposition buildings allocated; civic units assigned by advisory committee to San Diego organizations.

San Diego Union, October 18, 1936, 1:1-2, 4:2-3. City Manager submits plans for use of park buildings.

San Diego Union, October 18, 1936, II, 2:1. Spanish Village incorporated as new art center, by Irene M. Clark.

October 19, 1936, Letter, John H. Sherman, Colonel, 251st Coast Artillery, California National Guard, Commanding, to City Council, City of San Diego, California.

Regarding an armory for the 251st Coast Artillery, California National Guard.

After a careful study of the several buildings in the Palisades area, we wish to suggest for your consideration the following plans for allocation of space for a National Guard Armory in Balboa Park.

First: The Ford Building, we find would make a suitable armory if taken over in its entirety. There are numerous offices on the main and mezzanine floors and a very large basement that would take care of our trucks and locker rooms. We find that we would not have to make any structural changes on the main floor.

We would be glad to cooperate with the city of San Diego in the use of the building for “Exhibits of the larger type, such as a yearly Industrial Fair, an Auto Show, Flower Show and exhibitions of that nature”, as recommended by Mr. Flack’s report to the city council. With this in mind we would call your attention to the fact that we would at all times maintain caretakers to take care for and maintain the building, and that it would be much easier under these conditions to install and maintain exhibitions as suggested.

There would be nothing in our set-up in the building which would interfere in any way with its use for exhibitions, and in fact we would be glad to cooperate. If we were allowed to maintain the Ford Building at not cost to the city of San Diego we feel there would be a considerable saving to the city when exhibitions are to be put on, due to the fact that under the present plan there would be considerable expense to opening and closing the building for exhibition purposes, whereas if allocated to our use the building would be maintained at all times and ready for use. This proposition for an armory we feel would fulfill our needs to the best advantage.

Second: Our second proposition is to allow us the use of the basement of the Ford Building for a garage and storage purposes and the State Building for a drill floor, offices, and such locker rooms as may be necessary. In this set up we would likewise be glad to cooperate with the city if the state building was needed for exhibitions of any kind.

Third: Our third proposition, which would be of the least advantage to us on account of the cost of necessary installations would be the use of the State Building and the Varied Industries Building. In this set-up we would have to use at least a portion of the State Building for a garage. We call your attention to the fact that we are heartily behind the proposition of a building for armory purposes alone in the Civic Center. In a recent letter, however, the governor states there is no hope for any state funds within the next two years and we are sure that you are all aware of the fact that temporary quarters in Balboa Park seem to be the only possibility by which the city of San Diego can solve a very unsatisfactory armory set-up at the present time.

In most cities throughout the United States the armories are social centers, open to and used frequently by all the citizens for exhibitions, shows and gatherings of all types.

With our equipment, ceremonies and band concerts we feel that the activities of the guard itself would be of interest to all citizens of San Diego, and we are of the opinion that our organization should be able to make use of the Ford Building in such a way that it would be of the greatest possible benefit to the citizens of San Diego.

Signed: John H. Sherman, Colonel, 251st Coast Artillery, California National Guard, Commanding.

San Diego Sun, October 20, 1936, 2:4. $90,000 to speak park cleanup.

San Diego Union, October 20, 1936, 9:1. Mrs. Benchley told Hammer Club yesterday that two vultures boost local zoo.

San Diego Union, October 20, 1936, 11:1-2. House of Hospitality to celebrate opening tonight with dinner.

San Diego Union, October 20, 1936, II, 10:1. WPA okays plans as park rehabilitation is speeded.

San Diego Union, October 21, 1936, 10:7. Exposition Model Town left San Diego yesterday for Portland.

San Diego Sun, October 22, 1936, 7:2-3. Tribal rally lures San Diego County Indians to fete in old Hollywood Building in Balboa Park.

San Diego Union, October 22, 1936, II, 1:1. Annual fall convention of Mission Indian Federation will be held Saturday and Sunday in the old Hollywood Buildingin Balboa Park.

San Diego Union, October 22, 1936, II, 1:2. House of Pacific Relations group advertises San Diego over world.

San Diego Sun, October 23, 1936, 3:5. City returns $3,000 found to Exposition for “cleaning up.”

San Diego Union, October 23, 1936, 1:6-7, 2:4-5. City submits plan for park cleanup to Exposition committee.

San Diego Union, October 23, 1936, II, 1:2-4. 3,000 ducks expected at San Diego Zoo as vanguard of Canadian visitors arrives for winter.

San Diego Sun, October 24, 1936, 10:1. EDITORIAL: The Council Must Decide: In the allocation of city-owned buildings in the park, one policy should be adhered to at all times. Every public building there must be for public use only. No private individuals, no private organizations, should have the exclusive use of any building unless it can be shown that such use is the best possible use t which it can be put. . . . . If any considerable and well-intentioned section of the public can be arbitrarily excluded from the use of any part of the park under proper regulations that is a violation of the spirit of the charter and the wish of the vast majority of the people.

San Diego Union, October 24, 1936, 5:1. Mission Indians to open parley in the Palace of Entertainment this afternoon.

San Diego Union, October 25, 1936, 14:8. Artists told to file requests for park studios.

San Diego Union, October 25, 1936, II, 1:1-3, 2:4. Revocable permits for park buildings will be issued by city to civic groups; an ordinance has been drafted by H. B. Daniel in the City Attorney’s office for presentation to the Council this week.

San Diego Union, October 25, 1936, II, 2:6-7. The Palace of Entertainment may become the first national Indian museum controlled and operated entirely by American Indians; two-day session of Mission Indian Federation opened yesterday.

San Diego Union, October 26, 1936, 5:8. Largest crowd at Balboa Park since close of Exposition yesterday; organ recital at 2:30 p.m.; museum exhibits; cars parked solid in Plaza del Pacifico.

San Diego Sun, October 28, 1936, 2:3. Main found slain in Balboa Park.

San Diego Sun, October 29, 1936: THE RUSS SECTION

D-6. Editorial Page

D-6:2 Flashes of the past

D-6:3-4 Miss K. O. Sessions, member of Russ faculty plants vines on Gray Castle walls

D-6:5-6. G. W. Marston gives shrubbery for Russ auditorium.

San Diego Union, October 29, 1936, 6:4. Fourth annual Electric Show will be held in the Palace of Better Housing November 28 to December 2 inclusive.

San Diego Sun, October 30, 1936, 3:5. City to start park cleanup by next week; $107,087 fund ready for building, remodeling, grounds work.

San Diego Union, October 30, 1936, 1:4, 2:7. Work start set on $140,000 park improving plan.

San Diego Union, October 30, 1936, 4:1. EDITORIAL: 50 Years After – San Diego High School reviews half a century of local educational history in celebrating its 54th anniversary.

San Diego Union, October 30, 1936, 7:1. Council to pass on permits for park buildings; use may be granted by the City Manager subject to the ratification of the Council; organizations obtaining the preferential permits must use the buildings for purposes in harmony with the trust under which the parks are administered and all must use the structures for non-profit purposes.

San Diego Union, October 30, 1936, 7:2. Portland crowds see Model Town from San Diego Exposition where it was seen by more than 5 million visitors.

San Diego Union, October 30, 1936, 8:1-3. Voters threaten City Council as lack of money balks projects.

San Diego Union, October 30, 1936, II, 1:2. Funds for House of Hospitality to be raised by drama recitals starting November 17.

San Diego Union, November 1, 1936, II, 1:1, 2:1. Seals at San Diego Zoo give fine animal show; feats of sea lions amazing.

November 2, 1936. Letter, R. W. Flack, City Manager, to City Council:

Enclosed fine supplementary report on the use of public buildings located in the Park:

Dear Mr. Flack:

The Park Rehabilitation Committee herewith begs to make the Supplementary Report.

We adhere, without change, to the allocations advised by us in our letter of October 13th. There were, however, in that letter three buildings on which we had made no definite allotments, and we now beg to make our recommendations on these:

FOOD AND BEVERAGE BUILDING

In our last report we were undecided regarding the use of this building. However, after mature deliberations, we suggest that this building be used for divers approved institutions that may hereafter apply for space.

At the present time we advise the allotment of a reasonable portion of the north end of the building for the use of the Veterans of Foreign Wars.

STATE BUILDING

We recommend that this building be assigned for an Armory of the National Guard, together with such space in the basement of the Ford Building as can be spared from civic use.

GENERAL EXHIBITION BUILDING

We recommend that this building be allotted jointly to the Social Service Department of the Board of Education for use as a supervised dance hall to be used about one night a week and for the rest of the time for the use of the Playground and Recreation Department of the City.

This report, together with our previous one, makes recommendations for all the buildings, and in general for the purposes that have been requested wherever such purposes seemed in our opinion to be proper for occupancy in the Park.

We hope our report will meet with your approval.

Signed: Julius Wangenheim, Chairman.

San Diego Sun, November 5, 1936, B-12:3. Dallas plans to reopen Texas Centennial Exposition for five months in 1937.

San Diego Union, November 5, 1936, 11:3-5. Board of Education and Playground Department favor California State Building for National Guard; other building uses given.

San Diego Union, November 6, 1936, 1:1-2. Globe Theater to be rebuilt for Community Players.

San Diego Union, November 8, 1936, II, 1:8. Repaving Plaza de Panama to start soon.

San Diego Union, November 8, 1936, II, 2:1. Dog show will be staged in former Palace of Better Housing.

San Diego Union, November 8, 1936, Society-Club, 1:6-7. University Women announce new clubrooms in House of Hospitality.

San Diego Sun, November 9, 1936, II, 9:2-3. Murals by Charles Reiffel unveiled in Russ auditorium.

San Diego Union, November 9, 1936, 9:1. American Legion to hold War Memorial Building reopening dance.

San Diego Herald, November 12, 1936, 3:3. EDITORIAL: Whitewash – The white wash which has been poured over the Benbough crematory and apartment house encroachment on park lands does not only have a bad color, but it smells bad.

San Diego Union, November 12, 1936, 8:5. Bavarian Garden, Exposition feature, moved to 3911 Pacific Highway.

San Diego Sun, November 13, 1936, 10;1. Roy Hegg and architect Richard Requa have plans for a Mexican Village in Old Town.

San Diego Sun, November 13, 1936, 19:5. First work on Balboa Park rehabilitation under a $100,000 WPA grant going forward; crew engaged in cleaning up Laurel Street and the Plaza de Panama.

San Diego Union, November 13, 1936, II, 1:1. Federal Housing Administration man flies to San Diego for Exposition housing model.

San Diego Sun, November 14, 1936, 4:1-2. “What’s Become of the Globe Players?”, by Willis Werner; the answer is they’re gradually drifting back to San Diego.

San Diego Union, November 14, 1936, 3:5-6. San Diego Museum may ask students to join in Indian Exhibit at former Palace of Medical Science.

San Diego Sun, November 15, 1936, A-4:7. Exposition furniture auction Tuesday in Ford Building.

San Diego Union, November 15, 1936, II, 1:8. Eleventh Avenue canyon road in park opened to traffic yesterday.

San Diego Union, November 17, 1936, 5:2-3. Fate of Old Globe Theater hangs on drive for funds; campaign will start Saturday, by E. T. Austin.

San Diego Sun, November 18, 1936, 1:4. Franklin Roosevelt speeds to meeting in Buenos Aires; will propose a permanent trade exposition in Balboa Park.

San Diego Sun, November 18, 1936, 1:5, 3:1. Mme. Schumann-Heink, 75, succumbs to illness in Hollywood.

San Diego Union, November 19, 1936, II, 1:2. Belcher to urge San Diego Trade Exposition at Peace Parley in Buenos Aires next month.

San Diego Union, November 20, 1936, 7:2-3. City workmen available in effort to eliminate all undesired acacias, peppers and other trees from local streets; planting of palms is urged, by E. T. Austin.

San Diego Union, November 21, 1936, 4:1. EDITORIAL: “Ye Old Globe Theater” – San Diego was very successful in perpetuating some of the finest buildings erected for the first exposition. We surely can afford to pay this comparatively small amount ($7,500) to preserve one of the finest features of the second exposition.

San Diego Sun, November 22, 1936, II, B-1:6-y, B-4:4. John Morley, Park Superintendent, by Harry Albright.

San Diego Sun, November 22, 1936, II, B-1:8. Eighty start drive to save Old Globe Theater; Mrs. Mary Belcher Trapnell, campaign chairman.

San Diego Union, November 22, 1936, 8:1. Eighty workers aid drive to replace Globe Theater.

San Diego Union, November 22, 1936, 19:5. Park entrances at Park Boulevard and 6th Avenue to be made safe for pedestrians; police patrols to be increased.

San Diego Union, November 24, 1936, 6:2. Group to tell Globe Theater drive progress.

San Diego Union, November 24, 1936, 12:1. Thanksgiving Day services in park to begin at 10:30 a.m.

San Diego Sun, November 25, 1936, 1:5-6, 2:6-7. Mayor, veterans to seek Schumann-Heink memorial.

San Diego Union, November 26, 1936, 5:7. Colorful light display at park to mark fourth annual electrical show.

San Diego Sun, November 27, 1936, 10:2. EDITORIAL: The Best Memorial . . . for Mme. Schumann-Heink.

San Diego Sun, November 27, 1936, 21:4-7. Electrical show will make park blaze with color.

San Diego Sun, November 28, 1936, 1:3-4, 2:6. Dazzling Electric Show to open tonight; Palace of Better Housing setting for exhibit of record size; entertainment planned; sponsored by the San Diego County Bureau of Radio and Electric Appliances.

San Diego Union, November 28, 1936, 3:5. Electrical show to open tonight; varied program.

San Diego Sun, November 29, 1936, 1:5-6, A-2:1-2. Automatic “pea-podder” startles crowds in park; vacuum cleaner with headlight; garbage muncher astonish Electric Show visitors.

San Diego Sun, November 29, 1936, II, B-1:2, B-9:1. Secretary Mel Baker and Chairman Mrs. Mary Belcher Trapnell, Old Globe Theater savers.

San Diego Union, November 30, 1936, II, 1:1. WPA band plays to record crowd in park program.

San Diego Union, December 1, 1936, 1:2, 2:3. Flames destroy London’s Crystal Palace; $6 million landmark wiped out.

San Diego Union, December 1, 1936, 4:1. EDITORIAL: In 25 Fruitful Years – Thanks largely to Mr. Morley, public appreciation of the park has grown so keen and alert that it has become almost impregnable against any and all selfish designs.

San Diego Union, December 2, 1936, 1:3, 2:2. Plan to develop factory sites on Mission Bay told; use of north shore for recreational purposes proposed; state is “receptive.”

San Diego Union, December 2, 1936, 1:7-8. Electric Show lighting to continue through holidays.

San Diego Herald, December 3, 1936, 1:1-3. Herald unearths scheme to defraud donors to original Exposition fund of any returns on money they invested; the trustees said to the city that they would give the city some $33,000 in cash and $26,000 in property if the city would kick back to the trustees $11,000 for emergencies. . . . Why doesn’t [Percy Benbough] say that since the rehabilitation of the park is being paid for [by the WPA], the subscribers should get a rebate ONTHEIR CONTRIBUTIONS AS NOT ONLY THE FAIR THING TO CONSIDER BUT THE JUST THING?

San Diego Sun, December 3, 1936, II, 15:2. Exposition directors to decide on park contract; vote due on proposal to turn cleanup work over to city.

San Diego Union, December 4, 1936, 1:5. U.S. Navy asks swap of barracks site on Market Street for tideland blocks 18 and 19.

San Diego Sun, December 5, 1936, 1:2-3, 2:8. Animals dies as San Diego Zoo hit by worst fire in history; barn, food supplies destroyed by flames.

San Diego Sun, December 5, 1936, 3:1. Council Okay due Tuesday; City to profit; Fair Directors near end of work; $32,781 left in fund.

San Diego Sun, December 6, 1936, B-1:5-6. Drive for Globe fund continued; goal in sight.

San Diego Union, December 6, 1936, II, 1:6, 4:4. Rare Malay jungle pheasant does fan dance at San Diego Zoo; birds worth $500 pair.

San Diego Union, December 6, 1936, II, 1:1, 3:4. Globe Theater drive on until fund is raised.

San Diego Union, December 7, 1936, II, 3:4-5. House of Pacific Relations formal opening designed to spread note of peace.

San Diego Union, December 7, 1936, II, 10:1. Director of O’Rourke Institute Raymenton pays tribute to John Morley, park neighbor.

San Diego Sun, December 13, 1936, A-8:4. Globe Theater needs small cash pledges; plant urged for amateur drama; $7,500 necessary.

San Diego Union, December 15, 1936, 3:4. Four groups named in park permits: Balboa Park Civic Auditorium Association . . . San Diego post 6, American Legion . . . Spanish Village Artists’ Center . . . 251st Coast Artillery, National Guard.

San Diego Sun, December 16, 1936, 4:1. Globe Theater group elects Board of Trustees; funds for rehabilitation in sight by end of week.

San Diego Union, December 16, 1936, II, 12:4. Four groups get permits to use park buildings; City Manager Flack’s report came after H. B. Daniel, assistant city attorney, said that the National Guard could not have complete and exclusive use of the former California State Building.

San Diego Sun, December 17, 1936, 9:2. City controls park cleanup.

San Diego Union, December 17, 1936, 3:4-5. City assumes park revamping as Exposition turns over $20,362.

San Diego Union, December 17, 1936, 5:5. Trustees named to direct Globe Theater project; Mrs. Mary Belcher Trapnell, chairman.

San Diego Union, December 17, 1936, II, 3:4-6. San Diego History appears in 800-page book; volume edited by Heilbron relates city’s history from discover to present, by E. T. Austin.

San Diego Union, December 18, 1936, 8:2. Parking opposed in park repairs.

San Diego Union, December 19, 1936, II, 10:6. Schumann-Heink memorial plans to be discussed.

San Diego Sun, December 20, 1936, A-4:1-2. San Diego Zoo to celebrate birthday; start drive for development; campaign to begin in January for funds to buy new animals, build roads, sidewalks.

San Diego Union, December 20, 1936. 19:1. 85 to graduate from Boy’s Band at park Tuesday; become members of Bonham Brother’s Senior Band.

San Diego Union, December 20, 1936, 21:1. Miniature houses from Exposition donated to toy libraries.

San Diego Union, December 20, 1936, II, 1:2-3, 2:4. San Diego Zoo celebrates 20th year; asks $35,000 aid in plans.

San Diego Union, December 22, 1936, 1:2, 2:3. Veterans to aid in memorial to Schumann-Heink.

San Diego Herald, December 24, 1936, 6:6. San Diego Zoo plans animal acquisitions.

San Diego Union, December 24, 1936, 9:6-7. Spanish Village allotted to artists for hub.

San Diego Sun, December 25, 1936, II, 9:1. Exposition rebuilding program is speeded; Palace of Water to be used as city garage; fountain in front of Ford Building being remodeled.

San Diego Union, December 25, 1936, 5:5-6. Mexico gives Aztec, Maya archaeology exhibit to San Diego Museum.

San Diego Sun, December 26, 1936, II, 9:1-2. San Diego business climbs to new record peak for six years.

San Diego Sun, December 27, 1936, B-8:5. San Diego Museum gets gifts of art from Mexico.

San Diego Union, December 27, 1936, 4:3. Junior Chamber of Commerce pledges San Diego Zoo aid in $35,000 drive.

San Diego Union, December 27, 1936, 8:2-3. Frank Drugan says Arthur Brisbane’s wide publicity aid to San Diego Exposition was priceless, by E. T. Austin.

San Diego Union, December 27, 1936, II, 1:5, 2:1. Work of National Guard Armory in park to start soon.

San Diego Union, December 28, 1936, 5:2-3. Poinsettia festival planned for Balboa Park, by E. T. Austin.

San Diego Union, December 29, 1936, 4:1. EDITORIAL: And Now Our Part – The pioneers who created the San Diego Zoo asked relatively little aid from the rest of us. Now they suggest that the general public participate in a project which already has succeeded beyond the most optimistic dream of its originators.

San Diego Union, December 30, 1936, 9:2. Memorial chimes in park to honor Schumann-Heink

San Diego Union, December 30, 1936, II, 3:1. American Legion to frolic New Year’s Eve in park building.

San Diego Union, December 30, 1936, II, 10:7. Three added to Board by Zoo group; aid to business told.

Return to Amero Collection.


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