Matthew Schiff, Marketing Director at the San Diego History Center in Balboa Park, was kind enough to share a walkthrough video of the upcoming beer-focused exhibit “Bottled & Kegged: San Diego’s Craft Brew Culture” with us, which you can view on our Facebook page here (no need to sign up for an account).
The exhibit, which runs from April 5, 2013 to January 20, 2014, “will educate and enlighten the public about the region’s brewing history and provide context for San Diego’s growing prowess in the craft brewing world for even the most educated beer lover,” according to an overview we received last week.
There are several “learning outcomes” for the exhibit, which include but aren’t limited to:
Definition of craft brewing
- Understanding of entire brewing process in general
- Understanding who the first brew pioneers were in San Diego
- Understanding the role of San Diego’s proximity to Mexico during Prohibition
- Understanding the key moments/events that shaped San Diego’s brewing industry
- Understanding the innovations and socio-political and economic conditions that have made San Diego the craft brew capital of the United States
More highlights include historic photography, a beer history timeline, beer-related artifacts from the San Diego History Center’s collection and local Aztec Brewing Company aficionado John Critchfield, the display of Home Brew Mart’s retired brewhouse, and QR-code links to multimedia excerpts from experts on various topics.
Monthly “Happy Hours” will feature local breweries and food & beer pairings by Stone Craft Beer Ambassador “Dr.” Bill Sysak, while film screenings of Suds County, USA and panel discussions with local industry members are also being planned.
The exhibit, along with the upcoming fourth-annual Taste of San Diego Craft Brews event on February 16 and craft beer-focused Gala Event on April 27, are big fundraisers for the History Center and its K-12 programs.